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Artwork for PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Leah Frazier
Public Relations
Blogging
Artificial Intelligence
Tiktok
Influencer Marketing
Marketing
Substack
Instagram
Uncle Nearest Distillery
PR (public Relations)
Chatgpt
Bravocon
Crisis Communications
AI In Marketing
Event Activation
Trade Shows
Linkedin
Live Shopping
Brianna Wiest
Future Self

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepr... more

PublishesMonthlyEpisodes115Founded6 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Latest Episodes

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PR often gets branded as “media outreach,” but that narrow definition leaves a lot of brand visibility and public relations opportunities on the table. In this episode of PR Yourself with Leah Frazier, we pull back the curtain on a ... more

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Your pitch might be “fine” and still be the exact reason a journalist never opens your email again. We’re pulling back the curtain on fresh research from the BCPR Group, a survey of 100+ journalists and media pros that spells out wh... more

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The future of search and marketing is AI—and small businesses need to adapt fast. In this episode, marketing strategist Len Ward of Commexis dives deep into AIO (AI Optimization) and shares how small business owners can leverage AI ... more

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Is SEO really dying?

In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visibl... more

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Recent Guests

Len Ward
AI consulting and marketing expert, managing partner at Commexis
Commexis
Episode: SEO Is Dying—Len Ward on AIO (AI Optimization) & Winning in AI Search
Phillip White
Friend of the host and BravoCon attendee; on-ground insider with BravoCon insights
Fashion industry professional and BravoCon attendee
Episode: BravoCon Secrets: Inside the Fandom, Real Housewives Tea, Plus How to Score Tickets & More!
Fawn Weaver
CEO of Uncle Nearest Distillery
Uncle Nearest Distillery
Episode: Grace Under Fire: A Conversation with Uncle Nearest CEO Fawn Weaver (Recorded at Shef Food + Wine Festival)
Madison Hollimon
Founder of Mad Marketing House, marketing firm specializing in authentic content creation and branding for luxury and personal brands
Mad Marketing House
Episode: Do This to Boost Engagement on TikTok + Instagram with Madison Hollimon of Mad House Marketing
Brett Farmiloe
Founder and CEO of Featured; Founder and CEO of HARO (Help a Reporter Out)
Featured; HARO
Episode: Brett Farmiloe on Brand-Boosting Media Mentions: Using Featured.com & HARO for Visibility
Brianna Wiest
Author and wellness writer
Author of The Mountain Is You, The Life That's Waiting, etc.
Episode: Brianna Wiest on Tapping Into Your Future Self & Unlocking Your Gifts
Karlyn Ankrom
Oh Snap Social founder/CEO; social media strategist
Oh Snap Social
Episode: Top Social Media Trends for 2025: Expert Predictions from Oh Snap Social’s Karlyn Ankrom
Cynthia Smoot
PR influencer and Gangway Advertising publicist/publicist-journalist
Gangway Advertising, Liger
Episode: Influencer Marketing Trends for 2025: Insights from Cynthia Smoot & Zach Wilson on Building Powerful Brand Partnerships
Zach Wilson
Influencer manager and founder of Elite Talent Advisers
Elite Talent Advisers
Episode: Influencer Marketing Trends for 2025: Insights from Cynthia Smoot & Zach Wilson on Building Powerful Brand Partnerships

Host

Leah Frazier
Host of the show and CEO of Think Three Media; prominent PR strategist and Dallas media veteran

Reviews

5.0 out of 5 stars from 39 ratings
  • Informational

    I listened to the most recent episode and was pleasantly surprised how many gems the guest provided! Creating and posting on social media is something that I'm getting stronger in.... however, it's good to have experts provide, "best practices" in that area. Thanks for the content!!!

    Apple Podcasts
    5
    Girl UpRising
    United States9 months ago
  • Fantastic podcast with a great host

    Leah is such a wonderful host and PR yourself is the podcast to listen to for all your PR needs! Can't wait to hear what she's got for us next!

