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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

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Latest Episodes

Most marketing budgets are built to capture demand—people already searching—but Indeed CMO James Whitemore says that's leaving future demand on the table. He explains why Indeed is shifting spend beyond traditional demand capture toward passive and f... more

YouTube

An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until research confirms it's real. That process turned a... more

YouTube

As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes and shares—and results in sales gains. Calvin Klein's Spring 2026 campaign with actress Dakota John... more

YouTube

What does it take to be one of America's Hottest Brands? We comb through our annual list of 20 brands having a moment to discern marketing lessons applicable to brands of any type or size. Find out how NeeDoh and Pink are taking consumer listening to... more

YouTube

Key Facts

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Recent Guests

Carolina Montenegro
Senior VP of Global Brand Marketing
Kayak
Episode: Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing
Jonathan Bottomley
Global Chief Marketing Officer, Calvin Klein; Executive Vice President, PVH Corp
Calvin Klein / PVH Corp
Episode: Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains
Jonnie Cahill
Chief Marketing Officer, PepsiCo's International Foods
PepsiCo
Episode: The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill
Helen Melluish
VP of Marketing at Vrbo
Vrbo
Episode: Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing
Sharon Otterman
Executive Vice President and Chief Marketing Officer of Macy's
Macy's
Episode: Why retailers should sell experiences, not products, with Macy's CMO
Haley Rosen
Founder and CEO of Just Women's Sports
Just Women's Sports
Episode: What brands are missing in sports sponsorship, with Just Women's Sports Founder
Jeff Greenspoon
CEO of the Americas at Kantar
Kantar
Episode: From instinct to evidence: Solving marketing's growth paradox
Liz Vanzura
CMO of Solo Stove
Episode: CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Andrea Collins
CMO of Hippo Insurance
Episode: CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Hosts

John Springer
Host of Ad Age Marketer's Brief
Brandon Dorr
Host of Marketers Brief
Adrienne Pascarelli
Host, Senior Editor at Ad Age (CMO Strategy and Commerce)

Reviews

4.5 out of 5 stars from 46 ratings
  • Sound

    Listened to the recent Gatorade CMO interview. Audio quality was so mediocre it was rough listen. How is AdAge in 2026 putting out such an amateur sounding show?

    Apple Podcasts
    2
    thatsmy2sense
    United States4 months ago
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States5 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States7 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback on actionable marketing insights and guest speaker quality.
Some episodes may feel long but remain informative for marketing professionals.
Guests are drawn from top brands and platforms, offering high-level strategic perspectives.
Listeners appreciate cross-industry examples and practical takeaways for campaigns.
Audio quality varies; some episodes feel rough but content is strong.

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Talking Points

Recent interactions between the hosts and their guests.

Lessons from America's Hottest Brands
Q: Tapping into fan passions is another theme. What did Dutch Bros do right in that area?
Dutch Bros leans into a vibrant culture with energetic staff, customizable drinks, and active fan communities; they support and celebrate off-menu ideas and merch drops that let fans publicly showcase their loyalty, turning employees and communities into brand advocates.
Lessons from America's Hottest Brands
Q: One of the big themes is collaborations—how do brands choose partners and know when to say no? Can you share examples from the list?
Collaboration decisions should hinge on strategic fit and the potential to reach new customers without diluting brand identity; when a partner's audience, aesthetics, or price points don't align, it's better to decline. Pink and Loveshock Fancy illustrate how aligned collaborations can expand reach, while Grillo's Pickles demonstrates that discordant pairings can backfire.
Lessons from America's Hottest Brands
Q: You wrote about some of these lessons at Ad Age, that we published the story last Friday. Can you talk through some of your takeaways, starting with listen to feedback?
The main takeaway is that brands are listening to both consumers and wholesale partners in meaningful, scalable ways—using feedback to inform product drops, inventory planning, and marketing decisions, which creates a sense of being heard and strengthens loyalty.
Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains
Q: Can you walk me through how you came up with the Dakota Johnson campaign and how it came together?
Jonathan describes adopting an 'entertainment mentality' to craft a story and character around Dakota that felt current and combined nostalgia with modern storytelling, aiming for broad reach and a narrative customers want to engage with.
Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing
Q: Can you talk a little bit about the Uno partnership with Mattel and how a partnership like that came together?
Helen describes Uno as a natural, culturally relevant tie-in that aligns with Vrbo's focus on bringing people together for different types of getaways, highlighting the collaboration as a fun, brand-matching extension.

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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

The show centers on how leading brands rethink growth, partnerships and storytelling in a rapidly shifting media landscape. Episodes cover brand strategy, value-driven marketing, AI-enabled retail and advertising, and the evolving role of sponsorships and platforms in reaching diverse audiences. Guests include CMOs and senior marketers from consumer brands, tech platforms and nonprofits, offering practical lessons on authentic storytelling, cross-channel measurement, and how to scale innovative campaigns while maintaining brand equity. The conversations tend to blend strategic frameworks with real-world campaigns, highlighting notable pivots, partnerships, and the impact of emerging tech on marketing decisions.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. Prof G Markets
3. The Prof G Pod with Scott Galloway
4. Uncensored CMO
5. Pivot

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 399 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Carolina Montenegro
2. Jonathan Bottomley
3. Jonnie Cahill
4. Helen Melluish
5. Sharon Otterman
6. Haley Rosen
7. Jeff Greenspoon
8. Liz Vanzura

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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