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The GTM Engineer Podcast

Saurav Gupta
GTM Engineering
Outbound Marketing
Lead Generation
Go-To-Market Engineering
Clay
Cold Email
Outbound Sales
Linkedin
AI Automation
AI Tools
Artificial Intelligence
Saas
B2B Saas
Cold Outreach
B2B Sales
Marketing Agencies
Personalization
Staffing Agencies
Sales
Email Deliverability

GTMEs didn't think they would evolve this way. They just kept automating things until it became their whole job. Now the tooling is moving faster than anyone can keep up with, there's no real playbook, and half the advice online is either too vague or written by someone who hasn't actually done it. This podcast is for you if you're in the middle of figuring it out - real workflows, numbers, and mi... more

PublishesDailyEpisodes158Founded10 months ago
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BusinessMarketing

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Artwork for The GTM Engineer Podcast

Latest Episodes

In today's episode, I chat with CheeTung Leong, founder at The GTM Architects, about helping mid-size B2B software and services companies build genuinely AI-native go-to-market systems—not just bolting AI onto the same old ZoomInfo and Outreach pipel... more

In today's episode, I chat with Brian Attarbashi, founder at AI Bees and AI Ark, about what it actually takes to run a 50-person outbound agency across 17 countries while simultaneously building a data tool designed to fix the exact problems you keep... more

In today's episode, I chat with Sashank, GTM engineer at Interact, about what it looks like to run 15 simultaneous demand-generation engines for a category-creation product—where the job isn't capturing existing demand but making people care about a ... more

In today's episode, I chat with Maitri Gandhi, product marketer at Hoshizaki America, about what GTM looks like in one of the most traditional B2B industries out there—commercial ice machines and refrigeration.Ā 

Hoshizaki sells through a layered cha... more

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Recent Guests

Brian Attarbashi
Founder at AI Bees and AI Ark
AI Bees / AI Ark
Episode: Agencies Need Retention Systems, Not Better Outreach ft. Brian Attarbashi
Sashank Koundinya
GTM Engineer at Interact
Interact
Episode: Learn Sales Before You Learn Clay ft. Sashank Koundinya
Maitri Gandhi
Product marketer at Hoshizaki America
Hoshizaki America
Episode: AI Makes Customer Research More Important ft. Maitri Gandhi
Tom Dingwall
AI Growth Manager at Passionfruit
Passionfruit
Episode: The Future Of Sales Is More Human ft. Tom Dingwall
Mohammed Hamdi
GTM Engineer at ISkala Business Solutions
ISkala Business Solutions
Episode: Your Offer Matters More Than Your Tools ft. Mohamed Hamdi
David Tile
Founder/CEO of Nerdy Joe, a sales development agency
Nerdy Joe
Episode: The Next 5 Years Will Change Everything ft. David Tile
Gunveen Kaur Bedi
Founder of Growzle, GTM/Marketing professional
Growzle
Episode: It's Easier To Build A Product Than Market One ft. Gunveen Kaur Bedi
Nick Block
Founder at Revo GTM
Revo GTM
Episode: The Biggest Markets Are The Easiest To Sell ft. Nick Block
Carly Louw
GTM engineer at Mako Professionals
Mako Professionals
Episode: Most People Are Learning The Wrong Skills ft. Carly Louw

Hosts

Saurav
Host of Outbound Wizards, focused on outbound marketing and GTM-centric strategies.
Clay
Host of Outbound Wizards, specializes in data-driven outreach and automation.

Reviews

3.7 out of 5 stars from 18 ratings
  • Super insightful!!

    This will help me and my team improve our cold outreach game much more quickly. Looking forward to the new episodes. šŸ™ŒšŸ™Œ

    Apple Podcasts
    5
    Sachinrawat19
    India10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Super insightful! This will help my team boost our cold outreach quickly.
Great examples and actionable takeaways for GTM stacks.
Excellent practical tips for building outbound engines.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#174
France/Business/Marketing
Apple Podcasts
#228
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Cold Email Is Becoming An Engineering Problem ft. Swagatam Maji
Q: What was the most creative campaign you ran recently for a client?
It involved consolidating 12 Clay tables into a single table and then routing leads into 12 campaigns based on different conditions, which yielded a 3.4% reply rate and 7.12% interest rate in the last 30 days, showing how reducing complexity can amplify outcomes.
Most People Are Learning The Wrong Skills ft. Carly Louw
Q: What do you do at Mako Professionals and what kind of clients do you work with?
Carly explains that she works with automations, outbound systems, and lead generation for recruitment agencies, including roles like SAP and Oracle Architects, with clients across the US and Europe.
Don’t Become A GTM Engineer In 2026 ft. Enzo Carasso
Q: What advice would you have for somebody who is getting started as a GTM engineer today?
The field is moving so fast that it may not be wise to rush into becoming a GTM engineer unless you are prepared to master high-level strategy and ROI-focused execution; it may be better to build foundational skills and stay adaptable as tools and platforms evolve.
The Next 5 Years Will Change Everything ft. David Tile
Q: What led you to enter the lead gen and GTM engineering space?
A background in SEO content and a string of acquisitions pushed me to apply sales-focused engineering to a new agency model. My early forays into cold outreach and automation, plus a desire to connect sales efforts with measurable ROI, shaped Nerdy Joe's direction.
Agencies Need Retention Systems, Not Better Outreach ft. Brian Attarbashi
Q: What are your predictions for the GTM space as AI becomes more pervasive?
Personalization will become the norm, but the human element—identifying the right person, crafting the right message, and delivering it at the right time—will still be crucial. AI will augment these three variables, with new channels and warm intros playing meaningful roles as the landscape evolves.

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Frequently Asked Questions About The GTM Engineer Podcast

What is The GTM Engineer Podcast about and what kind of topics does it cover?

Common threads across recent episodes include practical GTM engineering workflows, outbound and multi-channel strategies, and the role of AI in scaling B2B sales. Guests frequently discuss building scalable outbound engines, optimizing deliverability, and leveraging data to personalize outreach at scale. A notable angle is the shift from agency-led to software- or in-house GTM solutions, with concrete tactics, case studies, and a focus on measurable outcomes like reply rates and pipeline velocity. Listeners likely value actionable playbooks, real-world numbers, and a candid look at mistakes to avoid when automating GTM processes.

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These podcasts share a similar audience with The GTM Engineer Podcast:

1. The Crew Podcast (fka The Vibescaling Podcast)

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The GTM Engineer Podcast launched 10 months ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTM Engineer Podcast?

Recent guests on The GTM Engineer Podcast include:

1. Brian Attarbashi
2. Sashank Koundinya
3. Maitri Gandhi
4. Tom Dingwall
5. Mohammed Hamdi
6. David Tile
7. Gunveen Kaur Bedi
8. Nick Block

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