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How to Spin It

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What does it take to spin today’s scandals and successes?

Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.

Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.

PublishesTwice monthlyEpisodes6Founded6 months ago
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MarketingBusiness

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Latest Episodes

PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results withou... more

Influence drives the fashion and beauty industries, but are we measuring it in the right way?

In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From ... more

Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first.

In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a founding mother of... more

Social platforms shape what we see, how we speak, and what gains attention.

In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms influence behaviour, tone and public conversatio... more

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1. The Rest Is Entertainment
2. The Rest Is History
3. Parenting Hell with Rob Beckett and Josh Widdicombe

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How to Spin It launched 6 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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