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Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.

PublishesTwice weeklyEpisodes351Founded7 years ago
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BusinessMarketingNewsBusiness News

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Artwork for Ad Age Marketer's Brief

Latest Episodes

Meta’s top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.

Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.

How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and A... more

Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketbal... more

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Recent Guests

Dan Callahan
Senior Vice President and Chief Revenue Officer of Spectrum Reach
Spectrum Reach
Episode: How Spectrum Reach is redefining CTV advertising through show-level transparency
Asa Hiken
Emerging technology reporter at Ad Age
Ad Age
Episode: AI search ads 101—everything marketers need to know, with Asa Hiken
Ewan Larkin
Ad Age Agency Reporter
Ad Age
Episode: Inside agency hold co power dynamics, with Ewan Larkin
Lindsay Rittenhouse
Senior Agency Reporter at Ad Age
Ad Age
Episode: Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Marcelo Kertesz
Chief Marketing Officer at Manscaped
Manscaped
Episode: Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Jackie Jantos
President and Chief Marketing Officer
Hinge
Episode: How to create loyal Gen Z connections, with Hinge CMO
Parbinder Dhariwal
Vice President and General Manager of CVS Media Exchange
CVS Media Exchange
Episode: How CVS Media Exchange connects health-focused shoppers with the right brands
Tim Nudd
Creativity Editor at Ad Age
Ad Age
Episode: 2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd
Catherine Ferdin
Chief Marketing Officer at Cash App
Cash App
Episode: How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign

Host

Adrienne Pascarelli
Special Projects Editor and Senior Reporter, focusing on in-depth marketing industry coverage.

Reviews

4.6 out of 5 stars from 42 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines4 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States6 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and strategies that can directly impact their marketing efforts.
Many find the interviews with industry leaders to be both informative and engaging, offering a depth of understanding of various marketing dynamics.
Some have noted that the content remains relevant and timely, though there's occasional feedback about audio quality concerns.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
Q: How would you assess how the spirits industry is doing?
While the industry overall has seen challenges post-COVID, spirits are generally holding up well, with growth seen particularly in the tequila and whiskey categories, driven by premiumization and authenticity.
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
Q: How do you think about investing in the various stratuses of product?
Heaven Hill has a broad portfolio allowing them to serve consumers across different market segments, and they prioritize focus on their highest opportunities while maintaining brand distinctiveness and consistency.
How Spectrum Reach is redefining CTV advertising through show-level transparency
Q: How did granular data change the way that RAINN optimized in mid-flight?
Granular data allowed RAINN to achieve significantly better performance by optimizing their investments with show level data rather than just broad genre targeting.
How Spectrum Reach is redefining CTV advertising through show-level transparency
Q: What is driving these concerns about measurement and transparency in CTV?
The concerns stem from the rapid growth of the CTV marketplace and the resulting fragmentation, making it difficult for marketers to tie ad dollars back and measure performance.
Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin
Q: Can you just talk a little bit about, I guess, your vetting process and maybe what brands outside of gaming could learn from it?
The vetting process involves embracing constructive criticism from creators while avoiding those who aim to grow their channels through negative behavior. It's about nurturing relationships with creators who are invested in the gaming community.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

This podcast focuses on providing actionable marketing strategies and insights from prominent leaders in influential brands. Topics often revolve around effective marketing campaigns, brand relationships, consumer engagement, and industry trends, with notable discussions around viral marketing and innovative approaches to advertising. The content is particularly noteworthy for its practical take on marketing strategies that resonate with marketers and entrepreneurs alike, making it a valuable resource for anyone in the marketing profession looking to enhance their skills and stay ahead of industry trends.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. How I Built This with Guy Raz
3. The CEO’s Guide to Marketing 
4. Pivot
5. HBR IdeaCast

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 351 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Dan Callahan
2. Asa Hiken
3. Ewan Larkin
4. Lindsay Rittenhouse
5. Marcelo Kertesz
6. Jackie Jantos
7. Parbinder Dhariwal
8. Tim Nudd

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