Makin Mighty: The Challenger Sessions
Simon Greenwood-HaighMakin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
| Publishes | Weekly | Episodes | 14 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementEntrepreneurship | |||
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What do retailers actually want from challenger brands — and what gets you ignored instantly?
In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Chris Otto, who spent nearly 20 years at Co-o... more
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AI is everywhere in sales right now — and most of what people are doing either turns into spam, or it’s so complicated nobody uses it.
In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Crai... more
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Getting listed is exciting. Staying listed is the hard bit.
In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Ja and Jag, founders of Superfoodio, about what really drives rate of sale once... more
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How do you make a 200-year-old heritage brand behave like a modern challenger — without losing what made it famous?
In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Josh Daly, who helped t... more
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Early-stage founders often try to rush to “perfect” — perfect branding, perfect plans, perfect decks — before they’ve sold a single unit.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and... more
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Loads of challenger brands describe themselves as “premium”. But premium isn’t a word you write in a strategy doc — it’s something you deliver, end to end.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon G... more
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Founders love their origin story. Buyers don’t buy it.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack why brand storytelling so often falls flat in retail and comm... more
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A lot of founders blame the algorithm when their content doesn’t land. It’s a convenient scapegoat.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack what’s really go... more
Key Facts
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Apple Podcasts | #110 |  South Africa/Business/Management |
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| Listeners per Episode | Gender Skew | Location | |||
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