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Artwork for Frictionless Growth Marketing
Inclusive Marketing
Customer Experience
Consumer Behavior
Diversity
Normal
Inclusive SEO Strategy
Hubspot
Neurodiversity
Hispanic Community
Power Dynamics
Underrepresented Communities
Diversity and Inclusion
Email Marketing
Cultural Relevance
Lysol
Belonging
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Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inc... more

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Artwork for Frictionless Growth Marketing

Latest Episodes

General market marketing is limiting your brand growth. Here's what the data actually shows—and what smart brands are doing instead.

Myles Worthington (CEO, WORTHI; former Netflix Head of Global Audiences) breaks down why identity-based customer seg... more

Many growth marketing strategies underperform because they’re built on incomplete foundations.

Despite better data, better tools, and endless optimization, brand growth and customer acquisition feel harder than they should. Campaigns convert — but t... more

What if your growth problem isn’t performance — it’s relevance?

In this episode, I break down what Dense Bean Salad Girl’s rise to 3 million followers and 125,000 subscribers reveals about how growth marketing actually works in 2026.

No paid ads.

more

When Bad Bunny took the stage at the Super Bowl Halftime Show, it wasn’t just a performance — it was a masterclass in modern brand growth.

In this episode, we break down why Bad Bunny’s halftime show resonated so deeply with audiences — and what bra... more

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Recent Guests

Miles Worthington
CEO of Worthy, an agency focused on growing brands with underestimated communities
Worthy
Episode: 204. Why Most Growth Strategies Underperform — And the 7C Growth Marketing Framework That Fixes Them
Bennie F. Johnson
CEO of the AMA
American Marketing Association
Episode: 201. Why the Traditional Growth Marketing Model Is Failing in a Fragmented Market
Mark Roberg
Host of The Science of Scaling and a founding CRO at HubSpot
HubSpot Podcast Network
Episode: 201. Why the Traditional Growth Marketing Model Is Failing in a Fragmented Market
Salim Demani
Growth marketer at HubSpot responsible for the French-speaking market
HubSpot
Episode: 201. Why the Traditional Growth Marketing Model Is Failing in a Fragmented Market
Dr. JJ. Peterson
Communication and storytelling expert, former head of StoryBrand, host of Badass Softie
Badass Softie
Episode: 194. How Messaging Creates (or Removes) Friction in the Customer Journey — and Why It Matters for Business Growth
Edgar Hernandez
Chief Strategy Officer at MyCode, the largest multicultural media company in the US
MyCode
Episode: 184. Why Smart Brands Are Winning with Growth Communities (And You Should Too)
Jennifer Yepes-Blendell
Co-founder of Drafted
Drafted
Episode: 182. How This Brand Is Elevating Latinas -- and Redefining the General Market
Corina Martinez
Co-founder of Drafted
Drafted
Episode: 182. How This Brand Is Elevating Latinas -- and Redefining the General Market
Laura Lee
Digital Media and Growth Marketing Executive and founder of LL Consulting
LL Consulting
Episode: 180. Performance Marketing’s Biggest Miss—and How to Fix It

Host

Sonia Thompson
Inclusive Growth and Customer Experience Strategist, known for her expertise in frictionless marketing and customer journeys, and a strong advocate for diversity in business practices.

Reviews

4.9 out of 5 stars from 95 ratings
  • Super Value

    I absolutely love this podcast, the content here is amazing!!

    Apple Podcasts
    5
    Erwin Martz MD
    United States2 years ago
  • Great variety !

    “I really enjoy these weekly Podcasts on all things marketing and business.Inclusion and marketing podcast inclusive ideas and right way to do keeping yourself and clients and happy. I think that it’s the variety of topics that keeps me coming back for more!”

    Apple Podcasts
    5
    Robb Kulas D
    United States2 years ago
  • Incredible podcast !

    Inclusion and marketing podcast is an amazing resource for anyone to sustained business growth! Whether you are looking for advice on marketing new business ideas .It helps for your strategic business planning process.Sonia is a trusted resource that we are blessed to have in our corner.

