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Ad Age Insider

Ad Age
Advertising
Artificial Intelligence
Ad Age
Halloween
Google
Openai
Super Bowl
Advertising Trends
Influencer Marketing
Gen Z
Consumer Behavior
Generative AI
AI Search Ads
Marketer Of the Year
Cracker Barrel
American Eagle
Marketing
Pharmaceutical Advertising
AI In Marketing
Brand Marketing

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of bran... more

PublishesWeeklyEpisodes202Founded9 years ago
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Business NewsTech NewsNews

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Latest Episodes

Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses the impact of data ownership on future AI developme... more

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The industry is transforming in real time as AI growth impacts workflows, output and career paths from one moment to the next. Industry leaders are continually refining uses of AI platforms, best practices for prompting and how to communicate new ... more

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The checklist for effective marketing leadership has grown exponentially more complex—balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationships. Ad Age reporters share advice on all of these... more

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Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z considers luxury from Coach, Louis Vuitton and Gucci to Ni... more

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Recent Guests

EJ Schultz
News Editor
Ad Age
Episode: CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI
Erika Wheless
Ad Age's consumer culture and brand behavior reporter
Ad Age
Episode: Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless
Tim Nudd
Creativity Editor
Ad Age
Episode: What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd
Gillian Follett
Ad Age's social media and influencer marketing reporter
Ad Age
Episode: 'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett
Jon Springer
Ad Age beverage expert, Senior Marketing Reporter
Ad Age
Episode: Identity marketing and how beverage brands are winning Gen Z, with Jon Springer
Brandon Doerrer
Media and Creative Innovation Reporter
Ad Age
Episode: NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett
Judy Pollack
Executive Editor, Ad Age and queen of the A-List
Ad Age
Episode: How to win the Ad Age A-List, with Judann Pollack
Brian Bonilla
Senior Agency Reporter
Ad Age
Episode: How to win new business in 2026, with Brian Bonilla
Ewan Larkin
Agency reporter at Ad Age
Ad Age
Episode: What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

Host

Parker Herren
Host of Ad Age Insider; Ad Age staff writer/editing team member

Reviews

4.4 out of 5 stars from 80 ratings
  • Just a mouthpiece for AI

    If you want to lose whatever edge you have then listen to this

    Apple Podcasts
    1
    Pleasenomoregulp
    United States2 months ago
  • Really Great

    The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

    Apple Podcasts
    5
    MisterMomentum
    United States7 years ago
  • Wonderful!

    Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

    Apple Podcasts
    5
    BigSven
    United States7 years ago
  • Marketing Magic!

    Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

    Apple Podcasts
    5
    Katie Joy B.
    United States7 years ago
  • Don’t see the Lib in Ad Lib

    Full disclosure, I’ve only listened to one episode so take this as you will, but the interview with Vox sounded more like unchallenged talking points read from a press release than an unguarded, casual jargon-free conversation. Ad Age has a long successful history and I want to see them succeed but I would suggest to either adjust the name to reflect what this is or truly dig and challenge their guests.

    Apple Podcasts
    2
    Joegjgv
    Canada8 years ago

Listeners Say

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Listeners appreciate the guest lineup and practical industry insights.
Guests are praised for their expertise and real-world applicability of strategies.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI
Q: If I'm a marketer hearing about all of this for the first time, what should I ask my agency about media deals and transparency?
Ask explicitly whether you are opting in or out of incentives, what money or inventory are being returned, request alignment checks with the publisher, and require frequent audits in the contract to keep everyone accountable.
Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless
Q: Can you give examples of brands signaling quality effectively?
Patagonia signals quality through action—showing products in use over time; Bog Bags emphasizes durability and customer service; Milani cosmetics updated packaging and reformulated products to emphasize real ingredients and effectiveness.
Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless
Q: When you say product quality, what does that actually mean in practice for Gen Z consumers?
It encompasses material durability, how well a product is engineered, and the longevity of use, as well as customer service that stands behind the product and helps when issues arise.
Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer
Q: What should CMOs know going into upfronts this year?
CMOs should push for transparency in pricing and measurement, involve in-house media strategists in negotiations, and seek clarity on how agentic tech will be governed and implemented across campaigns.
Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer
Q: Brandon, what's stacking up as the big differences this year compared to last year for upfronts?
The big differences center on measurement to prove value, the rise of agentic buying technology, and a stronger emphasis on how to balance data-driven decisions with human oversight, all while keeping upfronts relevant in a competitive ad market.

Audience Metrics

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Frequently Asked Questions About Ad Age Insider

What is Ad Age Insider about and what kind of topics does it cover?

This show curates conversations with industry reporters and editors to unpack what's shaping advertising, marketing, and media—often translating headlines into practical insights for strategists. Across recent episodes, the focus spans Gen Z brand signals, measurement and AI in upfronts, hiring in the AI era for junior talent, awards and creative strategy, brand communities, AI-enabled advertising playbooks, and the evolving NewFronts landscape. Guests tend to be senior newsroom voices or subject-matter experts who translate industry shifts into actionable guidance for CMOs, agencies, and brand teams. A standout pattern is the blend of rigorous industry analysis with real-world examples from brands and campaigns, plus a clear emphasis on tr... more

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Which podcasts are similar to Ad Age Insider?

These podcasts share a similar audience with Ad Age Insider:

1. The Prof G Pod with Scott Galloway
2. Pivot
3. The CMO Podcast
4. Prof G Markets
5. Marketplace

How many episodes of Ad Age Insider are there?

Ad Age Insider launched 9 years ago and published 202 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Insider?

Recent guests on Ad Age Insider include:

1. EJ Schultz
2. Erika Wheless
3. Tim Nudd
4. Gillian Follett
5. Jon Springer
6. Brandon Doerrer
7. Judy Pollack
8. Brian Bonilla

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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