Mejorando el retail: un pódcast de Primer Impacto
Primer ImpactoExploramos las experiencias de los invitados en la implementación de estrategias de optimización en el punto de venta, destacando cómo transformaron estos espacios para alcanzar el éxito. Los invitados comparten sus aprendizajes y desafíos, incluyendo momentos en los que partieron de situaciones difíciles y las convirtieron en casos de éxito.
| Publishes | Twice monthly | Episodes | 11 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
En este nuevo episodio de Mejorando el retail, Marc conversa con Francisco González de Castejón, responsable de Sales & Marketing en The Fini Company, sobre cómo optimizar la gestión del punto de venta combinando experiencia de campo, tecnología y vi... more
En este episodio de Mejorando el Retail, Marc conversa con Liliana Londoño Torres, Marketing & Trade Manager en FoodService Spain para Flora Food Group, sobre los desafíos y aprendizajes de maximizar la visibilidad y las ventas en el punto de venta e... more
En este episodio de Mejorando el Retail, Marc conversa con Jesús Rubio, Sales Director para canales ON y OFF Trade en Grupo Bodegas LAN, sobre los retos y oportunidades de construir marcas en un entorno omnicanal, donde las fronteras entre los puntos... more
En este episodio de Mejorando el retail, Marc conversa con Jesús Cordero, West Europe Commercial Director en Decathlon, sobre cómo la cadena deportiva está enfrentando el reto de mejorar la conversión en tienda física en un contexto post-pandemia. Je... more
En este episodio de Mejorando el retail, Marc conversa con Mariano Sánchez, Director Comercial del Área B2B en Grupo Ybarra Alimentación, sobre los retos y oportunidades que presenta el trabajo con marcas blancas en el sector de gran consumo.
Marian... more
En este nuevo episodio de Mejorando el Retail, Marc conversa con Thaís Regina, Trade Marketing and Brand Manager en Danone Waters, sobre cómo estructurar una estrategia efectiva de visibilidad y conversión en el punto de venta, aplicando un enfoque b... more
En este nuevo episodio de Mejorando el retail, Marc entrevista a Ramón Mario Jiménez, International Trade Marketing Manager en ELPOZO ALIMENTACIÓN, una de las compañías más emblemáticas del sector alimentario en España.
A lo largo de la conversación... more
En este episodio de Mejorando el Retail, Marc Fernández entrevista a Gonzalo Yelpez, Trade Marketing Manager en Electrolux para Argentina, Paraguay, Uruguay y Bolivia. Gonzalo comparte su experiencia liderando estrategias innovadoras en trade marketi... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #87 |  Chile/Business/Marketing |
Apple Podcasts | #246 | Spain/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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this podcast launched a year ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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