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Artwork for EARN THE RIGHT with Trevor Young

EARN THE RIGHT with Trevor Young

Trevor Young
Public Relations
Personal Branding
Owned Media
Marketing
Portfolio Career
Earned Media
Customer Journey
Pocket PR Essentials
Reputation
Earned Authority
Networking
Advertising
Linkedin
Earn the Right
Marketing Communications Pyramid
Genai
Content
Creativity
Audience Building
Social Media Algorithms

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but inter-related) tracks —

Crank The 3rd

Pocket PR Essen... more

PublishesTwice monthlyEpisodes328Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for EARN THE RIGHT with Trevor Young

Latest Episodes

"If you've got genuine authority, it's not about being noisy, it's about just holding your space and owning it." Susanna Reay

This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp e... more

YouTube

"Good thought leadership can grate against the norms. It can grate against what has always thought to be true." - David J. Ebner

This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the shar... more

YouTube

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

__________________

In episodes 316 and 318, we looked at the vexed issue of Ma... more

YouTube

"The brand is me - everything I do feeds into my creative ecosystem." - Courtney Kocak

This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and... more

YouTube

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Recent Guests

Susanna Reay
Author of Framework Thinking, expert in turning expertise into visual frameworks
Self-employed (Framework Thinking)
Episode: 327: FROM THE TRENCHES / Turn your expertise into frameworks that build authority - with Susanna Reay
David J. Ebner
Founder of Content Workshop; US-based story-first agency
Content Workshop
Episode: 326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. Ebner
Courtney Kocak
Author, podcaster, comedian, screenwriter, and teacher
Independent creator; author of Girl Gone Wild
Episode: 324: FROM THE TRENCHES / One identity, many channels: Multi-Platform personal branding - with Courtney Kocak
Tom Schwab
Founder of Interview Valet, pioneer of podcast interview marketing
Interview Valet
Episode: 321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab
Darryl Sparey
MD and co-founder of Hard Numbers, UK
Hard Numbers
Episode: 319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy
Simon Murphy
Founder of Indigo Murphy, Melbourne
Indigo Murphy
Episode: 319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy
Trevor Young
Founder of Influence and Impact Company; host of Earn the Right podcast
Influence and Impact Company
Episode: 317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab
Hunter Stuart
Founder of Big Game PR; operates at the fault line between journalism and PR
Big Game PR
Episode: 314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart
Bec Sands
PR practitioner and marketing educator
Self-employed (PR coaching and consulting)
Episode: 311: FROM THE TRENCHES / Beyond the algorithm: Communicating with credibility across owned, earned & social media - with Bec Sands & Andrés López-Varela

Host

Trevor Young
Host of the show and creator of the credibility-based authority framework; leads discussions across all tracks.

Reviews

4.9 out of 5 stars from 26 ratings
  • Very informative and helpful

    Really enjoy this podcast especially the new format of focusing on the business side of authority. One question I really would love to dig into is how long it took their businesses to start generating revenue. I feel like this question is always skipped and its the nost important, whether it’s immediately or years, it will help new business owners think about what’s necessary in making money using their expertise.

    Apple Podcasts
    5
    Ar33rA
    Australia2 years ago
  • 10/10 show!

    I recently discovered Reputation Revolution and I am hooked! Each episode is packed with tons of insightful content, actionable advice, and tangible tips. I truly learn something every time I listen. Thanks so much for putting out such a spectacular show Trevor - keep up the great work!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Loads of value

    Congratulations to Trevor on staying consistent and reaching 250 episodes of the show. It’s an excellent listen for anyone wanting to hear from experts talk about modern marketing and PR.

    Apple Podcasts
    5
    John Espirian
    United Kingdom3 years ago
  • Down to earth and so practical

    I enjoy this podcast and always get something useful from it. Insightful and interesting guests

    Apple Podcasts
    5
    I am a Podcast Addict
    Australia3 years ago
  • Fantastic...

    Love this podcast.. Trevor’s insights into personal branding and the wider tech world are a must listen to. His guests are picked with care and absolutely bring that next level to this podcast..

    Apple Podcasts
    5
    Chadchadelvis
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are high-caliber and bring concrete, repeatable strategies.
Consistent focus on long-term credibility over hype resonates with business owners.
A strong blend of solo guidance and interviews keeps content diverse and useful.
Thoughtfully practical, with actionable business-building takeaways.
Audiences value the human-centered approach to PR and personal branding.

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Talking Points

Recent interactions between the hosts and their guests.

327: FROM THE TRENCHES / Turn your expertise into frameworks that build authority - with Susanna Reay
Q: What are the four elements of Framework Thinking and why do they matter?
The four elements—visual recognition, impact detection, boundary setting, and transfer integrity—ensure the IP is recognizable, effective, grounded in real results, sustainable, and transferable beyond the originator.
327: FROM THE TRENCHES / Turn your expertise into frameworks that build authority - with Susanna Reay
Q: How does Framework Thinking differ from a traditional personal brand?
Framework Thinking focuses on the IP and the structured pathway of transformation, not just the person behind it, enabling scalability, licensing, and lasting impact.
327: FROM THE TRENCHES / Turn your expertise into frameworks that build authority - with Susanna Reay
Q: What is a framework and why is it important for service-based experts?
A framework is a method that connects ideas into an understandable structure, making intangible expertise tangible and letting clients see the pathway to transformation.
299: From fit-in to stand-out: How midlife entrepreneurs can build a personal brand with soul - with Judy Winslow
Q: Tell us the Judy Winslow story and how you came to do what you're doing today?
Her journey started with a personal crisis that sparked a transformation through personal development, leading to a long career in branding, design, and strategy, and finally founding Unforgettable Brands to help others express their authentic leadership and stand out.
324: FROM THE TRENCHES / One identity, many channels: Multi-Platform personal branding - with Courtney Kocak
Q: How do you manage daily workflow to prevent burnout while producing so much content?
I batch major tasks, prioritize high-impact work like revision, and schedule content creation in blocks to avoid overload, using tools like Substack and AI selectively for administrative tasks only.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About EARN THE RIGHT with Trevor Young

What is EARN THE RIGHT with Trevor Young about and what kind of topics does it cover?

Listeners explore how credibility translates into recognition and opportunity through reputation-based authority building. Across tracks, conversations cover building authentic personal brands, practical PR and content strategies, and long-term approaches to visibility that avoid hype. Notable themes include human-centered storytelling in an AI era, the balance between earned and owned media, and the deliberate, relationship-driven path to credibility before conversions. The mix of solo guidance, coaching-style episodes, and in-depth interviews with PR, marketing, and content experts tends to attract founders, solo practitioners, and early-stage professionals aiming to elevate their authority ethically and sustainably. A standout aspect is ... more

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Which podcasts are similar to EARN THE RIGHT with Trevor Young?

These podcasts share a similar audience with EARN THE RIGHT with Trevor Young:

1. The StoryBrand Podcast

How many episodes of EARN THE RIGHT with Trevor Young are there?

EARN THE RIGHT with Trevor Young launched 12 years ago and published 328 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on EARN THE RIGHT with Trevor Young?

Recent guests on EARN THE RIGHT with Trevor Young include:

1. Susanna Reay
2. David J. Ebner
3. Courtney Kocak
4. Tom Schwab
5. Darryl Sparey
6. Simon Murphy
7. Trevor Young
8. Hunter Stuart

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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