Lies We Bought
Emily RaskLies We Bought is a marketing podcast with receipts. We unpack the slogans, myths, and shiny cultural truths we were sold. From “breakfast is the most important meal” to “clean beauty,” each episode peels back the glossy packaging.Hosted by Emily Rask, a marketer who knows the tricks because she used to build them, the show blends consumer psychology, vintage charm, and a wink of 1950s humor. It r... more
| Publishes | Weekly | Episodes | 24 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessDocumentarySociety & CultureMarketing | |||
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Latest Episodes
For nearly a century, Wheaties convinced America that greatness could start with a bowl of cereal.
This week on Lies We Bought, I open the cereal box on how “The Breakfast of Champions” became one of the most successful identity-marketing campaigns ... more
P.T. Barnum knew people would pay to see something questionable before they would ignore it completely.
This One Minute What breaks down how controversy, curiosity, and the sunk cost fallacy work together to pull you in, and why once you have paid a... more
In 1977, a man faced a firing squad in a Utah state prison and said three words. A decade later, an ad man changed one of them and handed them to the entire world.
In this episode I trace the full origin of the "Just Do It" campaign, from Phil Knigh... more
David Ogilvy famously said, “The consumer is not a moron, she is your wife,” and that belief shaped how modern advertising earns trust and attention.
This One Minute What breaks down the halo effect and how brands use subtle signals like style, tone... more
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Reviews
- Slow down and give us more
Good in theory but needs some finessing. Instead of talking full speed ahead, actually pause, take a breath, and make it more conversational. Right now it sounds like you’re trying to finish reading as fast as possible
Apple Podcasts3get your own queso
United States21 days ago - Fun podcast
Informative and fun. Great work on all the research and pulling back the curtain on things we just take as normal or fact!
Apple Podcasts52/75United States2 months ago - Incredible
I can’t remember how I stumbled across this podcast, but I’m so happy I did! I’ve always been curious about why certain things are marketed the way they are and this podcast makes it fun and easy to understand why things are the way they are. Why we are pushed to purchase certain things or leave certain philosophies. It really has opened my eyes as a consumer, but not in a cynical way. 10 out of 10 this podcast is amazing.
It is well researched, and well written! Keep it up
Apple Podcasts5YasmeenMahmoudUnited States2 months ago - Wonderfully made
You can tell things are well researched but still palatable to listen to. Fun relevant topics from everyday life. Just a good podcast all around :)
I’ve been listening since day one, and cannot wait to see where it goes!
Apple Podcasts5WajaworldUnited States3 months ago - Visiting from the Tok.
I'm gobbling these up. I had no idea it was about marketing and stuff - cause I'm no genius- but the information is absolutely fascinating and I feel like I have fodder to wow at the team meeting. Keep it up. Your voice and cadence is heavily.
Apple Podcasts5Jaymi B.United States3 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #123 | United States/Business/Marketing |
Apple Podcasts | #137 |  Canada/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Lies We Bought
What is Lies We Bought about and what kind of topics does it cover?
A marketing-focused show that unpacks common myths, slogans, and cultural narratives around consumer behavior. Episodes examine how branding, psychology, and historical marketing shaped everyday beliefs—from breakfast as essential to clean beauty—often with a vintage flair and sharp, evidence-based critique. Across topics, the host tends to highlight the tactics behind hype, the psychology of persuasion, and the sometimes performative nature of promotional narratives, making complex ideas accessible and entertaining for listeners in marketing, advertising, and consumer-focused roles. The show stands out for its thoughtful, receipts-backed approach and a distinct retro charm that pairs well with skeptical, curiosity-driven audiences.
Where can I find podcast stats for Lies We Bought?
Rephonic provides a wide range of podcast stats for Lies We Bought. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Lies We Bought and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Lies We Bought get?
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What are the audience demographics for Lies We Bought?
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How many subscribers and views does Lies We Bought have?
To see how many followers or subscribers Lies We Bought has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Lies We Bought?
These podcasts share a similar audience with Lies We Bought:
1. Sounds Like A Cult
2. Camp Counselors with Zachariah Porter and Jonathan Carson
3. Trust Me: Cults, Extreme Belief, and Manipulation
4. Alive with Steve Burns
5. Diabolical Lies
How many episodes of Lies We Bought are there?
Lies We Bought launched 7 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Lies We Bought?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Lies We Bought?
Rephonic pulls ratings and reviews for Lies We Bought from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Lies We Bought?
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What guests have appeared on Lies We Bought?
Recent guests on Lies We Bought include:
1. Jessica Dufino
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.