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Artwork for Missing Half

Missing Half

50 Marketing

Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the ... more

PublishesWeeklyEpisodes9Founded2 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Missing Half

Latest Episodes

50 Marketing's CTO and co-founder John McDowell sits down with Bill to talk about the company's early days and how his past experience in engineering and operations still contributes daily to his work. Learn more about the background that informs our... more

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5 days ago

Justin Bober, Product and Marketing Manager of Fawcett Co., joins Bill to discuss marketing a line of products that have an endless variety of use cases. How do you accurately create messaging for multiple problems and solutions? The conversation als... more

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12 days ago

Annie Boyer, Marketing Manager of Ascenso Tires North America, joins us this week to talk about her role managing the U.S. marketing department of an international tire manufacturer. From learning the nuances of B2B social media to balancing elements... more

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19 days ago

Bill interviews John Grace, President of Ohio Tool Systems and Fawcett Co. After graduating from Purdue University and spending five years in corporate America, John joined the family business as the third generation leader. He describes himself as a... more

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a month ago

In this episode, Bill dives in to three numbers that 50 Marketing holds important as we analyze our past year: client retention rate, employee retention rate, and team size. Each of these numbers impacts the others. more

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a month ago

Matt Brown is Director of Sales and Marketing at Neville Chemical Company. Matt earned a B.S. in Chemistry from Alma College and worked for several years as a chemist before moving to the sales and management side of the industry in 2017. more

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a month ago

Madison Brechbuhler is Marketing Coordinator of Brechbuhler Scales Inc. Born and raised in Canton, Ohio, Madison grew up around the shop and enjoyed working alongside her family in several areas of the business while earning her degree. Madison major... more

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2 months ago

Dennis Thomas is President of Brechbuhler Scales Inc. Brechbuhler offers preventative maintenance, repair, installations, and calibration services throughout Ohio, Pennsylvania, West Virginia, Indiana, and Michigan. Dennis started his career at Brech... more

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2 months ago

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Missing Half launched 2 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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