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Artwork for Kansas City Marketing Legends

Kansas City Marketing Legends

Sam Meers and Mike Swenson
Kansas City
Advertising
Direct Marketing
Advertising and Public Relations Industry
Gilda's Club Kansas City
River City Studio
Public Relations
Glynn Devins Advertising
Catalog Marketing
Morningstar Communications
Photography
Data-Driven Marketing
Harry Campbell
Senior Living
Yellow Freight System
Hallmark Cards
Valentine Radford
Nonprofit
Corporate Communications Group
Boasberg Valentine Radford

The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.

What’s below the proverbial tip is what this podcast is all ab... more

PublishesTwice monthlyEpisodes32Founded2 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Kansas City Marketing Legends

Latest Episodes

Ronda Zillner saw the senior living opportunity before most people were paying attention and built Zillner Marketing into a powerhouse by combining sharp data instincts with a deep understanding of how boomers would redefine aging. But getting there ... more

Susan Spaulding built a career on a simple but powerful idea: that understanding people deeply is the most strategic thing a marketer can do. Starting in journalism and working her way through the agency world, she became Valentine Radford's de facto... more

Steve Doyal didn't set out to become one of Kansas City's most trusted corporate voices, but Hallmark has a way of finding the right people. After serving his country and a few early career stops, Steve landed at Hallmark and never looked back, spend... more

Doug Ballou calls it "marketing chess.” And after 50 years of playing it, he's earned the title of a grand master. From employee #31 at F/M/A to building Yellow Freight's marketing operation from the ground up, to the iconic strategy behind "Pork. Th... more

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Recent Guests

Steve Doyal
Retired VP Communications, Hallmark Cards & Crown Center
Hallmark Cards / Crown Center
Episode: Steve Doyal // VP Communications (Retired) | Hallmark Cards & Crown Center
Doug Ballou
Marketing strategist with a long career in KC-area agencies and client-side roles
Episode: Doug Ballou // Marketing Strategist | F/M/A, Yellow Freight, Blue Window
Eric Morgenstern
Founder of Morningstar Communications
Morningstar Communications
Episode: Eric Morgenstern // Founder, Morningstar Communications | Fractional CCO
Jack Schmid
Founder, J. Schmid & Associates
J. Schmid & Associates
Episode: Jack Schmid // Direct Marketing Pioneer | Founder, J. Schmid & Associates
Pete Kovac
Founding partner of NKH&W (Nkh&W)
Nkh&W
Episode: Pete Kovac // NKH&W
Jim Glynn
Co-founder, Glynn Devins Advertising
Glynn Devins Advertising
Episode: Jim Glynn // Glynn Devins
David Westbrook
Founder, Corporate Communications Group
Corporate Communications Group
Episode: David Westbrook // Corporate Communications Group
Harry Campbell
Marketing executive with P&G, Sprint, Embark
Former President/CEO roles; Embark
Episode: Harry Campbell // Sprint/Embarq
Nick Vedros
Photographer and visual storyteller
Vedros and Associates
Episode: Nick Vedros // Vedros Photography

Hosts

Sam Mears
Host of the show
Mike Swenson
Co-host of the show

Reviews

5.0 out of 5 stars from 23 ratings
  • Excellent

    Informative, entertaining, and insightful. I've enjoyed these interviews and hearing the backstories. Sometimes I've recognized the name or company, but mostly it's all new to me. I appreciate how you ask a question and let the person tell the story. Each guest has been fascinating and inspiring. You both bring so much to the table; know so many people; and have plenty of stories, too! Well done.

    Apple Podcasts
    5
    KnotABott001
    United States2 years ago
  • Congratulations and thank you!

    Congratulations on a fantastic podcast and thank you for highlighting these KC advertising trailblazers and their stories.

    Apple Podcasts
    5
    The General's Daughter
    United States2 years ago
  • Matt Tidwell

    Excellent work gentlemen! Sharing stories and learning from our past — sounds to me like a great vision for a podcast.

