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Masters of Crowdfunding

LaunchBoom
Kickstarter
Launchboom
Crowdfunding
Facebook Ads
Una Watch
Piper Pepper Grinder
Liftmate Glide200
The Frog Fortress
Pirates Of the High Teas
Distil Union
Ark Smart Planter
Seatmate
Synaptic Symphony
The Drop Pillow
Artificial Intelligence
Burnout
Ducksummium Games
Photorealistic Renders
Plant Kits
Wicked Christmas

Masters of Crowdfunding explores how to launch products, get customers, and build businesses through crowdfunding. Your hosts are Mark Pecota and Kevin Liang from LaunchBoom, where they’ve helped creators raise over $175 million through Kickstarter & Indiegogo. Now, they are sharing the lessons they’ve learned with you so you can finally bring your product idea to life.

PublishesWeeklyEpisodes74Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Masters of Crowdfunding

Latest Episodes

Launch your product in the next 90 days 🚀 Start here: tinyurl.com/launchboom-moc-ep75 — Episode 75: Masters of Crowdfunding — In this episode, Mark sits down with Amy and Dusty Droz, founders of Dux Somnium Games, the studio behind Endearmen... more

Launch your product in the next 90 days 🚀 Start here: tinyurl.com/launchboom-moc-ep74 — Episode 74: Masters of Crowdfunding — In this episode, Mark sits down with Suren Rastogi, co-founder of Laughing Sticks and co-creator of the Burnout boa... more

Launch your product in the next 90 days 🚀 Start here: tinyurl.com/launchboom-moc-ep73 — Episode 73: Masters of Crowdfunding — In this episode, Mark sits down with Fred Perrotta, co-founder of Tortuga, the travel backpack brand, to break down... more

Launch your product in the next 90 days 🚀 Start here: tinyurl.com/launchboom-moc-ep72 — Episode 72: Masters of Crowdfunding — In this episode, Mark sits down with Gaelle Wormus, creator of Synaptic Symphony, a co-op strategy board game where... more

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Recent Guests

Suren Rastogi
Co-founder of Laughing Sticks and co-creator of the Burnout board game
Laughing Sticks
Episode: How to Launch a Board Game on Kickstarter With a $20K Budget
Fred Perrotta
Co-founder of Tortuga, a travel backpack brand
Tortuga
Episode: Kickstarter Pre-Launch Strategy: How Tortuga Hit $315K on Day One
Gaelle Wormus
Creator of Synaptic Symphony, life coach and entrepreneur focused on resilience.
The Resilient Brain Co.
Episode: She Delayed Her Board Game Kickstarter a Year, Then Made $108,077
Richard Hoedl
Creator of Epic Brick Adventures, brick-based RPG
Epic Brick Adventures
Episode: He Got a Legal Notice From LEGO 3 Days Before His $170K Kickstarter Launch
Sofoklis Sarellis
Founder of Symbol and creator of the XT1 barefoot training sneaker
Symbol
Episode: Why This Doctor Built His Own Shoe Brand From Scratch
Jared Watson
Creator of ExoTerra, tabletop game designer
ExoTerra
Episode: How This Creator Turned a Passion Project Into a $310K Campaign
Nick Purslow
Co-founder of Posh Outdoors and Skyridge Glamping
Posh Outdoors
Episode: The Marketing Secrets Behind Sold-Out Glamping Projects
Logan Fitz
Co-founder of Glasshouse Games, creator of Whisker Wars
Glasshouse Games
Episode: The Viral Ad Strategy Behind This Card Game’s Success
Emily Vincent
Founder of Pink Hawk Games
Pink Hawk Games
Episode: Tech Career to $271,580 in Board Game Presales

Hosts

Mark Pecota
Host of Masters of Crowdfunding
Kevin Liang
Host of Masters of Crowdfunding

Reviews

4.8 out of 5 stars from 27 ratings
  • Valuable for all entrepreneurs

    Crowdfunding is an amazing tool for entrepreneurs to test their ideas. I love how tactical & useful this podcast is.

    Looking forward to learning more!

    Apple Podcasts
    5
    Mr.wwwiseman
    United States3 years ago
  • Valuable lessons from product creators

    This podcast does a great job pulling out the lessons founders have learned bringing their products to life. The 2nd episode with Alex from Morning Brew dove into vulnerable subject matter. I found that to be equally as valuable as the strategies and tactics shared.

