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Artwork for Inclusion and Marketing

Inclusion and Marketing

Sonia Thompson
Inclusive Marketing
Customer Experience
Consumer Behavior
Normal
Inclusive SEO Strategy
Diversity
Hubspot
Neurodiversity
Hispanic Community
Underrepresented Communities
Power Dynamics
Diversity and Inclusion
Email Marketing
Cultural Relevance
Lysol
Belonging
Brand Loyalty
Minority-Owned Media
Cultural Intelligence
Photography

Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson — inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot — and gives you practical strategies to infuse inclusion into every stage of your customer journey, from custom... more

PublishesWeeklyEpisodes186Founded4 years ago
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Artwork for Inclusion and Marketing

Latest Episodes

Most brands focus on awareness in their customer acquisition strategy—but neglect the proof that actually drives conversions.

In this episode of Inclusion & Marketing, Sonia Thompson explains why relevant social proof is the missing piece that helps... more

Most brands overlook underrepresented and underserved consumers — but these are the communities driving the biggest growth opportunities today.

In this episode of Inclusion & Marketing, Sonia Thompson sits down with Edgar Hernandez, Chief Strategy O... more

Most brands are eager to launch new campaigns and chase fresh leads. But here’s the truth: if your foundation isn’t strong, your customer acquisition strategy won’t deliver the growth you want.

In this episode of Inclusion & Marketing, Sonia Thompso... more

Inclusive marketing isn’t about business as usual—it’s about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot’s INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshap... more

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Recent Guests

Jennifer Yepes-Blendell
Co-founder of Drafted
Drafted
Episode: 182. How This Brand Is Elevating Latinas -- and Redefining the General Market
Corina Martinez
Co-founder of Drafted
Drafted
Episode: 182. How This Brand Is Elevating Latinas -- and Redefining the General Market
Laura Lee
Digital Media and Growth Marketing Executive and founder of LL Consulting
LL Consulting
Episode: 180. Performance Marketing’s Biggest Miss—and How to Fix It
Julie Fels-Masino
CEO of Cracker Barrel
Cracker Barrel
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Dr. Anastasia Carolina Gabriel
Culture expert and author of Cultural Intelligence for Marketers.
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Renita Bryant
Chief consultant at Sightset, a customer insights consultancy.
Sightset
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Joyann Boyce
Inclusive AI expert and founder of IncludeAI
IncludeAI
Episode: 176. How to Create AI Prompts That Eliminate Bias and Win More Customers
Claudia Romo Edelman
Founder and CEO of the We Are All Human Foundation
We Are All Human Foundation
Episode: 173. How to Win the $2.8 Trillion Latino Market Most Brands Are Ignoring
Patrick Fagan
Applied behavioral scientist and data psychologist known for exploring customer experience and marketing effectiveness.
Not provided
Episode: 172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People

Host

Sonia Thompson
Inclusive marketing strategist, consultant, and columnist for Forbes, Inc. and HubSpot. Hosts discussions on strategies for effective inclusive marketing that resonate with diverse audiences.

Reviews

4.8 out of 5 stars from 44 ratings
  • Super Value

    I absolutely love this podcast, the content here is amazing!!

    Apple Podcasts
    5
    Erwin Martz MD
    United States2 years ago
  • Great variety !

    “I really enjoy these weekly Podcasts on all things marketing and business.Inclusion and marketing podcast inclusive ideas and right way to do keeping yourself and clients and happy. I think that it’s the variety of topics that keeps me coming back for more!”

    Apple Podcasts
    5
    Robb Kulas D
    United States2 years ago
  • Incredible podcast !

    Inclusion and marketing podcast is an amazing resource for anyone to sustained business growth! Whether you are looking for advice on marketing new business ideas .It helps for your strategic business planning process.Sonia is a trusted resource that we are blessed to have in our corner.

    Apple Podcasts
    5
    Wilton Quigl6
    United States2 years ago
  • Great information !!

