
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more
| Publishes | Weekly | Episodes | 373 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsMarketingBusiness NewsBusiness | |||

Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programmi... more
TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated ads. Mark Douglas, president and CEO of MNTN, joins Brandon Doerrer on the Marketer's Brief podcast... more
For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that it adopted a much bolder strategy, bringing a distinct edge to all of its campaigns. "Engineered fo... more
Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning head coach. Gatorade's Chief Marketing Officer Anuj Bhasin talks about how to maintain authority in the... more
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Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.
Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!
This quick, insightful podcast is the perfect antidote for the jaded marketer.
EJ knows this content so well and is a great listen!
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Insights into the ever-evolving marketing landscape are the hallmark of this show, offering a platform for discussions on various strategic dimensions of marketing. Each episode features industry leaders who share their perspectives on growth, cultural shifts, and the intricacies of making real-time marketing decisions. Listeners can expect a diverse range of topics, from innovation in brand strategies and advertising tactics to leveraging emerging platforms and technologies. Unique elements include the focus on data-driven insights and actionable strategies, making it a valuable resource for marketers looking to enhance their decision-making capabilities and stay ahead of trends.
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Ad Age Marketer's Brief launched 7 years ago and published 373 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Ad Age Marketer's Brief include:
1. Matt Sutton
2. Anuj Bhasin
3. Matt Hocken
4. Mike Zeman
5. Byron Sharp
6. Avery Akkineni
7. Debbie Woloshin
8. Linh Peters
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