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Ad Age Insider

Ad Age
Advertising
Halloween
Advertising Trends
Influencer Marketing
AI Search Ads
Marketing
Cracker Barrel
American Eagle
Openai
Google
Brand Marketing
Creative Strategy
Pharmaceutical Advertising
Consumer Behavior
Answer Engine Optimization
Chatgpt
Perplexity
AI In Marketing
Agency Reviews
Meta

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of bran... more

PublishesWeeklyEpisodes185Founded8 years ago
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Latest Episodes

The countdown to Super Bowl Sunday is on. Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss the formula for a timeless Super Bowl ad, how marketers are approaching televised events amid political and cultural upheaval, eme... more

YouTube

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, how to win with subcultures, manage fractured viral... more

YouTube

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to platform strategy and this see-what-sticks mentali... more

YouTube

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they face as the CMO role continues to fundamentally c... more

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Recent Guests

Garett Sloane
Chief Technology Reporter at Ad Age
Ad Age
Episode: AI in 2026: What's hype vs. what's real, with Garett Sloane
Gillian Follett
Ad Age social media reporter
Ad Age
Episode: Starbucks' Bearista cup and viral drop strategy, with Gillian Follett
Jack Neff
Ad Age editor at large
Ad Age
Episode: Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff
Tim Nudd
Creativity Editor at Ad Age
Ad Age
Episode: Best Halloween ads 2025, with Tim Nudd
Erika Wheless
Marketing reporter
Episode: Social bots and brand crises—how to fight fake accounts, with Erika Wheless
Adrianne Pasquarelli
Senior marketing reporter at Ad Age
Ad Age
Episode: Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli
Asa Hiken
Emerging technology reporter at Ad Age
Ad Age
Episode: AI search ads 101—everything marketers need to know, with Asa Hiken
Ewan Larkin
Ad Age Agency reporter
Ad Age
Episode: Inside agency hold co power dynamics, with Ewan Larkin
Lindsay Rittenhouse
Senior Agency Reporter at Ad Age
Ad Age
Episode: Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Host

Parker Herron
Host of Ad Age Insider, discussing current advertising trends and news with industry leaders.

Reviews

4.4 out of 5 stars from 79 ratings
  • Really Great

    The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

    Apple Podcasts
    5
    MisterMomentum
    United States7 years ago
  • Wonderful!

    Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

    Apple Podcasts
    5
    BigSven
    United States7 years ago
  • Marketing Magic!

    Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

    Apple Podcasts
    5
    Katie Joy B.
    United States7 years ago
  • Don’t see the Lib in Ad Lib

    Full disclosure, I’ve only listened to one episode so take this as you will, but the interview with Vox sounded more like unchallenged talking points read from a press release than an unguarded, casual jargon-free conversation. Ad Age has a long successful history and I want to see them succeed but I would suggest to either adjust the name to reflect what this is or truly dig and challenge their guests.

    Apple Podcasts
    2
    Joegjgv
    Canada7 years ago
  • Big Fan - Podcast?

    Genuinely enjoy this. Please keep up the great work. My only gripe is that there is not more, whether that be more frequent episodes or other podcast content from Adage. Although, it cannot be easy lining up the biggest names week in and week out. Thank you for producing this show.

    Apple Podcasts
    5
    JoeyRobinson15
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the authentic conversations and the insights provided by a diverse range of guests.
The podcast is noted for its high-quality content and relevant industry knowledge.
Some suggestions for improvement were made regarding audio quality and host engagement.
Overall, it maintains a positive reception with listeners eager for more episodes and content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer
Q: What does it do for marketers to sponsor a specific athlete rather than just putting an ad during the Olympics?
It creates authenticity and connects the athlete more closely with their fans, making the brand-messaging more relevant.
The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer
Q: What is the first trend that's standing out to you among the work you've seen so far for either the Super Bowl or the Olympics?
Athletes are becoming mini brands themselves and are leveraging their personal stories and social media presences to engage audiences.
Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer
Q: How do brands measure the success of long-form advertising?
Success is often measured by completion rates rather than just initial views, indicating how engaged viewers were with the content.
Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer
Q: What are the key reasons brands are shifting to long-form branded entertainment?
Brands are moving to long-form content as traditional ad formats are less effective in reaching consumers in today's fragmented media landscape.
How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli
Q: What are the criteria generally y'all look for when determining that list of finalists?
I look for brands doing modern marketing and engaging audiences creatively, not just traditional advertising.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ad Age Insider

What is Ad Age Insider about and what kind of topics does it cover?

Focused on the latest trends, innovations, and stories shaping advertising, marketing, and media, this series features discussions with leading industry experts and reporters. Episodes regularly explore important shifts within the advertising landscape, including the role of AI, the implications of major mergers, and evolving consumer behaviors. Unique insights from guests reveal the intersections of creativity and technology, offering actionable advice for marketers navigating this dynamic field.

Where can I find podcast stats for Ad Age Insider?

Rephonic provides a wide range of podcast stats for Ad Age Insider. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Ad Age Insider and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Ad Age Insider get?

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What are the audience demographics for Ad Age Insider?

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How many subscribers and views does Ad Age Insider have?

To see how many followers or subscribers Ad Age Insider has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ad Age Insider?

These podcasts share a similar audience with Ad Age Insider:

1. Hard Fork
2. The Journal.
3. The Daily
4. Apple News Today
5. The Prof G Pod with Scott Galloway

How many episodes of Ad Age Insider are there?

Ad Age Insider launched 8 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ad Age Insider?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ad Age Insider?

Rephonic pulls ratings and reviews for Ad Age Insider from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Ad Age Insider?

Rephonic provides full transcripts for episodes of Ad Age Insider. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Ad Age Insider?

Recent guests on Ad Age Insider include:

1. Garett Sloane
2. Gillian Follett
3. Jack Neff
4. Tim Nudd
5. Erika Wheless
6. Adrianne Pasquarelli
7. Asa Hiken
8. Ewan Larkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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