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Artwork for Lighting For Profits

Lighting For Profits

Ryan Lee
Landscape Lighting
Entrepreneurship
Marketing Strategies
Business Growth
Marketing
Lighting Design
Sales Strategies
Emeryallen
Light It Up Expo
Holiday Lighting
Sales Techniques
Leadership
Business Scaling
Emery Allen
Lead Generation
Personal Branding
Outdoor Lighting Perspectives
Branding
Home Service Industry
Permanent Lighting

Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.

If you want to increase your profits, you'll need to focus o... more

PublishesWeeklyEpisodes256Founded4 years ago
Number of ListenersCategories
ManagementBusinessMarketing

Listen to this Podcast

Artwork for Lighting For Profits

Latest Episodes

With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape the industry. As an American Lighting Association member, engineering committee... more

YouTube

Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct mail and traditional marketing. Dave breaks down the power of automated direct mai... more

YouTube

Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands of businesses across the field sales industry. We talk about the challenges tha... more

YouTube

I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Dave Carroll
CEO and founder of DOPE Marketing
DOPE Marketing
Episode: Ep #256 - David Carroll - DOPE Growth
Brad Mortensen
Founder and CEO of RepCard
RepCard
Episode: Ep #255 - Brad Mortensen - Sales to Scale
Hunter Woolsey
Owner, East Texas Outdoor Lighting Solutions
East Texas Outdoor Lighting Solutions
Episode: Ep #253 - Hunter Woolsey - Beyond the Firehouse
Greg Matthews
Founder and CEO of Luxury Illumination
Luxury Illumination
Episode: Ep #252 - Greg Matthews - Less Light, More Impact
Ben Mazurkiewicz
Co-founder, Outside Leads
Outside Leads
Episode: Ep #250 - Ben Mazurkiewicz and Nick Tan - The Lead Formula
Nick Tan
Co-founder, Outside Leads
Outside Leads
Episode: Ep #250 - Ben Mazurkiewicz and Nick Tan - The Lead Formula
Aaron Cooper
CEO of Sameday AI
Sameday AI
Episode: Ep #249 - Aaron Cooper - The Future Answers
Ryan Michael
Founder, Loomis Outdoor Lighting
Loomis Outdoor Lighting
Episode: Ep #248 - Ryan Michael - 1% Better
Ryan Phillips
National Sales Manager Green Channel for Sonance
Sonance
Episode: Ep #247 - Ryan Phillips - Built Smarter

Host

Ryan Lee
Host of Lighting For Profits

Reviews

5.0 out of 5 stars from 181 ratings
  • Love this podcast!

    Such an awesome podcast for people in the industry. I love podcast that interview guests that way they don’t get so boring and repetitive. Ryan does a great job of having a different variety of guests from contractors to vendors and marketing companies. Highly recommend!

    Apple Podcasts
    5
    Logan maine16
    United States2 months ago
  • The BEST Outdoor Lighting Podcast!

    Ryan’s knowledge of the outdoor lighting industry is second to none. You can tell he’s been in the trenches and really understands what it takes to build a successful business. Great host, asks thoughtful and insightful questions, and makes the conversation feel natural. Had an awesome time being on the show for the big 250! Thanks again for having us on

    Apple Podcasts
    5
    Ben Mazurkiewicz
    United States2 months ago
  • Outdoor lighting

    I remember scrolling everyday and seeing Ryan lees adds and to be honest I thought yup here we go another add promising you the world and I kept scrolling then I would see it the next day and the next day and finally I started to do some research and then kept saying I’ll look into the lighting academy when I get the time or money… Then Oneday I finally had enough and pulled the trigger and said screw it it’s so cheap what do I have to lose. Next thing you know I’m inboxing the real Ryan Lee, I’... more

    Apple Podcasts
    5
    Zanescape outdoor lighting
    United States2 months ago
  • VALUE !!!!!!

    Incredible value provided for anyone looking to grow and scale their business or grow in their own personal life !

