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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

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Latest Episodes

Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programmi... more

TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated ads. Mark Douglas, president and CEO of MNTN, joins Brandon Doerrer on the Marketer's Brief podcast... more

For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that it adopted a much bolder strategy, bringing a distinct edge to all of its campaigns. "Engineered fo... more

Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning head coach. Gatorade's Chief Marketing Officer Anuj Bhasin talks about how to maintain authority in the... more

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Recent Guests

Matt Sutton
Senior VP and Head of Marketing at Columbia Sportswear
Columbia Sportswear
Episode: How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton
Anuj Bhasin
Chief Brand Officer at Gatorade
Gatorade
Episode: Inside Gatorade's high-stakes brand reinvention
Matt Hocken
Head of Creative at Mongoose
Mongoose
Episode: How American brands can win European audiences on TikTok
Mike Zeman
Chief Marketing Officer of Life360
Life360
Episode: Life360 CMO on building brand trust through bold creative
Byron Sharp
Author of How Brands Grow and founder of the Ehrenberg-Bass Institute of Marketing Science in Australia
Ehrenberg-Bass Institute
Episode: Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Avery Akkineni
Chief Marketing Officer at VaynerX
VaynerX
Episode: CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Debbie Woloshin
Chief Marketing Officer of Stitch Fix
Stitch Fix
Episode: Bridging the AI-human gap with Stitch Fix CMO
Linh Peters
Chief Marketing Officer at Seen, previously CMO at Walgreens
Seen
Episode: Tips on building a beauty brand with former Walgreens CMO
Chris Curtin
Chief Marketing Officer of Sam's Club
Sam's Club
Episode: Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review

Reviews

4.6 out of 5 stars from 43 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States6 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the engaging interviews that provide actionable marketing insights.
Listeners appreciate the clarity and relevance of topics, though some mention audio quality as a concern.
Feedback highlights the informative nature of discussions that cater to various marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton
Q: Do you have any advice for brands who are interested in trying to do that?
Reflect on the core mission and unique value that originally inspired the brand's creation.
How American brands can win European audiences on TikTok
Q: Do brands now make specific Super Bowl ads to air in the UK?
There are more social-first ads tailored for the UK audience, rather than standard commercial breaks.
How American brands can win European audiences on TikTok
Q: Do you have any horror stories or lessons for us?
Overthinking is the worst mistake; TikTok thrives on creativity and fun.
How American brands can win European audiences on TikTok
Q: Can you kind of walk me through your strategy?
Hocken describes a youth-focused TikTok strategy aimed at resonating with UK culture rather than imposing American culture.
Inside Gatorade's high-stakes brand reinvention
Q: What's one lesson from Gatorade that our listeners could take away?
Constantly reinventing yourself is crucial for relevance and success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

Insights into the ever-evolving marketing landscape are the hallmark of this show, offering a platform for discussions on various strategic dimensions of marketing. Each episode features industry leaders who share their perspectives on growth, cultural shifts, and the intricacies of making real-time marketing decisions. Listeners can expect a diverse range of topics, from innovation in brand strategies and advertising tactics to leveraging emerging platforms and technologies. Unique elements include the focus on data-driven insights and actionable strategies, making it a valuable resource for marketers looking to enhance their decision-making capabilities and stay ahead of trends.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. Morning Brew Daily
2. How I Built This with Guy Raz
3. ReThinking
4. Hard Fork
5. The Best One Yet

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 373 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Matt Sutton
2. Anuj Bhasin
3. Matt Hocken
4. Mike Zeman
5. Byron Sharp
6. Avery Akkineni
7. Debbie Woloshin
8. Linh Peters

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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