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Artwork for Indie Game Movement

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Development
Game Design
Marketing Strategies
Community Engagement
Indie Games
Game Development
Game Animation
Game Studio Management
Indie Game Academy
Video Games
Marketing Strategy
Indie Game Publishing
Branding
Team Dynamics
Playtesting
Shadow Of the Colossus
Baldur's Gate 3
Community Building
Knowledge Gates
Invisible Aid

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more

PublishesWeeklyEpisodes239Founded8 years ago
Number of ListenersCategories
LeisureVideo GamesBusinessMarketing

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Artwork for Indie Game Movement

Latest Episodes

This week, we're doing something a little different. Andrew recently joined Mike on the Freaking Cool Indies podcast for a conversation that struck right at the heart of what Indie Game Movement is all about: empathy, perspective, and understanding t... more

The intersection of imagination and machine intelligence is giving rise to a new kind of game design, one where players and AI co-create experiences together. But with this innovation comes new challenges: ethical design, scaling responsibly, and kee... more

Publishing deals and working agreements can do everything from launch a game or sink a studio. But too often, devs and studios sign first without realizing they gave up too much. So today, we're going to go over what every developer should understand... more

Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail on the strength of the relationships behind them. In this episode, we unpack the real mechanics of ... more

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Recent Guests

Mario Kroll
Founder and Rand Uber strategist at Uber Strategist, with 12 years of experience in the field and 15 years in publishing roles.
Uber Strategist
Episode: Ep 428 - How Collaboration Shapes Stronger Game Campaigns with Mario Kroll, CJ Melendez, Larry Kuperman
CJ Melendez
Senior Account Director PR for Uber Strategist, with 11 years of experience in the agency.
Uber Strategist
Episode: Ep 428 - How Collaboration Shapes Stronger Game Campaigns with Mario Kroll, CJ Melendez, Larry Kuperman
Larry Kuperman
VP of Business Development for Nightdive Studios, with 25 years of experience in the games industry.
Nightdive Studios (a division of Atari)
Episode: Ep 428 - How Collaboration Shapes Stronger Game Campaigns with Mario Kroll, CJ Melendez, Larry Kuperman
Jess Feidt
Owner of Underwater Fire Games and designer of Particle Hearts.
Underwater Fire Games
Episode: Ep 427 - Lessons in Turning Creativity into a Business with Jess Feidt
Mustapha Price
Founder and game designer of Featherfellow Games
Featherfellow Games
Episode: Ep 426 - From Mic to Mechanics, Lessons Building an Indie Studio with Mustapha Price
Carina Kom
Co-founder and Chief Product Officer at Simply Sweet Games, a female-led studio focused on inclusivity and ethical game practices.
Simply Sweet Games
Episode: Ep 425 - Bootstrapping Something Sweet by Design with Carina Kom
Corina Diaz
Marketing and Social Media Director at Mighty Yell, Founder and Lead Strategist for Correlations
Mighty Yell
Episode: Ep 424 - Building Communities that Drive Discovery with Corina Diaz
Jon Hanson
Founder and CEO of SkillTree Marketing
SkillTree Marketing
Episode: Ep 423 - Building Momentum Without Burning Out with Jon Hanson
David Tobiasz
Co-creator of the video game 'Dumb Sherlock' and comedy writer with experience in TV.
Electric Laugh Bag Studios
Episode: Ep 422 - Aligning Your Marketing to the Players' In-Game Experience with David Tobiasz & Jeremy Friedmann

Host

Andrew Pappas
Andrew Pappas is an experienced marketer and founder of RenGen Marketing, dedicated to empowering indie game developers with business and marketing insights.

Reviews

4.6 out of 5 stars from 16 ratings
  • Great content

    I have picked up quite a bit of genuinely helpful information from this podcast.

    I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more

    Apple Podcasts
    4
    EEZekis
    United States4 years ago
  • Great Podcast for Any and All Indie Devs

    Love this podcast and I hope to see much much more. 👍🏼👍🏼

    Apple Podcasts
    5
    xxxlljmsllxxx
    United States7 years ago
  • Killer Indie Dev Podcast

    We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

    Apple Podcasts
    5
    xKilgannoNx
    United States7 years ago
  • A “Must Listen” for All Indie Devs

    Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

    Apple Podcasts
    5
    gto2552
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback includes suggestions for improving interview techniques, particularly around facilitating deeper discussions with guests.
Overall, people find the content valuable and recommend it to other indie developers as a resource for growth.
Listeners appreciate the helpful, actionable information provided, noting it enhances their understanding of indie game marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 427 - Lessons in Turning Creativity into a Business with Jess Feidt
Q: What game are you playing now?
I'm playing a mix of classic and indie games including Half-Life 2, Metroid Prime Remastered, and Planet of Lana.
Ep 427 - Lessons in Turning Creativity into a Business with Jess Feidt
Q: Why do you make games?
I love video games for their challenge, emotional pride, and innovative storytelling, and I'm passionate about the interactive medium.
Ep 427 - Lessons in Turning Creativity into a Business with Jess Feidt
Q: What advice would you give to someone else that's just starting out?
Be a sponge, listen to podcasts, immerse yourself in game development, and analyze games to better understand their mechanics.
Ep 422 - Aligning Your Marketing to the Players' In-Game Experience with David Tobiasz & Jeremy Friedmann
Q: What games are you playing now?
David mentioned playing 'Slay the Princess' to learn about multi-path narratives, while Jeremy is exploring 'There Is No Game: Wrong Dimension' for its unique storytelling.
Ep 422 - Aligning Your Marketing to the Players' In-Game Experience with David Tobiasz & Jeremy Friedmann
Q: What's the most helpful or impactful advice you guys ever received?
To simply just do stuff and ask for permission, along with the advice to follow the fun in your projects.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Indie Game Movement

What is Indie Game Movement about and what kind of topics does it cover?

This show focuses on the business strategies and marketing techniques vital for indie game developers aiming to succeed in a competitive landscape. Episodes cover a wide range of topics including online marketing, community development, crowdfunding, and project management, making it relevant for both new and experienced indie developers. The discussions not only provide actionable insights but often feature interviews with industry experts, adding depth and real-world perspectives to the challenges faced by indie game studios. Whether tackling effective email marketing tactics or exploring the nuances of community engagement, there is a wealth of knowledge shared to empower creators in shaping their game projects and business strategies ef... more

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Which podcasts are similar to Indie Game Movement?

These podcasts share a similar audience with Indie Game Movement:

1. The Thomas Brush Show
2. Game Dev Field Guide

How many episodes of Indie Game Movement are there?

Indie Game Movement launched 8 years ago and published 239 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Indie Game Movement?

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What guests have appeared on Indie Game Movement?

Recent guests on Indie Game Movement include:

1. Mario Kroll
2. CJ Melendez
3. Larry Kuperman
4. Jess Feidt
5. Mustapha Price
6. Carina Kom
7. Corina Diaz
8. Jon Hanson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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