
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all ab... more
| Publishes | Twice monthly | Episodes | 32 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Ronda Zillner saw the senior living opportunity before most people were paying attention and built Zillner Marketing into a powerhouse by combining sharp data instincts with a deep understanding of how boomers would redefine aging. But getting there ... more
Susan Spaulding built a career on a simple but powerful idea: that understanding people deeply is the most strategic thing a marketer can do. Starting in journalism and working her way through the agency world, she became Valentine Radford's de facto... more
Steve Doyal didn't set out to become one of Kansas City's most trusted corporate voices, but Hallmark has a way of finding the right people. After serving his country and a few early career stops, Steve landed at Hallmark and never looked back, spend... more
Doug Ballou calls it "marketing chess.” And after 50 years of playing it, he's earned the title of a grand master. From employee #31 at F/M/A to building Yellow Freight's marketing operation from the ground up, to the iconic strategy behind "Pork. Th... more
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Informative, entertaining, and insightful. I've enjoyed these interviews and hearing the backstories. Sometimes I've recognized the name or company, but mostly it's all new to me. I appreciate how you ask a question and let the person tell the story. Each guest has been fascinating and inspiring. You both bring so much to the table; know so many people; and have plenty of stories, too! Well done.
Congratulations on a fantastic podcast and thank you for highlighting these KC advertising trailblazers and their stories.
Excellent work gentlemen! Sharing stories and learning from our past — sounds to me like a great vision for a podcast.
Loved your interview with Bob. Can’t wait to listen to more in the future. Loved my short time at Valentine-Radford before being recruited back home to M/W in Minneapolis. KC is such a great city and marketing communications market. Two quick points. I judged national NAMA with Sam maybe 30 years ago in New Orleans. Such a great guy and talent. Second, I had an offer way back at Frankel & Co. in Chicago. They claimed to have invented the Happy Meal. It was part of their pitch. Thanks for setting... more
Kansas City’s marketing community at its strongest. And it doesn’t hurt to have voices made for radio!
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Listeners, social reach, demographics and more for this podcast.
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A deep, locally grounded look at Kansas City's marketing and communications scene, centered on leadership, mentorship, and the evolution of agencies and brands. Across episodes, listeners hear long-form career journeys from agency founders, senior marketers, designers, photographers, and PR veterans, with recurring themes of culture, resilience, client impact, and community building. The conversations often blend personal origin stories with concrete lessons on leadership, measurement, and the shifts from traditional to digital, offering practical takeaways for aspiring guests and sponsors aligned with KC's creative economy. A standout strength is the strong emphasis on mentorship, collaboration, and regional history, which helps frame why ... more
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Kansas City Marketing Legends launched 2 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Kansas City Marketing Legends include:
1. Steve Doyal
2. Doug Ballou
3. Eric Morgenstern
4. Jack Schmid
5. Pete Kovac
6. Jim Glynn
7. David Westbrook
8. Harry Campbell
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.