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The GTM Engineer Podcast

Saurav Gupta
GTM Engineering
Clay
Artificial Intelligence
Outbound Marketing
Linkedin
Lead Generation
Cold Email
Go-To-Market Engineering
Go-To-Market
Outbound Sales
Saas
GTM Engineer
Outbound
B2B Saas
AI Automation
AI Tools
Personalization
Cold Outreach
Cold Calling
AI In Sales

GTMEs didn't think they would evolve this way. They just kept automating things until it became their whole job. Now the tooling is moving faster than anyone can keep up with, there's no real playbook, and half the advice online is either too vague or written by someone who hasn't actually done it. This podcast is for you if you're in the middle of figuring it out - real workflows, numbers, and mi... more

PublishesDailyEpisodes171Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The GTM Engineer Podcast

Latest Episodes

In today's episode, I chat with Yuval Canfi, GTM Engineer at Celery, about building custom outbound machines for internal sales teams. Yuval walks through the platform he built at his previous company, Eko: type in a company name and Clay finds the w... more

In today's episode, I chat with Lennart, GTM Engineering Lead at Moss, about running fast-moving SMB outbound across Germany, the Netherlands, and the UK. Lennart supports both BDRs, who focus purely on outbound, and SDRs, who handle marketing handof... more

In today's episode, I chat with Andrew, Head of GTM at Arda, about the context engineering layer that most outbound stacks completely ignore. Arda is the easiest way to implement Kanban for small and medium-size manufacturers — tying physical Kanban ... more

In today's episode, I chat with Aamir Massoud, GTM Lead at Numero, about running precise, signal-driven outbound with a lean team inside one of the more complex enterprise sales environments — the office of the CFO. 

Numero is a vertical AI platform... more

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Recent Guests

Yuval Canfi
GTM engineer at Celery
Celery
Episode: Turn Your Best Sales Rep Into A Machine ft. Yuval Canfi
Lennart Kornblum
GTM Engineer Lead at Moss
Moss
Episode: AI Is Changing The Economics Of GTM ft. Lennart Kornblum
Andrew Davis
Head of GTM at Arda
Arda
Episode: GTM Teams Should Operate Like Product Teams ft. Andrew Davis
Aamir Massoud
GTM lead at Numero
Numero
Episode: Great GTM Strategy Starts With A Story ft. Aamir Massoud
Cory Blumenfeld
Founder at BlueMoso
BlueMoso
Episode: AI Gives Small Teams An Unfair Advantage ft. Cory Blumenfeld
Tamara Omomo
GTMME at Everphone
Everphone
Episode: Most GTM Advice On LinkedIn Is Bullshit ft. Tamara Omomo
Himanshi Shah
Founding GTME at Scaletopia
Scaletopia
Episode: Don't Learn Automation Before You Learn Sales ft. Himanshi Shah
Taiwo Tella
Founder at JourneyWise
JourneyWise
Episode: The Companies Winning AI Have Better Context ft. Taiwo Tella
Fahad Ali Khan
GTM engineer
Episode: Your Skills Should Outlive Your Stack ft. Fahad Ali Khan

Host

Saurav
Host of The GTM Engineer Podcast

Reviews

3.8 out of 5 stars from 20 ratings
  • Super insightful!!

    This will help me and my team improve our cold outreach game much more quickly. Looking forward to the new episodes. 🙌🙌

    Apple Podcasts
    5
    Sachinrawat19
    Indiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world experience, not just theory.
Shows clear signals of practical GTM engineering in action.
Advises on building scalable, human-centered outreach rather than flashy gimmicks.
Content frequently highlights AI-enabled workflows and tooling specifics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
United States/Business/Marketing
Apple Podcasts
#7
Ireland/Business/Marketing
Apple Podcasts
#109
Ireland/Business
Apple Podcasts
#193
Brazil/Business/Marketing
Apple Podcasts
#214
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Turn Your Best Sales Rep Into A Machine ft. Yuval Canfi
Q: How do you see GTME evolving with Claude as the orchestrator?
Claude centralizes orchestration, allowing GTME engineers to connect tools and automate flows more efficiently, potentially consolidating tools around the best performers while maintaining human-driven strategy.
Turn Your Best Sales Rep Into A Machine ft. Yuval Canfi
Q: Can you describe the standout project you built in your previous role?
An end-to-end outreach tool for ecommerce sellers that enriched a company name with data from multiple sources, ranked companies by propensity to close, and fed back the top prospects into Clay for deeper enrichment.
Turn Your Best Sales Rep Into A Machine ft. Yuval Canfi
Q: What does Celery do and what kind of initiatives are you looking to start working on?
Celery handles payroll mediation and is moving toward more sophisticated signals and personas to improve the sales process, building tools to support internal GTM teams.
AI Is Changing The Economics Of GTM ft. Lennart Kornblum
Q: How did you get into GTM engineering, and how has the space evolved for you personally?
Started in sales operations and evolved with the automation shift; became an individual contributor focusing on automations and growth, then GTM engineering as the field expanded and community gained visibility.
AI Is Changing The Economics Of GTM ft. Lennart Kornblum
Q: Can you share some concrete results or metrics from your approach?
We saved about 50% of the time BDRs spend on researching accounts, and some campaigns saw conversion rates improve from around 5% to closer to 10%.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The GTM Engineer Podcast

What is The GTM Engineer Podcast about and what kind of topics does it cover?

This show centers on practical GTM engineering for modern revenue machines, with a heavy focus on AI-enabled workflows, outbound systems, and signal-driven outreach. Episodes explore how to design scalable GTM stacks, orchestrate AI agents and real-time alerts, and build credible, human-centered outreach that still leverages automation. Guests range from GTM engineers and agency leaders to founders applying AI, data, and tooling to improve pipeline velocity, targeting accuracy, and retention. A notable edge is the emphasis on concrete playbooks, hands-on experiments, and real-world tradeoffs between automation and authentic buyer engagement, making it a valuable resource for practitioners looking to level up their outbound and tech-enabled ... more

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These podcasts share a similar audience with The GTM Engineer Podcast:

1. Stacked GTM
2. 30 Minutes to President's Club | No-Nonsense Sales

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The GTM Engineer Podcast launched a year ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTM Engineer Podcast?

Recent guests on The GTM Engineer Podcast include:

1. Yuval Canfi
2. Lennart Kornblum
3. Andrew Davis
4. Aamir Massoud
5. Cory Blumenfeld
6. Tamara Omomo
7. Himanshi Shah
8. Taiwo Tella

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