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Artwork for How to Scale an 8 Figure Agency πŸš€

How to Scale an 8 Figure Agency πŸš€

Jordan Ross
Lead Generation
Artificial Intelligence
Agency Growth
Digital Marketing
Agency Scaling
E-Commerce
Client Acquisition
Entrepreneurship
Business Growth
Marketing Agencies
SEO
Client Retention
Marketing Strategies
8 Figure Agency
Automation
Mergers and Acquisitions
Agency Management
Business Scaling
Cold Email
Agency Operations

Welcome to How to Scale an 8-Figure Agency, the show where I break down the exact operational, financial, and AI-driven systems that today’s top marketing agencies use to scale past seven figures β€” without burning out or getting trapped in fulfillment. Every week, we go deep into: β€’ AI consulting for marketing agencies β€’ Operational infrastructure that actually scales β€’ Building automations, workf... more

PublishesWeeklyEpisodes495Founded5 years ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

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Artwork for How to Scale an 8 Figure Agency πŸš€

Latest Episodes

Jordan breaks down three shifts reshaping AI operations for marketing and ad agencies β€” and the expensive mistake agency owners are making right now. Why paying a consultant to build your "company brain" is the wrong move (and what to do instead), th... more

Matt Putra runs Eightx, a fractional CFO firm for consumer goods companies. He is not a marketer. He is not technical. And in about 60 days, using Claude, he took his site from roughly 3,000 impressions a day to 76,000 β€” indexing 20 blog articles a d... more

Get the Fable 5 Set up guide: value.8figureagency.co/fable

Most of the agencies you're competing with are already AI-forward. In this solo episode I give you a straight update on where AI actually stands for marketing agencies in summer 2026... more

TOOLS & RESOURCES From this Episode:

1. Retell AI β€” The voice agent platform Jeremy chose after testing every option

YC-backed. Open API. Plug into any LLM (GPT 5.2, Claude Sonnet). Build a custom voice in 11 Labs and pipe it right in. White-label... more

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Recent Guests

Jeremy DuPont
Founder of The Patch, rapid growth agency leader
The Patch
Episode: How to Sell AI Receptionists to 200+ clients: The White Label Playbook (Retell + Versai)
Dave Sifry
Founder/CEO building agentic systems; previously a founder in tech
MetaSwarm / MetaFactory / 8 Figure Agency
Episode: How Marketing Agencies Can Build Context, Memory & MD-File Agent Systems | Dave Sifry
Dylan Rich
Founder, Systemized Sales
Systemized Sales
Episode: How Advertising & Marketing Agencies Turn 100+ Leads a Week Into Booked Calls β€” The GoHighLevel SDR Pipeline (ft. Dylan Rich)
Benjamin Fisher
Founder of Skinny and Bald, AI consultant and operator
Skinny and Bald, dearben.ai
Episode: Claude Skills, AI Agents & The Build vs. Buy Decision for Marketing Agencies
Jon Bond
Co-founder of Kirshenbaum Bond Senecal & Partners (KBSP)
Kirshenbaum Bond & Partners
Episode: How Jon Bond Built a Billion Dollar Ad Agency (And What He'd Do Different Today)
Noah Friedberg
Founder of Maverick Creative; expert in AI-generated UGC and Arc Ads
Maverick Creative
Episode: How to Use Arc Ads + AI UGC to Scale Ad, Seo & Tiktok Agencies
Kevin Sanderson
Founder of LGN Marketing; led operations for My Amazon Guy
LGN Marketing / My Amazon Guy
Episode: How to Generate 1,000+ Leads with Virtual Summits (Borrowing Other People’s Lists the Right Way)
Tim Keen
Founder of Modern Agency Sales, former agency owner who built and sold an e-commerce agency
Modern Agency Sales
Episode: How Tim Keen Built a High-Converting AI Sales Funnel Using Claude, Cold Email & Lead Magnets
Arman Taheri
Co-founder of TalentPop, expert in staffing and people systems for agencies
TalentPop
Episode: Scaling Agency Teams: The People Systems Behind a 2,500-Person Operation

Host

Jordan Ross
Host of the show and founder of 8 Figure Agency

Reviews

4.7 out of 5 stars from 86 ratings
  • Great show for info on operations scaling and lead generation.

    There are so many ways to make a buck in agency life. I love how they showcase different biz models.

    We are a boutique agency 8-10 clients max. We are in NYC. Our typical retainer is 250-400k ARR. but we can’t scale up our main biz model to much higher then where it is.

    Enter this show. It’s given me so many ideas and the ability to create referral income (9200. Bucks recently which is more exciting then out 250k retainer clients lol)

    Thanks Jordan, AJ, Lucas.