    I LOVE listening to this podcast and getting so many insights and ideas from Sonia for my busniess.Always enjoy tuning in to this podcast. Always fresh takes and interesting dialogue.Overall ,so much great information!Thank you so much!!

    Apple Podcasts
    5
    Jamey Fisher Jr.
    United States2 years ago
  • By far favorite podcast!

    Inclusion and Marketing podcast is my new favorite podcast—I always learn something new find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization.If you EVER need unique marketing ideas,please look at this podcast!

    Apple Podcasts
    5
    lavon Johnston ll!
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners commend the engaging style and depth of knowledge presented by the host, Sonia Thompson.
Audience finds the discussions enlightening and relevant for modern marketing practices.
Many appreciate the diverse perspectives shared by guests, enhancing the learning experience.
Listeners praise the podcast for its actionable insights and practical advice on inclusive marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

180. Performance Marketing’s Biggest Miss—and How to Fix It
Q: How can brands infuse different communities into their performance marketing efforts?
Brands should start by listening to the needs of the communities they wish to engage, ensuring that their campaigns authentically reflect those audiences.
180. Performance Marketing’s Biggest Miss—and How to Fix It
Q: What is the state of inclusion in performance marketing?
Inclusion in performance marketing is at a crossroads, showing results that indicate the importance of genuine representation. However, execution often lags behind the intent.
163. How responsible marketing drives real business impact and growth, with Lola Bakare
Q: What is the impact of ethical choices and social impact of brands on consumer choices?
Younger consumers now expect brands to prioritize purpose over profit, influencing their spending decisions, which is evident in market performance of brands that align with these values.
163. How responsible marketing drives real business impact and growth, with Lola Bakare
Q: Lola, do we as marketers have any added responsibilities given where we are now as a culture?
Yes, the core tenets of responsible marketing remain the same, but the responsibility to use our power and stay steadfast in our beliefs has become more important due to current socio-political challenges.
165: The inclusive marketing framework big brands are using with Jerry Daykin [Rebroadcast]
Q: How can brands work to embed inclusive marketing thinking?
Leaders should foster a culture of empathy and inclusion within their teams, integrating diverse perspectives into all aspects of marketing processes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Inclusion and Marketing

What is Inclusion and Marketing about and what kind of topics does it cover?

Focuses on inclusive marketing strategies aimed at helping brands attract, convert, and retain a diverse customer base while driving business growth. Episodes offer practical advice on integrating inclusion throughout the customer journey, from acquisition to loyalty. The content features expert interviews, case studies, and solo discussions that highlight best practices and lessons learned from top brands about fostering authentic marketing that resonates with underrepresented communities. Noteworthy is the emphasis on building internal systems that support these strategies, ensuring that campaigns reflect true inclusivity and effectively engage all customer segments.

Where can I find podcast stats for Inclusion and Marketing?

Rephonic provides a wide range of podcast stats for Inclusion and Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inclusion and Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Inclusion and Marketing get?

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What are the audience demographics for Inclusion and Marketing?

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How many subscribers and views does Inclusion and Marketing have?

To see how many followers or subscribers Inclusion and Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Inclusion and Marketing?

These podcasts share a similar audience with Inclusion and Marketing:

1. iDulting: Your source for idulting advice, lifehacks, tips, and tricks for intermediate adults!
2. Table Read
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How many episodes of Inclusion and Marketing are there?

Inclusion and Marketing launched 4 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inclusion and Marketing?

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Where can I see ratings and reviews for Inclusion and Marketing?

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What guests have appeared on Inclusion and Marketing?

Recent guests on Inclusion and Marketing include:

1. Jennifer Yepes-Blendell
2. Corina Martinez
3. Laura Lee
4. Julie Fels-Masino
5. Dr. Anastasia Carolina Gabriel
6. Renita Bryant
7. Joyann Boyce
8. Claudia Romo Edelman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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