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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

PublishesTwice weeklyEpisodes370Founded7 years ago
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Artwork for Ad Age Marketer's Brief

Latest Episodes

Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning head coach. Gatorade's Chief Marketing Officer Anuj Bhasin talks about how to maintain authority in the... more

Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-based fans on Super Bowl Sunday. He also shares more ... more

New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the Australian Open and Josh Allen have helped New Balance resonate with everyone from "supermodels in Lo... more

Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Brief, Ad Age's contributing editor, Natalie Zfat, sits down with Matt Drzewicki, senior vice president... more

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Recent Guests

Anuj Bhasin
Chief Brand Officer at Gatorade
Gatorade
Episode: Inside Gatorade's high-stakes brand reinvention
Matt Hocken
Head of Creative at Mongoose
Mongoose
Episode: How American brands can win European audiences on TikTok
Mike Zeman
Chief Marketing Officer of Life360
Life360
Episode: Life360 CMO on building brand trust through bold creative
Byron Sharp
Author of How Brands Grow and founder of the Ehrenberg-Bass Institute of Marketing Science in Australia
Ehrenberg-Bass Institute
Episode: Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Avery Akkineni
Chief Marketing Officer at VaynerX
VaynerX
Episode: CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Debbie Woloshin
Chief Marketing Officer of Stitch Fix
Stitch Fix
Episode: Bridging the AI-human gap with Stitch Fix CMO
Linh Peters
Chief Marketing Officer at Seen, previously CMO at Walgreens
Seen
Episode: Tips on building a beauty brand with former Walgreens CMO
Chris Curtin
Chief Marketing Officer of Sam's Club
Sam's Club
Episode: Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Andrea Gilman
Chief Marketing Officer of Early Warning Services
Early Warning Services
Episode: How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman

Host

Parker Herron
Host of Ad Age Marketer's Brief, discussing trends and strategies in the marketing sector.

Reviews

4.6 out of 5 stars from 42 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States6 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights provided by industry leaders, highlighting the practical applications of marketing strategies.
Many reviews commend the engaging nature of interviews, which keep content interesting and relevant for professionals.
Several individuals mention the podcast's focus on contemporary challenges in marketing as particularly beneficial for both new and experienced marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How American brands can win European audiences on TikTok
Q: Do brands now make specific Super Bowl ads to air in the UK?
There are more social-first ads tailored for the UK audience, rather than standard commercial breaks.
How American brands can win European audiences on TikTok
Q: Do you have any horror stories or lessons for us?
Overthinking is the worst mistake; TikTok thrives on creativity and fun.
How American brands can win European audiences on TikTok
Q: Can you kind of walk me through your strategy?
Hocken describes a youth-focused TikTok strategy aimed at resonating with UK culture rather than imposing American culture.
Inside Gatorade's high-stakes brand reinvention
Q: What's one lesson from Gatorade that our listeners could take away?
Constantly reinventing yourself is crucial for relevance and success.
Inside Gatorade's high-stakes brand reinvention
Q: How would you describe your clear vision for hydration needs?
Our vision addresses consumer misconceptions and the overwhelming amount of information regarding hydration, aiming for simplicity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

The content primarily revolves around actionable marketing strategies and insights shared by leaders from some of the world's most influential brands. Conversations often touch on evolving marketing techniques, digital transformation, and how established companies are navigating the modern landscape. Noteworthy discussions include the integration of AI in marketing, the significance of social media, emotional branding, and consumer engagement strategies. The podcast stands out for its focus on practical applications, providing listeners with valuable lessons from experienced practitioners across various industries.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. Hard Fork
2. How I Built This with Guy Raz
3. Uncensored CMO
4. Freakonomics Radio
5. The Ezra Klein Show

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 370 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Anuj Bhasin
2. Matt Hocken
3. Mike Zeman
4. Byron Sharp
5. Avery Akkineni
6. Debbie Woloshin
7. Linh Peters
8. Chris Curtin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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