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Artwork for Industrial Growth Institute

Industrial Growth Institute

Ed Marsh Consulting
Artificial Intelligence
Humbleops
Used Machinery Market
Epistemological Truth
Five Buying Decisions
Radu Spineanu
Industrial Growth Institute
Capital Allocation
Vendor Selection
Equipnet
Global Asset Optimization
Surplus Asset Market
Quotes Issued Tracking
Complex B2B Sales
Buyers
Sales
Public Relations
Pitch Decks In Complex Sales
Video Content
San Francisco, United States

Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide. Each week on the Industrial Growth Institute, he chats with makers and thinkers, experts and specialists to gather innovative insights, recent trends, and tried & true best practices for... more

PublishesWeeklyEpisodes77Founded2 years ago
Categories
MarketingBusinessManagement

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Artwork for Industrial Growth Institute

Latest Episodes

Why can't successful industrial leaders change — even when they know they should? It's not stubbornness. It's not bias. It's something deeper: their beliefs aren't opinions — they're truths. And you can't argue with truth.

How often is that dissonan... more

B2B sales in 2025 is confusing.

On the one hand, it's just the same as it's been for years. We need to connect with buyers, build trust, and guide them through decisions.

On the other hand, it's a completely different beast.

That's why Derek Baer ... more

YouTube

If you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming.

Not only has technology advanced, but buyer expectations for features, UX, navigation, and utility have changed. More importa... more

YouTube

If you're a machinery OEM you probably would like to ignore used machines. They're a hassle. For customers who own them, you have to provide support as components become obsolete and tribal knowledge dwindles.

When you compete against yourself, that... more

YouTube

Key Facts

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Recent Guests

Derek Baer
Sales expert, Vice President of Corporate Training for Curling Associates
Curling Associates
Episode: Busting Myths and Dropping Truths About B2B Industrial Sales with Derek Baer
Joe Jerome
Founder of Brand Builder Solutions, HubSpot-focused website strategist
Brand Builder Solutions
Episode: Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome
Matt Smith
Leader with deep experience in surplus asset markets and precision finishing
AOTCO Metal Finishing (CEO/President) and former Equipnet executive
Episode: Unlocking Machinery Revenue Opportunities for OEMs Who Embrace the Used Machinery Market with Matt Smith
Greg Matusky
CEO of Gregory FCA
Gregory FCA
Episode: Public Relations and Industrial Marketing in a Post SEO Content Apocalypse with Greg Matusky
Michael Horn Jr.
Owner/CEO, AC Horn (fifth-generation family business)
AC Horn / Probat (buyer)
Episode: Selling a Family Owned Manufacturing Business - Michael Horn Jr.
Radu Spineanu
Founder of HumbleOps, AI in manufacturing
HumbleOps
Episode: Episode 69 - Radu Spineanu on How AI is Poised to Disrupt Enterprise Manufacturing Software
Jim Vinoski
Industry executive, author, Forbes columnist, and founder of Cosgrove Content and Consulting
Cosgrove Content and Consulting
Episode: Episode 68 - Jim Vinoski on American Re-Industrialization and Marketing Content

Host

Ed Marsh
Host with expertise in manufacturing growth, marketing, and industrial sales leadership

Reviews

4.8 out of 5 stars from 7 ratings
  • Excellent Pod for the Industrial Audience!

    Ed does a fantastic job securing great guests, and hosting a polished interview, pulling together all of the topics important to manufacturing, operations and distribution.

    Apple Podcasts
    5
    The Means
    United Statesa year ago
  • Great interviewing style

    Ed seems to make the guests feel at ease and that creates really engaging conversations.

    Apple Podcasts
    5
    Helios high latitude
    United States2 years ago
  • Great show

    I love the way this pulls together. All aspects of growing a company and how all the episodes have a real personal and entertaining angle

    Apple Podcasts
    4
    playa hata 987
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show consistently links personal stories to actionable strategies for growing industrial businesses.
Audiences praise the host's ability to attract strong guests and keep conversations polished and practical.
Listeners note a well-rounded view of manufacturing, operations, and distribution topics.
Some listeners appreciate the focus on real-world frameworks over theory alone.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#62
Italy/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Selling a Family Owned Manufacturing Business - Michael Horn Jr.
Q: What pre-exit steps should a lower middle market industrial manufacturer take to maintain optionality?
Maintain clean books, engage an M&A advisor early, consider acquisitions as an option, build an advisory board, and ensure processes and governance are in place so the business remains attractive to buyers when the time comes.
Selling a Family Owned Manufacturing Business - Michael Horn Jr.
Q: What role did an M&A advisor play in the process and why is it important?
The guest highlights that an M&A advisor helped navigate a complex, time-intensive sell process, bringing expertise in valuation, process cadence, and negotiating with buyers, which is something owners often cannot do alone.
Selling a Family Owned Manufacturing Business - Michael Horn Jr.
Q: Talk about how you decided to pursue an exit and what ultimately led to selling the business to a strategic buyer.
The guest explains that the decision was multigenerational and opportunistic, influenced by a tailing decline in the family business, a strong desire to preserve legacy, and seeing a similar transaction where a strategic buyer helped unlock brand and employee value. He emphasizes the importance of timing, readiness, and aligning with a buyer whose vision matches the company's evolution.
Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome
Q: How should a mid-market industrial company budget and plan for website work?
Adopt an ROI-based, phased approach with a Launchpad site, allocate a quarterly development budget, and gradually implement features based on measurable outcomes and buyer journeys.
Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome
Q: Is the website more of a marketing tool or a sales tool?
It's a sales-supporting marketing tool that must align with sales processes; the site should enable education, qualification, and direct paths to engagement, effectively acting as a hybrid that drives conversions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Industrial Growth Institute

What is Industrial Growth Institute about and what kind of topics does it cover?

A practical, insights-forward show focused on B2B industrial growth, with episodes that dissect complex sales, marketing, and operational challenges in manufacturing. Conversations orbit around consultative selling, the realities of complex B2B buying, the evolving role of AI and digital tools in sales and marketing, and strategic decisions around asset management, public relations, and industrial website optimization. Guests range from sales leaders and engineering-minded executives to AI-focused founders, offering actionable frameworks, real-world anecdotes, and governance and leadership considerations for mid-market manufacturers. The format tends to blend tactical takeaways with theory, making it useful for owners, executives, and mid-c... more

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Which podcasts are similar to Industrial Growth Institute?

These podcasts share a similar audience with Industrial Growth Institute:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. The Diary Of A CEO with Steven Bartlett
3. The StoryBrand Podcast

How many episodes of Industrial Growth Institute are there?

Industrial Growth Institute launched 2 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Industrial Growth Institute?

Recent guests on Industrial Growth Institute include:

1. Derek Baer
2. Joe Jerome
3. Matt Smith
4. Greg Matusky
5. Michael Horn Jr.
6. Radu Spineanu
7. Jim Vinoski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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