Rephonic
Artwork for Market Proof Marketing
Customer Experience
Home Building
Data Management
Home Building Industry
Artificial Intelligence
Cecilian Partners
Software As a Service
Lead Attribution
ERP Solutions
Lead Generation
Sales Strategies
Google Core Web Vitals
Do You Convert
Hubspot
Homebuilding Marketing
Google Performance Max
Digital Marketing
Real Estate
Marketing Transparency
NAR Settlement

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volum... more

PublishesWeeklyEpisodes394Founded8 years ago
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Artwork for Market Proof Marketing

Latest Episodes

In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, you... more

In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles aroun... more

In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry... more

In this episode, Julie Jarnagin and Jackie Lipinski reflect on all things end-of-year mindset, creative messaging, and the joys of not getting eaten by bears.

As Jackie and Julie summited the heights of Mt. Rainier with camping gear in tow, marketin... more

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Recent Guests

Kim Sandoval
Director of Corporate Marketing for Classic Homes with extensive experience in real estate marketing.
Classic Homes
Episode: Ep 404: Don't Become the Box
Brian Boero
CEO of 1000Watt
1000Watt
Episode: Ep 397 - Nervous Zebras, Quiet Revolutions
Steve Shoemaker
President of Ideal Homes
Ideal Homes
Episode: Ep 390: Punch Above Your Weight with Steve Shoemaker
Michelle Simms-Reiter
Author and expert in leadership and motivational systems, with a background in home building
Episode: Ep 370 - It's Never About The Money with Michelle Simms-Reiter
James Dwiggins
Co-founder and CEO of NextHome Inc
NextHome Inc
Episode: Ep 367: Don't Fail Your Realtor Partners In 2025
Allison Babin
Marketing professional and certified John Maxwell coach at Manuel Builders.
Manuel Builders
Episode: Guest Ep: The Voice of the Customer With Allison Babin
Dennis O'Neil
President and founder of NILA Interactive, with experience in home building and digital marketing.
NILA Interactive
Episode: Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil
John Cecilian Jr.
Founder and CEO of Cecilian Partners
Cecilian Partners
Episode: Guest Ep: The Reality Of AI with John Cecilian Jr.
Kody Smith
President of NoviHome
NoviHome
Episode: Guest Episode: Creating Solutions For Builders and Buyers with Kody Smith

Hosts

Jackie Lipinski
Co-host and experienced marketing professional, focusing on innovative practices in the home building industry
Beth Russell
Co-host with a strong background in marketing for home builders, adept at sharing insights and trends from the industry
Kevin Oakley
Host and marketing strategist, recognized for dissecting marketing trends and offering practical advice for new home builders

Reviews

4.9 out of 5 stars from 91 ratings
  • Very insightful

    As someone who’s still fairly new to the Homebuilding industry and my role, Market Proof Marketing has been such an insightful resource. I’ve learned so much from each episode. It’s quickly becoming a go-to for me to stay up to speed and feel more confident in my position.

    Apple Podcasts
    5
    Elr1920
    United Statesa month ago
  • Only podcast I listen to!

    The DYC team and the MPM podcast is truly one of a kind and their goal is to help homebuilding industry professionals grow in their roles and to improve the industry as a whole. So, we couldn’t be more grateful they’ve created a free platform with such insightful education and inspirational ideas for others in the industry to learn and grow!

    Apple Podcasts
    5
    Shannon Ashley
    United States2 months ago
  • Great insights!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Market Proof Marketing enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • A must listen for all OSCs and Unicorns

    Fantastic insight, always new and thought provoking content. Also a lot of fun, get ready to laugh!

    Apple Podcasts
    5
    Add_bug
    United States3 years ago
  • My go to podcast

    I laughed, I cried, I lost 10 lbs, I highly recommend this product! Also very informative, though provoking, and up to date ideas.

    Apple Podcasts
    5
    meme12321
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts are praised for their ability to blend humor with serious marketing advice, making complex topics accessible and enjoyable.
Listeners appreciate the actionable insights and engaging discussions, often noting that every episode delivers valuable learning experiences.
Many reviewers highlight the realistic perspective on home building marketing strategies, feeling reassured and informed by the hosts' expert opinions.

Talking Points

Recent interactions between the hosts and their guests.

Ep 399: Office Hours - Attribution You Can Believe In
Q: How would you clarify the difference between general market meta ads and in-market display ads?
General market ads target a broader audience within a defined geographic area, while in-market display ads are targeted based on consumers' actual behaviors and intent.
Ep 399: Office Hours - Attribution You Can Believe In
Q: Why are there less insights right now?
The decrease in insights is partly due to consumer privacy regulations, particularly GDPR in Europe, and changes made by companies like Apple that limit the amount of data marketers can obtain.
Ep 397 - Nervous Zebras, Quiet Revolutions
Q: How can builders better understand the psyche of agents?
By understanding the struggles agents face and actively seeking partnership opportunities, builders can improve their engagement with real estate professionals.
Ep 397 - Nervous Zebras, Quiet Revolutions
Q: What are agents worried about right now in today's market?
Agents are tired and anxious due to a sluggish market, feeling the pressure to steal market share as the total number of home sales declines.
Ep 367: Don't Fail Your Realtor Partners In 2025
Q: What do you say to the assertion that nothing is really changing in the real estate practices?
Dwiggins disagrees, emphasizing the importance of the plaintiff's interpretation of settlement agreements and potential legal repercussions.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Market Proof Marketing

What is Market Proof Marketing about and what kind of topics does it cover?

This podcast offers a rich exploration of marketing insights specifically tailored for the home building and construction sector. Throughout episodes, listeners can expect thorough discussions on various aspects of marketing strategies, online sales, and the unique challenges faced by builders and developers in today's market. The hosts often share personal anecdotes, case studies, and actionable tips to assist businesses in enhancing their marketing effectiveness and understanding consumer behavior, providing value without the fluff. Notably, the emphasis on creating meaningful connections with customers and adapting to ever-evolving market dynamics distinguishes the content, making it a practical resource for industry professionals seekin... more

Where can I find podcast stats for Market Proof Marketing?

Rephonic provides a wide range of podcast stats for Market Proof Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Market Proof Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Market Proof Marketing get?

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What are the audience demographics for Market Proof Marketing?

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How many subscribers and views does Market Proof Marketing have?

To see how many followers or subscribers Market Proof Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Market Proof Marketing?

These podcasts share a similar audience with Market Proof Marketing:

1. Online People Talking with Jen Barkan
2. The Home Builder Digital Marketing Podcast
3. HousingWire Daily
4. Money Rehab with Nicole Lapin
5. Anewgo of New Home Sales

How many episodes of Market Proof Marketing are there?

Market Proof Marketing launched 8 years ago and published 394 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Market Proof Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Market Proof Marketing?

Rephonic pulls ratings and reviews for Market Proof Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Market Proof Marketing?

Rephonic provides full transcripts for episodes of Market Proof Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Market Proof Marketing?

Recent guests on Market Proof Marketing include:

1. Kim Sandoval
2. Brian Boero
3. Steve Shoemaker
4. Michelle Simms-Reiter
5. James Dwiggins
6. Allison Babin
7. Dennis O'Neil
8. John Cecilian Jr.

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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