Rephonic
Artwork for Kids Media Club Podcast
Youtube
Netflix
Kids Media
Roblox
Animation
Tiktok
K-Pop Demon Hunters
Children's Media
Creator Economy
Disney
Bluey
Paw Patrol
Children's Content
Cocomelon
Anime
Streaming Services
Animation Industry
Content Creation
Peppa Pig
Bad Dinosaurs

Podcast meets industry water-cooler. We host weekly conversations with producers, animators, media analysts, game designers and the toy brands shaping what young audiences and consumers watch and play - co-hosted with a rotating cast of friends from the Kids Media industry.

PublishesWeeklyEpisodes196Founded5 years ago
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Artwork for Kids Media Club Podcast

Latest Episodes

Emma Witkowski, VP of Media Solutions at WildBrain, returns to the podcast for a conversation that started as a LinkedIn exchange between her and Jo about trust in kids media and grew into something worth doing properly on the podcast.

The central a... more

A live recording from MIP Junior in Cannes, with Andy, Emily and Jo grabbing Jon Mason, founder of Jollywise and creator of Stan and Gran, for a conversation that cuts against the grain of most MIP conversations. Instead of talking about how to get a... more

This pre-MIP Junior sponsored episode brings Nicolas Eglau, Managing Director of EMEA, APAC and Global Distribution at Moonbug Entertainment, into conversation with Andy, Emily, and Jo. The timing is deliberate — Moonbug has a lot to talk about headi... more

A bonus mini episode from Jo, recorded at the Young Horizons Film Festival in Warsaw — a relatively small but well-curated industry event that she reports punching above its weight. Two conversations captured at cocktail hour, both worth hearing.

Fi... more

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Recent Guests

Jon Mason
Founder of Jollywise; exec producer and creator of Stan and Gran
Jollywise
Episode: Beyond the Screen: Jon Mason on Why Kids IP Needs to Measure Impact, Not Just Views — Live from MIP Junior
Nicholas Ziegler
Managing Director of EMEA, APAC, and Global Distribution for Moonbug
Moonbug Entertainment
Episode: From YouTube to Cinemas: The Moonbug Playbook
David Kleeman
Opening keynote speaker, industry thought leader
Episode: Kids Media Club at Young Horizons Warsaw - bonus episode
Janine Weigold
Former Netflix executive, IP funding advisor
Consultant
Episode: Kids Media Club at Young Horizons Warsaw - bonus episode
Dennis Crushall
From Precisify, sponsor of the Business of Children's Media Summit
Precisify
Episode: Business of Children's Media Summit Announced, and Jeffrey Katzenberg on AI and the Soul of Hollywood
Jenny Buckland
CEO of the Australian Children's Television Foundation (ACTF)
ACTF
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Suzanne Ryan
Founder and CEO of ACCS and founder of SLR Productions
ACCS / SLR Productions
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Tina Harris
From Lah-Lah Productions, active in both traditional TV and YouTube
Lah-Lah Pictures / Lah-Lah Productions
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More
Barbara Stephens
CEO of Flying Bark Productions
Flying Bark Productions
Episode: Live from the Australian Children's Content Summit: The State of Australian Kids Media — with Jenny Buckland, Suzanne Ryan, and More

Hosts

Emily Horgan
Co-host and Netflix data expert; frequent host of industry conversations about kids media, animation, and data-driven strategy
Jo Redfern
Host and co-host focusing on craft, storytelling, and industry trends in kids media
Andy Williams
Host noted for market analysis and host of Kids Media Club Podcast; often anchors conversations with industry data

Reviews

5.0 out of 5 stars from 42 ratings
  • Best kids media podcast

    Time and time again its obvious that if you are involved in kids media in ANY FORM .. and you arent listening to these three “wizards” you are missing out !!

    From the best subject matter industry expert guests to the “knowledge bombs” dropped consistently on the evolving state of the industry by the hosts YOU WILL learn more from listening to this then doing ANY course.

