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Artwork for Indie Game Movement

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Development
Game Design
Marketing Strategies
Community Engagement
Indie Games
Game Development
Game Animation
Indie Game Academy
Game Studio Management
Video Games
Marketing Strategy
Indie Game Publishing
Branding
Playtesting
Team Dynamics
Baldur's Gate 3
Shadow Of the Colossus
Community Building
Invisible Aid
Knowledge Gates

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more

PublishesWeeklyEpisodes231Founded8 years ago
Number of ListenersCategories
Video GamesLeisureMarketingBusiness

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Artwork for Indie Game Movement

Latest Episodes

Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn’t come from massive budgets, it comes from focus.    So today, we're going to break down how indie teams can develop ... more

For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams. In this episode, we’re going to ... more

Puzzles aren’t just a design choice — they’re a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game’s lifespan short. In this epi... more

The next wave of gamers is already here. Students, from middle to high school don’t just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into ... more

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Josh Bound
Founder and Executive Director at Video Game Clubs of America
Video Game Clubs of America
Episode: Ep 420 - What to Know About Tomorrow’s Audience with Josh Bound
Tim Wood
Founder and Managing Director of Right Finder Headhunting
Right Finder Headhunting
Episode: Ep 418 - Why You’re Not Attracting the Right Teammates with Tim Wood
Jyro Blade
Head of games at Moku, a Web3-focused gaming company.
Moku
Episode: Ep 417 - Should Indies Care About Web3? with Jyro Blade
Alexander Murauski
CEO of Alkonos, a localization services provider
Alkonos
Episode: Ep 416 - The Secrets to Seamless Game Localization with Alexander Murauski
Oscar Clark
CEO of Fundamentally Games Limited and Director of Game Advance Academy
Fundamentally Games Limited
Episode: Ep 415 - Why Marketing Is Your First Funding Strategy with Oscar Clark
Irena Pereira
CEO, Founder, and Creative Director of Unleashed Games; adjunct professor teaching game development at NEIT.
Unleashed Games
Episode: Ep 414 - The Secret to Supercharging Indie Teams with Irena Pereira
Rick Williams
Professional Unity developer and project coordinator for creative and educational game projects
Indie Game Academy, Baltimore IGDA
Episode: Ep 413 - Bridging the Gap Between Developers and Artists with Rick Williams & Rodrigo Alonzo
Rodrigo Alonzo
Graphic designer with expertise in 2D art, animations, and concept art
Indie Game Academy, Baltimore IGDA
Episode: Ep 413 - Bridging the Gap Between Developers and Artists with Rick Williams & Rodrigo Alonzo
Sergei Vasiuk
Product Director for the wargaming.net platform and former lead Live Ops Manager for multiple game titles.
Wargaming
Episode: Ep 412 - How to Keep Players Coming Back with Sergei Vasiuk

Host

Andrew Pappas
Andrew Pappas is an experienced marketer and founder of RenGen Marketing, dedicated to empowering indie game developers with business and marketing insights.

Reviews

4.6 out of 5 stars from 16 ratings
  • Great content

    I have picked up quite a bit of genuinely helpful information from this podcast.

    I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more

    Apple Podcasts
    4
    EEZekis
    United States4 years ago
  • Great Podcast for Any and All Indie Devs

    Love this podcast and I hope to see much much more. 👍🏼👍🏼

    Apple Podcasts
    5
    xxxlljmsllxxx
    United States6 years ago
  • Killer Indie Dev Podcast

    We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

    Apple Podcasts
    5
    xKilgannoNx
    United States7 years ago
  • A “Must Listen” for All Indie Devs

    Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

    Apple Podcasts
    5
    gto2552
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback includes suggestions for improving interview techniques, particularly around facilitating deeper discussions with guests.
Overall, people find the content valuable and recommend it to other indie developers as a resource for growth.
Listeners appreciate the helpful, actionable information provided, noting it enhances their understanding of indie game marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 414 - The Secret to Supercharging Indie Teams with Irena Pereira
Q: What advice would you give to studios looking to experiment with AI?
Use AI tools for ideation and improving pitches while maintaining a focus on human-centered design.
Ep 414 - The Secret to Supercharging Indie Teams with Irena Pereira
Q: What are some common mistakes companies make in the industry?
Not validating games with their market, leading to assumptions about what audiences will like.
Ep 416 - The Secrets to Seamless Game Localization with Alexander Murauski
Q: If there was just one thing that a studio or developer should prioritize in terms of localization and doing it right, what would you say that would be?
Build a glossary of terms and a style guide that describes every aspect of the game to aid future localization efforts.
Ep 416 - The Secrets to Seamless Game Localization with Alexander Murauski
Q: What do you say separates a good localization from a poor one, especially in games where culture and story really matter?
A good localization feels native to the player, while a poor localization makes the player aware of the translation.
Ep 416 - The Secrets to Seamless Game Localization with Alexander Murauski
Q: What game are you playing now?
Currently replaying the Doom franchise because it's relaxing for him and a good way to unwind.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Indie Game Movement

What is Indie Game Movement about and what kind of topics does it cover?

This show focuses on the business strategies and marketing techniques vital for indie game developers aiming to succeed in a competitive landscape. Episodes cover a wide range of topics including online marketing, community development, crowdfunding, and project management, making it relevant for both new and experienced indie developers. The discussions not only provide actionable insights but often feature interviews with industry experts, adding depth and real-world perspectives to the challenges faced by indie game studios. Whether tackling effective email marketing tactics or exploring the nuances of community engagement, there is a wealth of knowledge shared to empower creators in shaping their game projects and business strategies ef... more

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How many listeners does Indie Game Movement get?

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How many subscribers and views does Indie Game Movement have?

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Which podcasts are similar to Indie Game Movement?

These podcasts share a similar audience with Indie Game Movement:

1. Indie Game Lunch Hour
2. The Thomas Brush Show
3. No Such Thing As A Fish
4. Game Developer Podcast
5. Prof G Markets

How many episodes of Indie Game Movement are there?

Indie Game Movement launched 8 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Indie Game Movement?

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What guests have appeared on Indie Game Movement?

Recent guests on Indie Game Movement include:

1. Josh Bound
2. Tim Wood
3. Jyro Blade
4. Alexander Murauski
5. Oscar Clark
6. Irena Pereira
7. Rick Williams
8. Rodrigo Alonzo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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