En vision Om Branding
Gorm x EnvisionEn skøn podcast fra Envision Reklamebureau om… ja, branding: Hvad virker, for hvem, hvornår og hvorfor? Få indblik i trends, teknikker og dicipliner inden for branding. Bliv klogere på nuancerne. Lyt med på samtaler fra begge sider af bordet – både hos bureauet og folk i den virkelige verden. Og så endda i en dejlig uhøjtidelig tone.Udgivet i samarbejde med Podcaster.dk
| Publishes | Monthly | Episodes | 9 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Danish | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
Er du til bothism? Eller har du brug for en lynintro? Så lyt med i vores SNACK-ISODE – et helt nyt, kort format på maks. et kvarters tid. Her forklarer Chief Strategy Officer, Tomas Olesen, hvorfor det er godt for business at gå bredt ud på flere spo... more
Reklamebranchen er ofte blevet opfattet som kreativ, smart og spændende. Men også som overfladisk, uhæderlig og kynisk. more
Kærlighedens by, byen der aldrig sover og smilets by. På din nethinde danser der sikkert allerede billeder, stemninger og minder. Citybranding er grunden til, at du genkalder byerne på få ord – men hvordan brander man en by, der er i konstant forandr... more
Hvorfor fylder sponsorering så utrolig meget i fodbold? Og hvor meget koster et sponsorat for en topklub i Premier League egentlig? Hvad kan sponsorering, som andre branding-discipliner ikke kan, og er folk klar over, hvilket potentiale, der rent fak... more
Hvordan arbejder man med humor i reklamebranchen? Hvad er forskellen på fjol og humor? Og har humoren det svært i reklamer lige nu? Er det en dum idé at anvende humor i krisetider – og hvilke fordele er der egentlig ved at bruge humor? Alt det og mer... more
Hvilken effekt har musik på vores hjerner, og hvordan kan bestemte sange og jingler sætte sig fast i hovedet på forbrugerne? Har musik overhovedet betydning for købsintentionerne, og hører jingles til i fortiden? Og hvordan blev Kombardo-sangen egent... more
Der har været masser af skriverier om den kinesiske app, TikTok – en stor del af dem negative. Så hvor efterlader det brands ift. TikTok som platform: Skal de skride, blive eller først nu begynde at benytte sig af TikTok? Og er der egentlig et etisk ... more
Vi taler om fordelene, ulemperne og mulighederne med AI. Men nok egentlig mest med de visuelle værktøjer, Midjourney og Stable Diffusion. Og så går vi i dybden med &Cos. flotte Eurojackpot-kampagne med visuals lavet vha. Midjourney. Derudover snakker... more
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Chart Rankings
Apple Podcasts | #88 |  Denmark/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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En vision Om Branding launched a year ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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