
How to Lead is the go-to podcast for CEOs, founders, business owners, and leaders who want to strike the perfect balance between authority and empathy. I’m Kate Waterfall Hill - leadership coach, author, and creator of Linda, the bad manager, my alter ego who shows us how not to lead. With over 30 years’ experience working with and coaching CEOs and founders (and being one myself), I’ve helped hun... more
| Publishes | Twice monthly | Episodes | 71 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEntrepreneurship | |||

Why leaders with capable teams still end up doing everything themselves, the first episode in a three-part How to Lead mini-series. This episode, Kate explores a common pattern: leaders delegate but keep stepping back in to tweak work that’s “not qui... more
How leaders can disagree without harming relationships. In today's episode, Kate discusses how disagreement doesn’t damage trust by itself; trust erodes when leaders defend their identity and authority instead of examining the idea. Strong leaders se... more
How leaders should handle a team member’s “bad attitude,” is the subject of this episode of 'How to Lead' with Kate Waterfall Hill. Kate discusses how attitude is usually a sign, not the root issue, and recommends separating capability from behaviour... more
How leaders can steady teams when priorities and direction keep shifting. In this episode of 'How to Lead', Kate discusses how teams don’t need certainty as much as orientation, and how instability comes from how change is handled. She recommends est... more
People also subscribe to these shows.





I can’t be the only one who discovered Linda the bad manager on social media, which led to even more knowledge and practical advice from Kate. We all recognise a bit of Linda in our workplace or even in ourselves; Kate has some excellent advice and approaches to take.
These bite size episodes are full of practical advice and insights for any leader. A must listen!
Just came across Kate Waterfall Hill while searching for a practical leadership podcast. I enjoyed her engaging style and loved the real world examples especially the ‘bad manager’. Looking forward to her next episode.
I love Kate’s wonderful leadership insights mixed with her brilliant humour. It’s great that the episodes are bite-sized so I can listen on the go. Thank you Kate!
Full of useful insights delivered in a professional yet engaging way.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #7 | |
Apple Podcasts | #101 | |
Apple Podcasts | #28 | |
Apple Podcasts | #101 | |
Apple Podcasts | #196 | |
Apple Podcasts | #19 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
The show centers on practical, actionable leadership guidance for CEOs, founders, and managers who want to balance authority with empathy. Episodes combine a coaching persona, often illustrated by a fictional “Linda, the Bad Manager,” with concrete techniques for improving team dynamics, decision quality, and ownership. Topics frequently cover trust, clarity, delegation, handling underperformance, and navigating change, with many episodes designed as bite-sized training for immediate application in fast-moving organizations. A standout element is the consistent fusion of storytelling with ready-to-implement frameworks and tools, such as the PORT framework for clarity and a variety of time-tested decision-making models, making it a strong fi... more
Rephonic provides a wide range of podcast stats for How to Lead. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to How to Lead and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for How to Lead, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for How to Lead, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers How to Lead has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with How to Lead:
1. Postcards From Midlife
2. Off Air with Jane & Fi
3. Feel Better, Live More with Dr Rangan Chatterjee
4. How To Fail With Elizabeth Day
5. The Mid•Point with Gabby Logan
How to Lead launched 2 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for How to Lead from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of How to Lead. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.