    And if you arent learning about ROBLOX .. are you really wanting to succeed .. THANK YOU JO .. EMILY .. and ANDY !

    I rate it... more

    Apple Podcasts
    5
    Entourage fan down under
    Australia2 years ago
  • Kids programmer from Disney US

    Love the discussions. Smart, poignant, and certainly thought provoking. Thanks!

    Apple Podcasts
    5
    Rye619
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring practical, actionable takes, especially on IP and creator-led work.
Consistently high-quality discussions; great for staying ahead in kids media trends.
Lollows a thoughtful, creator-friendly approach to complex topics.
Engaging insights from industry pros, with strong guest lineups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From YouTube to Cinemas: The Moonbug Playbook
Q: What does the transition to a theatrical release mean for a YouTube-native IP like Cocomelon?
Nicholas details how the theatrical format allows broader storytelling, more music, and new characters, while leveraging the established IP to attract families across screens.
From YouTube to Cinemas: The Moonbug Playbook
Q: How does Moonbug manage rapid expansion and spin-offs while maintaining brand values?
The team underscores IP ownership as the core enabler for quick decision-making, seamless cross-brand extensions, and the ability to launch spin-offs like Melon Patch while keeping brand values intact.
From YouTube to Cinemas: The Moonbug Playbook
Q: What brought you to Moonbug, and how does selling digital first differ from selling traditional TV?
Nicholas explains his move from linear, traditional networks to Moonbug's data-driven, IP-first approach, emphasizing the freedom of owning IP and distributing across non-exclusive platforms to reach audiences globally.
How Bonkers Toys Built a Business on Digitally Native IP — with Lisa Wright and Julie Splendoria
Q: Can you describe Playable Props and how you coordinated content-led toy introductions with actual product launches?
Playable Props involved seeding props into creator content months before product launches, so by the time toys arrived, there was a natural, recognizable link between what kids had seen and what they could play with, making the transition seamless.
How Bonkers Toys Built a Business on Digitally Native IP — with Lisa Wright and Julie Splendoria
Q: Retailers have historically been cautious about YouTube-driven properties. How did you navigate retailer skepticism and prove the model could scale beyond a novelty trend?
By showcasing real data signals (views, subs, engagement) and pairing them with a compelling emotional hook for kids, along with consistent retail partnerships and artifacts like sizzle reels that demonstrated durable demand across channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Kids Media Club Podcast

What is Kids Media Club Podcast about and what kind of topics does it cover?

A lively, industry-forward show that centers on kids media, animation, toys, and the evolving landscape of IP development. Episodes frequently unpack current market trends (from toy fantasies and licensing to creator-led cinema and digital-first IP), examine distribution dynamics (streaming, cinemas, and platforms like Roblox), and spotlight how studios, publishers, and brands navigate audience engagement, funding, and partnerships. The tone is practitioner-focused—full of candid anecdotes, strategic takeaways, and real-world examples that help both potential guests and sponsors understand where opportunities lie and what qualifies as a compelling collaboration.

Noteworthy angles include creator-led IP and cinema partnerships, the tension ... more

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How many listeners does Kids Media Club Podcast get?

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Which podcasts are similar to Kids Media Club Podcast?

These podcasts share a similar audience with Kids Media Club Podcast:

1. The Town with Matthew Belloni
2. Channels with Peter Kafka
3. Ankler Agenda
4. Scriptnotes Podcast
5. Pivot

How many episodes of Kids Media Club Podcast are there?

Kids Media Club Podcast launched 5 years ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Kids Media Club Podcast?

Recent guests on Kids Media Club Podcast include:

1. Jon Mason
2. Nicholas Ziegler
3. David Kleeman
4. Janine Weigold
5. Dennis Crushall
6. Jenny Buckland
7. Suzanne Ryan
8. Tina Harris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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