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Pricing College Podcast

Joanna Wells and Aidan Campbell
Pricing Strategy
Taylor Wells Advisory
Pricing
Pricing College Podcast
Pricing and Margin System
Fuel Prices Australia
Cross-Functional Collaboration
ERP
Supply Chain
Cost Accounting
Margin Management
Ownership
Price Elasticity
B2B Manufacturing
Rebates

Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.

PublishesTwice weeklyEpisodes119Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Pricing College Podcast

Latest Episodes

When multi-billion-dollar mergers promise massive operational synergies, why do so many post-acquisition profit margins fall short? The leak often hides in plain sight: Pricing Architecture.

In this episode, we break down the ACCC's approval of the... more

Every night, algorithmic pricing software updates thousands of prices across the globe. Most CEOs assume it's working perfectly, the revenue is coming in, and the vendor says everything is fine. But a massive federal class-action lawsuit filed in Cal... more

"The market made me do it." For decades, that single phrase has been the ultimate shield for businesses facing tough pricing questions. If costs go up, you raise prices. If competitors move, you move with them. It's how the game has always been playe... more

By the time pricing data arrives on your desk, in your board pack, or in your leadership meetings, it has already been shaped, structured, filtered, and framed.

In this episode, we pull back the curtain on corporate pricing reporting. This isn't a ... more

A massive shift is hitting Australian retail. Under the mandatory food and grocery code of conduct, Coles and Woolworths are legally required to justify their shelf prices to regulators based on a strict standard: cost of supply plus a reasonable mar... more

As a CEO, you look at board reports, summaries, and high-level margins. But what happens when you actually open up the raw, transactional data?

In this episode, we dive into the hidden layers of corporate defense mechanisms—from recruitment filters... more

When you sit down with a CEO or commercial team and open up the actual transactional data, that is the exact moment a chilling realisation sets in. More often than not, the answer is: "Nobody knows."

In this episode, we pull back the curtain on wha... more

Bunnings suppliers face a challenge that extends far beyond a single retailer.

Margin pressure rarely arrives as a crisis.

It arrives as a request.

Support this promotion.

Fund this campaign.

Sharpen the price just this once.

Each decisio... more

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Pricing College Podcast launched 6 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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