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Artwork for Indie Game Movement

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Development
Indie Games
Game Development
Marketing Strategies
Game Design
Player Engagement
Community Engagement
Indie Game Marketing
Game Marketing
Collaboration
Steam
Community Building
Crowdfunding
Video Games
Business Development
Team Dynamics
Player Retention
User Experience
Branding
Transmedia Storytelling

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more

PublishesWeeklyEpisodes273Founded8 years ago
Number of ListenersCategories
Video GamesBusinessLeisureMarketing

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Artwork for Indie Game Movement

Latest Episodes

Whenever someone picks up your game, you hope they'll love it and experience it as intended. But every player brings different abilities, experiences and expectations, which can create barriers developers never anticipated. Today, we explore accessib... more

Many indie games struggle not because they're poorly made, but because they were built without a clear audience in mind. In this episode, we explore why identifying your target players before writing a single line of code shapes better design decisio... more

Many indie developers dream big, but bigger ideas often come with bigger risks. So how do small teams create ambitious games without adopting the complexity that slows large studios down? In this episode, we dig into which big-studio practices actual... more

Have you ever reached a point where everything looks right on the surface, but something still feels off? Not because anything is broken, but because something fundamental was never fully understood. It's something most of us have felt at some point,... more

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Recent Guests

Joni Lappalainen
CEO and co-founder of Dreamloop Games
Dreamloop Games
Episode: Ep 464 - Why Your Audience Comes Before Code with Joni Lappalainen
Stephan Schutze
Creative director at Sound Librarian; VR/AR/MR director at Leonortega
Sound Librarian; Leonortega
Episode: Ep 463 - How Indie Studios Pull off Big Projects with Stephan Schutze
Joe Henson
Indie Game Joe, founder of Indie Game Joe and Digital Cyber Cherries
Indie Game Joe / Digital Cyber Cherries
Episode: Ep 462 - The Clarity Nobody Tells You to Look For with Joe Henson
Michael Rea
Lead designer, visual creative and UX-focused art director
Michael Rea Design
Episode: Ep 461 - How Players Judge You Before They Play with Michael Rea
Tomer Cohen
Level designer and world designer
Small Indie Company
Episode: Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
Michael Tsarouhas
Lead game designer and consultant at Sahurus Consulting
Sahurus Consulting
Episode: Ep 459 - What Players Really Want From Games with Michael Tsarouhas
Buddy Sola
Head of Publishing at Akupara Games
Akupara Games
Episode: Ep 458 - How the Indie Marketing Playbook Is Broken with Buddy Sola
François Fripiat
Audio director and founder at D-Mute
D-Mute
Episode: Ep 457 - The Audio Mistake Most Studios Don't Know They're Making with François Fripiat
Greg Lane
Owner and game developer at TinHeart Interactive; co-owner of Exit73 Games
TinHeart Interactive; Exit73 Games
Episode: Ep 456 - Running an Indie Studio Beyond the First Game with Greg Lane

Host

Andrew Pappas
Host of Indie Game Movement; founder of RenGen Marketing

Reviews

4.6 out of 5 stars from 16 ratings
  • Great content

    I have picked up quite a bit of genuinely helpful information from this podcast.

    I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more

    Apple Podcasts
    4
    EEZekis
    United States5 years ago
  • Great Podcast for Any and All Indie Devs

    Love this podcast and I hope to see much much more. 👍🏼👍🏼

    Apple Podcasts
    5
    xxxlljmsllxxx
    United States7 years ago
  • Killer Indie Dev Podcast

    We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

    Apple Podcasts
    5
    xKilgannoNx
    United States7 years ago
  • A “Must Listen” for All Indie Devs

    Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

    Apple Podcasts
    5
    gto2552
    United States8 years ago

Listeners Say

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Some episodes show a strong focus on marketing and business strategy, which is highly useful for sponsors and guests alike.
The host is knowledgeable and connects industry insights to real-world steps.
Listeners find the content practical and actionable for indie developers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ep 463 - How Indie Studios Pull off Big Projects with Stephan Schutze
Q: What are some developmental practices from larger productions that indie teams can realistically adopt?
Stephan suggests bringing in specialists early (e.g., audio designer and writer) for pre-production, using lightweight, scalable processes, and establishing clear ownership and communication through simple rituals like stand-ups and fortnightly reviews.
Ep 464 - Why Your Audience Comes Before Code with Joni Lappalainen
Q: What game are you playing now?
Currently enjoying Heroes of Might and Magic Olden Era, which brings back the nostalgia of Heroes of Might and Magic 3 with modern twists.
Ep 464 - Why Your Audience Comes Before Code with Joni Lappalainen
Q: What was your childhood favorite game?
I loved Zelda on SNES and N64, but a lesser-known title called Sceptera Core left a strong impression with its soundtrack and world-building.
Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
Q: What signals do you look for during playtests to reveal problems with flow or engagement?
Establish KPIs for each project, assess whether players understand goals, and observe how they react to space, landmarks, and composition to decide where adjustments are needed.
Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
Q: What is your main approach to tackling problems in level design?
Break problems down to their core, identify the root cause, and address that rather than chasing broad, vague issues; this helps in making meaningful, manageable improvements to the game experience.

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Frequently Asked Questions About Indie Game Movement

What is Indie Game Movement about and what kind of topics does it cover?

This show delivers practical guidance at the intersection of indie game development, business strategy, and marketing. Across episodes, conversations gravitate toward studio sustainability, funding and publishing options, culture and leadership in small teams, product validation, and go-to-market tactics for indie titles. Noteworthy patterns include hands-on frameworks for prototyping, budgeting, and roadmap planning, plus real-world anecdotes about working with publishers, self-publishing, and global audience considerations. The format often hinges on actionable takeaways, with guests ranging from studio founders and seasoned designers to coaches and industry veterans, making it a valuable resource for builders, marketers, and funders seek... more

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Which podcasts are similar to Indie Game Movement?

These podcasts share a similar audience with Indie Game Movement:

1. The Thomas Brush Show
2. The Prof G Pod with Scott Galloway
3. Waveform: The MKBHD Podcast
4. Pivot
5. Kinda Funny Games Daily: Video Games News Podcast

How many episodes of Indie Game Movement are there?

Indie Game Movement launched 8 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Indie Game Movement?

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What guests have appeared on Indie Game Movement?

Recent guests on Indie Game Movement include:

1. Joni Lappalainen
2. Stephan Schutze
3. Joe Henson
4. Michael Rea
5. Tomer Cohen
6. Michael Tsarouhas
7. Buddy Sola
8. François Fripiat

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