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Ad Age Insider

Ad Age
Advertising
Artificial Intelligence
Openai
Ad Age
Halloween
Google
Influencer Marketing
Super Bowl
AI In Marketing
Advertising Trends
Gen Z
Consumer Behavior
Generative AI
AI Search Ads
Marketer Of the Year
Cracker Barrel
American Eagle
Marketing
Pharmaceutical Advertising
Advertising Industry

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of bran... more

PublishesWeeklyEpisodes216Founded9 years ago
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Latest Episodes

Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel brand building. Plus, Quality Meats co-founders launch... more

Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and how they connect to the brands gaining the most ground with Gen Z. The conversation covers why credibility is st... more

YouTube

This week on Ad Age Insider's Weekly Report: McDonald's opens up about how an overloaded promotional calendar, stacking a K-pop Demon Hunters tie-in, value messaging, beverage launches, and a FIFA World Cup push, confused customers and dragged down s... more

YouTube

This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand deals, and what it reveals about creators becoming long-term business partners rather than just marketing assets... more

YouTube

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Recent Guests

EJ Schultz
News Editor
Ad Age
Episode: CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI
Asa Hiken
AI reporter at Ad Age, covering OpenAI and the AI advertising space
Ad Age
Episode: Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken
Jon Springer
Ad Age beverage expert, Senior Marketing Reporter
Ad Age
Episode: Identity marketing and how beverage brands are winning Gen Z, with Jon Springer
Garett Sloane
Senior Technology Editor
Ad Age
Episode: NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett
Gillian Follett
Creator and Social Media Reporter
Ad Age
Episode: NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett
Brandon Doerrer
Media and Creative Innovation Reporter
Ad Age
Episode: NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett
Judy Pollack
Executive Editor, Ad Age and queen of the A-List
Ad Age
Episode: How to win the Ad Age A-List, with Judann Pollack
Brian Bonilla
Senior Agency Reporter
Ad Age
Episode: How to win new business in 2026, with Brian Bonilla
Jack Neff
Ad Age editor at large
Ad Age
Episode: Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff

Host

Parker Herren
Host of Ad Age Insider; Ad Age staff writer/editing team member

Reviews

4.4 out of 5 stars from 80 ratings
  • Just a mouthpiece for AI

    If you want to lose whatever edge you have then listen to this

    Apple Podcasts
    1
    Pleasenomoregulp
    United States4 months ago
  • Really Great

    The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

    Apple Podcasts
    5
    MisterMomentum
    United States7 years ago
  • Wonderful!

    Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

    Apple Podcasts
    5
    BigSven
    United States7 years ago
  • Marketing Magic!

    Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

    Apple Podcasts
    5
    Katie Joy B.
    United States8 years ago
  • Don’t see the Lib in Ad Lib

    Full disclosure, I’ve only listened to one episode so take this as you will, but the interview with Vox sounded more like unchallenged talking points read from a press release than an unguarded, casual jargon-free conversation. Ad Age has a long successful history and I want to see them succeed but I would suggest to either adjust the name to reflect what this is or truly dig and challenge their guests.

    Apple Podcasts
    2
    Joegjgv
    Canada8 years ago

Listeners Say

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Talking Points

Recent interactions between the hosts and their guests.

The consumer trends marketers can't ignore this fall, with Erika Wheless
Q: Erika, if you were to talk to a CMO right now, what is the one thing they should act on from the three trends we discussed?
Prioritize physical ownership around media and tangible brand reminders, but tailor the object to create a shareable, memorable experience tied to the brand; this helps bridge the gap between a consumer's everyday life and an in-store or in-theater moment.
Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin
Q: How are small agencies redefining their client offerings this year?
Agencies are leveraging a mix of social-first thinking, influencer and experiential work, and more integrated teams (pods) to deliver holistic campaigns. They're moving away from traditional billable hours toward value-based or output-based pricing and demonstrating ROI through tangible outcomes.
Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin
Q: What is the major theme that surfaced from the Small Agency Awards submissions for 2026?
The dominant takeaway is that small agencies are reinventing themselves through focused niches, flexible operating models, and a track record of delivering value at scale, often with equity partnerships or innovative pricing, which helps them compete against larger firms.
2026 ad budget check-in: where media money's moving, with Brandon Doerrer
Q: What is one media channel that sources have told you is running away with it this year?
Sports and streaming are the big drivers, with digitally native upfronts like YouTube and Netflix performing well and tying into strong measurement capabilities that help justify spend.
Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane
Q: Is there anything to avoid freaking out about right away?
Yes—there's time before the deal closes, so don't overreact; concentrate on understanding your current dependencies, clarifying terms with partners, and beginning an orderly transition plan where needed.

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Frequently Asked Questions About Ad Age Insider

What is Ad Age Insider about and what kind of topics does it cover?

This show curates conversations with industry reporters and editors to unpack what's shaping advertising, marketing, and media—often translating headlines into practical insights for strategists. Across recent episodes, the focus spans Gen Z brand signals, measurement and AI in upfronts, hiring in the AI era for junior talent, awards and creative strategy, brand communities, AI-enabled advertising playbooks, and the evolving NewFronts landscape. Guests tend to be senior newsroom voices or subject-matter experts who translate industry shifts into actionable guidance for CMOs, agencies, and brand teams. A standout pattern is the blend of rigorous industry analysis with real-world examples from brands and campaigns, plus a clear emphasis on tr... more

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Which podcasts are similar to Ad Age Insider?

These podcasts share a similar audience with Ad Age Insider:

1. The CMO Podcast
2. Channels with Peter Kafka
3. Ad Age Marketer's Brief
4. How I Built This with Guy Raz
5. The Daily

How many episodes of Ad Age Insider are there?

Ad Age Insider launched 9 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Insider?

Recent guests on Ad Age Insider include:

1. EJ Schultz
2. Asa Hiken
3. Jon Springer
4. Garett Sloane
5. Gillian Follett
6. Brandon Doerrer
7. Judy Pollack
8. Brian Bonilla

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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