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How I Crushed It

howicrushedit
London, United Kingdom
Entrepreneurship
Bell Ribeiro-Addy
UK Black Pride
Hope Powell
London
Financial Advice
Real Estate
Adolescence
LGBTQ+ Rights
Matchmaking
The Humble Penny
Comedy
Black Ballad
Identity School Of Acting
Identity Agency Group
Publishing Industry
Apple
Racism
England Women's National Team

Is success mainly determined by talent, hard work or luck?

Winner of the "Best Business Podcast" at the 2025 Black Podcasting Awards.Welcome to How I Crushed It, a podcast where we shine a light on talent within the community. In each interview each guest will share their journey on how they have been able to crush it whether it be in the world of the arts, sports, or the business world and beyon... more

PublishesTwice monthlyEpisodes85Founded4 years ago
Number of ListenersCategories
CareersBusinessPersonal JournalsSociety & Culture

Listen to this Podcast

Artwork for How I Crushed It

Latest Episodes

Ayo Akinwolere has built an extraordinary broadcasting career — from becoming the first Black male presenter of Blue Peter to presenting some of the biggest sporting events in the world.

In this episode of How I Crushed It, Ayo tells the story of gr... more

BAFTA and Emmy Award-winning producer and director Jo Johnson sits down with Tunde to discuss her rise through the UK television industry. From growing up in Kensal Rise to smashing it on Netflix, she shares hard-won lessons and candid career insight... more

We revisit our chat with former Senior Director at LinkedIn, Tunji Akintokun. He has also had senior leadership positions at PwC and Cisco.

Since leaving LinkedIn Tunji now focuses his energy as a Non-Executive Director, Trustee, Patron and Angel In... more

Dr Samantha Tross is one of the UK's most respected orthopaedic surgeons. In 2005 she made history when she became Britain’s first Black female orthopaedic consultant surgeon. She was the first woman in Europe to use robotic hip surgery in 2018, and ... more

Mike Williams is co-founder of Flake Bake – the UK's most successful Jamaican patty business. In 2024 the business won Channel 4’s Aldi’s Next Big Thing and in the same year Mike won the Black British Business Awards, Rising Star of the year - Entrep... more

Sola Akingbola is a musician, recording artist and band member of the Grammy award winning band, Jamiroquai. Across his career he has performed with the likes of David Bowie, Stevie Wonder and he is also an accomplished composer for the stage and scr... more

With the domestic football season coming to an end over the next week or so and the FIFA World Cup fast approaching in the summer, we revisit our chat with Skysports reporter, Kyle Walker.

Kyle Walker is a SJA British Sports Journalism nominated Sky... more

Leon Francis has been a leader and manager in three of the biggest consumer brands in the UK, Mcdonald's, Sainsbury's and Apple. He also has his own male grooming brand called Nuevo Noir which he started in 2021. In 2024 he won the Rising Star award ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jo Johnson
Bafta and Emmy Award-winning TV director and producer
Netflix (Adolescence)
Episode: Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
Tunji Akintokun
Senior tech executive and industry leader
LinkedIn UK & Ireland Marketing Solutions
Episode: Tunji Akintokun - Former Senior Director at LinkedIn
Dr. Samantha Tross
Surgeon, first Black female orthopedic consultant in the UK; advocate for diversity in surgery
UK NHS, Royal College of Surgeons of England (Council)
Episode: Dr Samantha Tross - Surgeon
Mike Williams
Co-founder of Flake Bake
Flake Bake
Episode: Mike Williams - Co Founder of multi million selling patty business, Flake Bake
Sola Akingbola
Musician, percussionist, Jamiroquai member
Jamiroquai
Episode: Sola Akingbola - Musician and band member of Jamiroquai
Kyle Walker
Sky Sports presenter and reporter
Sky Sports
Episode: Kyle Walker - Sky Sports Reporter
Leon Francis
Former store and operations leader in major UK retailers; founder of Nuevo Noir
Apple (former), Sainsbury's (former), McDonald's (former)
Episode: Leon Francis - Leader in Retail & Consumer Brands
Serufusa Sekidde
Healthcare leader, medical doctor, Chief of Staff at ViiV Healthcare (GSK)
ViiV Healthcare, GSK
Episode: Serufusa Sekidde - Healthcare Leader and Chief of Staff at ViiV Healthcare/GSK
Darryl Edwards
Movement coach, author, Primal Play founder
Primal Play / Author
Episode: Darryl Edwards - Movement & Fitness Coach

Host

Tunde
Host of How I Crushed It, introduces guests and guides the interview

Reviews

5.0 out of 5 stars from 88 ratings
  • Love this!