    Apple Podcasts
    5
    VALUE !
    United States2 months ago
  • Motivational

    Since I started listening to the Lighting For Profits podcast I have seen growth in my own lighting business. Ryan’s insight and knowledge for the industry has helped me understand things I never thought of as a business owner and motivated me to take action. Love this podcast.

    Apple Podcasts
    5
    RJDiSalle
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates transparency and a mix of design, marketing, and ops talk.
Many note high-value guests and practical strategies you can implement.
Community and mentoring around lighting business growth is frequently highlighted.
Listeners praise actionable insights and real-world guidance.
Show is described as essential for anyone in the landscape lighting industry.

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Talking Points

Recent interactions between the hosts and their guests.

Ep #256 - David Carroll - DOPE Growth
Q: What are the two different approaches you advise for yard signs and why?
There are branded yard signs and lead-generation yard signs; the lead-gen signs should be simple with a phone number and QR code to capture attention quickly, while branded signs can be more elaborate for other contexts. The key is digestibility and immediacy for passersby.
Ep #256 - David Carroll - DOPE Growth
Q: What led you to start DOPE Marketing and how did that come to fruition?
Dave describes his journey from owning a cleaning company, getting into software and data-driven marketing, and identifying a blue ocean in the direct mail space where automation and data can scale marketing efforts for service businesses.
Ep #256 - David Carroll - DOPE Growth
Q: Well, do me a favor. Just do a quick introduction. You've been on the show before. But for those that don't know you, who is Dave Carroll and who is DOPE Marketing?
Dave is the CEO and founder of DOPE Marketing, a marketing and data-driven agency that started from selling lists and data brokering and evolved into a full marketing platform including direct mail and automation to generate leads for blue-collar service businesses.
Ep #249 - Aaron Cooper - The Future Answers
Q: What roles does AI play in scheduling and operations for a landscape lighting business?
Aaron discusses AI-driven scheduling tied to CRM tools, pre-qualification scripts, and prioritization of higher-value jobs, plus automation rules to prevent unwanted changes, all aimed at smoothing the sales-to-delivery process.
Ep #249 - Aaron Cooper - The Future Answers
Q: Who is Aaron Cooper and what does Sameday AI do?
Aaron explains that Sameday AI builds AI agents to answer phones, qualify leads, and book appointments for local service businesses, with a focus on increasing revenue and reducing missed opportunities, rather than just cutting costs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
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Frequently Asked Questions About Lighting For Profits

What is Lighting For Profits about and what kind of topics does it cover?

A practical, practitioner-focused show: hosts and guests dissect the landscape lighting business from design and installation to scaling, marketing, and financing. Episodes emphasize actionable strategies for increasing leads, closing high-ticket projects, and building scalable operations, often featuring sponsors and industry events. Notable strengths include a strong community ecosystem, guest variety spanning manufacturing, marketing, finance, and management, and a track record of sharing concrete templates, pricing tactics, and growth playbooks. The show stands out for blending hands-on field insights with business coaching, making it useful for contractors, installers, and service-business owners aiming to grow profits and scale operat... more

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How many listeners does Lighting For Profits get?

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What are the audience demographics for Lighting For Profits?

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Which podcasts are similar to Lighting For Profits?

These podcasts share a similar audience with Lighting For Profits:

1. Dropping Bombs
2. PBD Podcast
3. THE ED MYLETT SHOW
4. The Home Service Expert Podcast
5. The Tucker Carlson Show

How many episodes of Lighting For Profits are there?

Lighting For Profits launched 4 years ago and published 256 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lighting For Profits?

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What guests have appeared on Lighting For Profits?

Recent guests on Lighting For Profits include:

1. Dave Carroll
2. Brad Mortensen
3. Hunter Woolsey
4. Greg Matthews
5. Ben Mazurkiewicz
6. Nick Tan
7. Aaron Cooper
8. Ryan Michael

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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