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Artwork for Pleasantly Persistent-Rooted Food Sales Podcast!

Pleasantly Persistent-Rooted Food Sales Podcast!

Matt Cotton-Founder of Rooted Food Sales
Food Service
DOT Foods
Trade Shows
Once Upon a Farm
Velvet Taco
Opus Design
Foodservice IP
Food Service Industry
Rotten
CPG Xperience
National Restaurant Association (NRA)
Rooted Food Sales
Sales Prospecting
University Of Nebraska
Food Waste
Maternity Leave
Parental Leave
Cisco Systems
WTF (weekly Taco Features)
Commissaries

Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!

PublishesTwice monthlyEpisodes126Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Pleasantly Persistent-Rooted Food Sales Podcast!

Latest Episodes

Topics Discussed:

⚡ Intentional NRA networking 

⚡ Booth strategy essentials 

⚡ Being smart with lead follow-up 

⚡ Foodservice relationship building 

⚡ Industry trends evolving

Topics Discussed:

💡 Building Through CPG Failures 

💡 Reinventing Trade Show Economics  

💡 How Brands Win Trade Shows 

💡 The Power of Consistent Follow-Up 

💡 Service-Driven Business Mindset

Topics Discussed:

🍬 From startup employee to founder

🍬 Building a better candy brand

🍬 Supply chain challenges in CPG

🍬 Hiring and team building lessons

🍬 Candy first, health second philosophy

Topics Discussed:

⚾ Reinventing stadium food experiences 

⚾ Global fusion menu innovation

⚾ Social media driving food trends

⚾ Balancing cost and quality

⚾ Creative vegetarian menu options

Key Facts

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Recent Guests

Kareema Goodwin
President of The Ryan Group
The Ryan Group
Episode: Building Relationships in Foodservice with Kareema Goodwin, President of The Ryan Group
Shannon Peffley
Founder, CPG Xperience
CPG Xperience
Episode: Transparency, Trade Shows & Helping Brands Win with Shannon Peffley of CPG Xperience
Michael Fisher
Founder & CEO of Rotten
Rotten
Episode: Building a Better Candy Brand with Michael Fisher, Founder & CEO at Rotten
Philip Thompson
Executive Chef at Kauffman Stadium, Home of the Kansas City Royals
Aramark at Kauffman Stadium
Episode: Turning Ballpark Food Into an Experience with Chef Philip Thompson, Executive Chef at Kauffman Stadium, Home of the Kansas City Royals
Jake Briere
Guest from Smart Batch, culinary and business development advisor
Smart Batch
Episode: Selling Solutions, Not Just Ingredients with Jake Briere, Vice President of Business Development at Smart Batch
Reed McCord
Founder and CEO of First Bite
First Bite
Episode: Cracking Foodservice Prospecting with Reed McCord, Founder & CEO at First Bite
Mike Levinson
Independent consultant focusing on foodservice & alt-channel growth for emerging brands
Foodservice Octopus
Episode: From Retail Myths to Real Scale in Foodservice, with Mike Levinson of Foodservice Octopus
AJ Cassata
Co-Founder & CEO of Revenue Boost, specializes in cold email outreach
Revenue Boost
Episode: Mastering Modern Cold Outreach with AJ Cassata, Co-Founder & CEO at Revenue Boost
Preston Simon
VP of Sales, Away From Home at Generous Brands
Generous Brands
Episode: AI, Discovery Calls & The New Sales Playbook with Preston Simon, VP of Sales, Away From Home at Generous Brands

Hosts

Matt Cotton
Host of Pleasantly Persistent Podcast; frequently discusses foodservice sales, channel strategy, and relationship-building.
Christy McGill
Host with roots in Rooted Food Sales; collaborates on topics around foodservice sales, partnerships, and program strategy.

Reviews

4.9 out of 5 stars from 18 ratings
  • Insightful on Foodservice

    Loving all the different buyers as guests and getting a peek into their brains!

    Apple Podcasts
    5
    kckristimae
    United States3 years ago
  • Both useful and fascinating

    This is such a fun podcast. I love following Matt’s curiosity to every corner of the sales world. And I come out of each episode knowing a lot more than I did before.

    Apple Podcasts
    5
    timurban
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans value the mix of industry experts and practitioners offering actionable tips for branding and distribution.
The show is described as fun and curious, with listeners often learning new perspectives on sales and outreach.
Listeners appreciate the practical, buyer-focused guests and the deep dives into how sales relationships work in foodservice.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Mastering Foodservice Sales with Clay Lichterman, Vice President of Business Development at Sol-ti
Q: Intro yourself and tell us about your background.
Clay describes his progression from Sparkling Ice to Cholula, Kodiak Foods, and finally Sol-ti, highlighting his focus on building foodservice programs and ultimately leading business development.
Building Relationships in Foodservice with Kareema Goodwin, President of The Ryan Group
Q: What is your view on giving out samples at the booth?
Only send samples when there is a clear, legitimate interest demonstrated at the booth; otherwise, vet the lead first and avoid the rush to push samples to thousands of leads without qualification.
Building Relationships in Foodservice with Kareema Goodwin, President of The Ryan Group
Q: How should a booth approach follow-up after the show ends?
Follow up immediately if there was a strong connection, then schedule ongoing conversations for the following week. Be selective about who you pursue, and use personalized messages referencing specific talked-about topics.
Building Relationships in Foodservice with Kareema Goodwin, President of The Ryan Group
Q: What would you say to someone entering NRA for the first time to maximize their time there?
Go in with a clear plan: know who you are targeting, research registrants, and be intentional with every interaction. Bring materials for follow-up and be ready to have meaningful conversations rather than just collecting samples.
From Chaos to Clarity: Coaching Founders with Dan Crothers, Founder at Upstream Coaching Solutions
Q: What do you think you see as common stumbling blocks for founders, especially around thoughts and urgency?
Founders often operate with an ambulance-dispatcher mentality—believing everything is urgent and that immediate action is required. This leads to poor decision-making and missed opportunities; the antidote is slowing down, building systems, and creating predictable outcomes.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, relationship-driven look at foodservice sales, brand development, and channel strategy. Episodes center on building partnerships with operators, distributors, and venues, with a strong emphasis on trade-show ROI, prospecting, and collaborative selling. Guests range from foodservice executives and chefs to brand builders and sales leaders, who share actionable tactics for improving outreach, product-market fit in foodservice, and navigating complex channels. The show consistently highlights how to enable sales teams with better messaging, data, and partner-focused approaches, often illustrated through real-world case studies and industry anecdotes. A notable strength is its hands-on, B2B sales orientation and a willingness to su... more

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1. The Joe Rogan Experience
2. Crime Junkie

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this podcast launched 6 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kareema Goodwin
2. Shannon Peffley
3. Michael Fisher
4. Philip Thompson
5. Jake Briere
6. Reed McCord
7. Mike Levinson
8. AJ Cassata

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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