    Apple Podcasts
    5
    Wilton Quigl6
    United States2 years ago
  • Great information !!

    I LOVE listening to this podcast and getting so many insights and ideas from Sonia for my busniess.Always enjoy tuning in to this podcast. Always fresh takes and interesting dialogue.Overall ,so much great information!Thank you so much!!

    Apple Podcasts
    5
    Jamey Fisher Jr.
    United States2 years ago
  • By far favorite podcast!

    Inclusion and Marketing podcast is my new favorite podcast—I always learn something new find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization.If you EVER need unique marketing ideas,please look at this podcast!

    Apple Podcasts
    5
    lavon Johnston ll!
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback often highlights the host's knowledge and ability to communicate complex topics in relatable ways, making the content accessible even for those less experienced in marketing.
Listeners praise the actionable insights and practical strategies shared, emphasizing the show's focus on modern marketing that includes diverse perspectives.
Many appreciate the engaging discussions on customer experience and identity-driven marketing, noting the relevance to today's marketing landscape.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

197. AMA 2026 Marketing Trends: How Trust, AI, and Audience Fragmentation Are Rewriting the Rules of Growth
Q: What is your perspective on the ethical and responsible use of AI?
AI should be used responsibly, ensuring no harm is done and maintaining transparency to build trust with consumers.
197. AMA 2026 Marketing Trends: How Trust, AI, and Audience Fragmentation Are Rewriting the Rules of Growth
Q: From your perspective, what is the state of inclusion in marketing today?
Inclusion has always been part of marketing success, as it involves understanding new markets and engaging diverse communities.
193. Is Your Brand Ready for the Super Bowl, Olympics & World Cup? How Smart Brands Win 2026’s Biggest Cultural Moments (No Big Budget Needed)
Q: What is the opportunity for brands who aren't sports brands when it comes to how to integrate big cultural events?
Brands should view these events not just as sports moments but as cultural gatherings that provide a platform for deeper connections with audiences.
193. Is Your Brand Ready for the Super Bowl, Olympics & World Cup? How Smart Brands Win 2026’s Biggest Cultural Moments (No Big Budget Needed)
Q: What advice would you give to marketing leaders on how to do a better job of authentically connecting with these different communities that are historically underrepresented and underserved?
Think like a challenger brand that actively participates in dialogues with consumers and build authentic relationships, recognizing that engagement goes beyond advertising.
180. Performance Marketing’s Biggest Miss—and How to Fix It
Q: How can brands infuse different communities into their performance marketing efforts?
Brands should start by listening to the needs of the communities they wish to engage, ensuring that their campaigns authentically reflect those audiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Frictionless Growth Marketing

What is Frictionless Growth Marketing about and what kind of topics does it cover?

Centered around modern marketing dynamics, this show addresses the importance of eliminating friction in customer experiences to drive brand growth. The content is particularly focused on practical strategies for marketers, business leaders, and founders to understand and engage identity-driven communities, emphasizing the significance of authenticity and cultural relevance in communication. Episodes blend insights from marketing leaders with actionable steps and real-world examples, discussing topics such as customer acquisition, retention, and loyalty in the context of evolving consumer expectations. Listeners can expect to gain an understanding of how to create compelling brand narratives while navigating the complexities of today's valu... more

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Which podcasts are similar to Frictionless Growth Marketing?

These podcasts share a similar audience with Frictionless Growth Marketing:

1. Nudge
2. Dan Kennedy's Magnetic Marketing Podcast
3. This American Life

How many episodes of Frictionless Growth Marketing are there?

Frictionless Growth Marketing launched 4 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Frictionless Growth Marketing?

Recent guests on Frictionless Growth Marketing include:

1. Miles Worthington
2. Bennie F. Johnson
3. Mark Roberg
4. Salim Demani
5. Dr. JJ. Peterson
6. Edgar Hernandez
7. Jennifer Yepes-Blendell
8. Corina Martinez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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