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How I Crushed It

howicrushedit
London, United Kingdom
Entrepreneurship
Bell Ribeiro-Addy
Hope Powell
UK Black Pride
London
Financial Advice
Real Estate
Adolescence
Yendy Skin
LGBTQ+ Rights
Matchmaking
The Humble Penny
Comedy
Black Ballad
Publishing Industry
Identity School Of Acting
Identity Agency Group
Apple
England Women's National Team

Is success mainly determined by talent, hard work or luck?

Winner of the "Best Business Podcast" at the 2025 Black Podcasting Awards.Welcome to How I Crushed It, a podcast where we shine a light on talent within the community. In each interview each guest will share their journey on how they have been able to crush it whether it be in the world of the arts, sports, or the business world and beyon... more

PublishesTwice monthlyEpisodes86Founded4 years ago
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CareersBusinessPersonal JournalsSociety & Culture

Listen to this Podcast

Artwork for How I Crushed It

Latest Episodes

Julian Boaitey is the founder of Yendy Skin, a London-based skincare brand built around African superfood ingredients sourced from Ghana.

If you enjoy the episode, subscribe to How I Crushed It for more conversations with founders, entrepreneurs and... more

Ayo Akinwolere has built an extraordinary broadcasting career — from becoming the first Black male presenter of Blue Peter to presenting some of the biggest sporting events in the world.

In this episode of How I Crushed It, Ayo tells the story of gr... more

BAFTA and Emmy Award-winning producer and director Jo Johnson sits down with Tunde to discuss her rise through the UK television industry. From growing up in Kensal Rise to smashing it on Netflix, she shares hard-won lessons and candid career insight... more

We revisit our chat with former Senior Director at LinkedIn, Tunji Akintokun. He has also had senior leadership positions at PwC and Cisco.

Since leaving LinkedIn Tunji now focuses his energy as a Non-Executive Director, Trustee, Patron and Angel In... more

Dr Samantha Tross is one of the UK's most respected orthopaedic surgeons. In 2005 she made history when she became Britain’s first Black female orthopaedic consultant surgeon. She was the first woman in Europe to use robotic hip surgery in 2018, and ... more

Mike Williams is co-founder of Flake Bake – the UK's most successful Jamaican patty business. In 2024 the business won Channel 4’s Aldi’s Next Big Thing and in the same year Mike won the Black British Business Awards, Rising Star of the year - Entrep... more

Sola Akingbola is a musician, recording artist and band member of the Grammy award winning band, Jamiroquai. Across his career he has performed with the likes of David Bowie, Stevie Wonder and he is also an accomplished composer for the stage and scr... more

With the domestic football season coming to an end over the next week or so and the FIFA World Cup fast approaching in the summer, we revisit our chat with Skysports reporter, Kyle Walker.

Kyle Walker is a SJA British Sports Journalism nominated Sky... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Julian Boaitey
Founder of Yendy Skin
Yendy Skin
Episode: Julian Boaitey - Founder of Yendy Skin
Tungji Akintokun
Leader and director in tech; angel investor; non-exec director on multiple boards
LinkedIn (UK & Ireland Marketing Solutions); previously Cisco, PwC, TeachFirst, Grant Thornton, English Athletics
Episode: How Ayo Akinwolere Broke Barriers in British TV
Jo Johnson
Bafta and Emmy Award-winning TV director and producer
Netflix (Adolescence)
Episode: Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
Tunji Akintokun
Senior tech executive and industry leader
LinkedIn UK & Ireland Marketing Solutions
Episode: Tunji Akintokun - Former Senior Director at LinkedIn
Dr. Samantha Tross
Surgeon, first Black female orthopedic consultant in the UK; advocate for diversity in surgery
UK NHS, Royal College of Surgeons of England (Council)
Episode: Dr Samantha Tross - Surgeon
Mike Williams
Co-founder of Flake Bake
Flake Bake
Episode: Mike Williams - Co Founder of multi million selling patty business, Flake Bake
Sola Akingbola
Musician, percussionist, Jamiroquai member
Jamiroquai
Episode: Sola Akingbola - Musician and band member of Jamiroquai
Kyle Walker
Sky Sports presenter and reporter
Sky Sports
Episode: Kyle Walker - Sky Sports Reporter
Leon Francis
Former store and operations leader in major UK retailers; founder of Nuevo Noir
Apple (former), Sainsbury's (former), McDonald's (former)
Episode: Leon Francis - Leader in Retail & Consumer Brands

Host

Tunde
Host who introduces guests and guides the interview, steering conversations and drawing out practical takeaways.

