Rephonic
Artwork for Ad Age Marketer's Brief
Juliet Wine
Climate Change
Women Consumer Trends
The Weather Company
Tiktok
Super Bowl
Sustainability
The Weather Channel App
Advertising
Listerine
True Religion
Luxury Branding
Direct-To-Consumer Sales
Retail Strategy
Wine Industry
Packaging Design
Eco-Friendly Products
Rocket Companies
Artificial Intelligence
Saucony

Actionable marketing strategies and insights from the leaders steering the world's most influential brands.

PublishesTwice weeklyEpisodes354Founded7 years ago
Number of ListenersCategories
MarketingBusiness NewsBusinessNews

Listen to this Podcast

Artwork for Ad Age Marketer's Brief

Latest Episodes

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campai... more

Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launch "When It Counts," a new brand platform that posi... more

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark Tank." She brings classical Procter & Gamble marke... more

Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The CMO Podcast
The CMO PodcastvYve & Jim Stengel
The Daily
The DailyThe New York Times

Recent Guests

Andrea Gilman
Chief Marketing Officer of Early Warning Services
Early Warning Services
Episode: How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Athena Kasvikis
CMO of iRobot
iRobot
Episode: iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie
Alex Schultz
CMO of Meta and author of Click Here, The Art and Science of Digital Marketing and Advertising
Meta
Episode: Digital advertising best practices with Meta CMO Alex Schultz
Dan Callahan
Senior Vice President and Chief Revenue Officer of Spectrum Reach
Spectrum Reach
Episode: How Spectrum Reach is redefining CTV advertising through show-level transparency
Asa Hiken
Emerging technology reporter at Ad Age
Ad Age
Episode: AI search ads 101—everything marketers need to know, with Asa Hiken
Ewan Larkin
Ad Age Agency Reporter
Ad Age
Episode: Inside agency hold co power dynamics, with Ewan Larkin
Lindsay Rittenhouse
Senior Agency Reporter at Ad Age
Ad Age
Episode: Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Marcelo Kertesz
Chief Marketing Officer at Manscaped
Manscaped
Episode: Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Jackie Jantos
President and Chief Marketing Officer
Hinge
Episode: How to create loyal Gen Z connections, with Hinge CMO

Host

Adrienne Pascarelli
Special Projects Editor and Senior Reporter, focusing on in-depth marketing industry coverage.

Reviews

4.6 out of 5 stars from 42 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines4 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States6 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and strategies that can directly impact their marketing efforts.
Many find the interviews with industry leaders to be both informative and engaging, offering a depth of understanding of various marketing dynamics.
Some have noted that the content remains relevant and timely, though there's occasional feedback about audio quality concerns.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Q: What would you say is the greatest challenge to reaching Gen Z right now?
The proliferation of channels and fragmented media makes it challenging to reach Gen Z effectively, requiring consistent messaging to resonate.
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
Q: How would you assess how the spirits industry is doing?
While the industry overall has seen challenges post-COVID, spirits are generally holding up well, with growth seen particularly in the tequila and whiskey categories, driven by premiumization and authenticity.
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
Q: How do you think about investing in the various stratuses of product?
Heaven Hill has a broad portfolio allowing them to serve consumers across different market segments, and they prioritize focus on their highest opportunities while maintaining brand distinctiveness and consistency.
How Spectrum Reach is redefining CTV advertising through show-level transparency
Q: How did granular data change the way that RAINN optimized in mid-flight?
Granular data allowed RAINN to achieve significantly better performance by optimizing their investments with show level data rather than just broad genre targeting.
How Spectrum Reach is redefining CTV advertising through show-level transparency
Q: What is driving these concerns about measurement and transparency in CTV?
The concerns stem from the rapid growth of the CTV marketplace and the resulting fragmentation, making it difficult for marketers to tie ad dollars back and measure performance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

This podcast focuses on providing actionable marketing strategies and insights from prominent leaders in influential brands. Topics often revolve around effective marketing campaigns, brand relationships, consumer engagement, and industry trends, with notable discussions around viral marketing and innovative approaches to advertising. The content is particularly noteworthy for its practical take on marketing strategies that resonate with marketers and entrepreneurs alike, making it a valuable resource for anyone in the marketing profession looking to enhance their skills and stay ahead of industry trends.

Where can I find podcast stats for Ad Age Marketer's Brief?

Rephonic provides a wide range of podcast stats for Ad Age Marketer's Brief. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Ad Age Marketer's Brief and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Ad Age Marketer's Brief get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Ad Age Marketer's Brief, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Ad Age Marketer's Brief?

Rephonic provides comprehensive predictive audience data for Ad Age Marketer's Brief, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Ad Age Marketer's Brief have?

To see how many followers or subscribers Ad Age Marketer's Brief has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. The Daily
3. ReThinking
4. How I Built This with Guy Raz
5. Up First from NPR

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 354 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ad Age Marketer's Brief?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ad Age Marketer's Brief?

Rephonic pulls ratings and reviews for Ad Age Marketer's Brief from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Ad Age Marketer's Brief?

Rephonic provides full transcripts for episodes of Ad Age Marketer's Brief. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Andrea Gilman
2. Athena Kasvikis
3. Alex Schultz
4. Dan Callahan
5. Asa Hiken
6. Ewan Larkin
7. Lindsay Rittenhouse
8. Marcelo Kertesz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days