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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

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Latest Episodes

Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.

Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brand... more

Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing department sold a campaign pivot internally. Marentic ... more

Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slop and misinformation, reflected in its recent $3 million "We Never Stop Questioning" campaign. He al... more

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Recent Guests

Amy Marentic
Chief Marketing Officer for Genesis Motor America
Genesis Motor America
Episode: Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
Khalid El Khatib
Chief Marketing Officer of Consumer Reports
Consumer Reports
Episode: Refreshing a heritage brand for the AI era with Consumer Reports CMO
Jessica Jensen
Chief Marketing Officer at LinkedIn
LinkedIn
Episode: How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
Dave Cohen
Chief Marketing Officer of SkyPop Protein Soda
SkyPop Protein Soda
Episode: Inside SkyPop's playbook for marketing protein soda to everyday consumers
Chad Waetzig
Chief Marketing Officer of Crunch Fitness
Crunch Fitness
Episode: Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Mark Douglas
President and CEO of MNTN (Mountain)
MNTN
Episode: How AI is reshaping TV advertising, with MNTN's Mark Douglas
Matt Sutton
Senior VP and Head of Marketing at Columbia Sportswear
Columbia Sportswear
Episode: How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton
Anuj Bhasin
Chief Brand Officer at Gatorade
Gatorade
Episode: Inside Gatorade's high-stakes brand reinvention
Matt Hocken
Head of Creative at Mongoose
Mongoose
Episode: How American brands can win European audiences on TikTok

Reviews

4.6 out of 5 stars from 42 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States7 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the engaging interviews that provide actionable marketing insights.
Listeners appreciate the clarity and relevance of topics, though some mention audio quality as a concern.
Feedback highlights the informative nature of discussions that cater to various marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Refreshing a heritage brand for the AI era with Consumer Reports CMO
Q: What metrics are used to gauge early success of the campaign?
Metrics include CPM, CTR, impressions, awareness, familiarity, and subscription intent, with a notable uptick in subscription intent among those exposed to the ads.
Refreshing a heritage brand for the AI era with Consumer Reports CMO
Q: How does CR balance being a scientific, independent testing body with AI and digital marketing trends?
CR emphasizes independence and rigorous testing, uses tools like a chatbot trained on its archives to aid consumers, and frames AI as a complement that enhances trustworthy decision-making rather than a threat to the brand's credibility.
Refreshing a heritage brand for the AI era with Consumer Reports CMO
Q: Why did Consumer Reports decide to launch this major brand push now?
The organization wanted to signal ongoing relevance amid changes in how people consume information, to reinforce trust and utility, and to reach both longtime subscribers and a newer, younger audience through a broader mix of channels.
Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Q: Let's switch gears a little bit and talk about the GLP-1 trend—are there programs or trainings to assist people on these medicines, and is there any marketing to support that?
Chad describes personalized trainer-led programs, nutrition and supplementation guidance tailored for GLP-1 users, and a partnership with Thrive for telehealth, with Crunch providing support through training and workouts.
Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Q: So how long have you been at Crunch?
Chad explains his nine-year tenure, the growth from 125 gyms to about 550, and how his personal and team efforts align with Crunch's evolving marketing strategy.

Audience Metrics

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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

Insights into the ever-evolving marketing landscape are the hallmark of this show, offering a platform for discussions on various strategic dimensions of marketing. Each episode features industry leaders who share their perspectives on growth, cultural shifts, and the intricacies of making real-time marketing decisions. Listeners can expect a diverse range of topics, from innovation in brand strategies and advertising tactics to leveraging emerging platforms and technologies. Unique elements include the focus on data-driven insights and actionable strategies, making it a valuable resource for marketers looking to enhance their decision-making capabilities and stay ahead of trends.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. The Daily
3. Uncensored CMO
4. Apple News Today
5. The Headlines

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 379 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Amy Marentic
2. Khalid El Khatib
3. Jessica Jensen
4. Dave Cohen
5. Chad Waetzig
6. Mark Douglas
7. Matt Sutton
8. Anuj Bhasin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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