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This Old Marketing

Joe Pulizzi & Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the pas... more

PublishesWeeklyEpisodes422Founded10 years ago
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Latest Episodes

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: more

6 days ago

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? more

13 days ago

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? more

20 days ago

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. more

a month ago


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4.8 out of 5 stars from 325 ratings
  • Love the banter, football, marketing, and all!

    I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin. more

    Apple Podcasts
    United States3 months ago
  • Not as it used to be

    It was once THE show for me to listen to and I did it almost religiously. It was the primary source of news and knowledge for everything content marketing related. I used to listen to every single episode, some of them even multiple times to analyze and take notes. more

    Apple Podcasts
    Misio pysio
    Poland5 months ago
  • I Highly Recommend this Podcast Show!

    Joe and Robert, really nailed the episode, Chat GPT Goes Matrix. They made a good combination of giving out relevant and value-driven information. I love listening to their content. I will surely look out formore episodes. I highly recommend this show.

    Apple Podcasts
    Philippinesa year ago
  • Makes my Friday

    From the American football (and I’m from the UK), to the rants and raves, it’s a been a joy to spend an hour with these gentlemen every Friday over the years. Great mix of conversation, relevant topics, delivered with banter between two friends. A must listen for marketers and content folks.

    Apple Podcasts
    Ian Truscott
    United Kingdoma year ago
  • A must listen for the future of media and marketing

    Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more.. more

    Apple Podcasts
    United States2 years ago

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Chart Rankings

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#29 Italy/Business/Marketing
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#190 Italy/Business
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#41 Finland/Business/Marketing
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#50 Poland/Business/Marketing
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#51 Taiwan/Business/Marketing
Apple Podcasts
#58 Mexico/Business/Marketing


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This Old Marketing launched 10 years ago and published 422 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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