    The black barber story is really amazing and I am very inspired by it.

    Apple Podcasts
    5
    sojibmokomallo
    United Kingdom4 years ago
  • Best!

    Some talents of that community are always concentrated to brighten and enlighten a community. We got a good idea about talent from this podcast episode. thank you.

    Apple Podcasts
    5
    asadhuriyan
    United Kingdom4 years ago
  • Great Podcast

    Mark Maciver is a successful entrepreneur. I am inspired by his story. I can go a long way by applying his initiative in my real life and hopefully others like me will be inspired by this episode.

    Apple Podcasts
    5
    milonjonsong
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host keeps interviews accessible and focused on actionable insights for listeners.
Well-edited conversations with practical takeaways for career growth.
Guests provide authentic stories about barriers and breakthroughs in diverse industries.

Top Careers Podcasts

SHeCOMMERCE
SHeCOMMERCECristina Marinucci & Jacqueline Dynowski
Think Fast Talk Smart: Communication Techniques
Think Fast Talk Smart: Communication TechniquesMatt Abrahams, Think Fast Talk Smart

Talking Points

Recent interactions between the hosts and their guests.

Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
Q: What was it like moving into high-budget projects like A Thousand Blows and Adolescence?
The key was maintaining high personal standards and an uncompromising approach to prep, even when budgets were large; it's about delivering meaningful work that can spark discussion.
Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
Q: How did you pivot from photography to directing and producing for television?
I built a bridge by showing initiative—sending letters to decision-makers after researching the industry, then taking a director's course and seizing every chance to prove myself through increasingly ambitious work.
Mike Williams - Co Founder of multi million selling patty business, Flake Bake
Q: How did Aldi's Next Big Thing impact your business long-term?
It provided visibility on shelves across thousands of stores, accelerated sales rapidly, and opened avenues for manufacturing partnerships and broader media exposure, ultimately transforming the business from a regional operation to a national brand.
Mike Williams - Co Founder of multi million selling patty business, Flake Bake
Q: What sparked the shift from banking to running Flake Bake full-time?
It was a combination of cash flow pressures, the demanding early years of a start-up, and the realization that the business needed full-time attention to survive and grow, especially as internships and banking opportunities proved impractical during the critical growth phase.
Thanyia Moore - Actor and Stand-up Comedian
Q: Do you feel tokenism affected your career, such as after Mock the Week or Edinburgh opportunities?
She acknowledges tokenistic choices opened doors but emphasizes they helped her CV and future opportunities, while maintaining a focus on genuine craft.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How I Crushed It

What is How I Crushed It about and what kind of topics does it cover?

High-energy interview show that spotlights a diverse mix of guests from sports media, retail leadership, healthcare, entrepreneurship, publishing, and social impact. Episodes center on career journeys, overcoming obstacles, leadership lessons, inclusion, and the rhythms of building impactful brands or movements. Across conversations, listeners get actionable takeaways about resilience, mentorship, strategic risk-taking, and turning passion into scalable ventures. A notable throughline is a focus on empowerment and community impact, with guests often sharing personal origins, pivotal turning points, and practical advice for aspiring leaders in arts, business, and public life.

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How many episodes of How I Crushed It are there?

How I Crushed It launched 4 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How I Crushed It?

Recent guests on How I Crushed It include:

1. Jo Johnson
2. Tunji Akintokun
3. Dr. Samantha Tross
4. Mike Williams
5. Sola Akingbola
6. Kyle Walker
7. Leon Francis
8. Serufusa Sekidde

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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