Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, Game Marketing Strategist and ConsultantAndrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more
| Publishes | Weekly | Episodes | 253 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | LeisureBusinessMarketingVideo Games | |||
Listen to this Podcast
Latest Episodes
Self-publishing has never been more accessible, but it's also never been more demanding. For many developers, the real challenge isn't releasing a game without a publisher, it's knowing how to build momentum, make smart decisions with limited resourc... more
A strong idea and genuine passion aren't enough to carry a game forward. Regardless of your objective, your concept has to stand up to different forms of validation, from player response to strategic alignment. So today, we'll explore what actually m... more
Most games compete for attention but very few earn emotional ownership. Why do some worlds become places people live in, not just visit? This episode explores how immersive environments create identity, shared presence, and long-term community invest... more
Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project. In this episode, we examine why killing a game early is often a ... more
Being laid off can feel like losing momentum overnight. But for many people in the industry, it becomes the moment they reassess their direction and values. So today, we move beyond headlines and fear to explore how layoffs can create inflection poin... more
We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve. The problem is, what works ... more
Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather tha... more
Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch. We dig into em... more
Key Facts
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Reviews
- Great content
I have picked up quite a bit of genuinely helpful information from this podcast.
I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more
Apple Podcasts4EEZekis
United States4 years ago - Great Podcast for Any and All Indie Devs
Love this podcast and I hope to see much much more. 👍🏼👍🏼
Apple Podcasts5xxxlljmsllxxxUnited States7 years ago - Killer Indie Dev Podcast
We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!
Apple Podcasts5xKilgannoNxUnited States7 years ago - A “Must Listen” for All Indie Devs
Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.
Apple Podcasts5gto2552United States8 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #106 |  Hong Kong/Leisure/Video Games |
Apple Podcasts | #145 |  Chile/Leisure/Video Games |
Top Video Games Podcasts
Talking Points
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Frequently Asked Questions About Indie Game Movement
What is Indie Game Movement about and what kind of topics does it cover?
A practical, marketer-focused series that centers on the business side of indie games, including marketing strategy, community building, legal considerations, and collaboration with partners. Episodes frequently explore balancing data with creator vision, understanding players, and turning creative ideas into sustainable studios. A standout pattern is interviews with industry practitioners—marketers, developers, and consultants—who share actionable tactics for promotion, monetization, and audience engagement, along with nuanced conversations about ethics, QA, and education in gaming. Potential listeners include indie developers, marketing professionals, and small studio teams seeking concrete steps to grow visibility and revenue without sac... more
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How many listeners does Indie Game Movement get?
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How many episodes of Indie Game Movement are there?
Indie Game Movement launched 8 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Indie Game Movement?
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What guests have appeared on Indie Game Movement?
Recent guests on Indie Game Movement include:
1. Hamna Faisal
2. Bobby Dusk
3. Ray Willmott
4. Matt Dalio
5. Laure Guilbert
6. Josh Bycer
7. Francisca Butron
8. Oded Ben Dov
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.