Lies We Bought
Emily RaskLies We Bought is a podcast with receipts. Host Emily Rask spent over a decade building marketing and advertising campaigns, and now she's reading the fine print out loud (think everything from "got milk?" to "clean beauty") to show how the message got made and why we believed it. Part consumer psychology, part cultural history, part 1950s wink.
If you love smart, myth-busting shows about adverti... more
| Publishes | Weekly | Episodes | 31 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingSociety & CultureBusiness | |||
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Latest Episodes
In the summer of 2009, the federal government paid Americans to destroy nearly 700,000 working cars, and the four-word slogan that sold it did more work than the three billion dollars behind it. Cash for Clunkers promised to save the auto industry, c... more
For forty years, Pizza Hut's Book It program gave kids a free personal pan pizza for reading. More than seventy million children went through it. This is the story of what that pizza was actually buying.
I trace Book It! from the 1984 education pani... more
Always a bridesmaid, never a bride. The phrase sounds like it has been around forever, but it traces back to a 1925 Listerine ad built around a fictional woman named Edna and a manufactured condition called halitosis. This week I follow the phrase ba... more
In 1993, North Carolina wrote four words on a sign and accidentally handed the federal government one of its most effective behavioral control tools in history. "Click It or Ticket" didn't try to convince you seatbelts were a good idea. It just chang... more
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Reviews
Love love love this podcast. So interesting and well done.
Podcast Addict520 days agoem_6784- Slow down and give us more
Good in theory but needs some finessing. Instead of talking full speed ahead, actually pause, take a breath, and make it more conversational. Right now it sounds like you’re trying to finish reading as fast as possible
Apple Podcasts3get your own queso
United States2 months ago - Fun podcast
Informative and fun. Great work on all the research and pulling back the curtain on things we just take as normal or fact!
Apple Podcasts52/75United States3 months ago - Incredible
I can’t remember how I stumbled across this podcast, but I’m so happy I did! I’ve always been curious about why certain things are marketed the way they are and this podcast makes it fun and easy to understand why things are the way they are. Why we are pushed to purchase certain things or leave certain philosophies. It really has opened my eyes as a consumer, but not in a cynical way. 10 out of 10 this podcast is amazing.
It is well researched, and well written! Keep it up
Apple Podcasts5YasmeenMahmoudUnited States4 months ago - Wonderfully made
You can tell things are well researched but still palatable to listen to. Fun relevant topics from everyday life. Just a good podcast all around :)
I’ve been listening since day one, and cannot wait to see where it goes!
Apple Podcasts5WajaworldUnited States4 months ago
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #36 | United States/Business/Marketing |
Apple Podcasts | #22 |  Canada/Business/Marketing |
Apple Podcasts | #174 |  New Zealand/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Lies We Bought
What is Lies We Bought about and what kind of topics does it cover?
A marketing-focused show that unpacks common myths, slogans, and cultural narratives around consumer behavior. Episodes examine how branding, psychology, and historical marketing shaped everyday beliefs—from breakfast as essential to clean beauty—often with a vintage flair and sharp, evidence-based critique. Across topics, the host tends to highlight the tactics behind hype, the psychology of persuasion, and the sometimes performative nature of promotional narratives, making complex ideas accessible and entertaining for listeners in marketing, advertising, and consumer-focused roles. The show stands out for its thoughtful, receipts-backed approach and a distinct retro charm that pairs well with skeptical, curiosity-driven audiences.
Where can I find podcast stats for Lies We Bought?
Rephonic provides a wide range of podcast stats for Lies We Bought. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Lies We Bought and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Lies We Bought get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Lies We Bought, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Lies We Bought?
Rephonic provides comprehensive predictive audience data for Lies We Bought, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Lies We Bought have?
To see how many followers or subscribers Lies We Bought has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Lies We Bought?
These podcasts share a similar audience with Lies We Bought:
1. Sounds Like A Cult
2. This Is Actually Happening
3. Heart Starts Pounding: Horrors, Hauntings and Mysteries
4. Morbid
5. Trust Me: Cults, Extreme Belief, and Manipulation
How many episodes of Lies We Bought are there?
Lies We Bought launched 8 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Lies We Bought?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Lies We Bought?
Rephonic pulls ratings and reviews for Lies We Bought from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Lies We Bought?
Rephonic provides full transcripts for episodes of Lies We Bought. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Lies We Bought?
Recent guests on Lies We Bought include:
1. Justin Petit
2. Graham Peasley
3. Jessica Dufino
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.