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Youtube
Netflix
Kids Media
Roblox
Animation
Tiktok
K-Pop Demon Hunters
Children's Media
Paw Patrol
Creator Economy
Disney
Bluey
Children's Content
Anime
Streaming Services
Animation Industry
Content Creation
Cocomelon
Peppa Pig
Bad Dinosaurs

Podcast meets industry water-cooler. We host weekly conversations with producers, animators, media analysts, game designers and the toy brands shaping what young audiences and consumers watch and play - co-hosted with a rotating cast of friends from the Kids Media industry.

PublishesTwice weeklyEpisodes185Founded5 years ago
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Artwork for Kids Media Club Podcast

Latest Episodes

Emily is somewhere over the Middle East en route to Australia, so Andy and Jo have been let loose on the podcast control desk — new buttons and all. The result is a slightly more multimedia episode than usual, with trailers played in and reacted to i... more

John Baulch, publisher of Toy World magazine and the author of the Friday blog that has survived every newsletter cull Jo has ever attempted, joins Andy, Emily, and Jo for a wide-ranging conversation about the state of the toy industry in 2026 — whic... more

Jo and Emily are both away, so we’re revisiting two recent conversations that sit neatly together: one about the challenge of making original animated IP outside the Hollywood system, and one about the new frontier of creator-led cinema distribution.... more

Andy and Jo are joined by Jason Tammemagi, Chief Creative Officer of Cartoon Saloon — the Oscar-nominated Irish studio behind The Secret of Kells, Song of the Sea, and Wolfwalkers — for a conversation that is as much about the philosophy of making th... more

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Recent Guests

John Baulch
Publisher of Toy World Magazine
Toy World Magazine
Episode: Inside the Toy Industry's Purple Patch: Squishies, Kidults, Peppa Pig's Revival, and the Fast Fashion Toy Trend — with John Baulch of Toy World
Matthieu Zeller
President and CEO of nWave Studios
nWave Studios
Episode: Rerun: Original Animation IP and the Creator Cinema Revolution — Matthieu Zeller and Caspar Nadaud
Caspar Nadaud
Founder of Piece of Magic Entertainment
Piece of Magic Entertainment
Episode: Rerun: Original Animation IP and the Creator Cinema Revolution — Matthieu Zeller and Caspar Nadaud
Jason Tammemagi
Chief Creative Officer at Cartoon Saloon
Cartoon Saloon
Episode: Cartoon Saloon's Jason Tammemagi on Brave Storytelling, the Kilkenny Creative Hub, and Why Fear Is the Story Killer
Halley Stanford
Producer and Creator, Seven Crow Stories; former Jim Henson Company producer
Seven Crow Stories; Jim Henson Company
Episode: Wowsabout's Halle Stanford on Puppets, the Science of Awe, and Making Kids TV Without a Traditional Commissioning Deal
Sydney Bright
Head of Global Animation, Webtoon
Webtoon
Episode: WEBTOON’s Sydney Bright on Turning Webcomics Into Animation — and Why Fandom-Proven IP Is the New Development Superpower
Emma Witkowski
VP of Media Solutions
WildBrain
Episode: Why Ad Dollars Haven't Followed Kids Audiences — and How to Fix It, with WildBrain's Emma Witkowski
Kate Smith
EVP of Audience Engagement at WildBrain
WildBrain
Episode: WildBrain's Kate Smith on Why YouTube and FAST Are the Kids TV Network of Today — and What Advertisers Are Missing
Emily Brundige
Creator of Strawberry Vampire, Little Toughy Studio
Strawberry Vampire / Little Toughy Studio
Episode: Indie Animation Rising: YouTube's New Wave Report, Tiny Chef's Hustle, and Strawberry Vampire's Kickstarter — with Emily Brundige

Hosts

Jo Redfern
Host of the Kids Media Club Podcast; experienced facilitator of industry conversations and guest interviews.
Andy Williams
Host of the Kids Media Club Podcast; brings production and distribution perspective to conversations.
Emily Horgan
Host of the Kids Media Club Podcast; contributes data‑driven insights and industry context.

Reviews

5.0 out of 5 stars from 42 ratings
  • Best kids media podcast

    Time and time again its obvious that if you are involved in kids media in ANY FORM .. and you arent listening to these three “wizards” you are missing out !!

    From the best subject matter industry expert guests to the “knowledge bombs” dropped consistently on the evolving state of the industry by the hosts YOU WILL learn more from listening to this then doing ANY course.

