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Artwork for Market Proof Marketing
Marketing Strategies
Home Building
Home Building Industry
Marketing
Customer Experience
Lead Generation
Real Estate
Marketing Strategy
Zillow
AI In Marketing
Do You Convert
Online Sales
Sales Strategies
Home Builders
Artificial Intelligence
Digital Marketing
Chatgpt
Home Building Marketing
Data Analysis
Content Marketing

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volum... more

PublishesWeeklyEpisodes394Founded8 years ago
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Artwork for Market Proof Marketing

Latest Episodes

Beth Russell and Karla Tuten take over the podcast to talk about their personal experiences buying and nearly buying/renovating homes, using their own emotional and often illogical decision-making to illustrate what builders and marketers consistentl... more

Online Sales Coach Melissa Fort joins the podcast to trace her 20-year career journey through the new home industry, from launching one of the earliest online sales programs at Lennar in 2005 through the 2008 financial crisis, multiple cross-country ... more

Jackie, Julie, and Beth discuss the power of staying curious with your data and why obsessing over your competition might be steering you in the wrong direction.

They also dig into when marketing follow-up crosses the line from serendipitous to stra... more

Kevin is joined by Julie to debate which AI tool will own the consumer mindshare race, why following an incentive through the buyer's journey matters more than the promotion itself, and the question every marketer should be asking their leaders this ... more

Key Facts

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Recent Guests

Erin Willis
Chief Insights Officer
Sekisui House
Episode: Ep 444: Making Home the Happiest Place in the World
Melissa Fort
Online sales coach for Do You Convert
Do You Convert
Episode: Ep 443: The Marketing-Online Sales Connection
Rachel Peters
Regional Sales Manager at realtor.com New Construction
realtor.com
Episode: Ep 439: From Hershey to Home Building
Kiante Chapman
Author of Your OSC Team is Sitting on a Content Goldmine
Do You Convert
Episode: Ep 438: The Goldmine You’re Not Mining (Yet)
Rand Fishkin
Co-founder of SparkToro, Moz alumnus, author of Lost and Founder
SparkToro; Snack Bar Studio; Alert Mouse
Episode: Ep 433: AI Hype vs. Search Reality
Caroline Collard
Industry participant with hands-on homebuying experience
Episode: Ep 431: Ads, AI, and the Modern Homebuyer
Kendall Thacker
VP of Product for Legacy South
Legacy South
Episode: Ep 428: Closing Down to Create Demand
Beth Russell
Episode: Ep 428: Closing Down to Create Demand
Trevor Bacon
Founder and CEO of Parcel
Parcel
Episode: Ep 418: When Housing Data is Already Late

Hosts

Julie Jarnigan
Host of Market Proof Marketing, Do You Convert
Jackie Lipinski
Host/Co-host, Do You Convert
Caroline Collard
Host/Co-host, Do You Convert / Market Proof Marketing
Kevin Oakley
Host of Market Proof Marketing, Do You Convert (DYC)
Beth Russell
Host/Co-host, Do You Convert / Market Proof Marketing

Reviews

5.0 out of 5 stars from 15 ratings
  • Very insightful

    As someone who’s still fairly new to the Homebuilding industry and my role, Market Proof Marketing has been such an insightful resource. I’ve learned so much from each episode. It’s quickly becoming a go-to for me to stay up to speed and feel more confident in my position.

    Apple Podcasts
    5
    Elr1920
    United Statesa year ago
  • Only podcast I listen to!

    The DYC team and the MPM podcast is truly one of a kind and their goal is to help homebuilding industry professionals grow in their roles and to improve the industry as a whole. So, we couldn’t be more grateful they’ve created a free platform with such insightful education and inspirational ideas for others in the industry to learn and grow!

    Apple Podcasts
    5
    Shannon Ashley
    United Statesa year ago
  • Great insights!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Market Proof Marketing enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • A must listen for all OSCs and Unicorns

    Fantastic insight, always new and thought provoking content. Also a lot of fun, get ready to laugh!

    Apple Podcasts
    5
    Add_bug
    United States4 years ago
  • My go to podcast

    I laughed, I cried, I lost 10 lbs, I highly recommend this product! Also very informative, though provoking, and up to date ideas.

    Apple Podcasts
    5
    meme12321
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts share a mix of data-driven insights and relatable anecdotes.
The show consistently delivers actionable tactics and real-world examples.
Listeners appreciate practical, no-fluff guidance for homebuilders and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#239
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep 439: From Hershey to Home Building
Q: How did COVID change your approach to on-site content and collaboration with sales?
COVID forced a tighter, more intentional content checklist and a focus on getting content quickly while minimizing exposure, which actually increased overall content output and required closer collaboration with sales for authentic, practical material.
Ep 439: From Hershey to Home Building
Q: What were the top priorities when you moved from content management to a broader marketing leadership role?
The move was driven by the need for autonomy to own content across channels, plus the ability to test, fail, and iterate—ultimately enabling more efficient creation and repurposing of assets.
Ep 433: AI Hype vs. Search Reality
Q: Are AI searches additive to traditional search or cannibalistic, and how should that influence strategy?
AI is largely additive but shifts behavior toward verification and broader content creation; the approach should combine traditional SEO with high-quality content that builds broad visibility rather than solely chasing AI-generated rankings.
Ep 428: Closing Down to Create Demand
Q: What was the goal behind the event?
To create urgency and excitement among potential buyers for Legacy South's properties.
Ep 409: Oversimulated?
Q: What recent challenge has affected USDA loans?
A government shutdown has frozen USDA loans, leaving buyers without zero down options and creating additional uncertainty in the housing market.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Market Proof Marketing

What is Market Proof Marketing about and what kind of topics does it cover?

This show targets professionals in homebuilding and real estate marketing, with a strong focus on practical, data-driven tactics for growing qualified leads. Episodes routinely cover content strategy, AI-assisted workflows, attribution, and collaboration between marketing and sales, all framed around local market adaptation, events, and community-building. Notable strengths include candid discussions on budgeting, channel mix, and storytelling that stays authentic to buyers' journeys, plus actionable tips for measuring impact and sustaining long-term growth without hype. The format blends roundtable insights with guest expertise, making it a go-to resource for marketers who want to move faster and market more effectively in the homebuilding... more

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How many listeners does Market Proof Marketing get?

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Which podcasts are similar to Market Proof Marketing?

These podcasts share a similar audience with Market Proof Marketing:

1. The Builder Marketing Podcast
2. Just Make It Pretty
3. The Sales Management. Simplified. Podcast with Mike Weinberg
4. New Home Insights Podcast
5. HousingWire Daily

How many episodes of Market Proof Marketing are there?

Market Proof Marketing launched 8 years ago and published 394 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Market Proof Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Market Proof Marketing?

Recent guests on Market Proof Marketing include:

1. Erin Willis
2. Melissa Fort
3. Rachel Peters
4. Kiante Chapman
5. Rand Fishkin
6. Caroline Collard
7. Kendall Thacker
8. Beth Russell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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