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Artwork for AI for Revenue Leaders: The AI Hat Podcast

AI for Revenue Leaders: The AI Hat Podcast

Mike Allton
Artificial Intelligence
Content Creation
Marketing
Digital Marketing
Social Media Marketing
AI In Marketing
AI Tools
Chatgpt
Brainstorming
Marketing Strategies
Generative AI
Magi
Efficiency
Personalization
Audience Targeting
Real-Time Analytics
Content Creation Tools
Marketing Strategy
Creativity
Data Analysis

Your revenue team is brilliant, but they are trapped in quicksand. Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag" - the non-revenue generating tasks like data entry and meeting prep that kill momentum. You are paying for top-tier talent, but you are getting expensive data entry. Meanwhile, you are facing a "Year of Reckoning." Y... more

PublishesWeeklyEpisodes120Founded2 years ago
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Artwork for AI for Revenue Leaders: The AI Hat Podcast

Latest Episodes

Your prospects stopped Googling. They're asking ChatGPT which CRM to buy, asking Perplexity which marketing automation platform solves their problem, asking Gemini to compare your category - and AI is recommending your competitors, not you. This isn'... more

YouTube

If you're a VP of Sales watching your revenue team paste customer data into ChatGPT, you don't have an adoption problem - you have a governance crisis. Your best people are uploading signed NDAs to Claude and feeding pipeline data into Perplexity bec... more

YouTube

Your sales team spends 70% of their time on admin work - not selling. Do the math: if your top AE makes $120K and only spends 30% of their time on revenue activities, you're paying $84,000 for data entry and CRM updates. That's the Admin Drag tax kil... more

$1M in sales. $500K saved. Zero new headcount.

Your sales team isn't ignoring dead leads because they're lazy - they're drowning in admin drag. While you're debating whether to hire two more SDRs, your competitors have stopped asking "Who do I hire ... more

YouTube

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Recent Guests

Kevin White
Head of Marketing at Scrunch, previously led growth at Twilio Segment, Retool, and Common Room
Scrunch
Episode: Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis
Angela Murphy
Payments Elsa, FinTech AI governance expert
Independent consultant / Payments Elsa
Episode: Why Your Sales Team's Shadow AI Is a Lawsuit Waiting to Happen - A FinTech CRO's Governance Playbook
Will Del Principe
Growth & Solutions Engineering Leader at Thoughtly
Thoughtly
Episode: $1M in Sales in 6 Months Using AI Voice Agents - Thoughtly's Will Del Principe on the Agentic Shift
Tara Kinney
Founder and CEO of Atomic Revenue, a RevOps management consultancy
Atomic Revenue
Episode: How a RevOps CEO Identifies a $21M Revenue Opportunity in 24 Hours (Not 3 Weeks)
Aleasha Bahr
Sales strategy and messaging expert, creator of Black Sheep Sales methodology.
Black Sheep Sales
Episode: 80% Lead Conversion Without AI: What Sales Expert Aleasha Bahr Knows That You Don't
Kevin Williams
CEO and co-founder of an AI enablement company
Ascend Labs
Episode: A CEO's Essential AI Tool Stack That Actually Works
Michael Stelzner
The mastermind behind Social Media Examiner and the Empire Builder who created Social Media Marketing World.
Social Media Examiner
Episode: Why This 16-Year Industry Veteran Says 2026 Is Make-or-Break for AI Marketing
Heather Morgan
Growth Mindset Mentor and creator of Breaking the Loop
Wandering The Wild Mess
Episode: Your Business Isn’t Stuck, You Are. Here is the AI Fix.
Rich Brooks
Founder of Flyte New Media and host of The Agents of Change Digital Marketing Podcast
Flyte New Media
Episode: Stop Lying to Yourself: How AI Reveals Your Real Time Investment

Host

Mike Allton
A Revenue Architect and Director of Partner-led Growth, Mike Allton has extensive expertise in sales and marketing, focusing on the integration of AI in these domains. He hosts insightful conversations that drive practical applications to enhance performance in revenue teams.

