
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
If you want to increase your profits, you'll need to focus o... more
| Publishes | Weekly | Episodes | 256 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||

With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape the industry. As an American Lighting Association member, engineering committee... more
Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct mail and traditional marketing. Dave breaks down the power of automated direct mai... more
Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands of businesses across the field sales industry. We talk about the challenges tha... more
I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.
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Such an awesome podcast for people in the industry. I love podcast that interview guests that way they don’t get so boring and repetitive. Ryan does a great job of having a different variety of guests from contractors to vendors and marketing companies. Highly recommend!
Ryan’s knowledge of the outdoor lighting industry is second to none. You can tell he’s been in the trenches and really understands what it takes to build a successful business. Great host, asks thoughtful and insightful questions, and makes the conversation feel natural. Had an awesome time being on the show for the big 250! Thanks again for having us on
I remember scrolling everyday and seeing Ryan lees adds and to be honest I thought yup here we go another add promising you the world and I kept scrolling then I would see it the next day and the next day and finally I started to do some research and then kept saying I’ll look into the lighting academy when I get the time or money… Then Oneday I finally had enough and pulled the trigger and said screw it it’s so cheap what do I have to lose. Next thing you know I’m inboxing the real Ryan Lee, I’... more
Incredible value provided for anyone looking to grow and scale their business or grow in their own personal life !
Since I started listening to the Lighting For Profits podcast I have seen growth in my own lighting business. Ryan’s insight and knowledge for the industry has helped me understand things I never thought of as a business owner and motivated me to take action. Love this podcast.
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A practical, practitioner-focused show: hosts and guests dissect the landscape lighting business from design and installation to scaling, marketing, and financing. Episodes emphasize actionable strategies for increasing leads, closing high-ticket projects, and building scalable operations, often featuring sponsors and industry events. Notable strengths include a strong community ecosystem, guest variety spanning manufacturing, marketing, finance, and management, and a track record of sharing concrete templates, pricing tactics, and growth playbooks. The show stands out for blending hands-on field insights with business coaching, making it useful for contractors, installers, and service-business owners aiming to grow profits and scale operat... more
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Lighting For Profits launched 4 years ago and published 256 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Lighting For Profits include:
1. Dave Carroll
2. Brad Mortensen
3. Hunter Woolsey
4. Greg Matthews
5. Ben Mazurkiewicz
6. Nick Tan
7. Aaron Cooper
8. Ryan Michael
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