This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert RoseJoe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the pas... more
| Publishes | Weekly | Episodes | 481 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementMarketing | |||
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Latest Episodes
The boys have finally jumped the shark with this episode.
But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground.
The BBC will push its ... more
Buckle up! AI is driving now.
Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried.
Trump wants to tariff the movie business. Tell... more
Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:
• The Rise of Creators in 2025
• Renting vs. Owning
• The TikTok Effect
• Community as Currency
• Revenue Mix
• How to Get... more
As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers?
Google loses their onlin... more
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- Was Good….
I love marketing news, ideas and trends. I want to love this podcast, and did for a year. Then the election happens and the sheer amount of political complaining that has nothing to do with marketing is just staggering since the election. I don’t care. You guys hate Trump. I really could care less. I skip ahead every time, but its just goes on and on lately and its only opinions on politics. 15 minutes now? Who cares? Go to 404 Media or Gary V or someone else.
Apple Podcasts1JoelSchaap
United Statesa month ago - Love the banter, football, marketing, and all!
I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.
Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authe... more
Apple Podcasts5Alalinda14United Statesa year ago - Not as it used to be
It was once THE show for me to listen to and I did it almost religiously. It was the primary source of news and knowledge for everything content marketing related. I used to listen to every single episode, some of them even multiple times to analyze and take notes.
Sadly it is no more.
It has become more of a life-style show and heavily US focused. There’s more football, economics and politics that actual marketing insight.
Apple Podcasts3Misio pysio
Poland2 years ago - I Highly Recommend this Podcast Show!
Joe and Robert, really nailed the episode, Chat GPT Goes Matrix. They made a good combination of giving out relevant and value-driven information. I love listening to their content. I will surely look out formore episodes. I highly recommend this show.
Apple Podcasts5YourMarketingPartner
Philippines2 years ago - OMG! ⭐️ just as Great as the Content Inc. Boom 😍
Joe Puluzi is a genius and I love it. I'm still glad that I found this podcast that he talks about
Audible5Robert NovakUnited States2 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #137 |  Italy/Business/Marketing |
Apple Podcasts | #229 |  Germany/Business/Marketing |
Apple Podcasts | #20 |  Finland/Business/Marketing |
Apple Podcasts | #68 |  India/Business/Marketing |
Apple Podcasts | #93 |  Spain/Business/Marketing |
Apple Podcasts | #93 |  Brazil/Business/Marketing |
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Frequently Asked Questions About This Old Marketing
What is This Old Marketing about and what kind of topics does it cover?
A dynamic blend of current events and content marketing insights shapes the theme of the show. It engages listeners with lively discussions between two experienced marketing professionals who analyze breaking trends, industry news, and the implications of political and economic developments on branding and marketing practices. Notably, this show often features humorous anecdotes and discussions about popular culture, notably sports, particularly American football, while offering practical advice for marketers aiming to stay ahead of the curve. The unique combination of banter, expert analysis, and historical context creates a distinctive listening experience for those interested in understanding the rapidly evolving landscape of content mar... more
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How many listeners does This Old Marketing get?
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What are the audience demographics for This Old Marketing?
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Which podcasts are similar to This Old Marketing?
These podcasts share a similar audience with This Old Marketing:
1. Marketing Against The Grain
2. Perpetual Traffic
3. Creator Science
4. AI Explored
5. Social Media Marketing Talk Show
How many episodes of This Old Marketing are there?
This Old Marketing launched 12 years ago and published 481 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on This Old Marketing?
Recent guests on This Old Marketing include:
1. Andrew Davis
2. Katie Brinkley
3. A. Lee Judge
4. Ann Handley
5. Brian Piper
6. Rob LaLacheur
7. Mark Schaefer
8. Michael Stelzner
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.