Lies We Bought
Emily RaskLies We Bought is a podcast with receipts. Host Emily Rask spent over a decade building marketing and advertising campaigns, and now she's reading the fine print out loud (think everything from "got milk?" to "clean beauty") to show how the message got made and why we believed it. Part consumer psychology, part cultural history, part 1950s wink.
If you love smart, myth-busting shows about adverti... more
| Publishes | Weekly | Episodes | 34 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingSociety & CultureBusiness | |||
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Latest Episodes
I grew up Mormon, which meant coffee was never allowed in my house, so it's a little ironic that this week's coffee myth isn't really about coffee at all, it's about five words Theodore Roosevelt almost certainly never said. By the 1930s, Maxwell Hou... more
Advertising lies, branding history, marketing deception: Lies We Bought is a weekly deep dive into the hidden origins of the slogans and campaigns that shaped what you buy. This week, the chocolate industry. "Melts in your mouth, not in your hand" tr... more
"The customer is always right" wasn't a rule, it was consumer deception dressed up as a promise. In this episode, I go back to 1905 and the two department store men who invented the phrase to get you through their doors, then trace how it slowly stop... more
In the summer of 2009, the federal government paid Americans to destroy nearly 700,000 working cars, and the four-word slogan that sold it did more work than the three billion dollars behind it. Cash for Clunkers promised to save the auto industry, c... more
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Reviews
- Such a good listen
Love her topics and the way she collects so much information about each topic! She always makes you think without telling you what to think!
Apple Podcasts5AJAZ07
United States12 days ago - I absolutely loved this podcast!
Emily does a great job taking topics we’ve all heard about and uncovering the misconceptions and hidden truths behind them. The episodes are engaging and easy to follow, while still feeling fun and upbeat.
Apple Podcasts5Kristin VaskoUnited States18 days ago - Enlightening
Love this podcast. Short but sweet and lots of info packed into a short time. Highly recommend.
Apple Podcasts5yert1976United States22 days ago Love love love this podcast. So interesting and well done.
Podcast Addict5a month agoem_6784- Slow down and give us more
Good in theory but needs some finessing. Instead of talking full speed ahead, actually pause, take a breath, and make it more conversational. Right now it sounds like you’re trying to finish reading as fast as possible
Apple Podcasts3get your own quesoUnited States3 months ago
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Chart Rankings
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Apple Podcasts | #94 | United States/Business/Marketing |
Apple Podcasts | #249 |  Canada/Business/Marketing |
Apple Podcasts | #239 |  New Zealand/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Lies We Bought
What is Lies We Bought about and what kind of topics does it cover?
A sharp, evidence-backed look at how brands sell ideas, not just products. Through historical case studies and careful deconstructions of campaigns—from iconic slogans to controversial wellness narratives—the show reveals how marketing, psychology, and commerce intertwine to shape consumer behavior. Episodes blend storytelling with data, often featuring guest experts, to spotlight the tactics behind everyday messaging and what it takes for a campaign to become cultural shorthand. The host's receipts-driven approach and accessible analysis make complex branding history engaging and useful for marketers, advertisers, and curious listeners alike. A standout angle is the long-form, narrative-driven exploration of lasting campaigns and industry ... more
Where can I find podcast stats for Lies We Bought?
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How many listeners does Lies We Bought get?
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What are the audience demographics for Lies We Bought?
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How many subscribers and views does Lies We Bought have?
To see how many followers or subscribers Lies We Bought has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Lies We Bought?
These podcasts share a similar audience with Lies We Bought:
1. I Used To Work There
2. American Hysteria
3. You're Wrong About
4. Vulgar History: Tudors
5. Decoder Ring
How many episodes of Lies We Bought are there?
Lies We Bought launched 9 months ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Lies We Bought?
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Where can I see ratings and reviews for Lies We Bought?
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What guests have appeared on Lies We Bought?
Recent guests on Lies We Bought include:
1. Chris Miller
2. Justin Petit
3. Graham Peasley
4. Jessica Dufino
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.