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Actionable marketing strategies and insights from the leaders steering the world's most influential brands.

PublishesTwice weeklyEpisodes363Founded7 years ago
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Artwork for Ad Age Marketer's Brief

Latest Episodes

Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the face of much modern marketing wisdom about the importance of media targeting, personalization and ince... more

Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments. Hardy and Moore, now both with marketing and agen... more

In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency's ... more

Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including by using local talent. She also updates us on broa... more

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Recent Guests

Byron Sharp
Author of How Brands Grow and founder of the Ehrenberg-Bass Institute of Marketing Science in Australia
Ehrenberg-Bass Institute
Episode: Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Avery Akkineni
Chief Marketing Officer at VaynerX
VaynerX
Episode: CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Debbie Woloshin
Chief Marketing Officer of Stitch Fix
Stitch Fix
Episode: Bridging the AI-human gap with Stitch Fix CMO
Linh Peters
Chief Marketing Officer at Seen, previously CMO at Walgreens
Seen
Episode: Tips on building a beauty brand with former Walgreens CMO
Chris Curtin
Chief Marketing Officer of Sam's Club
Sam's Club
Episode: Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Andrea Gilman
Chief Marketing Officer of Early Warning Services
Early Warning Services
Episode: How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Athena Kasvikis
CMO of iRobot
iRobot
Episode: iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie
Alex Schultz
CMO of Meta and author of Click Here, The Art and Science of Digital Marketing and Advertising
Meta
Episode: Digital advertising best practices with Meta CMO Alex Schultz
Dan Callahan
Senior Vice President and Chief Revenue Officer of Spectrum Reach
Spectrum Reach
Episode: How Spectrum Reach is redefining CTV advertising through show-level transparency

Host

Parker Herron
Host of Ad Age Marketer's Brief, discussing trends and strategies in the marketing sector.

Reviews

4.6 out of 5 stars from 42 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines4 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States6 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights provided by industry leaders, highlighting the practical applications of marketing strategies.
Many reviews commend the engaging nature of interviews, which keep content interesting and relevant for professionals.
Several individuals mention the podcast's focus on contemporary challenges in marketing as particularly beneficial for both new and experienced marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Q: What mistakes do brands often make in media planning?
Brands often fail to differentiate between purchase availability and mental availability, leading to ineffective ad spending.
Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Q: How practical is it for brands to maximize reach?
Sharp suggests that while it takes time, it is completely possible to achieve wide reach without excessive frequency.
How to do travel marketing that stands out with Tourism Australia CMO
Q: How has the overall campaign been performing for you?
Since 2022, we've seen an uplifting consideration across our key brand markets of US, UK and China of plus five percentage points.
How to do travel marketing that stands out with Tourism Australia CMO
Q: How did you decide what to feature in each local market?
We really try and understand what connects with our consumers. What are they looking for on their trips?
How LocalX is advancing the local ad-buying ecosystem with its unified data platform
Q: What problem does LocalX solve for advertisers?
It simplifies the complex and fragmented local ad buying landscape by unifying various systems into a single platform, making planning and execution faster and more intuitive.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

The content primarily revolves around actionable marketing strategies and insights shared by leaders from some of the world's most influential brands. Conversations often touch on evolving marketing techniques, digital transformation, and how established companies are navigating the modern landscape. Noteworthy discussions include the integration of AI in marketing, the significance of social media, emotional branding, and consumer engagement strategies. The podcast stands out for its focus on practical applications, providing listeners with valuable lessons from experienced practitioners across various industries.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The Indicator from Planet Money
2. How I Built This with Guy Raz
3. Freakonomics Radio
4. Planet Money
5. HBR IdeaCast

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 363 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Byron Sharp
2. Avery Akkineni
3. Debbie Woloshin
4. Linh Peters
5. Chris Curtin
6. Andrea Gilman
7. Athena Kasvikis
8. Alex Schultz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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