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Artwork for Indie Game Movement

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Development
Game Development
Indie Games
Marketing Strategies
Game Design
Player Engagement
Community Engagement
Indie Game Marketing
Game Marketing
Collaboration
Community Building
Steam
Crowdfunding
Video Games
Business Development
Team Dynamics
Player Retention
User Experience
Branding
Transmedia Storytelling

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more

PublishesWeeklyEpisodes264Founded8 years ago
Number of ListenersCategories
LeisureMarketingVideo GamesBusiness

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Artwork for Indie Game Movement

Latest Episodes

Most conversations around indie development focus on getting a game out the door, but what happens after that? So today, we're digging into what it actually takes to run a studio beyond the first release. Everything from the decisions, trade offs, an... more

Studio culture isn't something you have, it's something you're constantly creating, whether you realize it or not. And for most indie teams, that's exactly the problem. The culture taking shape inside your studio may not be the one you intended, and ... more

Every developer knows funding gaps exist, but most don't realize they can start at the prototype stage, shaping how you approach development, publishing, and the path to shipping your game. So today, we examine how prototype funding works, what it ta... more

We all know building a game studio is a challenge, but often don't realize the bigger challenge is keeping it alive. Because it's rarely a big mistake that brings a studio down, it's the smaller decisions that do it, leaving us wondering where things... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Greg Lane
Owner and game developer at TinHeart Interactive; co-owner of Exit73 Games
TinHeart Interactive; Exit73 Games
Episode: Ep 456 - Running an Indie Studio Beyond the First Game with Greg Lane
Zoë Curnoe
Executive and leadership coach in games; founder of Lumina Leadership
Lumina Leadership / Illumina Leadership (depending on reference in episode)
Episode: Ep 455 - The Studio Culture You Never Meant to Build with Zoë Curnoe
Jared Yeager
Head of Developer Relations at Oncade; investor at Indie Fund; advisor and adjunct professor with extensive indie game industry credentials.
Oncade; Indie Fund; Acapara Games
Episode: Ep 454 - The Funding Gap No One Is Talking About with Jared Yeager
Angela Mejia
Co-founder and general director at Clever Playz Studio; founder of Indie Angels
Clever Playz Studio; Indie Angels
Episode: Ep 453 - Building a Sustainable Studio Without Losing Control with Angela Mejia
Rob Kay
Independent developer and design consultant
Rob Kay LLC
Episode: Ep 452 - Rethinking How Great Game Design Happens with Rob Kay
Julien Ramette
Co-founder and CEO of Not a Shark Company
Not a Shark Company
Episode: Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette
Nate Purkeypile
Founder, Just Purkey Games
Just Purkey Games
Episode: Ep 450 - Building Ambitious Indie Games with Nate Purkeypile
Kate Edwards
Chief Experience Officer and co-founder of Setchatters
Setchatters
Episode: Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
Joshua Max Hirshfield
Adjunct professor and game developer; CEO/Founder of Pyrebug Studios
Pyrebug Studios; NYU adjunct professor
Episode: Ep 447 - How Smarter Prototyping Builds Better Games with Josh Hirshfield

Host

Andrew Pappas
Host of indie business and marketing discussions; founder of RenGen Marketing

Reviews

4.6 out of 5 stars from 16 ratings
  • Great content

    I have picked up quite a bit of genuinely helpful information from this podcast.

    I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more

    Apple Podcasts
    4
    EEZekis
    United States5 years ago
  • Great Podcast for Any and All Indie Devs

    Love this podcast and I hope to see much much more. 👍🏼👍🏼

    Apple Podcasts
    5
    xxxlljmsllxxx
    United States7 years ago
  • Killer Indie Dev Podcast

    We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

    Apple Podcasts
    5
    xKilgannoNx
    United States7 years ago
  • A “Must Listen” for All Indie Devs

    Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

    Apple Podcasts
    5
    gto2552
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-chosen for indie devs seeking concrete tactics.
Listeners praise actionable marketing and industry insights.
Host can occasionally dominate interviews, per some feedback.
Strong value for indie developers and marketers seeking practical guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#16
Sweden/Leisure/Video Games
Apple Podcasts
#106
Sweden/Leisure
Apple Podcasts
#116
Hong Kong/Leisure/Video Games
Apple Podcasts
#141
China/Leisure/Video Games
Apple Podcasts
#154
Philippines/Leisure/Video Games

Talking Points

Recent interactions between the hosts and their guests.

Ep 455 - The Studio Culture You Never Meant to Build with Zoë Curnoe
Q: What game is Zoë playing now?
Zoë is addicted to Pocopia, a game she's been playing recently and enjoys sharing about; she even jokes about misnaming it earlier.
Ep 455 - The Studio Culture You Never Meant to Build with Zoë Curnoe
Q: What has motivated Zoë in her work and what is her current focus?
Her primary motivation is helping people be happier and more fulfilled at work, which motivates her to support leaders in the games industry through coaching and leadership development.
Ep 455 - The Studio Culture You Never Meant to Build with Zoë Curnoe
Q: What's the most common mistake you see devs or studios make with their games?
The biggest mistake is assuming culture will take care of itself and that simply having nice values is enough; you must write them down, define specific behaviors, and connect them to day-to-day operations.
Ep 456 - Running an Indie Studio Beyond the First Game with Greg Lane
Q: What was your childhood favorite game and why does it matter for your work today?
The personal connection to a beloved game and its story shows how memories shape what we value in game design, such as memorable soundtracks, emotional resonance, and the way early experiences influence current creative decisions.
Ep 456 - Running an Indie Studio Beyond the First Game with Greg Lane
Q: What advice would you give to someone else that's just starting out?
Start with the idea that game design is a holistic craft, and if you feel stuck, switch gears to another discipline to keep momentum; also, build a strong foundation with reusable systems so future projects can start faster.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Indie Game Movement

What is Indie Game Movement about and what kind of topics does it cover?

A practical, marketer-focused series that centers on the business side of indie games, including marketing strategy, community building, legal considerations, and collaboration with partners. Episodes frequently explore balancing data with creator vision, understanding players, and turning creative ideas into sustainable studios. A standout pattern is interviews with industry practitioners—marketers, developers, and consultants—who share actionable tactics for promotion, monetization, and audience engagement, along with nuanced conversations about ethics, QA, and education in gaming. Potential listeners include indie developers, marketing professionals, and small studio teams seeking concrete steps to grow visibility and revenue without sac... more

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Which podcasts are similar to Indie Game Movement?

These podcasts share a similar audience with Indie Game Movement:

1. IndieGameBusiness®
2. I Dream of Indie Games
3. The Thomas Brush Show
4. Post Games
5. The MeidasTouch Podcast

How many episodes of Indie Game Movement are there?

Indie Game Movement launched 8 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Indie Game Movement?

Recent guests on Indie Game Movement include:

1. Greg Lane
2. Zoë Curnoe
3. Jared Yeager
4. Angela Mejia
5. Rob Kay
6. Julien Ramette
7. Nate Purkeypile
8. Kate Edwards

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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