    Apple Podcasts
    5
    Emma | Podcast Connection
    South Africa4 years ago
  • One Stop Shop… for all things PR

    No words can describe how incredibly powerful & knowledgeable PR Yourself with Leah Frazier is. I have taken so many good points and used them in my business AND personal life. It has allowed my brand to grow…while not having to hire a publicist. I highly recommend this podcast to new AND seasoned business owners….both small & large. LISTEN TO IT NOW.

    Apple Podcasts
    5
    Loving Dallas
    United States4 years ago
  • Laugh and Learn

    Leah and her guests have taught me that EVERYTHING is a PR opportunity. It’s like your favorite sports talk show except instead of breaking down plays, they’re breaking down PR moves. There’s lots of laughs and a lot to learn. 10/10 would recommend!

    Apple Podcasts
    5
    leovolving
    United States5 years ago
  • You need this podcast!

    Leah has a hot take on all things marketing and PR. I learn something new on every episode!

    Apple Podcasts
    5
    LJKOIS
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a valuable, reliable resource for DIY PR and branding.
Guests are consistently well-prepared with takeaways listeners can apply immediately.
The host delivers high-energy, likeable, and knowledgeable interviews.
Listeners praise practical, actionable PR insights and real-world tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Influencer Marketing Trends for 2025: Insights from Cynthia Smoot & Zach Wilson on Building Powerful Brand Partnerships
Q: Cynthia, how have you navigated the shift from traditional media and paid journalists to the influence-centric mentality where working for free is less common?
She explains the need to tailor outreach with three sets of releases (traditional, trade/invite, and paid opportunities) because influencers, journalists, and traditional media still operate under different expectations and workflows.
Cupid on Branding 'The Linedance King', Social Media & Building His Tribe + PR Lessons from Cardi B & Pilates by Raven
Q: How did your athletic background influence your branding and performances, and how did you decide to own the title The Linedance King?
My athletic background gave me stage presence and competitiveness that helped me stand out, and I chose to own the brand by branding myself as the Linedance King, creating a clear identity that resonates across generations and motivates my team to push further.
Cupid on Branding 'The Linedance King', Social Media & Building His Tribe + PR Lessons from Cardi B & Pilates by Raven
Q: Talk to me about the progression of the culture from your perspective since you were one of the pioneers.
The culture has evolved from niche dances on early platforms to a global, multi-channel movement driven by social apps like TikTok, with strong visibility and respect growing as pioneers receive their due and the community expands through instructors worldwide.
Brett Farmiloe on Brand-Boosting Media Mentions: Using Featured.com & HARO for Visibility
Q: What should small business owners aim for in terms of how often to pitch and how to measure success?
He suggests a data-informed approach: set clear goals, track placements month by month, consider a cadence like several targeted placements per month, and use calendar blocking to build a sustainable habit while measuring results and adjusting tactics as needed.
Brett Farmiloe on Brand-Boosting Media Mentions: Using Featured.com & HARO for Visibility
Q: So tell me a little bit first off, how did you get into this world of media, PR?
Brett describes his shift from running a marketing agency to building Featured, then reviving HARO; his path involved hands-on marketing, learning what clients struggle with, and creating a platform that helps experts share knowledge with publishers.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

PR-focused conversations geared toward small businesses, entrepreneurs, and brands that want practical, hands-on publicity strategies without large agency retainers. Episodes center on real-world PR tactics, media outreach, event activations, influencer and brand partnerships, and crisis or trade show PR, with a strong emphasis on value-led partnerships, authenticity, and actionable takeaways. Notable is a recurring mix of guest experts across marketing, PR, influencer marketing, and entrepreneurship, plus a host who blends practical guidance with market-specific Dallas-area insights. Listeners are likely looking for implementable ideas, budget-conscious strategies, and pragmatic storytelling to build lasting visibility and credibility.

A ... more

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1. Tetragrammaton with Rick Rubin

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this podcast launched 6 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Len Ward
2. Phillip White
3. Fawn Weaver
4. Madison Hollimon
5. Brett Farmiloe
6. Brianna Wiest
7. Karlyn Ankrom
8. Cynthia Smoot

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