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Artwork for Indie Game Movement

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Development
Game Development
Indie Games
Marketing Strategies
Game Design
Player Engagement
Community Engagement
Indie Game Marketing
Game Marketing
Collaboration
Community Building
Steam
Crowdfunding
Video Games
Business Development
Team Dynamics
Player Retention
User Experience
Branding
Transmedia Storytelling

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more

PublishesWeeklyEpisodes258Founded8 years ago
Number of ListenersCategories
MarketingVideo GamesLeisureBusiness

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Artwork for Indie Game Movement

Latest Episodes

Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course. So today, we explore how developers can... more

Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth a... more

Reaching global players takes more than strong localization. The meaning of a game can shift across markets based on cultural context, symbolism, visual cues, and geopolitical sensitivity. So today, we unpack the risks indie developers often miss and... more

Indie developers often feel stuck between moving quickly and building something worth committing to. Move too slow and momentum fades. Move too fast, and you risk committing to ideas before they've been properly tested. So today, we're going to dive ... more

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Recent Guests

Kate Edwards
Chief Experience Officer and co-founder of Setchatters
Setchatters
Episode: Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
Joshua Max Hirshfield
Adjunct professor and game developer; CEO/Founder of Pyrebug Studios
Pyrebug Studios; NYU adjunct professor
Episode: Ep 447 - How Smarter Prototyping Builds Better Games with Josh Hirshfield
Martijn van Zwieten
Business coach and consultant; mentor for the Dutch Games Association
Dutch Games Association
Episode: Ep 446 - How Staying Busy Risks Your Studio's Future with Martijn van Zwieten
Rytis Jadzevičius
Founder and CEO of Fluxo Games; board member of Lithuanian Game Developers Association and the National Association of Creative and Culture Industries in Lithuania
Fluxo Games
Episode: Ep 445 - When Self-Publishing Makes More Sense with Rytis Jadzevičius
Maru Kake
Producer, 3D artist and designer; teaches at university
Episode: Ep 444 - Is Your Game Concept Worth Building with Maru Kake
Shawn Stock
Musician, artist, creator of Vernerth
Vernerth / Slipknot
Episode: Ep 443 - Immersion Over Monetization – Designing Community-Driven Worlds with Shawn "Clown" Crahan
Yiyi Zhang
Director of Communications at Outpost 4; Founder of Women in Games NYC; former Community Manager and PR Manager at Heart Machine
Outpost 4; Women in Games NYC
Episode: Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang
Hamna Faisal
Partnerships Associate at Game Devs of Color Expo, Community Organizer at Gumbo, Women in Games New York City
Game Devs of Color Expo
Episode: Ep 440 - Building Communities That Match Your Game with Hamna Faisal
Bobby Dusk
Founder of Markan and co-founder of Edge of Dusk
Edge of Dusk
Episode: Ep 439 - Using Market Analysis Without Killing Creativity with Bobby Dusk

Host

Andrew Pappas
Host of indie business and marketing discussions; founder of RenGen Marketing

Reviews

4.6 out of 5 stars from 16 ratings
  • Great content

    I have picked up quite a bit of genuinely helpful information from this podcast.

    I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more

    Apple Podcasts
    4
    EEZekis
    United States5 years ago
  • Great Podcast for Any and All Indie Devs

    Love this podcast and I hope to see much much more. 👍🏼👍🏼

    Apple Podcasts
    5
    xxxlljmsllxxx
    United States7 years ago
  • Killer Indie Dev Podcast

    We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

    Apple Podcasts
    5
    xKilgannoNx
    United States7 years ago
  • A “Must Listen” for All Indie Devs

    Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

    Apple Podcasts
    5
    gto2552
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-chosen for indie devs seeking concrete tactics.
Listeners praise actionable marketing and industry insights.
Host can occasionally dominate interviews, per some feedback.
Strong value for indie developers and marketers seeking practical guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#41
India/Leisure/Video Games
Apple Podcasts
#115
Hong Kong/Leisure/Video Games
Apple Podcasts
#165
India/Leisure
Apple Podcasts
#214
Chile/Leisure/Video Games

Talking Points

Recent interactions between the hosts and their guests.

Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
Q: Can you share a concrete example of a misstep and how it was handled?
A historic Microsoft incident where an audio file containing Quran verses caused a geopolitical backlash; the team recalled and replaced it for some regions but faced regulatory pressure and executive buy-in to adopt broader culturalization practices afterward.
Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
Q: How should developers approach proactive culturalization without stifling creativity?
Involve academics or external experts early, consider regional holidays for tailored content, and create brief, ready-to-use explanations for potential questions to defend design choices without derailing the creative process.
Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
Q: What hidden risks do indie developers miss when they focus on localization only?
Localization is just one piece; you also need to manage culturalization, including symbols, gestures, and narratives, to avoid triggering negative reactions and bans in other regions.
Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang
Q: What is your biggest gaming pet peeve?
Gatekeeping in gaming culture and in games themselves, where people are excluded or dismissed for not meeting criteria like rank or commitment, which undermines the communal and fun aspects of gaming.
Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang
Q: What's one habit you have that has contributed to your success?
Saying yes to opportunities, which opens up collaborations and experiences that would not be accessible otherwise, even if it can lead to exhaustion at times.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Indie Game Movement

What is Indie Game Movement about and what kind of topics does it cover?

A practical, marketer-focused series that centers on the business side of indie games, including marketing strategy, community building, legal considerations, and collaboration with partners. Episodes frequently explore balancing data with creator vision, understanding players, and turning creative ideas into sustainable studios. A standout pattern is interviews with industry practitioners—marketers, developers, and consultants—who share actionable tactics for promotion, monetization, and audience engagement, along with nuanced conversations about ethics, QA, and education in gaming. Potential listeners include indie developers, marketing professionals, and small studio teams seeking concrete steps to grow visibility and revenue without sac... more

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Which podcasts are similar to Indie Game Movement?

These podcasts share a similar audience with Indie Game Movement:

1. The Thomas Brush Show
2. Game Dev Field Guide
3. .NET Rocks!
4. Game Dev Podcast | Coffee with Butterscotch
5. Game Maker's Notebook

How many episodes of Indie Game Movement are there?

Indie Game Movement launched 8 years ago and published 258 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Indie Game Movement?

Recent guests on Indie Game Movement include:

1. Kate Edwards
2. Joshua Max Hirshfield
3. Martijn van Zwieten
4. Rytis Jadzevičius
5. Maru Kake
6. Shawn Stock
7. Yiyi Zhang
8. Hamna Faisal

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