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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

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Artwork for Ad Age Marketer's Brief

Latest Episodes

As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promotions like Emergency Pizza and You Tip, We Tip. She... more

The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising ... more

Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products designed to lighten usage among teen boys through a more controlled spray. She also discusses why Axe is showi... more

Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.

Key Facts

Accepts Guests
Accepts Sponsors
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kate Trumbull
Chief Marketing Officer, Domino's Pizza
Domino's Pizza
Episode: Creating value marketing that stands out, with Domino's CMO
Ryan Gould
president of US advertising sales go-to market at Warner Bros. Discovery
Warner Bros. Discovery
Episode: From impressions to impact: rethinking advertising at scale
Dolores Assalini
Head of Axe US (Unilever)
Unilever / Axe
Episode: How to maintain loyalty when consumer needs change with Unilever's Axe leader
Lisa Horton
Chief Communications and Creative Officer at David's Bridal
David's Bridal
Episode: How David's Bridal applied the power of AI to wedding planning and dress shopping
Rachel Behm
Chief Marketing Officer of Evermark (owner of Suave, ChapStick, Q-tips)
Evermark
Episode: Why Suave is leaning into comedy and social content to drive Gen Z growth
Adrienne Pascarelli
Host, Senior Editor at Ad Age
Ad Age
Episode: Why Suave is leaning into comedy and social content to drive Gen Z growth
Amy Marentic
Chief Marketing Officer for Genesis Motor America
Genesis Motor America
Episode: Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
Khalid El Khatib
Chief Marketing Officer of Consumer Reports
Consumer Reports
Episode: Refreshing a heritage brand for the AI era with Consumer Reports CMO
Jessica Jensen
Chief Marketing Officer at LinkedIn
LinkedIn
Episode: How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen

Reviews

4.5 out of 5 stars from 44 ratings
  • Sound

    Listened to the recent Gatorade CMO interview. Audio quality was so mediocre it was rough listen. How is AdAge in 2026 putting out such an amateur sounding show?

    Apple Podcasts
    2
    thatsmy2sense
    United States23 days ago
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States7 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the engaging interviews that provide actionable marketing insights.
Listeners appreciate the clarity and relevance of topics, though some mention audio quality as a concern.
Feedback highlights the informative nature of discussions that cater to various marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Creating value marketing that stands out, with Domino's CMO
Q: Kate, very few brands get away with updating their design anymore without encountering a lot of criticism. So how did you pull it off at Domino's?
We approached the brand refresh with extensive listening sessions, consumer research, and franchisee input to ensure the changes honored our heritage while introducing craveable, relatable updates. The result was a global launch that balanced iconic elements with modern, friendly voice and visuals, and tested cues that resonated across markets.
From impressions to impact: rethinking advertising at scale
Q: How is WBD responding to the measurement and currency volatility in the market?
WBD remains agnostic to specific measurement and currency solutions and supports marketplace optionality, investing in StreamX and outcome-based measurement to provide attribution and performance tools.
From impressions to impact: rethinking advertising at scale
Q: What problem were you solving with Shop HPO Max?
Shop with Max layers on product recommendations to moments with a frictionless, premium experience, connecting content to commerce and delivering measurable outcomes beyond impressions.
From impressions to impact: rethinking advertising at scale
Q: What does this upfront say about where Warner Bros. Discovery is going versus where the industry has been?
The company is moving toward a unified, audience-first approach that prioritizes outcomes and cross-platform access, reducing fragmentation and offering a seamless marketplace across genres including sports and entertainment.
How to maintain loyalty when consumer needs change with Unilever's Axe leader
Q: How closely does the Axe team work with product development to ensure marketing and product innovations are aligned?
Very closely; the Axe US head oversees innovation, engagement, and performance and collaborates with R&D to bring products to market, ensuring packaging, design, and fragrance work together to deliver a strong consumer experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

Insights into the ever-evolving marketing landscape are the hallmark of this show, offering a platform for discussions on various strategic dimensions of marketing. Each episode features industry leaders who share their perspectives on growth, cultural shifts, and the intricacies of making real-time marketing decisions. Listeners can expect a diverse range of topics, from innovation in brand strategies and advertising tactics to leveraging emerging platforms and technologies. Unique elements include the focus on data-driven insights and actionable strategies, making it a valuable resource for marketers looking to enhance their decision-making capabilities and stay ahead of trends.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. Plain English with Derek Thompson
3. Worklife with Molly Graham
4. The Prof G Pod with Scott Galloway
5. Freakonomics Radio

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 382 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Kate Trumbull
2. Ryan Gould
3. Dolores Assalini
4. Lisa Horton
5. Rachel Behm
6. Adrienne Pascarelli
7. Amy Marentic
8. Khalid El Khatib

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