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Artwork for Mobile Games Playbook

Mobile Games Playbook

Liftoff
User Acquisition
Mobile Gaming
Mobile Game Marketing
Mobile Games
User-Generated Content
Tiktok
Interactive Ads
Ad Monetization
Chinese Mobile Games Market
User Engagement
Instagram
AI In Marketing
Gamerefinery
Japanese Mobile Games
Monetization
Ad Networks
In-App Purchases
Header Bidding
Cost Per Install
Genshin Impact

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

PublishesInfrequentlyEpisodes63Founded6 years ago
Number of ListenersCategory
Technology

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Artwork for Mobile Games Playbook

Latest Episodes

This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20 consumer app verticals. 

We've jus... more

This episode of the Mobile Games Playbook is all about celebrating and breaking down the 2025 Mobile AppDev Awards winners, brought to you by Liftoff. 

We've just launched a brand new listener survey, and your feedback is invaluable in helping us ma... more

This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monetization, header bidding, and the challenges of in-app purchases. 

Join Andrew Seow (Director of Monetization ... more

This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s experts, Kalle Heikkinen, Senior Chief Market Analyst, and Wilhelm Voutilainen, Chief Game Analyst.

We'll delve... more

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Recent Guests

Brendan Fraher
General Manager at Liftoff Intelligence
Liftoff
Episode: Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Nicole Danser
Senior Manager of Creative Strategy and Production at Liftoff Influence
Liftoff Influence
Episode: Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Sydney Bruce
Creative Account Strategy at Liftoff Influence
Liftoff Influence
Episode: Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Christie Crable
Actualizations Manager at Liftoff
Liftoff
Episode: Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Kentaro Sugiara
UA Manager at Rovio
Rovio
Episode: Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Teemu Palomäki
Senior Games Analyst
GameRefinery by Liftoff
Episode: Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Sonja Skoglund
Games Analyst
GameRefinery by Liftoff
Episode: Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Wilhelm Voutilainen
Chief Game Analyst at GameRefinery
GameRefinery
Episode: Episode 53: Predicting the biggest mobile game trends in 2024
Kalle Heikkinen
Chief Game Analyst at GameRefinery
GameRefinery
Episode: Episode 53: Predicting the biggest mobile game trends in 2024

Host

Jon Jordan
Host of Mobile Games Playbook and expert in mobile gaming strategies, known for insightful discussions on game development and monetization strategies.

Reviews

4.8 out of 5 stars from 30 ratings
  • 👾🎮📲❤️

    Loving this podcast and the global coverage of the mobile games industry it provides. Top-notch, insightful content and can’t wait for more!

    Apple Podcasts
    5
    natron5000
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and global coverage of the mobile games industry.
Many find the discussions about monetization and game development strategies to be top-notch and valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#247
Singapore/Technology

Talking Points

Recent interactions between the hosts and their guests.

Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Q: How can AppRefinery help in user acquisition?
AppRefinery's motivations data helps to identify the right users and tailor ads to resonate with their needs, improving acquisition strategies.
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Q: What's the vision for AppRefinery?
The vision is to adapt to the fast-evolving app space by providing insights that help developers and marketers meet user expectations and engagement.
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Q: What do you think the trends in user acquisition are moving toward?
We're seeing a lot of casual games add a minigame element to really expand their audiences.
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Q: Kentaro, how does that feedback work when talking to the product team?
Our product team is very tuned to what's happening in the UA, and especially what's happening in the UA creative.
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Q: How do you ensure the quality of UGC?
Quality is ensured by matching creators with brands based on target demographics and providing guidelines while allowing creativity.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mobile Games Playbook

What is Mobile Games Playbook about and what kind of topics does it cover?

Featuring expert analysis and interviews, this audio series offers insights into the mobile games industry, focusing on key strategies for game development, monetization, and user acquisition. The discussions range from innovative features and changing user expectations to global market nuances and trends in advertising, delivering valuable takeaways for industry professionals. Unique topics such as the impact of regulations on gaming monetization and social features in apps provide listeners with a comprehensive understanding of current and future industry dynamics. This resource is likely to appeal to mobile game developers, marketers, and business leaders seeking to enhance engagement and revenue through informed strategies.

Where can I find podcast stats for Mobile Games Playbook?

Rephonic provides a wide range of podcast stats for Mobile Games Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mobile Games Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mobile Games Playbook get?

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What are the audience demographics for Mobile Games Playbook?

Rephonic provides comprehensive predictive audience data for Mobile Games Playbook, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Mobile Games Playbook have?

To see how many followers or subscribers Mobile Games Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mobile Games Playbook?

These podcasts share a similar audience with Mobile Games Playbook:

1. Deconstructor of Fun

How many episodes of Mobile Games Playbook are there?

Mobile Games Playbook launched 6 years ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mobile Games Playbook?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mobile Games Playbook?

Rephonic pulls ratings and reviews for Mobile Games Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Mobile Games Playbook?

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What guests have appeared on Mobile Games Playbook?

Recent guests on Mobile Games Playbook include:

1. Brendan Fraher
2. Nicole Danser
3. Sydney Bruce
4. Christie Crable
5. Kentaro Sugiara
6. Teemu Palomäki
7. Sonja Skoglund
8. Wilhelm Voutilainen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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