International Web Effectiveness Podcast
Bill Hunt and Bill ScullyWelcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simpl... more
| Publishes | Monthly | Episodes | 38 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, Bill Scully and Bill Hunt discuss the latest changes shaping how AI and search influence web effectiveness. They talk about Google’s removal of the “num=100” parameter, new findings from Growth Memo and Pew Research on zero-click beh... more
In this episode of the International Web Effectiveness Podcast, hosts Bill Scully and Bill Hunt are joined by guests Nick LeRoy and Jason Kilgore for a candid panel discussion on The AI Easy Button Myth: Shortcut or Setback for SEO?
Building on Nick... more
In this episode, Bill Scully and Bill Hunt dive into how AI is transforming SEO and changing the fundamentals of digital marketing. They explore why understanding user intent, adapting to shifting query dynamics, and taking a multidisciplinary approa... more
In this episode, Bill Scully and Bill Hunt break down the choice between a multilingual SEO and multiregional SEO website strategy. Learn how different business models: e-commerce, marketplaces, local partners, or subsidiaries can impact your decisio... more
In Episode 34, Bill Hunt and Bill Scully explore how U.S. manufacturers can turn global tariff instability into a strategic advantage—if they can be found online. They discuss why many American suppliers are “invisible” during a time of high demand, ... more
In this episode, Bill Hunt and Bill Scully take a closer look at the persistent challenges of geographic targeting in SEO. They examine why a correct hreflang may fail to deliver the intended results and how weak or conflicting geographic signals lea... more
In this episode, Bill Hunt and Bill Scully take a closer look at the risks of taking Google’s SEO advice or the headlines about it, at face value without understanding the full context. Using a recent discussion around hreflang tags and 301 redirects... more
In this episode, Bill Scully and Bill Hunt discuss the critical issue of AI Overview hallucinations—when artificial intelligence generates incorrect or completely fabricated information in search or chat results. They drill down into how these AI err... more
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Apple Podcasts | #236 |  Italy/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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International Web Effectiveness Podcast launched a year ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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