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Epic By Nature

Vail Resorts
Vail Resorts
Skiing
Ski Industry
Epic Pass
Accessibility
Marketing
Inclusivity
Olympics
Dining Culture
Guest Experience
Park City Mountain Resort
Labor Unions
Employee Relations
Snowmaking
Keystone Resort
Slide Through Sessions
Ski Noir 5280
Social Media
Authenticity
Lift Tickets

There are so many heroes in the story of Vail Resorts and in the ski industry as a whole. Those are the journeys that CEO Rob Katz explores on this podcast, while also tackling some tough questions, like crowding, labor, and accessibility. Joined by his Chief of Staff and the occasional guest, Rob dives into the values that guide our company, the decisions that shape our future, and the stories th... more

PublishesTwice monthlyEpisodes26Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Epic By Nature

Latest Episodes

Our sport runs on passion—which means that sometimes, strong opinions can be treated like absolute truths. From “skiing is dying because it’s too expensive” to “skiing is ruined because the mountains are too crowded,” there are several commonly held ... more

Our sport is at the beginning of a generational handoff—for the first time, a cohort of new skiers and riders are arriving to the mountains fully fluent in a digital world where community and identity are often built first online and reinforced later... more

In our latest episode of Epic By Nature, we’re building on the conversation we started earlier this season around how to make skiing and riding more accessible and more welcoming to more people. CEO Rob Katz sits down with Quincy “Q” Shannon, a leadi... more

The start of the North American ski season has largely been a tale of two winters. While parts of the country saw historic early snowfall, the Rockies experienced one of the worst early-season snowfalls in more than 30 years. And yet for all our team... more

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Recent Guests

Grace Donner
Gen Z content creator traveling to Epic Pass resorts, sharing real-time stories
Independent creator
Episode: From Lifts to Livestreams: Meet Skiing’s Next Generation
Quincy Q Shannon
Co-founder of Ski Noir 5280 and Slide Through Sessions, a leader in Denver's black snow sports community
Episode: Belonging is Built: How to Welcome More People to the Mountain
Kate Schaffani
Senior Director of Mountain Operations at Keystone Resort
Keystone Resort
Episode: Weathering the Weather: The Hidden Work of Winter
Stuart Winchester
Host of the Storm Skiing Podcast and a prominent voice in ski industry media.
Storm Skiing Podcast
Episode: Closing the Lift Ticket Gap: A Conversation with Industry Guru Stuart Winchester
Nick Goepper
Three-time Olympic medalist known for challenging traditional skiing stereotypes and advocating for accessibility in skiing.
Episode: Why Olympian Nick Goepper Isn’t Afraid to Ski in Jeans

Hosts

Rob Katz
CEO of Vail Resorts; central figure shaping strategy and culture across episodes.
Sara Schwandt
Chief of Staff; frequent co-host and strategic partner in leadership discussions.

Reviews

4.5 out of 5 stars from 98 ratings
  • Old but Good

    Vail pass holder for 10+ years and this was a neat behind the scenes guide to the place. Interesting!

    Apple Podcasts
    5
    BigAppleGreg
    United States4 months ago
  • Excellent!!!

    I am SO glad this podcast is back. It is insightful, informative and interesting. How lucky are we to hear how the company tackles different challenges and truly values both its employees and customers.

    Apple Podcasts
    5
    !!!Al123
    United States5 years ago
  • Excited

    As an employee integrated into Vail, let it be known that I am very excited!

    Apple Podcasts
    5
    delightedstrings
    United States6 years ago
  • Eye opening

    As a skier for 50 plus years I knew it took a lot to run a ski area. This pod really explains the complicated undertaking it is. I recommend to to every skier and ski area employee.

    Apple Podcasts
    5
    skistuff
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate behind-the-scenes access to how a major operator tackles labor, accessibility, and guest experience.
Audience feedback often highlights the value of real-world examples and candid discussions about the mountain business.
The show blends executive decisions with practical industry insights, appealing to professionals and engaged skiers.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

From Lifts to Livestreams: Meet Skiing’s Next Generation
Q: How does Grace's content strategy influence brands like Vail Resorts to participate authentically in online conversations about skiing?
Grace's approach shows that credible, user-generated storytelling that focuses on experiences and inclusivity resonates more than traditional hype; brands should support and amplify authentic creators who reflect diverse backgrounds and make the sport feel welcoming.
From Lifts to Livestreams: Meet Skiing’s Next Generation
Q: Where do you see this online and outdoor connection going in a year or three years and five years?
Grace envisions a future where social media continues to lower barriers to entry into skiing and outdoor activities, making experiences more approachable for a broader audience and driving sustained, authentic engagement that translates into real-world participation.
Beyond the Bargaining Table: How Vail Resorts Thinks About Organized Labor
Q: What were some of the biggest lessons for the company and maybe even for yourself when you look back on the strike?
We need to do a better job of ensuring that before we get to a work stoppage, we've put our best foot forward.
Beyond the Bargaining Table: How Vail Resorts Thinks About Organized Labor
Q: What about wages in particular?
It's critical that our company make the right investment in wages and benefits to ensure we're providing compelling opportunities.
Beyond the Bargaining Table: How Vail Resorts Thinks About Organized Labor
Q: What would you say to someone who may not necessarily want to unionize, but who still wants to make sure that they have the best opportunities to further their career as well?
Our company is really the leader within the entire global ski industry of providing career pathways for our employees.

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Frequently Asked Questions About Epic By Nature

What is Epic By Nature about and what kind of topics does it cover?

A leadership-forward show that centers on the operations, culture, and strategy of a major ski resort group. Across episodes, conversations cover topics from labor relations and workforce culture to accessibility, guest experience, and the economics of running large mountain destinations. Expect deep dives into how weather, dining, ticketing, and technology shape guest satisfaction and the company's long-term positioning, with a consistent emphasis on values, innovation, and community impact. A standout aspect is the blend of executive perspective with frontline insight, offering practical takeaways for industry professionals and brand sponsors seeking authentic, impact-driven storytelling in the ski world.

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1. City Cast Denver
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3. Freakonomics Radio
4. Trump's Terms
5. Marketplace

How many episodes of Epic By Nature are there?

Epic By Nature launched 7 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Epic By Nature?

Recent guests on Epic By Nature include:

1. Grace Donner
2. Quincy Q Shannon
3. Kate Schaffani
4. Stuart Winchester
5. Nick Goepper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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