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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose
Content Marketing
Tiktok
Openai
Podcasting
Events
Local Journalism
Artificial Intelligence
Taylor Swift
Netflix
Google Gemini
X (formerly Twitter)
Print Media
Google
Elon Musk
B2B Marketing
Ai-Generated Content
Owned Media
Social Media
Customer Retention
Consulting

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the pas... more

PublishesWeeklyEpisodes499Founded12 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Latest Episodes

No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Link to more: U.S.-China De... more

This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here’s why Reddit marketin... more

YouTube

The marketing news of the week:

A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competitors on the rise, will ... more

YouTube

This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):

• The future of human content vs. AI content and why this tension may define the next decade.

• Why leaning into your “crazy” could be ... more

YouTube

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Andrew Davis
Marketing keynote speaker
akadrewdavis.com
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
Katie Brinkley
Runs a social media agency and authored a book on social media
Unknown
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
A. Lee Judge
Entrepreneur and marketer launching a new AI-powered podcast platform
showpod.ai
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
Ann Handley
Content marketing expert
MarketingProfs
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
Brian Piper
Author of Epic Content Marketing for Higher Education
brianpiper.com
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
Rob LaLacheur
Runs an agency and print magazine
Road 55
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
Mark Schaefer
Marketing strategist and author
Unknown
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
Michael Stelzner
Founder of Social Media Examiner
Social Media Marketing World
Episode: Your Content Marketing Questions Are Answered [Special Episode] (448)
Philip Hernandez
Content creator focused on the Haunted Attraction Network
Haunted Attraction Network
Episode: Live from CEX 2024 (with special guest Philip Hernandez)

Hosts

Robert Rose
Co-host discussing various marketing news and trends, known for expertise in content marketing and engaging banter.
Joe Pulizzi
Co-host discussing various marketing news, offering unique insights into content marketing strategies and industry trends.

Reviews

4.7 out of 5 stars from 348 ratings
  • Was Good….

    I love marketing news, ideas and trends. I want to love this podcast, and did for a year. Then the election happens and the sheer amount of political complaining that has nothing to do with marketing is just staggering since the election. I don’t care. You guys hate Trump. I really could care less. I skip ahead every time, but its just goes on and on lately and its only opinions on politics. 15 minutes now? Who cares? Go to 404 Media or Gary V or someone else.

    Apple Podcasts
    1
    JoelSchaap
    United States5 months ago
  • Love the banter, football, marketing, and all!

    I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.

    Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authe... more

    Apple Podcasts
    5
    Alalinda14
    United States2 years ago
  • Not as it used to be

    It was once THE show for me to listen to and I did it almost religiously. It was the primary source of news and knowledge for everything content marketing related. I used to listen to every single episode, some of them even multiple times to analyze and take notes.

    Sadly it is no more.

    It has become more of a life-style show and heavily US focused. There’s more football, economics and politics that actual marketing insight.

    Apple Podcasts
    3
    Misio pysio
    Poland2 years ago
  • I Highly Recommend this Podcast Show!

    Joe and Robert, really nailed the episode, Chat GPT Goes Matrix. They made a good combination of giving out relevant and value-driven information. I love listening to their content. I will surely look out formore episodes. I highly recommend this show.

    Apple Podcasts
    5
    YourMarketingPartner
    Philippines3 years ago
  • Joe Puluzi is a genius and I love it. I'm still glad that I found this podcast that he talks about

    Audible
    5
    Robert Novak
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners commend the hosts' expertise and their ability to inject humor into serious business discussions.
Some reviews highlight a shift towards more lifestyle content, which has caused dissatisfaction among a segment of the audience.
The podcast is characterized as a must-listen for anyone involved in content marketing, providing valuable insights and strategies.
The blend of entertaining banter and solid marketing analysis is highly appreciated by listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

TikTok You Don't Stop (498)
Q: How do you see the balance between audio-only and video podcasting playing out in the future?
An audio-focused show can still thrive depending on its niche audience, but it can benefit from video marketing to build its listener base.
AI and The Rise of the Individual Creator (483)
Q: What does the new mission statement of Washington Post suggest?
It suggests a shift towards a storytelling focus, which might not align with being a hard news source.
AI and The Rise of the Individual Creator (483)
Q: What do publishers need to focus on in the age of Google AI?
Publishers need to concentrate on authentic person-led content to build trust and loyalty.
Heading Toward Marketing Recession (472)
Q: What do you think about brands aligning with political parties?
It's risky for brands to align with individuals representing political parties because their opinions could change quickly, risking backlash. Brands should instead align with issues that resonate with their core beliefs.
Four Secret Questions [Special Episode] (454)
Q: What is a dream that you've had since childhood that you've never pursued?
I've always wanted to backpack through Europe, but I never had the opportunity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Old Marketing

What is This Old Marketing about and what kind of topics does it cover?

A vibrant exploration of contemporary content marketing, featuring insightful discussions on trends, strategies, and effective examples from the past. Joe Pulizzi and Robert Rose, renowned experts in the field, analyze current headlines and debates in the marketing landscape while weaving in engaging banter. Uniquely blending humor with robust analysis, they provide a platform that keeps listeners informed and entertained without exceeding one hour in duration. This format is particularly appealing to those who value practical insights and real-world applications in marketing, making it suitable for both industry veterans and newcomers alike.

Where can I find podcast stats for This Old Marketing?

Rephonic provides a wide range of podcast stats for This Old Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to This Old Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does This Old Marketing get?

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What are the audience demographics for This Old Marketing?

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How many subscribers and views does This Old Marketing have?

To see how many followers or subscribers This Old Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to This Old Marketing?

These podcasts share a similar audience with This Old Marketing:

1. Marketing Against The Grain
2. AI Explored
3. Social Media Marketing Talk Show
4. Marketing Made Simple
5. Why That Worked – Presented by StoryBrand.ai

How many episodes of This Old Marketing are there?

This Old Marketing launched 12 years ago and published 499 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact This Old Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for This Old Marketing?

Rephonic pulls ratings and reviews for This Old Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on This Old Marketing?

Recent guests on This Old Marketing include:

1. Andrew Davis
2. Katie Brinkley
3. A. Lee Judge
4. Ann Handley
5. Brian Piper
6. Rob LaLacheur
7. Mark Schaefer
8. Michael Stelzner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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