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How I Crushed It

howicrushedit
London, United Kingdom
Entrepreneurship
Bell Ribeiro-Addy
UK Black Pride
Hope Powell
London
Financial Advice
Real Estate
Adolescence
Yendy Skin
Plastic Surgery
LGBTQ+ Rights
Matchmaking
The Humble Penny
Comedy
Black Ballad
Publishing Industry
Identity School Of Acting
Identity Agency Group
Apple

Is success mainly determined by talent, hard work or luck?

Winner of the "Best Business Podcast" at the 2025 Black Podcasting Awards.Welcome to How I Crushed It, a podcast where we shine a light on talent within the community. In each interview each guest will share their journey on how they have been able to crush it whether it be in the world of the arts, sports, or the business world and beyon... more

PublishesTwice monthlyEpisodes89Founded4 years ago
Number of ListenersCategories
CareersBusinessPersonal JournalsSociety & Culture

Listen to this Podcast

Artwork for How I Crushed It

Latest Episodes

Join Tunde on How I Crushed It as he interviews Dr Joy Odili, the UK’s first Black female consultant plastic surgeon. Not only is Joy is a leading consultant in the plastic and reconstructive field but she was included in the 2026 Powerlist which sho... more

Award-winning dancer and choreographer Dickson Mbi joins Tunde on How I Crushed It to share his journey from East London to winning an Olivier Award. Get the inside track on the sacrifices, setbacks, and successes that shaped Dickson Mbi's groundbrea... more

Join us for a no-nonsense chat with Amina Folarin, CEO of Oliver, as she discusses her unique path from HR to the boardroom. This episode is packed with insights about leadership, diversity, and defying the odds in a competitive industry.

• The real... more

Julian Boaitey is the founder of Yendy Skin, a London-based skincare brand built around African superfood ingredients sourced from Ghana.

If you enjoy the episode, subscribe to How I Crushed It for more conversations with founders, entrepreneurs and... more

Ayo Akinwolere has built an extraordinary broadcasting career — from becoming the first Black male presenter of Blue Peter to presenting some of the biggest sporting events in the world.

In this episode of How I Crushed It, Ayo tells the story of gr... more

BAFTA and Emmy Award-winning producer and director Jo Johnson sits down with Tunde to discuss her rise through the UK television industry. From growing up in Kensal Rise to smashing it on Netflix, she shares hard-won lessons and candid career insight... more

We revisit our chat with former Senior Director at LinkedIn, Tunji Akintokun. He has also had senior leadership positions at PwC and Cisco.

Since leaving LinkedIn Tunji now focuses his energy as a Non-Executive Director, Trustee, Patron and Angel In... more

Dr Samantha Tross is one of the UK's most respected orthopaedic surgeons. In 2005 she made history when she became Britain’s first Black female orthopaedic consultant surgeon. She was the first woman in Europe to use robotic hip surgery in 2018, and ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Joy Odili
Plastic and reconstructive surgeon
St George's Hospital NHS Foundation Trust
Episode: How Dr Joy Odili Became the UK’s First Black Female Plastic Surgeon
Dickson Mbi
Award-winning choreographer and world-renowned dancer in hip-hop
Dickson Mbi Company
Episode: From East London to Olivier Winner Dickson Mbi’s Journey in Dance and Resilience
Amina Folarin
CEO of Oliver UK
Oliver
Episode: Amina Folarin - CEO of leading marketing agency Oliver UK
Julian Boaitey
Founder of Yendy Skin
Yendy Skin
Episode: Julian Boaitey - Founder of Yendy Skin
Tungji Akintokun
Leader and director in tech; angel investor; non-exec director on multiple boards
LinkedIn (UK & Ireland Marketing Solutions); previously Cisco, PwC, TeachFirst, Grant Thornton, English Athletics
Episode: How Ayo Akinwolere Broke Barriers in British TV
Jo Johnson
Bafta and Emmy Award-winning TV director and producer
Netflix (Adolescence)
Episode: Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
Tunji Akintokun
Senior tech executive and industry leader
LinkedIn UK & Ireland Marketing Solutions
Episode: Tunji Akintokun - Former Senior Director at LinkedIn
Dr. Samantha Tross
Surgeon, first Black female orthopedic consultant in the UK; advocate for diversity in surgery
UK NHS, Royal College of Surgeons of England (Council)
Episode: Dr Samantha Tross - Surgeon
Mike Williams
Co-founder of Flake Bake
Flake Bake
Episode: Mike Williams - Co Founder of multi million selling patty business, Flake Bake

Host

Tunde
Host who introduces guests and guides the interview, steering conversations and drawing out practical takeaways.

