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Artwork for Dan Kennedy's Magnetic Marketing Podcast

Dan Kennedy's Magnetic Marketing Podcast

Russell Brunson
Direct Response Marketing
Entrepreneurship
Marketing Strategies
Dan Kennedy
Marketing
Copywriting
Lead Generation
Direct Marketing
Email Marketing
Business Growth
Information Marketing
Sales Techniques
Testimonials
Video Marketing
Outrageous Advertising
Sales
Publicity
Sales Strategies
Sales Process
Customer Retention

Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' doe... more

PublishesWeeklyEpisodes237Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Dan Kennedy's Magnetic Marketing Podcast

Latest Episodes

Struggling to find marketing strategies that truly deliver results? This episode unveils the year's best success tactics from top Magnetic Marketing Diamond members, covering pricing, referrals, newsletters, upselling, direct mail, and online marketi... more

In this episode, Bill Glazer reveals how he turned a Baltimore menswear store into a direct response marketing powerhouse and went on to co-found the Glazer-Kennedy Insider Circle. You will hear the story behind his first outrageous advertising campa... more

In this episode, Adam Witty and Dr. David Phelps discuss how entrepreneurs can build wealth outside of Wall Street. The conversation is designed for business owners who want to turn active business income into lasting financial strength, rather than ... more

In this episode, Darin Spindler and Ben Glass discuss how entrepreneurs can build a prosperous business without letting the business consume the life it is supposed to support. The conversation focuses on a practical and often overlooked question for... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Recent Guests

Ben Glass
Long-time member of the Magnetic Marketing/No BS world; attorney and father of nine
No BS World / Magnetic Marketing
Episode: How to Prosper as an Entrepreneur and Still Get Home in Time for Dinner
Matt Zagula
Marketing professional joining the call
Unknown (appears as guest on the show)
Episode: Inside the Consumer's Mind: How Buyers Think When Cautious and Skeptical
Darcy Juarez
Host of the masterclass segment
Magnetic Marketing Podcast
Episode: How to Find the Big Idea: The Key To A Successful Marketing Campaign
Mike Lorence
Private equity expert and marine veteran
Private equity professional
Episode: What Private Equity Looks at When Evaluating a Private Business
Kevin Eastman
Author and basketball coach specializing in peak performance principles
Author of Why The Best Are The Best
Episode: Why The Best Are The Best
Ken McCarthy
Internet marketing pioneer, GKIC background, longtime collaborator with Dan Kennedy
GKIC (formerly), Internet marketing entrepreneur
Episode: Lies, Myths, & Truth About 'Internet Marketing' Past, Present, and Future
Dan Kennedy
Renowned direct marketing mentor and author
Self (Dan Kennedy)
Episode: Why Some Businesses Still Thrive When Everything Falls Apart
Scott Whitaker
Founder of Membership Multipliers, helped pastors grow their congregations
Membership Multipliers
Episode: 7 Big Mistakes Membership Marketers Make and How to Avoid Them (1 of 2)
Richard James
Private client and business advisor to lawyers
Private consulting client
Episode: Built, Broken, Rebuilt: Lessons From Two Generations of Entrepreneurs

Host

Dan Kennedy
Host and longtime direct marketing mentor; widely regarded as a leading authority in direct response and business growth strategies.

Reviews

4.9 out of 5 stars from 385 ratings
  • No nonsense. No holds barred. In your face. Marketing.

    Podchaser
    4
    kanderso66
    a month ago
  • Plumber Myrtle Beach

    One of the best trade podcasts! I have a plumbing business called Avery & Sons Plumbing + Tankless that services Myrtle Beach, Surfside, Murrells Inlet, Pawleys Island and Carolina Forest.

    Apple Podcasts
    5
    Christian Devlin
    United States3 years ago
  • I love this so much it was very informative. lots of value being shared in this message if you truly take the time to listen,thanks again.