Reviews

5.0 out of 5 stars from 61 ratings
  • Great podcast!

    Mike is a great host and taps into the right questions to lead a meaningful conversations. Highly recommend

    Apple Podcasts
    5
    RHMorgan
    United States4 months ago
  • The Go-To-Show For AI

    This is my favorite podcast for all ideas around AI.

    Apple Podcasts
    5
    Tim Cortinovis
    Germany5 months ago
  • If you want to learn about AI this is the SHOW!

    Mike has been a long-standing expert in so many areas of marketing and his latest show, The AI Hat Podcast is no exception!

    Apple Podcasts
    5
    GoldieCylon
    United States6 months ago
  • Great show

    I love how Mike finds a great variety of guests and explores AI and marketing. I try to never miss an episode

    Apple Podcasts
    5
    Stelzmas
    United States2 years ago
  • Practical, real-world AI stories

    As the owner of a small business, Mike Allton is my "go to" guy for knowledge on all things Artificial Intelligence in the marketing space.

    Mike's podcast provides practical insights from guests who are using AI for marketing in the real-world.

    I've found this podcast a great way to learn from innovators in this emerging field. Highly recommended!

    Apple Podcasts
    5
    Tubblog
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for his engaging style and ability to break down complex topics into understandable segments for ease of implementation.
Listeners appreciate the actionable insights and practical advice provided, highlighting its focus on real-world applications of AI.
Many find the discussions relevant and timely, particularly regarding the challenges faced by revenue teams.
Overall, the content is well-received for its innovative approach to leveraging AI in marketing and sales, often recommended to business professionals in similar fields.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#52
India/Business/Marketing
Apple Podcasts
#98
Norway/Business/Marketing
Apple Podcasts
#116
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis
Q: What is one prompt you'd suggest a marketer asks Perplexity today to test AI visibility?
Create a mega-prompt that assesses your brand across multiple sources and contexts, then run it in an enhanced thinking mode to generate a robust diagnostic.
Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis
Q: What should a marketing team do to audit their AI visibility right now?
Identify the top prompts that matter, map them to pages and content, measure brand mentions and citations, and start building a strategy to gain authoritative mentions across third-party sources before an AI asks the question.
Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis
Q: What is the first diagnostic you run to see if a revenue leader's brand is visible in AI search?
You start by measuring brand presence and citations, then compare how you appear versus competitors, focusing on whether your brand is being cited or mentioned across AI prompts rather than just referral traffic.
Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis
Q: What was the wake-up call that made you realize prospects weren't Googling anymore?
Traffic from AI-enabled platforms like ChatGPT and Perplexity was growing exponentially and converting at high rates, signaling a new growth channel beyond traditional SEO and Google-centric strategies.
Why Your Sales Team's Shadow AI Is a Lawsuit Waiting to Happen - A FinTech CRO's Governance Playbook
Q: What practical steps should a revenue leader take to address Shadow AI in their company?
First, determine if there is an AI usage policy and identify ownership; second, inventory which AI tools are in use within the existing tech stack; third, map where AI can address organizational pain points and train teams with governance and best practices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the intersection of AI, sales, and marketing, this podcast addresses the prevalent issue of 'Admin Drag' that high-performing teams face—highlighting how they spend a significant amount of their time on tasks that do not generate revenue. The host, a Revenue Architect, offers practical insights on developing an operational blueprint in the evolving landscape of AI integration. Discussions often center on moving beyond mere tool adoption towards creating effective 'Digital Crews' that work fluidly with human expertise. Guests from various backgrounds share their strategies for leveraging AI technology to alleviate administrative burdens, enhance workflows, and ultimately drive business results, making the show a valuable resource... more

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These podcasts share a similar audience with this podcast:

1. AI Explored
2. Leveraging AI
3. Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
4. Marketing Against The Grain
5. Social Media Marketing Podcast

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this podcast launched 2 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kevin White
2. Angela Murphy
3. Will Del Principe
4. Tara Kinney
5. Aleasha Bahr
6. Kevin Williams
7. Michael Stelzner
8. Heather Morgan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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