This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert RoseJoe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the pas... more
| Publishes | Weekly | Episodes | 548 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
Listen to this Podcast
Latest Episodes
AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving young people four years to think c... more
As Meta faces a massive lawsuit over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers.
They also look at ABC's lawsuit against the FCC and the bigger lesson for every ma... more
Anthropic plans to watermark Claude-generated text, but what does that really prove? Joe and Robert discuss whether an AI mark could become a scarlet letter, even when AI only edited or assisted with the work.
Then, new creator research shows most ... more
LinkedIn says it is declaring war on AI slop, even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss LinkedIn's new cleanup efforts and whether platforms can distinguish low-quality AI... more
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- Was Good….
I love marketing news, ideas and trends. I want to love this podcast, and did for a year. Then the election happens and the sheer amount of political complaining that has nothing to do with marketing is just staggering since the election. I don’t care. You guys hate Trump. I really could care less. I skip ahead every time, but its just goes on and on lately and its only opinions on politics. 15 minutes now? Who cares? Go to 404 Media or Gary V or someone else.
Apple Podcasts1JoelSchaap
United Statesa year ago - Love the banter, football, marketing, and all!
I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.
Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authe... more
Apple Podcasts5Alalinda14United States3 years ago - Not as it used to be
It was once THE show for me to listen to and I did it almost religiously. It was the primary source of news and knowledge for everything content marketing related. I used to listen to every single episode, some of them even multiple times to analyze and take notes.
Sadly it is no more.
It has become more of a life-style show and heavily US focused. There’s more football, economics and politics that actual marketing insight.
Apple Podcasts3Misio pysio
Poland3 years ago - I Highly Recommend this Podcast Show!
Joe and Robert, really nailed the episode, Chat GPT Goes Matrix. They made a good combination of giving out relevant and value-driven information. I love listening to their content. I will surely look out formore episodes. I highly recommend this show.
Apple Podcasts5YourMarketingPartner
Philippines4 years ago Joe Puluzi is a genius and I love it. I'm still glad that I found this podcast that he talks about
Audible5Robert NovakUnited States4 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #80 | United States/Business/Marketing |
Apple Podcasts | #124 |  United Kingdom/Business/Marketing |
Apple Podcasts | #146 |  Canada/Business/Marketing |
Apple Podcasts | #9 |  Italy/Business/Marketing |
Apple Podcasts | #111 | Italy/Business |
Apple Podcasts | #235 |  Germany/Business/Marketing |
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Frequently Asked Questions About This Old Marketing
What is This Old Marketing about and what kind of topics does it cover?
A candid, fast-paced discussion about content marketing, media, and the evolving role of AI in business. Regular hosts trade sharp, practical takes on current industry headlines, practical implications for brands, creators, and marketers, plus long-running segments that pair analysis with entertaining banter. The format blends timely news with thoughtful strategy, often anchored by a historical case study or past example to ground lessons. A standout characteristic is the partners' long-running chemistry and willingness to forecast, debate, and poke fun at industry trends, making ideas memorable and applicable for agencies, in-house teams, and content-driven brands. Listeners are likely drawn to actionable marketing insights, a mix of humor... more
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How many listeners does This Old Marketing get?
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Which podcasts are similar to This Old Marketing?
These podcasts share a similar audience with This Old Marketing:
1. Marketing Against The Grain
2. The Artificial Intelligence Show
3. All-In with Chamath, Jason, Sacks & Friedberg
4. David Senra
5. Marketing School - Digital Marketing and Online Marketing Tips
How many episodes of This Old Marketing are there?
This Old Marketing launched 13 years ago and published 548 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact This Old Marketing?
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What guests have appeared on This Old Marketing?
Recent guests on This Old Marketing include:
1. Andrew Davis
2. Katie Brinkley
3. A. Lee Judge
4. Ann Handley
5. Brian Piper
6. Rob LaLacheur
7. Mark Schaefer
8. Michael Stelzner
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.