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Ad Age Insider

Ad Age
Advertising
Artificial Intelligence
Openai
Google
Ad Age
Halloween
Influencer Marketing
Super Bowl
AI In Marketing
Advertising Trends
Gen Z
Creator Economy
Consumer Behavior
Generative AI
AI Search Ads
Advertising Agencies
Marketer Of the Year
Chatgpt
Cracker Barrel
American Eagle

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of bran... more

PublishesTwice weeklyEpisodes235Founded9 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

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Artwork for Ad Age Insider

Latest Episodes

Ad Age Creativity Editor Tim Nudd breaks down this year's Halloween marketing trends: the move from ads to products and experiences, the blend of horror and comedy, nostalgia and IP tie-ins and a wave of brand-to-brand partnerships. He covers Pringle... more

YouTube

Bose topped Ad Age's Gen Z brand tracker, ahead of Liberty Mutual, The Farmer's Dog, Electronic Arts and Hollister—what it reveals about humor and nostalgia, in-person experiences, and growing AI skepticism among young consumers. Plus, Dentsu Creativ... more

YouTube

Novig released a second Sydney Sweeney ad after the first drew criticism and tripled trading volume, and what it reveals about celebrity partnerships. Plus, Vice Media named Shannon Washington president and creative leader of Virtue Worldwide; Apple ... more

YouTube

Agentic shopping is already shaping holiday 2026, even though most consumers aren't ready to let an AI agent use their credit card. Brandon Doerrer, media reporter at Ad Age, explains how AI shopping agents like Muse and ChatGPT Dots handle product d... more

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Recent Guests

Tim Nudd
Ad Age Creativity Editor covering advertising creativity and campaigns.
Ad Age
Episode: Halloween marketing 2026: find your brand's weirdness, with Tim Nudd
Brandon Doerrer
Media reporter at Ad Age.
Ad Age
Episode: Agentic shopping 101: a holiday playbook for marketers, with Brandon Doerrer
Adrianne Pascarelli
Head of CMO Insights at Ad Age
Ad Age
Episode: Company culture, AI overhype and the workforce gap | Catch Up
Adrianne Pasquarelli
Senior editor of CMO Strategy and Commerce at Ad Age
Ad Age
Episode: What mid-size marketer budget strategy teaches every brand, with Adrianne Pasquarelli
Brett Banker
Co-founder of X&O
X&O
Episode: How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Eric Segal
Co-founder of X&O
X&O
Episode: How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Gillian Follett
Ad Age's social media and influencer marketing reporter
Ad Age
Episode: How to bring creators to the brand strategy table | Catch Up
Garett Sloane
Senior Tech Editor at Ad Age
Ad Age
Episode: Will the AI marketing bubble burst? | Catch Up
Garrett Sloan
Senior tech editor
Ad Age
Episode: Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure

Host

Parker Herren
Host of Ad Age Insider Weekly Report

Reviews

4.4 out of 5 stars from 81 ratings
  • Just a mouthpiece for AI

    If you want to lose whatever edge you have then listen to this

    Apple Podcasts
    1
    Pleasenomoregulp
    United States6 months ago
  • Really Great

    The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

    Apple Podcasts
    5
    MisterMomentum
    United States7 years ago
  • Wonderful!

    Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

    Apple Podcasts
    5
    BigSven
    United States8 years ago
  • Marketing Magic!

    Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

    Apple Podcasts
    5
    Katie Joy B.
    United States8 years ago
  • Don’t see the Lib in Ad Lib

    Full disclosure, I’ve only listened to one episode so take this as you will, but the interview with Vox sounded more like unchallenged talking points read from a press release than an unguarded, casual jargon-free conversation. Ad Age has a long successful history and I want to see them succeed but I would suggest to either adjust the name to reflect what this is or truly dig and challenge their guests.

    Apple Podcasts
    2
    Joegjgv
    Canada8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently strong and informative, making episodes feel like in-room conversations.
Production quality can be uneven, but content and insights frequently land well.
Some episodes are critiqued for host energy or audio clarity, but guests and reporting are valued.
Listeners praise the breadth of industry guests and practical takeaways for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Agentic shopping 101: a holiday playbook for marketers, with Brandon Doerrer
Q: If a marketer is listening and wondering what they can take from our conversation and turn into action right now, Brandon, what would you tell them?
Treat agentic strategy as an extension of existing AEO and GEO work. Improve product information and make sure agents can access websites rather than assuming a strategy must be built from scratch.
Agentic shopping 101: a holiday playbook for marketers, with Brandon Doerrer
Q: When we say agentic shopping, Brandon, what are we talking about?
This year, agentic shopping mainly means AI agents finding and presenting products in response to specific user requests. Consumers generally still make the purchase themselves.
Halloween marketing 2026: find your brand's weirdness, with Tim Nudd
Q: If a marketer is listening right now and wondering what they can take from our conversation and turn into action, what would you say?
Nudd advises marketers to investigate their brand's history and uncover unusual stories or details that could inspire distinctive creative work.
Halloween marketing 2026: find your brand's weirdness, with Tim Nudd
Q: How does the Halloween marketing landscape look this year compared to last year?
Nudd says spending and early shopping are growing, and campaigns increasingly invite participation through products and experiences rather than relying only on video ads.
Company culture, AI overhype and the workforce gap | Catch Up
Q: If we revisit this conversation a year from now, what will sound obviously outdated in 2026?
AI will be so integrated it won't be a distinct topic anymore; the focus will be on how it silently supports business rather than being labeled as AI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Ad Age Insider

What is Ad Age Insider about and what kind of topics does it cover?

Weekly industry roundup that analyzes marketing, advertising, and media moves with context and skepticism. Topics span shifting agency models, AI in planning and governance, creator economies, and notable brand campaigns, often anchored by reporting from Ad Age editors and analysts. Notable strengths include practical takeaways for practitioners, a steady cadence of high-profile guests, and a habit of tying news to observable shifts in strategy and measurement. A few episodes also spotlight content creation, transparency in data and AI adoption, and the evolving role of smaller agencies in a crowded landscape. Potential listeners who want concise, reporter-informed perspectives on where the industry is heading will likely find it valuable a... more

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Which podcasts are similar to Ad Age Insider?

These podcasts share a similar audience with Ad Age Insider:

1. The CMO Podcast
2. Ad Age Marketer's Brief
3. IMO with Michelle Obama and Craig Robinson
4. Pivot
5. Good Hang with Amy Poehler

How many episodes of Ad Age Insider are there?

Ad Age Insider launched 9 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Insider?

Recent guests on Ad Age Insider include:

1. Tim Nudd
2. Brandon Doerrer
3. Adrianne Pascarelli
4. Adrianne Pasquarelli
5. Brett Banker
6. Eric Segal
7. Gillian Follett
8. Garett Sloane

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