FUTURE OF DIGITAL MARKETING
Decode MediaFRENCHWEB.FR vous propose d'approfondir les meilleures pratiques et les nouveaux outils en matière de marketing digital. Inbound, outbound, brand content, SEO / SEA, eMailing, social media, influence, découvrez les acteurs les plus innovants et comment ils définissent et appliquent leurs stratégies.
| Publishes | Weekly | Episodes | 26 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  French | Categories | BusinessMarketingTechnology | ||
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Latest Episodes
La conception et le développement produit dans le domaine du SaaS est un art complexe, où doit se conjuguer richesse fonctionnelle, et simplicité afin que l'ensemble des utilisateurs appréhendent le service sans difficulté, et surtout que sa courbe d... more
« Avoir des convictions fortes, les transformer en actions, et ne jamais cesser d’innover » tel est le moto de Maxime Baumard, le Chief Marketing Officer de Pennylane, une fintech / comptatech française en pleine croissance. Un succès mis en oeuvre p... more
C'est la phrase que je retiendrais de notre échange avec Alban Renard, Directeur de l'innovation chez Cybercite avec lequel j'ai échangé à nouveau dans notre podcast DECODE MARKETING. Dans cet épisode, il nous explique comment CyberCité a fait de l’i... more
Bienvenue dans ce nouvel épisode du podcast DECODE MARKETING avec pour sujet aujourd'hui comment se conjuguent IA & SEO en mode Meta Search. Comment l'irruption massive de l'intelligence artificielle, qu'elle soit transparente ou non – vient boulever... more
Médiaperformances, acteur historique du retail media en France, a entrepris une transformation digitale ambitieuse pour moderniser ses opérations et renforcer sa position sur le marché. Avec l’arrivée de Claire Koralewski à la direction générale en j... more
Dans un contexte où la guerre de l’attention fait rage, capter l’intérêt des consommateurs est devenu un défi colossal pour les marques. L’affiliation marketing propose une alternative intelligente aux géants comme Google et Meta, en permettant aux a... more
Le paysage du marketing digital a connu une transformation majeure au cours des dernières mois propulsée par les avancées technologiques et l'intégration croissante de l'intelligence artificielle (IA). Dans ce contexte, les entreprises doivent jongle... more
Quelle place pour l’IA dans le marketing et d’une manière générale pour les entreprises? Quels sont les défis mais aussi les opportunités que nous offre l’IA générative? Comment la créativité va t elle se conjuguer avec et pour quel champs des possib... more
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1. Marketing Square : Les secrets Growth Marketing ⚡️
2. PAUSE - le podcast d’Alexandre Mars
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FUTURE OF DIGITAL MARKETING launched 3 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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