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Artwork for Martina Flor’s Open Studio

Martina Flor’s Open Studio

Martina Flor
Freelancing
Creativity
Lettering Design
Graphic Design
Lettering
Sketching
Time Management
Lettering Artists
Art Business
Confidence
Productivity
Illustrators
Creative Workflow
Client Collaboration
Creative Business
The Lettering Seminar
Don't Method
Artistic Talent
Mindset
Online Workshops

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doin... more

PublishesWeeklyEpisodes204Founded4 years ago
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Artwork for Martina Flor’s Open Studio

Latest Episodes

👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price ... more

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In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy s... more

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Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guideHave you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?In this video, I share my real story of leavin... more

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📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience?In this video, I’ll walk you step by step through how I g... more

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Recent Guests

Tuesday Bassen
An award-winning illustrator and designer based in Berlin, founder of Tuesday of California.
Tuesday of California
Episode: 202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience
Lauren Hom
A lettering artist, designer, muralist, educator, and recent graduate of culinary school.
Episode: 195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
Becca Courtice
An artist and art instructor based in Ottawa, Canada, who teaches modern calligraphy and hosts Workshop Week.
The Happy Ever Crafter
Episode: 190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
James Hughes
Agent of Folio Illustration Agency, author of The Illustrator's Guide, and YouTube content creator offering practical tips to illustrators.
Folio Illustration Agency
Episode: 187. James Hughes: How to Build a Creative Career Without Burning Out - Martina Flor
Alanna Flowers
Talented lettering artist, designer, and founder of AGF Design Studio. Her expressive lettering has been featured by brands like the Los Angeles Times, Adobe, and American Greetings.
AGF Design Studio
Episode: 181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities
Jackson Alves
A Brazilian calligraphy artist, lettering designer, and educator
Self-Employed
Episode: 177. Jackson Alves: From Graphic Designer to Global Calligraphy Artist
Jimbo Bernaus
Lettering artist, designer, and educator based in Barcelona, Spain, and co-founder of Shoutbam Creative Studio
Shoutbam Creative Studio
Episode: 171. Podcast with Jimbo Bernaus - How to Turn Your Passion into a Business
Donald Roos
Art director, typographic designer, creative entrepreneur
Episode: 150. Podcast with Donald Roos. The Don't Method, Time Management and much more

Host

Martina Flor
Host of the show, Martina Flor, is a lettering artist and creative entrepreneur known for her expertise in the art of lettering and her engaging teaching style. She shares insights on a variety of topics related to building a successful career in the creative industry, including marketing strategies, client relations, and artistic growth.

Reviews

4.9 out of 5 stars from 69 ratings
  • To the point, informative and real.

    I’ve been following Martina’s career for years, admired her work, bought her books and just realized she is not only sharing her immense type and lettering knowledge in workshops but also in short doses in form of this podcast. Really inspiring for everyone thinking about starting a career or improving as an illustration, lettering or graphic design artist. ✌️

    Apple Podcasts
    5
    Mausili
    Germany2 years ago
  • Everything you need - and more!

    Martina Flor’s Open Studio is packed with the best information you can get around lettering, art, business, success, insecurity, how to reach out and so many more topics. I’ve learned so much and have felt heard, supported and reassured. And the best thing is that you can always come back to it to refresh your memory. The content is incredibly interesting, relevant and valuable – don’t miss out!!

    Apple Podcasts
    5
    Anika De Souza
    United Kingdom3 years ago
  • Real & practical

    Martina provides simple and actionable advice for levelling up as a creative. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping us. I definitely recommend giving her podcast a listen!

    Apple Podcasts
    5
    Ashao FreeSky
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's caring and relatable approach resonates well with those seeking to improve their creative careers.
Listeners appreciate the practical advice and insights shared, especially in the realms of portfolio development and client outreach.
The content is recognized as informative and empowering for aspiring artists and illustrators.

Talking Points

Recent interactions between the hosts and their guests.

195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
Q: What tips do you have for artists trying to blend their other passions or hobbies with their lettering work?
Blend personal interests into your lettering work to attract a devoted audience, whether it's through themes, mediums, or representations.
195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
Q: How has a culinary school inform your lettering work if it has in some way?
Culinary school has informed my lettering in the sense that I learned precision and technical skills which relate closely to lettering.
190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
Q: What is one piece of advice you would give someone that is just starting out with modern calligraphy and lettering?
My easiest baseline advice for anybody is just that it's supposed to be fun. If it's not feeling fun, then something's wrong.
186. The Power of Personal Projects & Building a Career on Your Own Terms – Martina Flor
Q: How do you keep everything straight without losing your mind?
By asking for help and building a team to manage various tasks effectively.
186. The Power of Personal Projects & Building a Career on Your Own Terms – Martina Flor
Q: Where would you recommend anybody start if they wanted to dabble more or take a step towards maybe being a lettering artist?
Start by drawing often and observing the typography around you, and then consider learning the fundamentals more seriously.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Martina Flor’s Open Studio

What is Martina Flor’s Open Studio about and what kind of topics does it cover?

This show offers aspiring commercial artists an array of insights and strategies to help them flourish in the creative industry. Covering topics such as mastering the craft of lettering, effective self-promotion, client outreach, and navigating the challenges of the illustration market, listeners can expect a wealth of practical advice and inspiration. The content is delivered through a mix of solo episodes, engaging interviews with industry professionals, and guest appearances, ensuring a dynamic exploration of the themes surrounding creative entrepreneurship. Unique aspects include a focus on the journey from amateur to professional and actionable tips for marketing oneself in a competitive landscape, making it especially valuable for any... more

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Which podcasts are similar to Martina Flor’s Open Studio?

These podcasts share a similar audience with Martina Flor’s Open Studio:

1. Art + Audience
2. The Professional Creative
3. The Good Ship Illustration
4. The Mel Robbins Podcast
5. We Can Do Hard Things

How many episodes of Martina Flor’s Open Studio are there?

Martina Flor’s Open Studio launched 4 years ago and published 204 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Martina Flor’s Open Studio?

Recent guests on Martina Flor’s Open Studio include:

1. Tuesday Bassen
2. Lauren Hom
3. Becca Courtice
4. James Hughes
5. Alanna Flowers
6. Jackson Alves
7. Jimbo Bernaus
8. Donald Roos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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