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Artwork for The Scaling Wellness Podcast: Scale Your Massage Business

The Scaling Wellness Podcast: Scale Your Massage Business

Darryl "DJ" Turner
Massage Therapy
Massage Business
Marketing Strategies
Wellness Industry
Entrepreneurship
Business Growth
Client Retention
Wellness Practice
Business Scaling
Massage Business Growth
Business Systems
Group Practice
Growth Strategies
Marketing
Business Management
Leadership
Time Management
Client Management
Wellness Business
Wellness Practices

Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl "DJ" Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. L... more

PublishesWeeklyEpisodes325Founded6 years ago
Number of ListenersCategories
EducationBusiness

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Artwork for The Scaling Wellness Podcast: Scale Your Massage Business

Latest Episodes

Today's episode, we break down the exact step-by-step plan on how to exploit your fellow massage therapist and get rich in the process.

Not really, BUT….this is an all too common issue we see inside the industry.

The exploitative model isn't an a... more

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What happens after you build a fully booked massage practice… and realize that's not the end goal?

In this interview, I sit down with Cody and Allyson of Two Hearts Bodywork to unpack what it really takes to grow beyond six figures in a massage the... more

This rebroadcast episode dives into one of the hardest parts of running a wellness business: dealing with underperforming employees.

If you're unsure whether a team member needs coaching, clearer expectations, or a tough conversation, this episode ... more

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Recent Guests

Ann Sousa
Owner of Body & Soul Massage, celebrating 20 years in business.
Body & Soul Massage
Episode: 314 - How Ann Sousa Built a Thriving 20-Year Massage Practice Through Leadership & Smart Growth
Jamie Smith
Interior designer and former massage therapist with 19 years of experience
Happy Haus Studios
Episode: 313 - Designing Wellness Spaces That Heal with Jamie Smith of Happy Haus Studios
Teresa Zardus
Owner and founder of Zardus Art of Massage & Wellness Spa and the Zardus School of Massage
Zardus Art of Massage & Wellness Spa
Episode: 311 - How Teresa Zardus Turned Her Passion Into a Holistic Empire (Part 1 of 2)
Rachel Hargrove
Licensed massage therapist, founder and owner of Height of Health Massage
Height of Health Massage
Episode: 303 - The Secrets Behind Growing a Successful Massage Practice with Rachel Hargrove
Zalla Otten
Massage therapist and owner of a massage studio in Houston
Zalla Massage
Episode: 301 - How Zalla Otten Built One of Houston's Top Massage Studios
Nadin Bailey
Founder of MEND Massage Therapy and Registered Yoga Teacher
MEND Massage Therapy
Episode: 299 - CASE STUDY: How Nadin Went From Solo Practitioner To A Multi-Location Group Practice
Erin Stebbins
A bodywork practitioner turned business coach helping massage therapists feel profitable and build values-aligned practices.
Episode: 296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor
Lindsay Juarez
Founder of Mindful Massage Academy and former program director at a nationally accredited massage school
Mindful Massage Academy
Episode: 294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy
Laura Jawad
Ph.D. trained scientist turned SEO strategist.
laurajawadmarketing.com
Episode: 293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist

Host

Darryl DJ Turner
Host of scaling wellness content focused on expanding wellness practices and mentoring others.

Reviews

5.0 out of 5 stars from 23 ratings
  • The Podcast for those who want to grow their Massage Business!

    I started listening to Scaling Wellness after a colleague and fellow massage business owner/massage therapist recommended it to me. I immediately knew that DJ was going in the direction that I wanted to go into with my business from his podcast. There is a wide range of subjects that he talks about with all his guests that will have me re-listening to each show so I can jot down what I have learned. If you want to grow and be up-to-date with what massage therapy business owners are doing you wil... more

    Apple Podcasts
    5
    IrisLMT
    United States3 years ago
  • Totally relatable!!!!!

    Love listening to this podcast as a LMT growing her practice the information is so relevant, helpful and inspiring!

    Apple Podcasts
    5
    mcford001
    United States3 years ago
  • DJ does the research so you don’t have to!

    Scaling Wellness has been so helpful when it comes to my massage business. From starting out as a solo to opening a 4 treatment room massage practice, DJ has had so much valuable info for each step in my process. It’s so great to hear from other wellness professionals to see how they run and scale their practices too! You won’t find another wellness practice podcast with this kind of research put into it!

    Apple Podcasts
    5
    TaraT24
    United States3 years ago
  • I enjoyed every podcast. Thank you for taking your time to help us therapists. Great stuff Darryl.

    Audible
    5
    Angela D. Boster
    United States5 years ago
  • Great podcast! Darryl is so helpful

    I enjoyed every podcast. Thank you for taking your time to help us therapists. Great stuff Darryl.

    Audible
    5
    Angela D. Berberich
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows are seen as highly practical, with listeners often applying strategies to monetize expertise and scale practices.
Audience appreciates actionable, research-backed guidance for growing massage and wellness businesses.
Listeners praise guest diversity and deep-dive interviews into marketing and leadership.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

320 - How To Be Rich And Exploit Massage Therapists In The Process
Q: Let me ask you something. Do you ever wake up feeling unsure what to focus on in your business?
The guest suggests that actionable clarity, not more advice, is what actually moves the business forward, and introduces a structured program to help clients gain that clarity.
314 - How Ann Sousa Built a Thriving 20-Year Massage Practice Through Leadership & Smart Growth
Q: What advice would you give to someone wanting to make that jump from solo practitioner to group practice?
Know your numbers, but also build a support system. Before you jump in, get coaching from a coach, SBA, SCORE, find an accountant, find an attorney.
312 - How Teresa Zardus Turned Her Passion Into a Holistic Empire (Part 2 of 2)
Q: What is the scariest part of your journey?
Wondering if all the effort would pay off; I don't dwell on uncertainty for long and instead focus on actions and solutions.
312 - How Teresa Zardus Turned Her Passion Into a Holistic Empire (Part 2 of 2)
Q: What is your approach to hiring?
It's important to know your vision and what you want from your team.
313 - Designing Wellness Spaces That Heal with Jamie Smith of Happy Haus Studios
Q: What are the initial steps someone should take if they want to design their space?
Create a mood board to gather inspiration and clarify aesthetic preferences, essentially guiding the design process.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Listeners tune in to learn practical strategies for growing wellness and massage practices beyond one-on-one client work. Episodes emphasize scalable models such as memberships, group practices, mentorship, and education, with real-world stories from owners and practitioners who built systems, leadership cultures, and revenue for sustainable growth while maintaining work-life balance. The format often blends actionable tactics (lead generation, client retention, staffing) with mindset and leadership insights, making it helpful for owners, clinicians, and aspiring solo-practitioners eyeing expansion. A notable strength is the consistent focus on tangible playbooks and revenue milestones, not just theory, plus a recurring emphasis on authenti... more

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this podcast launched 6 years ago and published 325 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ann Sousa
2. Jamie Smith
3. Teresa Zardus
4. Rachel Hargrove
5. Zalla Otten
6. Nadin Bailey
7. Erin Stebbins
8. Lindsay Juarez

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