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Artwork for Inclusion and Marketing

Inclusion and Marketing

Sonia Thompson
Inclusive Marketing
Customer Experience
Diversity
Consumer Behavior
Normal
Inclusive SEO Strategy
Hubspot
Neurodiversity
Hispanic Community
Power Dynamics
Diversity and Inclusion
Email Marketing
Lysol
Cultural Relevance
Belonging
Brand Loyalty
Cultural Intelligence
Minority-Owned Media
Photography
Cultural Appropriation

Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson — inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot — and gives you practical strategies to infuse inclusion into every stage of your customer journey, from custom... more

PublishesWeeklyEpisodes183Founded4 years ago
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BusinessMarketing

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Artwork for Inclusion and Marketing

Latest Episodes

Inclusive marketing isn’t about business as usual—it’s about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot’s INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshap... more

Buyer personas are supposed to guide your marketing—but too often, they fall short. In this episode, Sonia Thompson, inclusive marketing strategist shares how to uplevel your buyer personas with simple identity-based shifts so they actually reflect ... more

Performance marketing is one of the most popular ways brands try to grow. But here’s the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential.

In this episode, Sonia Thompson sits down with Laur... more

Cracker Barrel’s logo redesign didn’t just spark backlash—it exposed cracks in leadership decision-making.

In this episode, Sonia Thompson shares 3 timeless marketing lessons every brand leader needs to keep their business backlash-proof. Discover h... more

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Recent Guests

Julie Fels-Masino
CEO of Cracker Barrel
Cracker Barrel
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Dr. Anastasia Carolina Gabriel
Culture expert and author of Cultural Intelligence for Marketers.
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Renita Bryant
Chief consultant at Sightset, a customer insights consultancy.
Sightset
Episode: 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
Joyann Boyce
Inclusive AI expert and founder of IncludeAI
IncludeAI
Episode: 176. How to Create AI Prompts That Eliminate Bias and Win More Customers
Claudia Romo Edelman
Founder and CEO of the We Are All Human Foundation
We Are All Human Foundation
Episode: 173. How to Win the $2.8 Trillion Latino Market Most Brands Are Ignoring
Patrick Fagan
Applied behavioral scientist and data psychologist known for exploring customer experience and marketing effectiveness.
Not provided
Episode: 172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People
Luis Valadez
Senior Brand Manager for Got2B
Got2B
Episode: 171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth
John Graham
Author, scholar, and employer branding strategist
John Graham Creative
Episode: 169. Your Inclusive Marketing Will Struggle Without This Team Dynamic
Debra Pickett
Mathematics instructional trainer and coach with over 20 years analyzing data in school systems.
Episode: 168. The KPI Mistake That’s Costing You Customers (and How to Fix It)

Host

Sonia Thompson
Inclusive marketing strategist, consultant, and columnist for Forbes, Inc. and HubSpot. Hosts discussions on strategies for effective inclusive marketing that resonate with diverse audiences.

Reviews

4.8 out of 5 stars from 44 ratings
  • Super Value

    I absolutely love this podcast, the content here is amazing!!

    Apple Podcasts
    5
    Erwin Martz MD
    United States2 years ago
  • Great variety !

    “I really enjoy these weekly Podcasts on all things marketing and business.Inclusion and marketing podcast inclusive ideas and right way to do keeping yourself and clients and happy. I think that it’s the variety of topics that keeps me coming back for more!”

    Apple Podcasts
    5
    Robb Kulas D
    United States2 years ago
  • Incredible podcast !

    Inclusion and marketing podcast is an amazing resource for anyone to sustained business growth! Whether you are looking for advice on marketing new business ideas .It helps for your strategic business planning process.Sonia is a trusted resource that we are blessed to have in our corner.

    Apple Podcasts
    5
    Wilton Quigl6
    United States2 years ago
  • Great information !!

    I LOVE listening to this podcast and getting so many insights and ideas from Sonia for my busniess.Always enjoy tuning in to this podcast. Always fresh takes and interesting dialogue.Overall ,so much great information!Thank you so much!!

    Apple Podcasts
    5
    Jamey Fisher Jr.
    United States2 years ago
  • By far favorite podcast!

    Inclusion and Marketing podcast is my new favorite podcast—I always learn something new find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization.If you EVER need unique marketing ideas,please look at this podcast!

    Apple Podcasts
    5
    lavon Johnston ll!
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners commend the engaging style and depth of knowledge presented by the host, Sonia Thompson.
Audience finds the discussions enlightening and relevant for modern marketing practices.
Many appreciate the diverse perspectives shared by guests, enhancing the learning experience.
Listeners praise the podcast for its actionable insights and practical advice on inclusive marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

163. How responsible marketing drives real business impact and growth, with Lola Bakare
Q: What is the impact of ethical choices and social impact of brands on consumer choices?
Younger consumers now expect brands to prioritize purpose over profit, influencing their spending decisions, which is evident in market performance of brands that align with these values.
163. How responsible marketing drives real business impact and growth, with Lola Bakare
Q: Lola, do we as marketers have any added responsibilities given where we are now as a culture?
Yes, the core tenets of responsible marketing remain the same, but the responsibility to use our power and stay steadfast in our beliefs has become more important due to current socio-political challenges.
165: The inclusive marketing framework big brands are using with Jerry Daykin [Rebroadcast]
Q: How can brands work to embed inclusive marketing thinking?
Leaders should foster a culture of empathy and inclusion within their teams, integrating diverse perspectives into all aspects of marketing processes.
165: The inclusive marketing framework big brands are using with Jerry Daykin [Rebroadcast]
Q: What challenges are faced in the marketing industry in achieving inclusion?
The industry struggles with underrepresentation, as many minorities are still not well-represented within marketing roles and this affects the quality of marketing produced.
165: The inclusive marketing framework big brands are using with Jerry Daykin [Rebroadcast]
Q: What is the definition of inclusive marketing?
Inclusive marketing is about truly representing and communicating with the diverse breadth of consumers, going beyond limited stereotypes and genuinely engaging with different communities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Inclusion and Marketing

What is Inclusion and Marketing about and what kind of topics does it cover?

Focuses on inclusive marketing strategies aimed at helping brands attract, convert, and retain a diverse customer base while driving business growth. Episodes offer practical advice on integrating inclusion throughout the customer journey, from acquisition to loyalty. The content features expert interviews, case studies, and solo discussions that highlight best practices and lessons learned from top brands about fostering authentic marketing that resonates with underrepresented communities. Noteworthy is the emphasis on building internal systems that support these strategies, ensuring that campaigns reflect true inclusivity and effectively engage all customer segments.

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How many listeners does Inclusion and Marketing get?

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Which podcasts are similar to Inclusion and Marketing?

These podcasts share a similar audience with Inclusion and Marketing:

1. iDulting: Your source for idulting advice, lifehacks, tips, and tricks for intermediate adults!
2. Sodeman: The Schoolgirl Strangler
3. Table Read
4. Side Hustle Pro
5. Marketing Against The Grain

How many episodes of Inclusion and Marketing are there?

Inclusion and Marketing launched 4 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inclusion and Marketing?

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What guests have appeared on Inclusion and Marketing?

Recent guests on Inclusion and Marketing include:

1. Julie Fels-Masino
2. Dr. Anastasia Carolina Gabriel
3. Renita Bryant
4. Joyann Boyce
5. Claudia Romo Edelman
6. Patrick Fagan
7. Luis Valadez
8. John Graham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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