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Artwork for Mobile Games Playbook

Mobile Games Playbook

Liftoff
User Acquisition
Mobile Gaming
Mobile Game Marketing
Mobile Games
User-Generated Content
Tiktok
Interactive Ads
Ad Monetization
Chinese Mobile Games Market
User Engagement
AI In Marketing
Instagram
Gamerefinery
Japanese Mobile Games
Monetization
Cost Per Install
Header Bidding
In-App Purchases
Ad Networks
Genshin Impact

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

PublishesMonthlyEpisodes66Founded6 years ago
Number of ListenersCategory
Technology

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Artwork for Mobile Games Playbook

Latest Episodes

Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his expertise on why the industry demands continuous ad... more

Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games development is industry expert Saikala Sultanova.

Saikala, a... more

In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved bra... more

This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20 consumer app verticals. 

We've jus... more

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Recent Guests

Carlos Salvado
Senior Market Analyst for Rovio with 15 years of experience in gaming across multiple platforms.
Rovio
Episode: Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Saikala Sultanova
A consultant and advisor for mobile companies with vast experience helping mobile games and apps grow.
Episode: Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Kentaro Sugiura
Lead user acquisition manager at Rovio
Rovio
Episode: Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
Brendan Fraher
General Manager at Liftoff Intelligence
Liftoff
Episode: Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Nicole Danser
Senior Manager of Creative Strategy and Production at Liftoff Influence
Liftoff Influence
Episode: Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Sydney Bruce
Creative Account Strategy at Liftoff Influence
Liftoff Influence
Episode: Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Christie Crable
Actualizations Manager at Liftoff
Liftoff
Episode: Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Kentaro Sugiara
UA Manager at Rovio
Rovio
Episode: Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Teemu Palomäki
Senior Games Analyst
GameRefinery by Liftoff
Episode: Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market

Host

Jon Jordan
Host of Mobile Games Playbook

Reviews

4.8 out of 5 stars from 31 ratings
  • 👾🎮📲❤️

    Loving this podcast and the global coverage of the mobile games industry it provides. Top-notch, insightful content and can’t wait for more!

    Apple Podcasts
    5
    natron5000
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and global coverage the show provides, highlighting its ability to keep them informed on the mobile gaming industry's latest trends. Many express excitement for the upcoming episodes.
The quality of expertise shared by guests and hosts is frequently praised, making it a valuable resource for industry professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#140
Israel/Technology
Apple Podcasts
#221
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Q: How can AppRefinery help in user acquisition?
AppRefinery's motivations data helps to identify the right users and tailor ads to resonate with their needs, improving acquisition strategies.
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Q: What's the vision for AppRefinery?
The vision is to adapt to the fast-evolving app space by providing insights that help developers and marketers meet user expectations and engagement.
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Q: What do you think the trends in user acquisition are moving toward?
We're seeing a lot of casual games add a minigame element to really expand their audiences.
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Q: Kentaro, how does that feedback work when talking to the product team?
Our product team is very tuned to what's happening in the UA, and especially what's happening in the UA creative.
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Q: How do you ensure the quality of UGC?
Quality is ensured by matching creators with brands based on target demographics and providing guidelines while allowing creativity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Mobile Games Playbook

What is Mobile Games Playbook about and what kind of topics does it cover?

Focusing on the dynamic mobile gaming landscape, episodes feature expert discussions on player motivations, growth marketing, monetization trends, and the pivotal role of intellectual property in mobile games. The insights shared emphasize strategies to enhance user engagement and acquisition while adapting to a rapidly evolving market. Listeners can expect to hear firsthand experiences from industry leaders and discussions that highlight innovative marketing techniques and game development strategies, aimed at elevating mobile game success.

Where can I find podcast stats for Mobile Games Playbook?

Rephonic provides a wide range of podcast stats for Mobile Games Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mobile Games Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mobile Games Playbook get?

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What are the audience demographics for Mobile Games Playbook?

Rephonic provides comprehensive predictive audience data for Mobile Games Playbook, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Mobile Games Playbook have?

To see how many followers or subscribers Mobile Games Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mobile Games Playbook?

These podcasts share a similar audience with Mobile Games Playbook:

1. PocketGamer.biz Podcast
2. Deconstructor of Fun
3. Pivot

How many episodes of Mobile Games Playbook are there?

Mobile Games Playbook launched 6 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mobile Games Playbook?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mobile Games Playbook?

Rephonic pulls ratings and reviews for Mobile Games Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Mobile Games Playbook?

Rephonic provides full transcripts for episodes of Mobile Games Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Mobile Games Playbook?

Recent guests on Mobile Games Playbook include:

1. Carlos Salvado
2. Saikala Sultanova
3. Kentaro Sugiura
4. Brendan Fraher
5. Nicole Danser
6. Sydney Bruce
7. Christie Crable
8. Kentaro Sugiara

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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