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Artwork for Indie Game Movement

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Development
Game Development
Indie Games
Marketing Strategies
Game Design
Player Engagement
Community Engagement
Indie Game Marketing
Game Marketing
Collaboration
Community Building
Steam
Crowdfunding
Video Games
Business Development
Team Dynamics
Player Retention
User Experience
Branding
Transmedia Storytelling

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more

PublishesWeeklyEpisodes261Founded8 years ago
Number of ListenersCategories
BusinessMarketingLeisureVideo Games

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Artwork for Indie Game Movement

Latest Episodes

We all know building a game studio is a challenge, but often don't realize the bigger challenge is keeping it alive. Because it's rarely a big mistake that brings a studio down, it's the smaller decisions that do it, leaving us wondering where things... more

Great game design doesn't just come from talent or vision. It can fall apart when good ideas get stuck, overlooked, or brought in too late. So today, we're going to explore how studios can adapt lessons from large teams to improve design input, make ... more

Building an indie game takes more than funding alone. It also takes support, resources, and a path to market. But too often, those pieces get tied to a single assumption: finding a publisher. So in this episode, we unpack that mindset and explore how... more

Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course. So today, we explore how developers can... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rob Kay
Independent developer and design consultant
Rob Kay LLC
Episode: Ep 452 - Rethinking How Great Game Design Happens with Rob Kay
Julien Ramette
Co-founder and CEO of Not a Shark Company
Not a Shark Company
Episode: Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette
Nate Purkeypile
Founder, Just Purkey Games
Just Purkey Games
Episode: Ep 450 - Building Ambitious Indie Games with Nate Purkeypile
Kate Edwards
Chief Experience Officer and co-founder of Setchatters
Setchatters
Episode: Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
Joshua Max Hirshfield
Adjunct professor and game developer; CEO/Founder of Pyrebug Studios
Pyrebug Studios; NYU adjunct professor
Episode: Ep 447 - How Smarter Prototyping Builds Better Games with Josh Hirshfield
Martijn van Zwieten
Business coach and consultant; mentor for the Dutch Games Association
Dutch Games Association
Episode: Ep 446 - How Staying Busy Risks Your Studio's Future with Martijn van Zwieten
Rytis Jadzevičius
Founder and CEO of Fluxo Games; board member of Lithuanian Game Developers Association and the National Association of Creative and Culture Industries in Lithuania
Fluxo Games
Episode: Ep 445 - When Self-Publishing Makes More Sense with Rytis Jadzevičius
Maru Kake
Producer, 3D artist and designer; teaches at university
Episode: Ep 444 - Is Your Game Concept Worth Building with Maru Kake
Shawn Stock
Musician, artist, creator of Vernerth
Vernerth / Slipknot
Episode: Ep 443 - Immersion Over Monetization – Designing Community-Driven Worlds with Shawn "Clown" Crahan

Host

Andrew Pappas
Host of indie business and marketing discussions; founder of RenGen Marketing

Reviews

4.6 out of 5 stars from 16 ratings
  • Great content

    I have picked up quite a bit of genuinely helpful information from this podcast.

    I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more

    Apple Podcasts
    4
    EEZekis
    United States5 years ago
  • Great Podcast for Any and All Indie Devs

    Love this podcast and I hope to see much much more. 👍🏼👍🏼

    Apple Podcasts
    5
    xxxlljmsllxxx
    United States7 years ago
  • Killer Indie Dev Podcast

    We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

    Apple Podcasts
    5
    xKilgannoNx
    United States7 years ago
  • A “Must Listen” for All Indie Devs

    Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

    Apple Podcasts
    5
    gto2552
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-chosen for indie devs seeking concrete tactics.
Listeners praise actionable marketing and industry insights.
Host can occasionally dominate interviews, per some feedback.
Strong value for indie developers and marketers seeking practical guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#31
Philippines/Leisure/Video Games
Apple Podcasts
#82
Philippines/Leisure
Apple Podcasts
#104
China/Leisure/Video Games
Apple Podcasts
#194
Hong Kong/Leisure/Video Games
Apple Podcasts
#222
India/Leisure/Video Games

Talking Points

Recent interactions between the hosts and their guests.

Ep 452 - Rethinking How Great Game Design Happens with Rob Kay
Q: What game are you playing now?
Rob shares he's exploring several mobile titles while developing his own game Kickabout, highlighting interest in meta gameplay and using play to stay inspired and exercise.
Ep 452 - Rethinking How Great Game Design Happens with Rob Kay
Q: Why do you make games, man?
I feel an inherent urge to create games; after studying computer animation, I saw games as a uniquely powerful medium that blends art and science and offers a scope for impact not easily matched by other forms.
Ep 452 - Rethinking How Great Game Design Happens with Rob Kay
Q: What's the most common mistake devs or studios make with their games?
The most common mistake is teams playtesting too late; they cling to the idea until it's almost finished and then seek feedback, which delays iterations and ownership of the vision.
Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette
Q: What is the most helpful or impactful advice you've received?
Trust your gut feelings while using data to compute probabilities; balance intuition with rational analysis to select people and projects, recognizing that the first impression is often right.
Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette
Q: What's the most common mistake you see companies make in the industry?
The biggest mistake is a lack of preparation, including skipping proper market studies and a solid game design document, which leads to misalignment between gameplay and narrative and wasted time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Indie Game Movement

What is Indie Game Movement about and what kind of topics does it cover?

A practical, marketer-focused series that centers on the business side of indie games, including marketing strategy, community building, legal considerations, and collaboration with partners. Episodes frequently explore balancing data with creator vision, understanding players, and turning creative ideas into sustainable studios. A standout pattern is interviews with industry practitioners—marketers, developers, and consultants—who share actionable tactics for promotion, monetization, and audience engagement, along with nuanced conversations about ethics, QA, and education in gaming. Potential listeners include indie developers, marketing professionals, and small studio teams seeking concrete steps to grow visibility and revenue without sac... more

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Which podcasts are similar to Indie Game Movement?

These podcasts share a similar audience with Indie Game Movement:

1. The Thomas Brush Show
2. Game Dev Field Guide
3. Gamecraft
4. The Joe Rogan Experience
5. The Fourth Curtain

How many episodes of Indie Game Movement are there?

Indie Game Movement launched 8 years ago and published 261 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Indie Game Movement?

Recent guests on Indie Game Movement include:

1. Rob Kay
2. Julien Ramette
3. Nate Purkeypile
4. Kate Edwards
5. Joshua Max Hirshfield
6. Martijn van Zwieten
7. Rytis Jadzevičius
8. Maru Kake

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