Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson — inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot — and gives you practical strategies to infuse inclusion into every stage of your customer journey, from custom... more
Publishes | Weekly | Episodes | 183 | Founded | 4 years ago |
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Number of Listeners | Categories | BusinessMarketing |
Inclusive marketing isn’t about business as usual—it’s about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot’s INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshap... more
Buyer personas are supposed to guide your marketing—but too often, they fall short. In this episode, Sonia Thompson, inclusive marketing strategist shares how to uplevel your buyer personas with simple identity-based shifts so they actually reflect ... more
Performance marketing is one of the most popular ways brands try to grow. But here’s the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential.
In this episode, Sonia Thompson sits down with Laur... more
Cracker Barrel’s logo redesign didn’t just spark backlash—it exposed cracks in leadership decision-making.
In this episode, Sonia Thompson shares 3 timeless marketing lessons every brand leader needs to keep their business backlash-proof. Discover h... more
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I absolutely love this podcast, the content here is amazing!!
“I really enjoy these weekly Podcasts on all things marketing and business.Inclusion and marketing podcast inclusive ideas and right way to do keeping yourself and clients and happy. I think that it’s the variety of topics that keeps me coming back for more!”
Inclusion and marketing podcast is an amazing resource for anyone to sustained business growth! Whether you are looking for advice on marketing new business ideas .It helps for your strategic business planning process.Sonia is a trusted resource that we are blessed to have in our corner.
I LOVE listening to this podcast and getting so many insights and ideas from Sonia for my busniess.Always enjoy tuning in to this podcast. Always fresh takes and interesting dialogue.Overall ,so much great information!Thank you so much!!
Inclusion and Marketing podcast is my new favorite podcast—I always learn something new find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization.If you EVER need unique marketing ideas,please look at this podcast!
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Apple Podcasts | #78 |
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Focuses on inclusive marketing strategies aimed at helping brands attract, convert, and retain a diverse customer base while driving business growth. Episodes offer practical advice on integrating inclusion throughout the customer journey, from acquisition to loyalty. The content features expert interviews, case studies, and solo discussions that highlight best practices and lessons learned from top brands about fostering authentic marketing that resonates with underrepresented communities. Noteworthy is the emphasis on building internal systems that support these strategies, ensuring that campaigns reflect true inclusivity and effectively engage all customer segments.
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Inclusion and Marketing launched 4 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Inclusion and Marketing include:
1. Julie Fels-Masino
2. Dr. Anastasia Carolina Gabriel
3. Renita Bryant
4. Joyann Boyce
5. Claudia Romo Edelman
6. Patrick Fagan
7. Luis Valadez
8. John Graham
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