Reviews

5.0 out of 5 stars from 88 ratings
  • Love this!

    The black barber story is really amazing and I am very inspired by it.

    Apple Podcasts
    5
    sojibmokomallo
    United Kingdom4 years ago
  • Best!

    Some talents of that community are always concentrated to brighten and enlighten a community. We got a good idea about talent from this podcast episode. thank you.

    Apple Podcasts
    5
    asadhuriyan
    United Kingdom4 years ago
  • Great Podcast

    Mark Maciver is a successful entrepreneur. I am inspired by his story. I can go a long way by applying his initiative in my real life and hopefully others like me will be inspired by this episode.

    Apple Podcasts
    5
    milonjonsong
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show's cross-field guest mix is praised for broad inspiration and real-world lessons.
Guests' practical takeaways are highlighted as value drivers for listeners.
Listener feedback often notes the importance of representation and diverse stories.
Audience consistently responds well to narratives of resilience and mentorship.

Top Careers Podcasts

SHeCOMMERCE
SHeCOMMERCECristina Marinucci & Jacqueline Dynowski
Think Fast Talk Smart: Communication Techniques
Think Fast Talk Smart: Communication TechniquesMatt Abrahams, Think Fast Talk Smart
Women's Leadership Success
Women's Leadership SuccessSabrina Braham MA MFT PPC
Best of Luck with Kyla Scanlon
Best of Luck with Kyla ScanlonVox Media Podcast Network

Talking Points

Recent interactions between the hosts and their guests.

How Dr Joy Odili Became the UK’s First Black Female Plastic Surgeon
Q: How long does it take to become a plastic surgeon and what were the major steps?
Approximately 15 years, including foundation training, core surgical training, specialty registrars, possible research years, and maternity leaves, leading to a consultant position in 2009.
How Dr Joy Odili Became the UK’s First Black Female Plastic Surgeon
Q: What was your light bulb moment that led you to plastic surgery?
During a pediatric attachment and a pivotal moment in a neonatal unit, she realized the appeal of rebuilding and restoring function through surgery, which ultimately drew her to plastic surgery over other specialties.
How Dr Joy Odili Became the UK’s First Black Female Plastic Surgeon
Q: When did you first have the desire to become a doctor and who influenced that seed?
Her curiosity about her sick grandmother and the physiology of breathing sparked an early interest in medicine, but she didn't set out with a fixed plan to be a doctor; the motivation grew as she explored medicine in medical school and eventually found surgery as the calling.
From East London to Olivier Winner Dickson Mbi’s Journey in Dance and Resilience
Q: How did you transition from a potential football path and IT into a dance career?
A shift happened when he was inspired by a dancer, explored Pineapple Studios, and encountered a classroom environment that sparked his interest; from there he pursued formal training and ultimately embraced dance as a lifelong vocation.
Julian Boaitey - Founder of Yendy Skin
Q: What was the impact of the Adobe campaign on your business and credibility?
The Adobe campaign massively boosted visibility and credibility, placing the brand next to established players and appearing on top-tier channels and platforms. It helped normalize the brand in broader markets and drove a strong top-of-funnel lift that translated into ongoing interest and sales, even as stockouts occurred.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How I Crushed It

What is How I Crushed It about and what kind of topics does it cover?

The show centers on high-achievers from diverse fields sharing their personal journeys to “crush it”—from arts and entertainment to business and technology. Guests commonly discuss how preparation, mentorship, persistence, and strategic opportunities shaped their paths, along with barriers they navigated and the impact of leadership and community support. The format often yields practical takeaways on career pivots, building brands, and advancing representation, making it useful for listeners seeking inspiration and actionable lessons across industries.

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How many episodes of How I Crushed It are there?

How I Crushed It launched 4 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How I Crushed It?

Recent guests on How I Crushed It include:

1. Joy Odili
2. Dickson Mbi
3. Amina Folarin
4. Julian Boaitey
5. Tungji Akintokun
6. Jo Johnson
7. Tunji Akintokun
8. Dr. Samantha Tross

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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