Reviews

5.0 out of 5 stars from 88 ratings
  • Love this!

    The black barber story is really amazing and I am very inspired by it.

    Apple Podcasts
    5
    sojibmokomallo
    United Kingdom4 years ago
  • Best!

    Some talents of that community are always concentrated to brighten and enlighten a community. We got a good idea about talent from this podcast episode. thank you.

    Apple Podcasts
    5
    asadhuriyan
    United Kingdom4 years ago
  • Great Podcast

    Mark Maciver is a successful entrepreneur. I am inspired by his story. I can go a long way by applying his initiative in my real life and hopefully others like me will be inspired by this episode.

    Apple Podcasts
    5
    milonjonsong
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show's cross-field guest mix is praised for broad inspiration and real-world lessons.
Guests' practical takeaways are highlighted as value drivers for listeners.
Listener feedback often notes the importance of representation and diverse stories.
Audience consistently responds well to narratives of resilience and mentorship.

Talking Points

Recent interactions between the hosts and their guests.

Julian Boaitey - Founder of Yendy Skin
Q: What was the impact of the Adobe campaign on your business and credibility?
The Adobe campaign massively boosted visibility and credibility, placing the brand next to established players and appearing on top-tier channels and platforms. It helped normalize the brand in broader markets and drove a strong top-of-funnel lift that translated into ongoing interest and sales, even as stockouts occurred.
Julian Boaitey - Founder of Yendy Skin
Q: How did the pivot from The Good Butter Company to Yendy Skin come about, and what prompted the brand name change?
The pivot was driven by accelerator feedback, market realities, and a clearer vision for a functional, performance-led skincare line. The Good Butter Company showed the concept and sourcing story, but the range needed to be more functional and scalable; rebranding to Yendy Skin allowed us to tighten the message around what the products actually do and to appeal more directly to modern skincare consumers.
How Ayo Akinwolere Broke Barriers in British TV
Q: What was the biggest contributor to your success?
Sponsors—advocates who spoke up for me and opened doors at critical inflection points—proved more influential than luck or sheer talent, and I consciously try to pay that forward for others.
Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
Q: What was it like moving into high-budget projects like A Thousand Blows and Adolescence?
The key was maintaining high personal standards and an uncompromising approach to prep, even when budgets were large; it's about delivering meaningful work that can spark discussion.
Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
Q: How did you pivot from photography to directing and producing for television?
I built a bridge by showing initiative—sending letters to decision-makers after researching the industry, then taking a director's course and seizing every chance to prove myself through increasingly ambitious work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How I Crushed It

What is How I Crushed It about and what kind of topics does it cover?

The show centers on high-achievers from diverse fields sharing their personal journeys to “crush it”—from arts and entertainment to business and technology. Guests commonly discuss how preparation, mentorship, persistence, and strategic opportunities shaped their paths, along with barriers they navigated and the impact of leadership and community support. The format often yields practical takeaways on career pivots, building brands, and advancing representation, making it useful for listeners seeking inspiration and actionable lessons across industries.

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How many episodes of How I Crushed It are there?

How I Crushed It launched 4 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact How I Crushed It?

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What guests have appeared on How I Crushed It?

Recent guests on How I Crushed It include:

1. Julian Boaitey
2. Tungji Akintokun
3. Jo Johnson
4. Tunji Akintokun
5. Dr. Samantha Tross
6. Mike Williams
7. Sola Akingbola
8. Kyle Walker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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