Rephonic
Artwork for Kids Media Club Podcast
Youtube
Netflix
Kids Media
Roblox
Animation
Tiktok
K-Pop Demon Hunters
Children's Media
Creator Economy
Bluey
Paw Patrol
Disney
Children's Content
Anime
Streaming Services
Animation Industry
Content Creation
Cocomelon
Peppa Pig
Bad Dinosaurs

Podcast meets industry water-cooler. We host weekly conversations with producers, animators, media analysts, game designers and the toy brands shaping what young audiences and consumers watch and play - co-hosted with a rotating cast of friends from the Kids Media industry.

PublishesTwice weeklyEpisodes193Founded5 years ago
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Artwork for Kids Media Club Podcast

Latest Episodes

A bonus mini episode from Jo, recorded at the Young Horizons Film Festival in Warsaw — a relatively small but well-curated industry event that she reports punching above its weight. Two conversations captured at cocktail hour, both worth hearing.

Fi... more

Jo is absent again, so Andy and Emily have a two-topic episode: first, the announcement of the Business of Children's Media Summit, taking place November 12th in Dublin; then a deep dive into Jeffrey Katzenberg's viral essay on AI and the future of a... more

Jo is thwarted by internet gremlins this week, so Andy and Emily press on without her. The Paramount-Warner merger has just cleared another significant regulatory hurdle — the California Attorney General's objections melted away after some well-timed... more

t's Netflix report week, and Emily is in the Mastermind chair as Andy and Jo work through the findings of the latest Netflix Kids Content Performance Report. The big headline: Cocomelon has dropped out of the top 10 for the first time — a landmark mo... more

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Recent Guests

Jenny Buckland
CEO of the Australian Children's Television Foundation (ACTF)
ACTF
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Suzanne Ryan
Founder and CEO of ACCS and founder of SLR Productions
ACCS / SLR Productions
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Tina Harris
From Lah-Lah Productions, active in both traditional TV and YouTube
Lah-Lah Pictures / Lah-Lah Productions
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Barbara Stephens
CEO of Flying Bark Productions
Flying Bark Productions
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Lisa Wright
Head of Licensing, Bonkers Toys
Bonkers Toys
Episode: How Bonkers Toys Built a Business on Digitally Native IP — with Lisa Wright and Julie Splendoria
Julie Splendoria
VP of Marketing, Bonkers Toys
Bonkers Toys
Episode: How Bonkers Toys Built a Business on Digitally Native IP — with Lisa Wright and Julie Splendoria
John Baulch
Publisher of Toy World Magazine
Toy World Magazine
Episode: Inside the Toy Industry's Purple Patch: Squishies, Kidults, Peppa Pig's Revival, and the Fast Fashion Toy Trend — with John Baulch of Toy World
Jason Tammemagi
Chief Creative Officer at Cartoon Saloon
Cartoon Saloon
Episode: Cartoon Saloon's Jason Tammemagi on Brave Storytelling, the Kilkenny Creative Hub, and Why Fear Is the Story Killer
Matthieu Zeller
Director/CEO of nWave Studios
nWave Studios
Episode: Chickenhare and Original Animation IP: How Belgium's nWave Is Out-Crafting Hollywood on a Fraction of the Budget — with Matthieu Zeller

Hosts

Emily Horgan
Co-host and Netflix data expert; frequent host of industry conversations about kids media, animation, and data-driven strategy
Jo Redfern
Host and co-host focusing on craft, storytelling, and industry trends in kids media
Andy Williams
Host noted for market analysis and host of Kids Media Club Podcast; often anchors conversations with industry data

Reviews

5.0 out of 5 stars from 42 ratings
  • Best kids media podcast

    Time and time again its obvious that if you are involved in kids media in ANY FORM .. and you arent listening to these three “wizards” you are missing out !!

    From the best subject matter industry expert guests to the “knowledge bombs” dropped consistently on the evolving state of the industry by the hosts YOU WILL learn more from listening to this then doing ANY course.

