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Ad Age Insider

Ad Age
Advertising
Artificial Intelligence
Openai
Google
Ad Age
Halloween
Influencer Marketing
AI In Marketing
Super Bowl
Advertising Trends
Gen Z
Creator Economy
Consumer Behavior
Generative AI
AI Search Ads
Marketer Of the Year
Advertising Agencies
Chatgpt
Cracker Barrel
American Eagle

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of bran... more

PublishesTwice weeklyEpisodes231Founded9 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

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Latest Episodes

Hertz, Subaru and Liquid Death are building pet-focused campaigns and products to tap into surging pet spending, but marketers warn against forcing the fit. Plus, Chemistry acquires design agency Colossus; Apple's iOS 27 update blocks The Trade Desk'... more

In the AI era, company culture is the real differentiator. Ad Age's Senior Editor Adrianne Pascarelli breaks down the workforce gap nobody's solved, the AI overhype she's most suspicious of and the influencer disclosure loophole about to blow up in b... more

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Rich Silverstein is stepping down as co-chairman of Goodby Silverstein & Partners after 43 years, with an AI hotline trained on his voice now fielding creative pitches in his place. Plus, Burger King turns its own product failures into ad material; M... more

YouTube

Marketing budgets are tight across the board, but mid-size brands—companies roughly between $50 million and $1 billion in revenue—have been finding ways to make theirs work harder. Adrianne Pasquarelli, senior editor of CMO strategy and commerce at A... more

YouTube

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Recent Guests

Adrianne Pascarelli
Head of CMO Insights at Ad Age
Ad Age
Episode: Company culture, AI overhype and the workforce gap | Catch Up
Brett Banker
Co-founder of X&O
X&O
Episode: How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Eric Segal
Co-founder of X&O
X&O
Episode: How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Garrett Sloan
Senior tech editor
Ad Age
Episode: Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure
Erika Wheless
Marketing executive providing expert perspective on consumer trends
Episode: The consumer trends marketers can't ignore this fall, with Erika Wheless
Judy Pollack
Executive Editor at Ad Age
Ad Age
Episode: Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin
Brian Bonilla
Senior Agency Reporter at Ad Age
Ad Age
Episode: Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin
Brandon Doerrer
Ad Age's creativity and media innovation reporter
Ad Age
Episode: 2026 ad budget check-in: where media money's moving, with Brandon Doerrer
Asa Hiken
Tech reporter for Ad Age
Ad Age
Episode: AI marketing brief: trust, creativity and careers—ICYMI

Host

Parker Herren
Host of Ad Age Insider Weekly Report

Reviews

4.4 out of 5 stars from 81 ratings
  • Just a mouthpiece for AI

    If you want to lose whatever edge you have then listen to this

    Apple Podcasts
    1
    Pleasenomoregulp
    United States6 months ago
  • Really Great

    The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

    Apple Podcasts
    5
    MisterMomentum
    United States7 years ago
  • Wonderful!

    Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

    Apple Podcasts
    5
    BigSven
    United States7 years ago
  • Marketing Magic!

    Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

    Apple Podcasts
    5
    Katie Joy B.
    United States8 years ago
  • Don’t see the Lib in Ad Lib

    Full disclosure, I’ve only listened to one episode so take this as you will, but the interview with Vox sounded more like unchallenged talking points read from a press release than an unguarded, casual jargon-free conversation. Ad Age has a long successful history and I want to see them succeed but I would suggest to either adjust the name to reflect what this is or truly dig and challenge their guests.

    Apple Podcasts
    2
    Joegjgv
    Canada8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently strong and informative, making episodes feel like in-room conversations.
Production quality can be uneven, but content and insights frequently land well.
Some episodes are critiqued for host energy or audio clarity, but guests and reporting are valued.
Listeners praise the breadth of industry guests and practical takeaways for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Company culture, AI overhype and the workforce gap | Catch Up
Q: If we revisit this conversation a year from now, what will sound obviously outdated in 2026?
AI will be so integrated it won't be a distinct topic anymore; the focus will be on how it silently supports business rather than being labeled as AI.
Company culture, AI overhype and the workforce gap | Catch Up
Q: What's something on the rise that you're surprised more people aren't talking about?
Influencer disclosures are often being suppressed, which could backfire as audiences become more savvy and push back against opaque advertising.
Company culture, AI overhype and the workforce gap | Catch Up
Q: What is the biggest overhype in brand marketing right now that you're suspicious of?
AI hype persists, but practical use cases are rare; effective examples like Little Spoon show real time and cost savings when AI is applied purposefully.
Company culture, AI overhype and the workforce gap | Catch Up
Q: If a marketer is listening right now and wondering what they can take from our conversation and turn into action right now, what would you say?
Focus on preserving and integrating strong company culture as you adopt AI and address workforce training, rather than chasing buzzwords.
What mid-size marketer budget strategy teaches every brand, with Adrianne Pasquarelli
Q: What have you found most surprising or interesting that these mid-sized marketers are doing within tighter budgets?
The key insight is that they focus on making every dollar work harder, planning year-long campaigns with scalable ladders, and prioritizing rapid iteration over multi-layered approvals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ad Age Insider

What is Ad Age Insider about and what kind of topics does it cover?

Weekly industry roundup that analyzes marketing, advertising, and media moves with context and skepticism. Topics span shifting agency models, AI in planning and governance, creator economies, and notable brand campaigns, often anchored by reporting from Ad Age editors and analysts. Notable strengths include practical takeaways for practitioners, a steady cadence of high-profile guests, and a habit of tying news to observable shifts in strategy and measurement. A few episodes also spotlight content creation, transparency in data and AI adoption, and the evolving role of smaller agencies in a crowded landscape. Potential listeners who want concise, reporter-informed perspectives on where the industry is heading will likely find it valuable a... more

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Which podcasts are similar to Ad Age Insider?

These podcasts share a similar audience with Ad Age Insider:

1. The CMO Podcast
2. Ad Age Marketer's Brief
3. Uncensored CMO
4. The Daily
5. Pivot

How many episodes of Ad Age Insider are there?

Ad Age Insider launched 9 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Insider?

Recent guests on Ad Age Insider include:

1. Adrianne Pascarelli
2. Brett Banker
3. Eric Segal
4. Garrett Sloan
5. Erika Wheless
6. Judy Pollack
7. Brian Bonilla
8. Brandon Doerrer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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