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Artwork for Market Proof Marketing
Customer Experience
Home Building
Data Management
Home Building Industry
Artificial Intelligence
Cecilian Partners
Software As a Service
Lead Attribution
ERP Solutions
Sales Strategies
Lead Generation
Google Core Web Vitals
Do You Convert
Hubspot
Homebuilding Marketing
Google Performance Max
Digital Marketing
Real Estate
Marketing Transparency
NAR Settlement

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volum... more

PublishesWeeklyEpisodes394Founded8 years ago
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Artwork for Market Proof Marketing

Latest Episodes

Host Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure.

From timeless struggles with SEO, content creation str... more

Kevin Oakley is joined by Julie Jarnagin and Caroline Collard for a wide-ranging conversation about the complexities builders can’t escape.

From early-year trends to Texas growth markets to President Trump’s latest comments on housing policy, the te... more

Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026.

From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, an... more

Kevin Oakley, Julie Jarnagin, and Jackie Lipinski are starting 2026 off with fresh takes in this year’s first episode. They discuss multiple mindset hangups, including how to get out of the “cleaning the windows while the house is burning” trap.

The... more

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Recent Guests

Trevor Bacon
Founder and CEO of Parcel
Parcel
Episode: Ep 418: When Housing Data is Already Late
Nick Aufenkamp
Realtor Gone Rogue, founder of DIY Home Buyer Academy
Episode: Ep 411: Realtor Gone Rogue
Kim Sandoval
Director of Corporate Marketing for Classic Homes with extensive experience in real estate marketing.
Classic Homes
Episode: Ep 404: Don't Become the Box
Brian Boero
CEO of 1000Watt
1000Watt
Episode: Ep 397 - Nervous Zebras, Quiet Revolutions
Steve Shoemaker
President of Ideal Homes
Ideal Homes
Episode: Ep 390: Punch Above Your Weight with Steve Shoemaker
Michelle Simms-Reiter
Author and expert in leadership and motivational systems, with a background in home building
Episode: Ep 370 - It's Never About The Money with Michelle Simms-Reiter
James Dwiggins
Co-founder and CEO of NextHome Inc
NextHome Inc
Episode: Ep 367: Don't Fail Your Realtor Partners In 2025
Allison Babin
Marketing professional and certified John Maxwell coach at Manuel Builders.
Manuel Builders
Episode: Guest Ep: The Voice of the Customer With Allison Babin
Dennis O'Neil
President and founder of NILA Interactive, with experience in home building and digital marketing.
NILA Interactive
Episode: Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil

Hosts

Kevin Oakley
Host of the show who breaks down marketing headlines, shares best practices, and discusses relevant marketing topics in the context of home building.
Jackie Lipinski
Co-host who provides insights and engages in discussions about home buying and marketing challenges.
Julie Jarnagin
Co-host who contributes to marketing discussions and shares expertise on home building and real estate.
Beth Russell
Co-host who is involved in discussing marketing strategies tailored for the home building industry.

Reviews

4.9 out of 5 stars from 91 ratings
  • Very insightful

    As someone who’s still fairly new to the Homebuilding industry and my role, Market Proof Marketing has been such an insightful resource. I’ve learned so much from each episode. It’s quickly becoming a go-to for me to stay up to speed and feel more confident in my position.

    Apple Podcasts
    5
    Elr1920
    United States5 months ago
  • Only podcast I listen to!

    The DYC team and the MPM podcast is truly one of a kind and their goal is to help homebuilding industry professionals grow in their roles and to improve the industry as a whole. So, we couldn’t be more grateful they’ve created a free platform with such insightful education and inspirational ideas for others in the industry to learn and grow!

    Apple Podcasts
    5
    Shannon Ashley
    United States5 months ago
  • Great insights!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Market Proof Marketing enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • A must listen for all OSCs and Unicorns

    Fantastic insight, always new and thought provoking content. Also a lot of fun, get ready to laugh!

    Apple Podcasts
    5
    Add_bug
    United States4 years ago
  • My go to podcast

    I laughed, I cried, I lost 10 lbs, I highly recommend this product! Also very informative, though provoking, and up to date ideas.

    Apple Podcasts
    5
    meme12321
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts are commended for their entertaining and engaging style, making complex topics more accessible.
Feedback indicates that the podcast effectively keeps listeners informed about the evolving landscape of home building and marketing strategies.
Listeners appreciate the practical marketing insights and real-world applications shared in episodes.

Talking Points

Recent interactions between the hosts and their guests.

Ep 409: Oversimulated?
Q: What recent challenge has affected USDA loans?
A government shutdown has frozen USDA loans, leaving buyers without zero down options and creating additional uncertainty in the housing market.
Big Shifts with Zillow - Bonus Episode
Q: What do buyers want?
Qadra shares insights from the Consumer Housing Trends Report, noting preferences for Gen Z buyers and the importance of climate risk.
Big Shifts with Zillow - Bonus Episode
Q: What's new at Zillow?
Qadra discusses the renewed focus on new construction due to the housing shortage, and highlights education initiatives for buyers.
Ep 399: Office Hours - Attribution You Can Believe In
Q: How would you clarify the difference between general market meta ads and in-market display ads?
General market ads target a broader audience within a defined geographic area, while in-market display ads are targeted based on consumers' actual behaviors and intent.
Ep 399: Office Hours - Attribution You Can Believe In
Q: Why are there less insights right now?
The decrease in insights is partly due to consumer privacy regulations, particularly GDPR in Europe, and changes made by companies like Apple that limit the amount of data marketers can obtain.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Market Proof Marketing

What is Market Proof Marketing about and what kind of topics does it cover?

Focusing on the home building industry, this show provides listeners with actionable insights on marketing strategies, trends, and challenges specifically tailored for builders and developers. Episodes frequently explore contemporary topics such as leveraging AI in marketing, the importance of emotional engagement in advertising, and consumer behavior patterns. Moreover, the hosts engage in lively discussions around real-world examples, often sharing personal anecdotes and industry experiences, making the content relatable and pragmatic. A unique aspect of this show is its commitment to providing sincere advice without any fluff or heavy sales pitches, aimed at genuinely helping listeners enhance their marketing efforts.

Where can I find podcast stats for Market Proof Marketing?

Rephonic provides a wide range of podcast stats for Market Proof Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Market Proof Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Market Proof Marketing get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Market Proof Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Market Proof Marketing?

Rephonic provides comprehensive predictive audience data for Market Proof Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Market Proof Marketing have?

To see how many followers or subscribers Market Proof Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Market Proof Marketing?

These podcasts share a similar audience with Market Proof Marketing:

1. Online People Talking with Jen Barkan
2. HousingWire Daily
3. The Daily
4. The Mel Robbins Podcast
5. We Can Do Hard Things

How many episodes of Market Proof Marketing are there?

Market Proof Marketing launched 8 years ago and published 394 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Market Proof Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Market Proof Marketing?

Rephonic pulls ratings and reviews for Market Proof Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Market Proof Marketing?

Rephonic provides full transcripts for episodes of Market Proof Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Market Proof Marketing?

Recent guests on Market Proof Marketing include:

1. Trevor Bacon
2. Nick Aufenkamp
3. Kim Sandoval
4. Brian Boero
5. Steve Shoemaker
6. Michelle Simms-Reiter
7. James Dwiggins
8. Allison Babin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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