    And if you arent learning about ROBLOX .. are you really wanting to succeed .. THANK YOU JO .. EMILY .. and ANDY !

    I rate it... more

    Apple Podcasts
    5
    Entourage fan down under
    Australia2 years ago
  • Kids programmer from Disney US

    Love the discussions. Smart, poignant, and certainly thought provoking. Thanks!

    Apple Podcasts
    5
    Rye619
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring practical, actionable takes, especially on IP and creator-led work.
Consistently high-quality discussions; great for staying ahead in kids media trends.
Lollows a thoughtful, creator-friendly approach to complex topics.
Engaging insights from industry pros, with strong guest lineups.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How Bonkers Toys Built a Business on Digitally Native IP — with Lisa Wright and Julie Splendoria
Q: Can you describe Playable Props and how you coordinated content-led toy introductions with actual product launches?
Playable Props involved seeding props into creator content months before product launches, so by the time toys arrived, there was a natural, recognizable link between what kids had seen and what they could play with, making the transition seamless.
How Bonkers Toys Built a Business on Digitally Native IP — with Lisa Wright and Julie Splendoria
Q: Retailers have historically been cautious about YouTube-driven properties. How did you navigate retailer skepticism and prove the model could scale beyond a novelty trend?
By showcasing real data signals (views, subs, engagement) and pairing them with a compelling emotional hook for kids, along with consistent retail partnerships and artifacts like sizzle reels that demonstrated durable demand across channels.
How Bonkers Toys Built a Business on Digitally Native IP — with Lisa Wright and Julie Splendoria
Q: So how did you begin spotting and capitalizing on a fandom early, and what was the catalyst that made you move into toys tied to digitally native IP?
We started with the Slither.io license, watching how online videos and massive view counts translated into real-world sales, then paired that with a broad strategy to translate those online dynamics into tangible toys, guided by a leadership team that acted quickly when fans displayed traction.
Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Q: Has the objective of ACCS evolved beyond just traditional TV production?
Yes. The objective has expanded to include YouTube and other digital platforms, encouraging collaboration across the ecosystem, supporting creators with funding and knowledge to navigate a multi-platform landscape, and helping traditional producers adapt by embracing digital-first strategies.
Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Q: What do you see as the state of the Australian children's media industry right now?
The industry is in a state of flux, transitioning from a model driven by mandatory Australian content on free-to-air TV to a more diverse, cross-platform ecosystem where creators and traditional producers learn from each other and collaborate to reach audiences.

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Frequently Asked Questions About Kids Media Club Podcast

What is Kids Media Club Podcast about and what kind of topics does it cover?

A lively, industry-forward show that centers on kids media, animation, toys, and the evolving landscape of IP development. Episodes frequently unpack current market trends (from toy fantasies and licensing to creator-led cinema and digital-first IP), examine distribution dynamics (streaming, cinemas, and platforms like Roblox), and spotlight how studios, publishers, and brands navigate audience engagement, funding, and partnerships. The tone is practitioner-focused—full of candid anecdotes, strategic takeaways, and real-world examples that help both potential guests and sponsors understand where opportunities lie and what qualifies as a compelling collaboration.

Noteworthy angles include creator-led IP and cinema partnerships, the tension ... more

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Which podcasts are similar to Kids Media Club Podcast?

These podcasts share a similar audience with Kids Media Club Podcast:

1. Ankler Agenda
2. The Town with Matthew Belloni
3. The Screenwriting Life with Meg LeFauve and Lorien McKenna
4. The Business
5. The Media Odyssey

How many episodes of Kids Media Club Podcast are there?

Kids Media Club Podcast launched 5 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Kids Media Club Podcast?

Recent guests on Kids Media Club Podcast include:

1. Jenny Buckland
2. Suzanne Ryan
3. Tina Harris
4. Barbara Stephens
5. Lisa Wright
6. Julie Splendoria
7. John Baulch
8. Jason Tammemagi

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