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The GTM Engineer Podcast

Saurav Gupta
GTM Engineering
Clay
Outbound Marketing
Lead Generation
Cold Email
Linkedin
Artificial Intelligence
Go-To-Market Engineering
Outbound Sales
Go-To-Market
B2B Saas
Saas
AI Automation
AI Tools
Personalization
Cold Outreach
AI In Sales
Marketing Agencies
B2B Sales
Sales

GTMEs didn't think they would evolve this way. They just kept automating things until it became their whole job. Now the tooling is moving faster than anyone can keep up with, there's no real playbook, and half the advice online is either too vague or written by someone who hasn't actually done it. This podcast is for you if you're in the middle of figuring it out - real workflows, numbers, and mi... more

PublishesDailyEpisodes164Foundeda year ago
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Artwork for The GTM Engineer Podcast

Latest Episodes

In today's episode, I chat with Jay, a go-to-market engineer at Clay, about implementing AI across roughly 50 companies in the past year, from five-person shops in West Texas to 3,000-person organizations. 

Jay walks through his favorite recent buil... more

In today's episode, I chat with Taiwo, founder at JourneyWise, about building a unified "allbound" platform that captures every touchpoint across marketing and sales instead of treating inbound and outbound as separate stories. 

Taiwo shares a clien... more

In today's episode, I chat with Fahad, a GTM engineer with a background in B2B sales, about running signal-based outreach at scale for an enterprise client. 

Fahad breaks down how he built a Clay table pulling multi-location account data through Ser... more

In today's episode, I chat with Neil Milne, who runs his own GTM agency about running B2B GTM systems for newly funded startups. 

Neil breaks down how his agency steps in when founders are trying to decide between hiring a VP or a rev ops person, an... more

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Recent Guests

Fahad Ali Khan
GTM engineer
Episode: Your Skills Should Outlive Your Stack ft. Fahad Ali Khan
Neil Milne
GTM engineer and agency owner focused on B2B startups
Episode: The Best GTM Engineers Think Like D2C Marketers ft. Neil Milne
Robert Li
Director of AI at Australia GTM
Australia GTM
Episode: Claude Is Becoming An Operating System ft. Robert Li
Nicolas Goehler
Leads GTM and Ops at MPM Labs
MPM Labs
Episode: Every Great GTM Engineer Is A Hybrid ft. Nick Goehler
CheeTung Leong
Founder, The GTM Architects
The GTM Architects
Episode: Great GTM Starts With Weird Problems ft. CheeTung Leong
Brian Attarbashi
Founder at AI Bees and AI Ark
AI Bees / AI Ark
Episode: Agencies Need Retention Systems, Not Better Outreach ft. Brian Attarbashi
Sashank Koundinya
GTM Engineer at Interact
Interact
Episode: Learn Sales Before You Learn Clay ft. Sashank Koundinya
Maitri Gandhi
Product marketer at Hoshizaki America
Hoshizaki America
Episode: AI Makes Customer Research More Important ft. Maitri Gandhi
Tom Dingwall
AI Growth Manager at Passionfruit
Passionfruit
Episode: The Future Of Sales Is More Human ft. Tom Dingwall

Hosts

Saurav
Host of Outbound Wizards, focused on outbound marketing and GTM-centric strategies.
Clay
Host of Outbound Wizards, specializes in data-driven outreach and automation.

Reviews

3.7 out of 5 stars from 18 ratings
  • Super insightful!!

    This will help me and my team improve our cold outreach game much more quickly. Looking forward to the new episodes. 🙌🙌

    Apple Podcasts
    5
    Sachinrawat19
    Indiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Super insightful! This will help my team boost our cold outreach quickly.
Great examples and actionable takeaways for GTM stacks.
Excellent practical tips for building outbound engines.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

GTM Systems > GTM Campaigns ft. Ilayda Aydemir
Q: What advice would you give to someone starting as a GTM engineer today?
Her guidance centers on tracking trends, learning tools like Cloud Code, Exa, Clay, and mastering the four essentials (identify bottlenecks, map processes, build automation, test and optimize), plus hands-on practice with Make.com and NADN, emphasizing iterative learning over perfect initial campaigns.
GTM Systems > GTM Campaigns ft. Ilayda Aydemir
Q: What was the most creative system build you've done so far and what results did it generate?
She describes a roofing-real estate leads system with AI callers and SMS, which captures leads 24/7, enriches contacts, filters for residential targets within a 30-mile radius, and automatically follows up if there's no reply, ultimately improving lead quality and conversion efficiency.
GTM Systems > GTM Campaigns ft. Ilayda Aydemir
Q: What does a GTM Systems engineer do, and what kinds of clients do you work with?
Ilayda explains that GTM Systems engineering extends traditional GTM work by building end-to-end platforms that manage data, automation, and outreach, often for multinational clients, and focuses on securing and integrating systems beyond just campaign execution.
Stop Cold Emailing Everyone ft. Imran Adam
Q: What advice would you give to someone starting as a GTM engineer today?
Join GTM communities, continuously learn, build and share a portfolio of workflows that connect tools like Clay, Trigify, and Sales Robot, and actively network to showcase capabilities rather than relying on resumes alone.
Stop Cold Emailing Everyone ft. Imran Adam
Q: What does the first 30, 60, 90 days look like for a new client?
The onboarding is thorough and signal-driven: understanding the client's ideal prospects and the internal reasons a company would buy, analyzing past outbound efforts, and then quickly shaping a winning sequence after validating with early learnings.

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Frequently Asked Questions About The GTM Engineer Podcast

What is The GTM Engineer Podcast about and what kind of topics does it cover?

Common threads across recent episodes include practical GTM engineering workflows, outbound and multi-channel strategies, and the role of AI in scaling B2B sales. Guests frequently discuss building scalable outbound engines, optimizing deliverability, and leveraging data to personalize outreach at scale. A notable angle is the shift from agency-led to software- or in-house GTM solutions, with concrete tactics, case studies, and a focus on measurable outcomes like reply rates and pipeline velocity. Listeners likely value actionable playbooks, real-world numbers, and a candid look at mistakes to avoid when automating GTM processes.

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These podcasts share a similar audience with The GTM Engineer Podcast:

1. Super Data Science: ML & AI Podcast with Jon Krohn

How many episodes of The GTM Engineer Podcast are there?

The GTM Engineer Podcast launched a year ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTM Engineer Podcast?

Recent guests on The GTM Engineer Podcast include:

1. Fahad Ali Khan
2. Neil Milne
3. Robert Li
4. Nicolas Goehler
5. CheeTung Leong
6. Brian Attarbashi
7. Sashank Koundinya
8. Maitri Gandhi

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