Frictionless Growth Marketing
Sonia Thompson | Inclusive Growth & Customer Experience StrategistBrand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inc... more
| Publishes | Weekly | Episodes | 234 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Your brand messaging doesn’t exist in a vacuum. Every customer brings years of societal programming, experiences, and beliefs that influence how they interpret the messages your brand sends—and whether those messages actually resonate and convert.
A... more
What is the most powerful message you can deliver to your customers?
“We see you.”
But delivering that message takes more than saying the right words. Your customers need to see evidence that people like them were considered in your marketing, cust... more
Marketing mistakes that make it through the approval process can lead to customer backlash, damaged brand reputation, and costly rework.
In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Callaway and Good Good Golf ad cont... more
Target is facing backlash over a children’s Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands.
In this episode of Frictionless Growth Lab, Soni... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Super Value
I absolutely love this podcast, the content here is amazing!!
Apple Podcasts5Erwin Martz MD
United States3 years ago - Great variety !
“I really enjoy these weekly Podcasts on all things marketing and business.Inclusion and marketing podcast inclusive ideas and right way to do keeping yourself and clients and happy. I think that it’s the variety of topics that keeps me coming back for more!”
Apple Podcasts5Robb Kulas DUnited States3 years ago - Incredible podcast !
Inclusion and marketing podcast is an amazing resource for anyone to sustained business growth! Whether you are looking for advice on marketing new business ideas .It helps for your strategic business planning process.Sonia is a trusted resource that we are blessed to have in our corner.
Apple Podcasts5Wilton Quigl6United States3 years ago - Great information !!
I LOVE listening to this podcast and getting so many insights and ideas from Sonia for my busniess.Always enjoy tuning in to this podcast. Always fresh takes and interesting dialogue.Overall ,so much great information!Thank you so much!!
Apple Podcasts5Jamey Fisher Jr.United States3 years ago - By far favorite podcast!
Inclusion and Marketing podcast is my new favorite podcast—I always learn something new find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization.If you EVER need unique marketing ideas,please look at this podcast!
Apple Podcasts5lavon Johnston ll!United States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Top Marketing Podcasts
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Frictionless Growth Marketing
What is Frictionless Growth Marketing about and what kind of topics does it cover?
Frictionless Growth Marketing focuses on removing friction in marketing and customer experiences to drive sustainable growth. Episodes emphasize identity-driven marketing, mosaic messaging, and proximity to communities, showcasing practical frameworks to tailor messages and experiences to distinct customer groups without sacrificing core brand narrative. The host often weaves real-world examples, guest expertise, and sponsor context into actionable guidance for reducing friction across the buyer journey, improving trust, and boosting conversions. A notable strength is the practical, data-informed approach to inclusivity and authentic representation, making it a strong resource for marketers aiming to grow with integrity in a fragmented medi... more
Where can I find podcast stats for Frictionless Growth Marketing?
Rephonic provides a wide range of podcast stats for Frictionless Growth Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Frictionless Growth Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Frictionless Growth Marketing get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Frictionless Growth Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Frictionless Growth Marketing?
Rephonic provides comprehensive predictive audience data for Frictionless Growth Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Frictionless Growth Marketing have?
To see how many followers or subscribers Frictionless Growth Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Frictionless Growth Marketing?
These podcasts share a similar audience with Frictionless Growth Marketing:
1. Nudge
2. Marketing Against The Grain
3. Hidden Brain
4. The Indicator from Planet Money
How many episodes of Frictionless Growth Marketing are there?
Frictionless Growth Marketing launched 5 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Frictionless Growth Marketing?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Frictionless Growth Marketing?
Rephonic pulls ratings and reviews for Frictionless Growth Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Frictionless Growth Marketing?
Rephonic provides full transcripts for episodes of Frictionless Growth Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Frictionless Growth Marketing?
Recent guests on Frictionless Growth Marketing include:
1. Vicky Lozano
2. Skip Wilson
3. Amani Duncan
4. Asha Shivaji
5. Jason Klein
6. Carolina Moraes
7. Phil Agnew
8. Allyson Witherspoon
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.