    Apple Podcasts
    5
    Johnny from Delfina
    United Statesa year ago
  • Inspired to revamp my strategy

    Thanks so much for the podcast! As an agency owner it can be a lonely journey when you don’t have a tribe to connect with and brainstorm with, so I felt like I was able to do that during these episodes. I’m going to be redoing our sales strategy because of AJ’s amazing episode on sales and how you should approach your process! Thank you!!

    Apple Podcasts
    5
    StellaRhoas8
    United States2 years ago
  • Value packed

    So many good eps full of value around systems and sales. Great customer story interviews as well

    Apple Podcasts
    5
    Pooey11111
    Australia2 years ago
  • Great Podcast!

    The podcast episode "The Most Important Formula To 10x in 2024" is a must-listen podcast for anyone looking to grow their business and increase their revenue. The MRR Capacity Equation is just one of the many valuable insights you'll gain from this podcast. Thanks for sharing this knowledge with us.

    Apple Podcasts
    5
    Genevieve0721
    Philippines3 years ago
  • Excellent Podcast for Entrepreneurs

    The good stuff is revealed here. Stay Tuned.

    Apple Podcasts
    5
    Cracker202565
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Readers praise practical, actionable advice for scaling and lead-gen systems.
Show is seen as essential for agency owners seeking to scale efficiently.
Listeners note the high-quality guests and real-world templates.
Episodes are consistently value-packed with systems and processes for growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Claude Skills, AI Agents & The Build vs. Buy Decision for Marketing Agencies
Q: What's the best way to approach databases and CRM-like sophistication for customization?
Focus on building a robust data architecture and pipeline first, using existing tools intelligently (e.g., APIs, automation), and ensure the system can scale by tying data to meaningful actions (subtle emphasis on modular, observable components and avoiding over-engineering early).
Claude Skills, AI Agents & The Build vs. Buy Decision for Marketing Agencies
Q: How to know when to custom code something or use a tool?
The guest suggests evaluating the trade-offs between bespoke Claude Code builds and using established platforms (like GoHighLevel) based on the required workflow, observability, and maintenance costs; start with a clear frame of what needs to be built, test-driven development, and consider integration points before committing to a full custom build.
How Jon Bond Built a Billion Dollar Ad Agency (And What He'd Do Different Today)
Q: How long did it take to land the first seven-figure deal?
Jon explains that during the early days it took time to move from small, high-fame engagements to larger seven-figure accounts, emphasizing the strategic shift toward bigger, more selective clients and the importance of cross-selling and portfolio diversification across departments.
How to Generate 1,000+ Leads with Virtual Summits (Borrowing Other People’s Lists the Right Way)
Q: Let's say someone's listening to this and they're like, okay, this sounds like something that I would want to do. Teach us how to do it.
You start by defining the audience (ICP), then identify niche speakers who align with their needs, reach out with a clear β€œthis is happening” timeline, and pre-record sessions to simplify logistics. Build a landing page, funnel, and graphics, then manage communications and social proof to drive signups and VIP conversions.
How to Raise Great Humans: Parenting Wisdom from the Father of a Legislator & SPAC Founder
Q: What would you recommend for parents with young children?
Two tips include involving children in activities and focusing on their education from an early age.

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Frequently Asked Questions About How to Scale an 8 Figure Agency πŸš€

What is How to Scale an 8 Figure Agency πŸš€ about and what kind of topics does it cover?

A practical, no-nonsense deep dive into scaling marketing agencies to eight figures, with a strong focus on AI-enabled operations, automation, and structured systems. Episodes frequently cover building repeatable processes, leveraging AI for content, lead-gen, and execution, and making smart buy-vs-build decisions to maintain margins and capacity. Notable is the emphasis on turning chaotic growth into scalable machines, coached by a founder who documents real-world playbooks, templates, and tools for agency leaders who want to scale without burning out.

What stands out is a consistent alignment around systems thinking, hiring world-class teams, and leveraging AI-powered workflows to drive measurable growth, revenue, and efficiency. Potentia... more

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Which podcasts are similar to How to Scale an 8 Figure Agency πŸš€?

These podcasts share a similar audience with How to Scale an 8 Figure Agency πŸš€:

1. The Game with Alex Hormozi
2. The Martell Method w/ Dan Martell
3. BigDeal
4. My First Million
5. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

How many episodes of How to Scale an 8 Figure Agency πŸš€ are there?

How to Scale an 8 Figure Agency πŸš€ launched 5 years ago and published 495 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to Scale an 8 Figure Agency πŸš€?

Recent guests on How to Scale an 8 Figure Agency πŸš€ include:

1. Jeremy DuPont
2. Dave Sifry
3. Dylan Rich
4. Benjamin Fisher
5. Jon Bond
6. Noah Friedberg
7. Kevin Sanderson
8. Tim Keen

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