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Ad Age Insider

Ad Age
Advertising
Halloween
Google
Openai
Super Bowl
Advertising Trends
Influencer Marketing
Ad Age
Consumer Behavior
Generative AI
AI Search Ads
Marketer Of the Year
Cracker Barrel
American Eagle
Marketing
Pharmaceutical Advertising
AI In Marketing
Brand Marketing
Creative Strategy
Advertising Industry

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of bran... more

PublishesWeeklyEpisodes196Founded9 years ago
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Latest Episodes

Senior Agency Reporter Lindsay Rittenhouse breaks down the complex entry-level job market, with examples of how agency leaders are rethinking junior work as AI automates tasks traditionally done by early-career hires. She digs into what skills recent... more

Creativity Editor Tim Nudd breaks down trends and lessons from award-winning campaigns for Nike, The New York Times, ChatGPT, Anthropic and more. From comedy's comeback to experimental experiential and a focus on exceptional craft, he reveals what CM... more

YouTube

Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's Gemini and Anthropic's Claude. Plus, he gives advic... more

YouTube

Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how brands are meeting audiences where they are, desi... more

YouTube

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Recent Guests

Jon Springer
Ad Age beverage expert, Senior Marketing Reporter
Ad Age
Episode: Identity marketing and how beverage brands are winning Gen Z, with Jon Springer
Brandon Doerrer
Media and Creative Innovation Reporter
Ad Age
Episode: NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett
Judy Pollack
Executive Editor, Ad Age and queen of the A-List
Ad Age
Episode: How to win the Ad Age A-List, with Judann Pollack
Brian Bonilla
Senior Agency Reporter
Ad Age
Episode: How to win new business in 2026, with Brian Bonilla
Garett Sloane
Chief Technology Reporter at Ad Age
Ad Age
Episode: AI in 2026: What's hype vs. what's real, with Garett Sloane
Gillian Follett
Ad Age social media reporter
Ad Age
Episode: Starbucks' Bearista cup and viral drop strategy, with Gillian Follett
Lindsay Rittenhouse
Agency reporter covering the impact of AI on junior roles in advertising
Ad Age
Episode: AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse
Jack Neff
Ad Age editor at large
Ad Age
Episode: Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff
Tim Nudd
Creativity Editor at Ad Age
Ad Age
Episode: Best Halloween ads 2025, with Tim Nudd

Hosts

Parker Herren
Host of Ad Age Insider; affiliated with Ad Age
Parker Herron
Regular host with in-depth discussions on industry topics; multiple appearances.

Reviews

4.4 out of 5 stars from 79 ratings
  • Just a mouthpiece for AI

    If you want to lose whatever edge you have then listen to this

    Apple Podcasts
    1
    Pleasenomoregulp
    United States14 days ago
  • Really Great

    The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

    Apple Podcasts
    5
    MisterMomentum
    United States7 years ago
  • Wonderful!

    Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

    Apple Podcasts
    5
    BigSven
    United States7 years ago
  • Marketing Magic!

    Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

    Apple Podcasts
    5
    Katie Joy B.
    United States7 years ago
  • Don’t see the Lib in Ad Lib

    Full disclosure, I’ve only listened to one episode so take this as you will, but the interview with Vox sounded more like unchallenged talking points read from a press release than an unguarded, casual jargon-free conversation. Ad Age has a long successful history and I want to see them succeed but I would suggest to either adjust the name to reflect what this is or truly dig and challenge their guests.

    Apple Podcasts
    2
    Joegjgv
    Canada8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback calls for more challenging interviews or deeper scrutiny of guests.
Production quality issues are noted by some listeners, with comments on mic levels and pacing.
Guests are truly amazing and conversations feel authentic.
Listeners praise strong format and high-quality guests, suggesting the show is a valuable industry resource.
Overall sentiment highlights engaging content and credible journalism, with constructive notes on audio stability and speaking pace.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#102
United States/News/Business News
Apple Podcasts
#230
Canada/News/Business News
Apple Podcasts
#151
Italy/News/Business News
Apple Podcasts
#225
Australia/News/Business News
Apple Podcasts
#235
France/News/Business News
Apple Podcasts
#75
Ukraine/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken
Q: How does paid advertising on these AI platforms affect the brand's AEO/GEO strategies?
There isn't a guaranteed direct impact; ads may influence recall and visibility, but marketers should keep paid media and organic AEO/GEO efforts separate and use ads to complement, not replace, established brand strategies.
Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken
Q: What should marketers do right now to avoid falling behind in the ChatGPT ads space?
If you have a lot of budget for experimentation, consider joining the program but temper expectations; measure is still evolving, and you should plan for gradual learning rather than expecting high early returns. Focus on understanding how the ad experience feels and whether it aligns with your brand, rather than chasing a first-mover badge.
What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd
Q: What should CMOs learn from this year's winners?
CMOs should focus on the power of a strong, creative idea and not rely solely on execution; campaigns that are fun, surprising, and concept-driven tend to resonate and be shared, highlighting the importance of compelling ideas over polish alone.
What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd
Q: What differentiates a winning entry during the Zoom judging sessions?
The room dynamics show that open discussion and weighing online scores against each other allow jurors to reconsider initial judgments, leading to a more nuanced and robust winners list.
What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd
Q: What makes a good Creativity Awards submission?
Tim emphasizes following category instructions, being thorough with recent and relevant information, including testimonials for people entries, and avoiding outdated material; strong submissions give the jury clear context and details, which significantly boosts chances of winning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Frequently Asked Questions About Ad Age Insider

What is Ad Age Insider about and what kind of topics does it cover?

The show covers the business of advertising, marketing, and media through interviews with experienced reporters and editors who break down industry-moving stories. Recent episodes center on money and power dynamics in media buying, the real-world impact of AI on campaigns and careers, major event advertising strategies (like the Super Bowl and the Olympics), and how brands use narrative formats such as long-form branded entertainment to stand out. Production quality and host presence are recurring topics in listener feedback, with strong interest in practical takeaways for marketers, agencies, and brands. Noteworthy angles include transparency in agency rebates, regulatory questions around pharma ads, and the evolving talent landscape as AI... more

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How many listeners does Ad Age Insider get?

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Which podcasts are similar to Ad Age Insider?

These podcasts share a similar audience with Ad Age Insider:

1. The CMO Podcast
2. Ad Age Marketer's Brief
3. Decoder with Nilay Patel
4. Pivot
5. Money Stuff: The Podcast

How many episodes of Ad Age Insider are there?

Ad Age Insider launched 9 years ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ad Age Insider?

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Where can I see ratings and reviews for Ad Age Insider?

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What guests have appeared on Ad Age Insider?

Recent guests on Ad Age Insider include:

1. Jon Springer
2. Brandon Doerrer
3. Judy Pollack
4. Brian Bonilla
5. Garett Sloane
6. Gillian Follett
7. Lindsay Rittenhouse
8. Jack Neff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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