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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

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Latest Episodes

Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's Sporting Goods. The hotel chain's senior VP of ma... more

Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting Goods to Xfinity—understand th... more

Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campai... more

Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. Her strategy involves absorbing new fans created by... more

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Recent Guests

Lara Balazs
Chief Marketing Officer and Executive Vice President of Global Marketing at Adobe
Adobe
Episode: How agentic AI is reinventing brand customer experience, with Adobe's CMO
Leandro Barreto
Global Chief Marketing Officer, Unilever; Beauty and Wellbeing Business Group
Unilever
Episode: Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Rachel Epstein
Chief Marketing Officer, National Women's Soccer League
National Women's Soccer League
Episode: Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein
Magno Herran
VP of Global Brand Marketing and Partnerships at Netflix
Netflix
Episode: Using brand partnerships to market to younger audiences with Netflix VP of global marketing
Kate Trumbull
Chief Marketing Officer, Domino's Pizza
Domino's Pizza
Episode: Creating value marketing that stands out, with Domino's CMO
Ryan Gould
president of US advertising sales go-to market at Warner Bros. Discovery
Warner Bros. Discovery
Episode: From impressions to impact: rethinking advertising at scale
Dolores Assalini
Head of Axe US (Unilever)
Unilever / Axe
Episode: How to maintain loyalty when consumer needs change with Unilever's Axe leader
Lisa Horton
Chief Communications and Creative Officer at David's Bridal
David's Bridal
Episode: How David's Bridal applied the power of AI to wedding planning and dress shopping
Rachel Behm
Chief Marketing Officer of Evermark (owner of Suave, ChapStick, Q-tips)
Evermark
Episode: Why Suave is leaning into comedy and social content to drive Gen Z growth

Hosts

John Springer
Host of Ad Age Marketer's Brief
Brandon Dorr
Host of Marketers Brief
Adrienne Pascarelli
Host, Senior Editor at Ad Age (CMO Strategy and Commerce)

Reviews

4.5 out of 5 stars from 45 ratings
  • Sound

    Listened to the recent Gatorade CMO interview. Audio quality was so mediocre it was rough listen. How is AdAge in 2026 putting out such an amateur sounding show?

    Apple Podcasts
    2
    thatsmy2sense
    United States2 months ago
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States7 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback on actionable marketing insights and guest speaker quality.
Some episodes may feel long but remain informative for marketing professionals.
Guests are drawn from top brands and platforms, offering high-level strategic perspectives.
Listeners appreciate cross-industry examples and practical takeaways for campaigns.
Audio quality varies; some episodes feel rough but content is strong.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How agentic AI is reinventing brand customer experience, with Adobe's CMO
Q: What pain points do you think agentic AI can address in brands' traditional customer experience systems?
Agentic AI can streamline orchestration across the entire workflow—from briefing and content creation to real-time optimization and scaling—while keeping humans involved for taste, empathy, and brand context.
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Q: Does the Real Beauty campaign work as a playbook for other brands in Unilever, and what lessons transferable to the rest of the portfolio?
The core lessons are having a clear point of view and cultural presence, staying consistent over time, showing up in culture, and translating meaning into actions across different markets and categories, as demonstrated by applying the Dove playbook to other brands like Dirt is Good.
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Q: Like, how much do these awards still matter to you and to CMOs across the board?
Awards matter because they symbolize creativity and set a springboard for a culture that motivates teams to strive for excellence; they also reinforce a brand's relevance in culture and can influence long-term engagement even as performance marketing grows.
Using brand partnerships to market to younger audiences with Netflix VP of global marketing
Q: What tangibly do you look for in brand partners beyond just a logo placement, especially to engage with the show's culture and fandom?
Look for brands willing to take big creative swings and engage deeply with fans, with clear objectives and willingness to co-create, not just place a logo; emphasis on strategic fit and the ability to drive meaningful impact.
Using brand partnerships to market to younger audiences with Netflix VP of global marketing
Q: Can you walk us through the State Farm Running Point partnership from inception to end campaign, and contrast it with a co-created ad like the McDonald's Stranger Things tie-in?
The State Farm collaboration began at upfronts and evolved from a sports-leaning alignment into a broader campaign, with authenticity and integration guiding the approach; co-created ads like the McDonald's case involve joint ideation, scripting input, and multi-channel execution across social and in-show elements.

Audience Metrics

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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

The show centers on how leading brands rethink growth, partnerships and storytelling in a rapidly shifting media landscape. Episodes cover brand strategy, value-driven marketing, AI-enabled retail and advertising, and the evolving role of sponsorships and platforms in reaching diverse audiences. Guests include CMOs and senior marketers from consumer brands, tech platforms and nonprofits, offering practical lessons on authentic storytelling, cross-channel measurement, and how to scale innovative campaigns while maintaining brand equity. The conversations tend to blend strategic frameworks with real-world campaigns, highlighting notable pivots, partnerships, and the impact of emerging tech on marketing decisions.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. SBJ Morning Buzzcast
3. Plain English with Derek Thompson
4. Pivot
5. Morning Brew Daily

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 388 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Lara Balazs
2. Leandro Barreto
3. Rachel Epstein
4. Magno Herran
5. Kate Trumbull
6. Ryan Gould
7. Dolores Assalini
8. Lisa Horton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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