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Ad Age Insider

Ad Age
Advertising
Influencer Marketing
AI Search Ads
Marketing
Openai
Google
Consumer Behavior
Chatgpt
Perplexity
Answer Engine Optimization
American Eagle
Cracker Barrel
Agency Reviews
Meta
Advertiser Agencies
Experiential Marketing
Holding Companies
Media
Super Bowl Ads
Donald Trump

Weekly crash course on the stories, trends and innovations shaping advertising, marketing and media.

PublishesTwice weeklyEpisodes172Founded8 years ago
Number of ListenersCategories
Tech NewsNewsBusiness News

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Artwork for Ad Age Insider

Latest Episodes

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identify fake social media accounts, tools brands can use... more

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL’s Bad Bunny pick for 2026’s Super Bowl Halftime Show. Listen to hear data on U.S. Hispanic spending, best practices for building loya... more

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies of record and transformation of capabilities, plu... more

Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics to revamped loyalty programs and the role of the Su... more

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Recent Guests

Adrianne Pasquarelli
Senior marketing reporter at Ad Age
Ad Age
Episode: Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli
Asa Hiken
Emerging technology reporter at Ad Age
Ad Age
Episode: AI search ads 101—everything marketers need to know, with Asa Hiken
Ewan Larkin
Ad Age Agency reporter
Ad Age
Episode: Inside agency hold co power dynamics, with Ewan Larkin
Lindsay Rittenhouse
Senior Agency Reporter at Ad Age
Ad Age
Episode: Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Host

Parker Herren
Host of Ad Age Insider

Reviews

4.4 out of 5 stars from 79 ratings
  • Really Great

    The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

    Apple Podcasts
    5
    MisterMomentum
    United States6 years ago
  • Wonderful!

    Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

    Apple Podcasts
    5
    BigSven
    United States6 years ago
  • Marketing Magic!

    Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

    Apple Podcasts
    5
    Katie Joy B.
    United States7 years ago
  • Don’t see the Lib in Ad Lib

    Full disclosure, I’ve only listened to one episode so take this as you will, but the interview with Vox sounded more like unchallenged talking points read from a press release than an unguarded, casual jargon-free conversation. Ad Age has a long successful history and I want to see them succeed but I would suggest to either adjust the name to reflect what this is or truly dig and challenge their guests.

    Apple Podcasts
    2
    Joegjgv
    Canada7 years ago
  • Big Fan - Podcast?

    Genuinely enjoy this. Please keep up the great work. My only gripe is that there is not more, whether that be more frequent episodes or other podcast content from Adage. Although, it cannot be easy lining up the biggest names week in and week out. Thank you for producing this show.

    Apple Podcasts
    5
    JoeyRobinson15
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many comments focus on the insightful content that provides valuable industry knowledge and trends.
Listeners appreciate the quality of guests and often highlight the engaging nature of discussions, indicating strong production value.
Some listeners express concerns about audio quality and would like more episodes, reflecting a desire for consistent and high-quality output.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI search ads 101—everything marketers need to know, with Asa Hiken
Q: What potential pricing should brands expect for ads on search platforms?
Asa mentions that pricing could mirror CTV ad buying, ranging from $8 to $60 per thousand impressions, depending on quality and platform.
AI search ads 101—everything marketers need to know, with Asa Hiken
Q: What do marketers need to know about the state of ads in AI search platforms?
Asa explains that OpenAI hasn't started running ads on platforms like ChatGPT, with Google running limited AI search ads but with advertisers unable to directly target AI search platforms.
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Q: What are some of the critical factors that might lead a brand to consider an agency review?
Lindsay highlights issues such as lack of transparency or inability to meet budgetary needs as significant factors for moving forward with a review instead of trying to fix the relationship.
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Q: Why might a brand choose to seek a new agency instead of improving their relationship with their current agency?
Reviews are time-consuming and costly, often leading to buyer's remorse; therefore, it can be more beneficial to address issues and rekindle the relationship.
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Q: What trends or changes inspired the discussion about agency reviews and marriage counseling?
Lindsay observed that consultants are diversifying their services beyond costly agency reviews, introducing marriage counseling to help resolve issues between clients and agencies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About Ad Age Insider

What is Ad Age Insider about and what kind of topics does it cover?

This show offers insightful discussions on the latest trends and innovations impacting advertising, marketing, and media. It features interviews with industry experts and reporters, covering various topics such as agency-client relationships, marketing controversies, and emerging trends in the advertising landscape. The content is tailored for busy professionals seeking to stay informed on crucial headlines without dedicating extensive time.

Unique to this series is its blend of reports from noteworthy guests, facilitating in-depth conversations that provide both strategic insights and entertaining narratives. Listeners can expect a nuanced exploration of the complexities within the industry, making it an essential resource for marketing p... more

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Which podcasts are similar to Ad Age Insider?

These podcasts share a similar audience with Ad Age Insider:

1. The Daily
2. The Interview
3. The Ezra Klein Show
4. Hard Fork
5. Post Reports

How many episodes of Ad Age Insider are there?

Ad Age Insider launched 8 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ad Age Insider?

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What guests have appeared on Ad Age Insider?

Recent guests on Ad Age Insider include:

1. Adrianne Pasquarelli
2. Asa Hiken
3. Ewan Larkin
4. Lindsay Rittenhouse

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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