    And if you arent learning about ROBLOX .. are you really wanting to succeed .. THANK YOU JO .. EMILY .. and ANDY !

    I rate it... more

    Apple Podcasts
    5
    Entourage fan down under
    Australia2 years ago
  • Kids programmer from Disney US

    Love the discussions. Smart, poignant, and certainly thought provoking. Thanks!

    Apple Podcasts
    5
    Rye619
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High‑quality analysis on funding, safety, and cross‑platform strategies.
Thoughtful, well‑structured discussions with top guests.
Hosts provide clear takeaways and industry context.
Great for potential sponsors seeking informed conversations and audience alignment.
Experts in kids media deliver actionable industry insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rerun: Original Animation IP and the Creator Cinema Revolution — Matthieu Zeller and Caspar Nadaud
Q: How is the creator-led cinema trend affecting distribution and marketing strategies?
Caspar and the team view creator-led content as a growing, legitimate path to cinema, where collaboration with creators leads to more precise audience understanding and authentic marketing. The model emphasizes equal dialogue, with creators helping shape campaigns and being part of decision-making, which can generate stronger fan engagement and unique, exclusive cinema experiences.
Rerun: Original Animation IP and the Creator Cinema Revolution — Matthieu Zeller and Caspar Nadaud
Q: What are the core challenges in financing and releasing original IP in Europe compared to the US?
Matthieu explains that Europe requires a fully integrated approach where financing, development, distribution, and sales are kept under one roof, allowing the studio to manage risk and build trust with partners. Mid-range budgets lack a clear, scalable distribution path in the US, so European studios must rely on loyal regional distributors and gradually expand. This model prioritizes long-term partnerships over quick, large-scale bets.
Rerun: Webtoon's Sydney Bright on Turning Webcomics Into Animation — and Why Fandom-Proven IP Is the New Development Superpower
Q: What signals do you watch to decide which titles have adaptation potential?
A combination of long-tail engagement, retention, comments, and cross-platform visibility; legacy titles with high historical reads matter, but newer titles with strong weekly engagement and fan interaction can become strong candidates for adaptation.
Rerun: Webtoon's Sydney Bright on Turning Webcomics Into Animation — and Why Fandom-Proven IP Is the New Development Superpower
Q: And what's the process to onboard for storytellers? How easy is it for them to get started?
There are two sides: Canvas is an open, user-generated publishing space with minimal barriers beyond community guidelines; Webtoon Originals provides a more curated path with editorial support and potential investment if a Canvas title is compelling enough to migrate.
Amazing Digital Circus Box Office: How Creator-Made Films Are Conquering Cinemas — with Caspar Nadaud of Piece of Magic Entertainment
Q: What lessons have you learned from projects like The Amazing Digital Circus and Iron Lung that you apply to future releases?
Key lessons include the importance of an engaged fan base, the value of an exclusive cinema experience, and the balance between rapid, global announcements and localized campaigns. Also, collaboration with creators throughout the process yields valuable insights into audience behavior and helps tailor campaigns more effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Kids Media Club Podcast

What is Kids Media Club Podcast about and what kind of topics does it cover?

Listeners tune in to explore the evolving world of kids media, with a focus on animation trends, IP development, safe social platforms for children, and the economics of funding and distribution. Episodes frequently feature experts and industry veterans sharing practical strategies on content development, cross‑platform monetization, and the regulatory and safety landscape shaping families' media choices. A notable strength is the blend of hands‑on industry experience and data‑driven perspectives, often connected to real-world partnerships, creator‑driven projects, and multi‑stakeholder funding models. The show is likely to appeal to professionals in kids media, advertising, education technology, and brand partnerships who want actionable i... more

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How many listeners does Kids Media Club Podcast get?

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Which podcasts are similar to Kids Media Club Podcast?

These podcasts share a similar audience with Kids Media Club Podcast:

1. Ankler Agenda
2. The Town with Matthew Belloni
3. The Ezra Klein Show
4. The Business
5. Hard Fork

How many episodes of Kids Media Club Podcast are there?

Kids Media Club Podcast launched 5 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Kids Media Club Podcast?

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What guests have appeared on Kids Media Club Podcast?

Recent guests on Kids Media Club Podcast include:

1. John Baulch
2. Matthieu Zeller
3. Caspar Nadaud
4. Jason Tammemagi
5. Halley Stanford
6. Sydney Bright
7. Emma Witkowski
8. Kate Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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