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Artwork for Expected Goals

Expected Goals

Unofficial Partner
Women's Football
Women's Super League
Women's Championship
Player Trading
Sustainability In Women’s Football
Fan Engagement
Sponsorship
Lewes FC
Barclays Women's Super League
Investment
Grimsby Town
Football Regulator In the UK
Women’s Super League
Promotion Of Women's Football
Karen Carney
NWSL
WSL
Women's Football Sponsorship
Fan Segments
FA Cup Prize Money

Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it. It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast ... more

PublishesWeeklyEpisodes42Foundeda year ago
Number of ListenersCategories
SoccerSports

Listen to this Podcast

Artwork for Expected Goals

Latest Episodes

Welcome to our new fortnightly podcast dedicated exclusively to answering YOUR questions!

This week Matt is joined by Charlotte Thomson tackling whether drinking alcohol in your seat is having any tangible impact; yes or no to betting sponsors in wo... more

Today's episode of Expected Goals is the first of a new era for the podcast as Matt is joined by the first of his set of new rotating co-hosts.

And it is Charlotte Thomson - a fountain of knowledge in brand positioning, sponsorship and fan culture -... more

In this week’s Expected Goals Maggie and Matt give some exciting updates about the future of Expected Goals - which if you’ve been reading the news you might be expecting!

There's also a case study on NWSL expansion franchise Bay FC, and they step o... more

As another major fund to buy women’s football teams launches, Maggie and Matt ask the question: why haven’t we seen any news of deals closing?

They also analyse the English Football Association's new National League strategy for the women’s game, an... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Lee Sanders
Head of Football and co-founder of Durham
Durham Football Club
Episode: How new investors will support Durham's growth plans
Mark Donnelly
Operations and Marketing Manager at Durham
Durham Football Club
Episode: How new investors will support Durham's growth plans
Jonas Baer-Hoffmann
Former General Secretary of FIFPro and current head of international business of One Team Partners
One Team Partners
Episode: Players or leagues - who's holding the power in women's football?
Polly Bancroft
CEO of Grimsby Town, experienced in women's club football at the highest level, including roles at Manchester United and Brighton, and in development strategies for women's football across Europe.
Grimsby Town
Episode: Do clubs really not want to get promoted to the WSL?

Hosts

Maggie Murphy
One of the leading names in women's football - the former CEO of Lewes FC and ex-board member of the Barclays Women's Super League & Women's Championship.
Matt Cutler
Football business analyst and journalist, known for his insights into the business side of football.

Reviews

5.0 out of 5 stars from 48 ratings
  • Great!

    Biggest props you can give is that this pod is equal cheerleader and critic, equal theory and practice, all delivered in the same informative, enjoyable tone. Great listen, not just re womens football but for sport and emerging sectors.

    Apple Podcasts
    5
    springboks1983
    United Kingdoma month ago
  • 5 stars

    The best podcast on women’s football on the market, a must listen!

    Apple Podcasts
    5
    Jay-Jay 14
    United Kingdom2 months ago
  • One stop shop

    A look behind the curtain of a rapidly growing aspect of football. With regulations, leagues and clubs being so young, the podcast is a great way to keep up to date with all the developments and potential implications.

    Apple Podcasts
    5
    dexterwas21
    United Kingdom7 months ago
  • A brilliant and different women’s football pod! ⚽️

    At last, something different in women’s football podcasting! Expected Goals takes a deep and well informed look at the business of women’s football - at how it’s growing, the opportunities and structural challenges it faces. It’s topical but not like all the other women’s football podcasts which recap the scores and latest news, rather it’s about the whole of the women’s game. And it’s super interesting, if you love women’s football you’ll love this! Thank you Maggie and Matt for a 10/10 pod!

    Apple Podcasts
    5
    AimsLH
    United Kingdom8 months ago
  • 5 stars!

    An eloquent and entertaining, you’ve piqued the interest of this soccer sceptic😎

    Apple Podcasts
    5
    Miley Cats Wonky Paw
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers often mention that this content stands apart from more traditional sports podcasts, addressing the complexities and challenges faced by women's football in a comprehensive manner.
Some listeners express gratitude for the exploration of less-covered topics, appreciating the podcast's dedication to elevating women's football in the sports narrative.
Listeners appreciate the insightful analysis of the business aspects of women's football, highlighting the podcast's uniqueness in focusing on such topics.
The engaging discussions between the hosts are frequently praised, with many finding their perspectives on current developments in women's football to be informative and enlightening.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#223
United Kingdom/Sports/Soccer
Apple Podcasts
#120
Mexico/Sports/Soccer
Apple Podcasts
#174
Netherlands/Sports/Soccer

Talking Points

Recent interactions between the hosts and their guests.

Can the NSL challenge the NWSL's dominance in North America?
Q: What challenges do you see for the new Northern Super League in Canada?
The NSL faces challenges such as attracting top talent, as many Canadian players are still in the NWSL, and competing with established leagues like the NWSL.
Can the NSL challenge the NWSL's dominance in North America?
Q: What is the potential impact of the increased number of teams in Olympic women’s football?
It could grow the quality of the product on the pitch, attract more viewers, and drive investment in women's football.
Championship crowds doubled; why are WSL attendances down?
Q: What should clubs focus on to improve matchday experiences and attendance?
Clubs need to focus on engaging with the community rather than just marketing to databases, creating genuine connections with fans.
Championship crowds doubled; why are WSL attendances down?
Q: What are some factors causing WSL attendances to decline this season?
Factors include the absence of major national tournaments boosting interest, a drop in attendance due to relegated clubs, and decreased excitement as more matches are being held in larger stadiums.
Wolves Women and a continued reliance on men's football
Q: Why did Wolverhampton Wanderers Women not apply for promotion?
It appears they did not apply because they believed they wouldn't win the league or were worried about the men's team being relegated, rather than forgetting the application entirely.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Expected Goals

What is Expected Goals about and what kind of topics does it cover?

This podcast focuses on the intersection of business and women's football, offering insights into the rapidly evolving landscape of the sport. Episodes frequently explore various dynamics affecting women's football, such as attendance trends, financial strategies, sponsorship negotiations, and the governance challenges facing clubs. Noteworthy is its emphasis on deep discussions regarding the growth of women's leagues, including the Women's Super League and the Northern Super League, as well as the financial implications of recent developments, such as player transfers and club valuations. Overall, it caters to those interested in the structural, economic, and cultural aspects shaping women's football today, making it a valuable resource fo... more

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How many listeners does Expected Goals get?

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How many episodes of Expected Goals are there?

Expected Goals launched a year ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Expected Goals?

Recent guests on Expected Goals include:

1. Lee Sanders
2. Mark Donnelly
3. Jonas Baer-Hoffmann
4. Polly Bancroft

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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