This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert RoseJoe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the pas... more
| Publishes | Weekly | Episodes | 554 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
In this special Ask Me Anything episode of This Old Marketing, Robert and Joe put each other in the hot seat with questions about marketing, business, and how they ended up here.
They cover what's changed in marketing over the years, the biggest bu... more
AI is getting more powerful, publishers want their communities back, and marketers are apparently becoming engineers.
In this episode of This Old Marketing, Joe and Robert start with OpenAI and the growing concerns around increasingly capable AI sy... more
Content marketing is changing, and Joe and Robert believe the traditional model may finally be reaching the end of the road.
In this special episode of This Old Marketing, the guys look ahead to the state of content marketing in 2027 and present tw... more
Joe and Robert kick off the show with a question that's getting harder to ignore: when the CEOs building the world's most powerful AI systems start saying development may need to slow down, how concerned should everyone else be? New warnings from Ant... more
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- Tried the podcast - but not staying
I’m here to learn about marketing, not interested in hearing the political bs. Trump derangement syndrome is real, and these guys display it proudly. Gross.
Apple Podcasts1ChrissyGuthoerl
United Statesa month ago - Was Good….
I love marketing news, ideas and trends. I want to love this podcast, and did for a year. Then the election happens and the sheer amount of political complaining that has nothing to do with marketing is just staggering since the election. I don’t care. You guys hate Trump. I really could care less. I skip ahead every time, but its just goes on and on lately and its only opinions on politics. 15 minutes now? Who cares? Go to 404 Media or Gary V or someone else.
Apple Podcasts1JoelSchaapUnited States2 years ago - Love the banter, football, marketing, and all!
I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.
Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authe... more
Apple Podcasts5Alalinda14United States3 years ago - Not as it used to be
It was once THE show for me to listen to and I did it almost religiously. It was the primary source of news and knowledge for everything content marketing related. I used to listen to every single episode, some of them even multiple times to analyze and take notes.
Sadly it is no more.
It has become more of a life-style show and heavily US focused. There’s more football, economics and politics that actual marketing insight.
Apple Podcasts3Misio pysio
Poland3 years ago - I Highly Recommend this Podcast Show!
Joe and Robert, really nailed the episode, Chat GPT Goes Matrix. They made a good combination of giving out relevant and value-driven information. I love listening to their content. I will surely look out formore episodes. I highly recommend this show.
Apple Podcasts5YourMarketingPartner
Philippines4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #133 | United States/Business/Marketing |
Apple Podcasts | #155 |  Canada/Business/Marketing |
Apple Podcasts | #175 |  United Kingdom/Business/Marketing |
Apple Podcasts | #103 |  Italy/Business/Marketing |
Apple Podcasts | #241 |  Australia/Business/Marketing |
Apple Podcasts | #7 |  Finland/Business/Marketing |
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Frequently Asked Questions About This Old Marketing
What is This Old Marketing about and what kind of topics does it cover?
A candid, fast-paced discussion about content marketing, media, and the evolving role of AI in business. Regular hosts trade sharp, practical takes on current industry headlines, practical implications for brands, creators, and marketers, plus long-running segments that pair analysis with entertaining banter. The format blends timely news with thoughtful strategy, often anchored by a historical case study or past example to ground lessons. A standout characteristic is the partners' long-running chemistry and willingness to forecast, debate, and poke fun at industry trends, making ideas memorable and applicable for agencies, in-house teams, and content-driven brands. Listeners are likely drawn to actionable marketing insights, a mix of humor... more
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How many listeners does This Old Marketing get?
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What are the audience demographics for This Old Marketing?
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How many subscribers and views does This Old Marketing have?
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Which podcasts are similar to This Old Marketing?
These podcasts share a similar audience with This Old Marketing:
1. Marketing Against The Grain
2. The Artificial Intelligence Show
3. Nudge
4. Prof G Markets
5. The Prof G Pod with Scott Galloway
How many episodes of This Old Marketing are there?
This Old Marketing launched 13 years ago and published 554 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact This Old Marketing?
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What guests have appeared on This Old Marketing?
Recent guests on This Old Marketing include:
1. Andrew Davis
2. Katie Brinkley
3. A. Lee Judge
4. Ann Handley
5. Brian Piper
6. Rob LaLacheur
7. Mark Schaefer
8. Michael Stelzner
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