    Apple Podcasts
    5
    Kccheese24
    United States2 years ago
  • Great Podcast!

    Loved your interview with Bob. Can’t wait to listen to more in the future. Loved my short time at Valentine-Radford before being recruited back home to M/W in Minneapolis. KC is such a great city and marketing communications market. Two quick points. I judged national NAMA with Sam maybe 30 years ago in New Orleans. Such a great guy and talent. Second, I had an offer way back at Frankel & Co. in Chicago. They claimed to have invented the Happy Meal. It was part of their pitch. Thanks for setting... more

    Apple Podcasts
    5
    KC alum
    United States2 years ago
  • Smoother than Silk

    Kansas City’s marketing community at its strongest. And it doesn’t hurt to have voices made for radio!

    Apple Podcasts
    5
    new to Humana 2020
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the interviews for storytelling and practical insights from KC advertising veterans.
Shows are regarded as polished and radio-ready, highlighting KC's marketing strength.
Guests are described as fascinating and inspiring with strong local relevance.

Talking Points

Recent interactions between the hosts and their guests.

Steve Doyal // VP Communications (Retired) | Hallmark Cards & Crown Center
Q: What was your role, Steve, at that time?
Steve describes stepping into Crown Center as PR manager during a crisis period, coordinating media access, compiling information for the public, and helping executives manage communications while navigating legal and insurance concerns; his portfolio expanded as he learned to handle high‑stakes media relationships and paved the way for a broader leadership role.
Joe Greene // American Century/Bernstein-Rein
Q: What early career moment convinced you about the power of data in marketing?
The mortgage marketing experiment at Dreyfus, where a data-driven, highly targeted direct mail program produced a 12-14% response rate against expectations of 3%, showing the true lift data can provide when combined with the right message.
Joe Greene // American Century/Bernstein-Rein
Q: How did you transition from client-side to agency-side work, and what did you learn from the move?
The move brought a broader view of marketing ecosystems; I learned to translate client needs into internal agency strategy and to use data as a cross-functional bridge between creative and operations.
Mike Goff // Sprint
Q: What's your approach to building and nurturing teams in a large corporate environment?
I focused on observing talent, nurturing potential, and giving people a clear path to grow, while maintaining accountability and a culture that encouraged collaboration across business units and agencies.
Mike Goff // Sprint
Q: How did you transition from agency side to client side, and what did you learn from that move?
Moving to the client side required learning to translate agency language into clear, actionable briefs and owning the end-to-end process, which helped me manage expectations and build stronger cross-functional teams.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Kansas City Marketing Legends

What is Kansas City Marketing Legends about and what kind of topics does it cover?

A deep, locally grounded look at Kansas City's marketing and communications scene, centered on leadership, mentorship, and the evolution of agencies and brands. Across episodes, listeners hear long-form career journeys from agency founders, senior marketers, designers, photographers, and PR veterans, with recurring themes of culture, resilience, client impact, and community building. The conversations often blend personal origin stories with concrete lessons on leadership, measurement, and the shifts from traditional to digital, offering practical takeaways for aspiring guests and sponsors aligned with KC's creative economy. A standout strength is the strong emphasis on mentorship, collaboration, and regional history, which helps frame why ... more

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Which podcasts are similar to Kansas City Marketing Legends?

These podcasts share a similar audience with Kansas City Marketing Legends:

1. The Daily
2. Good Hang with Amy Poehler
3. Raging Moderates with Scott Galloway and Jessica Tarlov
4. The Joe Rogan Experience
5. Dateline NBC

How many episodes of Kansas City Marketing Legends are there?

Kansas City Marketing Legends launched 2 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Kansas City Marketing Legends?

Recent guests on Kansas City Marketing Legends include:

1. Steve Doyal
2. Doug Ballou
3. Eric Morgenstern
4. Jack Schmid
5. Pete Kovac
6. Jim Glynn
7. David Westbrook
8. Harry Campbell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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