    Apple Podcasts
    5
    Elburrit0
    United States4 years ago
  • Unique insight into entrepreneurship and launching products

    Just listened to the first two episodes with Alex Lieberman from Morning Brew. Crazy good content! Covers a perspective that Alex hasn’t revealed in other podcasts, which I really appreciate.

    Kevin (the host) asks very good questions that pulled out insight I haven’t heard before regarding how to approach starting a new business and launching a new product.

    Highly recommend for anyone starting or thinking of starting something.

    Excited to see what’s next!

    Apple Podcasts
    5
    Korean drama
    United States4 years ago
  • Thoughtful Insight

    Amazing podcast for business acumen and learning how to scale!

    Apple Podcasts
    5
    MSUNate
    United States4 years ago
  • A gem for aspiring entrepreneurs

    Even though the podcast is in it’s infancy, it led off with an incredible 2-part series. I appreciate how digestible the content is and how focused it is on the subject at hand.

    Apple Podcasts
    5
    IanBoBian
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows are highly actionable for entrepreneurs and product founders.
Guests consistently provide unique, insider perspectives on product launches.
Listeners appreciate the practical lessons on crowdfunding and marketing tactics.
Audience seems to value candid stories and data-driven decision making.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

She Delayed Her Board Game Kickstarter a Year, Then Made $108,077
Q: Can you walk us through, like, what do you feel like are the most effective things that you did in regards to marketing, I would say, or anything else that you feel like is connected to allowing you to achieve that goal?
Wormus credits thorough launch preparation, clarifying the target audience and campaign visuals, trusting Facebook ads, and learning from community feedback. The preparation built confidence and helped generate about 7,000 email leads before launch.
She Delayed Her Board Game Kickstarter a Year, Then Made $108,077
Q: What's the origin story on this?
Wormus wanted to help her two sons build resilience. After studying mental health and becoming a life coach, she realized a cooperative board game could teach through experience and play, then partnered with professional game designers to develop it.
Kickstarter Pre-Launch Strategy: How Tortuga Hit $315K on Day One
Q: What worked best in positioning the Superlite and its advertising?
Tortuga emphasized one clear idea, that the 2.2-pound backpack was light but still strong, rather than listing many features. A simple rotating video made from existing product photos became its top ad.
Kickstarter Pre-Launch Strategy: How Tortuga Hit $315K on Day One
Q: Why did Tortuga choose to launch on Kickstarter after 16 years in business?
The Superlite was a novel product with a new, expensive fabric and long lead times, so Kickstarter could help fund inventory. The company also wanted a time-limited launch beyond its usual sales and had become more comfortable with the platform.
How to Launch a Board Game on Kickstarter With a $20K Budget
Q: How did you do almost 40,000 in the very first day? I'd love for you to go through some of your pre-launch marketing.
Rastogi describes building a pre-launch community and targeting ads in specific markets to reach order thresholds that could support distribution deals. The team also tailored some ads by region and built awareness through local events, home playtests, and personal follow-up with players.

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Frequently Asked Questions About Masters of Crowdfunding

What is Masters of Crowdfunding about and what kind of topics does it cover?

A practical, founder-focused show about launching products through crowdfunding, with a strong emphasis on hardware, board games, and consumer innovations. Episodes often explore origin stories, marketing strategies, pre-launch funnels, equity crowdfunding, and partnerships with hosting teams to scale campaigns. A standout trait is the ecosystem approach: guests frequently share actionable playbooks for validating demand, managing manufacturing, and building sustainable revenue beyond initial Kickstarters. The format tends to mix tactical tactics (ads, prelaunch reservations, data-driven decisions) with candid lessons from founders, making it valuable for creators, marketers, and operators aiming to de-risk hardware ventures and scale crowd... more

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1. My First Million
2. Masters of Scale

How many episodes of Masters of Crowdfunding are there?

Masters of Crowdfunding launched 4 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Masters of Crowdfunding?

Recent guests on Masters of Crowdfunding include:

1. Suren Rastogi
2. Fred Perrotta
3. Gaelle Wormus
4. Richard Hoedl
5. Sofoklis Sarellis
6. Jared Watson
7. Nick Purslow
8. Logan Fitz

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