    Audible
    5
    George Saldivar
    United States3 years ago
  • Super message

    I love this so much it was very informative. lots of value being shared in this message if you truly take the time to listen,thanks again.

    Audible
    5
    George Saldivar
    United States3 years ago
  • Great podcast but…

    The content is great, the audio quality is terrible. Sounds like talk radio from the 90s. Spend a few hundred bucks, upgrade the gear, and this is a 5 star show.

    Apple Podcasts
    4
    Bokonon00
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the timeless, actionable marketing wisdom from Dan Kennedy and guests.
The show is praised for cutting through hype with practical frameworks and real-world case studies.
Occasional critiques mention audio quality variability and pacing, but content quality remains consistently high.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Inside the Consumer's Mind: How Buyers Think When Cautious and Skeptical
Q: How should advisors adjust their positioning with clients who distrust flashy promises?
Shift away from grand promises and focus on conservative, tangible benefits paired with transparent conditions; emphasize predetermination, authority, and exclusive processes to justify fees and build trust.
Lies, Myths, & Truth About 'Internet Marketing' Past, Present, and Future
Q: What is the core difference between traditional direct marketing and internet marketing, according to you?
The core difference is not the medium itself but the discipline: direct response thinking, tested messaging, and relationship building remain central online just as they were in print. The internet merely provides new channels, but the strategic focus—understanding the audience, messaging, and offer mechanics—has to stay rooted in proven direct response principles.
The 7 Types of Video Every Business Should Be Using Right Now
Q: If you could choose just one video type from the seven, which would it be for maximum traffic generation?
The most important is the question video because it immediately engages viewers and sets up the topic for the rest of the content.
Direct Mail Isn't Dead: How Agora Makes It Work In Today's World
Q: Do you always find that when you have copy online, does it always transfer over and work offline as well?
There's definitely times it doesn't line up, especially with timely information.
Direct Mail Isn't Dead: How Agora Makes It Work In Today's World
Q: What are the top areas that you guys are currently using direct mail?
We use direct mail for webinars, acquisition, and to upsell other products.

Audience Metrics

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Frequently Asked Questions About Dan Kennedy's Magnetic Marketing Podcast

What is Dan Kennedy's Magnetic Marketing Podcast about and what kind of topics does it cover?

A hard-nosed, strategist-focused show that centers on direct marketing, business growth, and entrepreneurial discipline. Episodes blend longstanding principles from direct response with modern tactics such as funnels, traffic diversification, membership models, and branding through storytelling. With guest experts spanning private equity, marketing legends, and growth-minded operators, the discussions emphasize actionable frameworks, real-world case studies, and mental models for building durable, high-performance businesses. The format often pairs the legendary guidance of a renowned mentor with practical interviews, sketches of evergreen tactics, and sharp critiques of hype. Listeners who want battle-tested strategies, a no-fluff perspect... more

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How many listeners does Dan Kennedy's Magnetic Marketing Podcast get?

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How many subscribers and views does Dan Kennedy's Magnetic Marketing Podcast have?

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Which podcasts are similar to Dan Kennedy's Magnetic Marketing Podcast?

These podcasts share a similar audience with Dan Kennedy's Magnetic Marketing Podcast:

1. The Russell Brunson Show
2. The Martell Method w/ Dan Martell
3. The Game with Alex Hormozi
4. Build with Leila Hormozi
5. Business School with Sharran Srivatsaa

How many episodes of Dan Kennedy's Magnetic Marketing Podcast are there?

Dan Kennedy's Magnetic Marketing Podcast launched 5 years ago and published 237 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Dan Kennedy's Magnetic Marketing Podcast?

Recent guests on Dan Kennedy's Magnetic Marketing Podcast include:

1. Ben Glass
2. Matt Zagula
3. Darcy Juarez
4. Mike Lorence
5. Kevin Eastman
6. Ken McCarthy
7. Dan Kennedy
8. Scott Whitaker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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