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Ad Age Marketer's Brief

Erika Wheless
Gen Z
Artificial Intelligence
Super Bowl
Marketing Strategy
Tiktok
Social Media Marketing
E-Commerce
Marketing Strategies
Marketing
Sustainability
Digital Marketing
Advertising
Social Media
Consumer Behavior
Experiential Marketing
Trustpilot
Dunkin
Tourism Australia
Netflix
Transunion

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

PublishesWeeklyEpisodes408Founded8 years ago
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Artwork for Ad Age Marketer's Brief

Latest Episodes

Saying yes to a content idea that looks nothing like what your audience expects from you is a risk. About 95% of what the Chicago Cubs make is about baseball, so a scripted TikTok romance series in the style of a microdrama (short, cliffhanger-driven... more

YouTube

Marketers who want to move at the speed of culture still need a reason for customers to show up and come back. Jesse Johnson, VP of marketing at Chili's Grill & Bar, explains why the casual dining chain got away from limited-time offers and built aro... more

YouTube

An initial public offering (IPO) moves fast, and much of it is handled by bankers, lawyers and others who do it for a living. For Erika White, chief marketing officer at Navan, the risk for a CMO is getting so caught up in the checklist that marketin... more

YouTube

Companies facing a major technology shift don't need to be scared into it or buried in product specs, says Ada Agrait, SAP's global chief marketing officer. They need a partner that will see them through the transformation. And even when a sale runs ... more

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Recent Guests

Jen Martindale
Executive vice president of marketing and communications for the Chicago Cubs
Chicago Cubs
Episode: Is a content series worth the bet? Ask 3 questions first, with Chicago Cubs head of marketing
Jesse Johnson
Vice president of marketing at Chili's Grill & Bar
Chili's Grill & Bar
Episode: Ditch limited-time offers and take bigger creative swings, with Chili's VP of marketing
Erika White
Chief Marketing Officer at Navan
Navan
Episode: How marketers should approach an IPO, with Navan's CMO
Ada Agrait
Global Chief Marketing Officer
SAP
Episode: Market AI to people, not committees, with SAP's global CMO
Carolina Berti
Chief Marketing Officer of Firehouse Subs
Firehouse Subs
Episode: Fewer media dollars, bigger rivals: how to compete, with Firehouse Subs CMO
Andrea Brimmer
Chief Marketing and PR Officer at Ally Financial
Ally Financial
Episode: Why Ally Financial combined tech, PR and marketing under one leader—and how it enables new speed to market
Lindsey Kling
Senior Vice President of Brand Marketing, Partnerships and Business Development at Coterie
Coterie
Episode: Coterie's playbook for growing a mid-size brand without losing its edge, with marketing VP Lindsey Kling
Michelle Crossan-Matos
Chief Brand and Experience Officer at SharkNinja
SharkNinja
Episode: How one marketer now owns CX, creative and growth, with SharkNinja's brand chief
Brad Neumann
CEO of Saint James Tea
Saint James Tea
Episode: This packaging switch tripled sales velocity, with Saint James Co-Founder

Hosts

Adrienne Pascarelli
Senior Editor helping put the list together; host of Marketer's Brief
Jon Springer
Host of The Marketer's Brief / Marketers Brief

Reviews

4.5 out of 5 stars from 46 ratings
  • Sound

    Listened to the recent Gatorade CMO interview. Audio quality was so mediocre it was rough listen. How is AdAge in 2026 putting out such an amateur sounding show?

    Apple Podcasts
    2
    thatsmy2sense
    United States7 months ago
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States5 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States7 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviews cover strategy across industries and stay engaging without dragging on.
Guests are high-caliber and bring practical takeaways for brands and sponsors.
The audio quality can be rough at times, but episodes offer sharp marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing
Q: What would your advice to other heritage brand marketers who are maybe looking to breathe new life into their brand?
Oksman advises marketers to understand what makes their brand great, use its heritage as a foundation, and push boundaries to fit today's consumer mindset and marketing funnel.
How to go from product-first to culture-led marketing, with Samsonite's VP of marketing
Q: Samsonite recently released a new campaign with Olivia Culpo that is social first. Walk me through both of those decisions. Why did you guys go with Culpo and then why lean into social?
Oksman says Culpo reflects the travel-oriented, culturally engaged consumer Samsonite wants to reach, including food lovers. Social platforms are discovery channels where consumers encounter brands and products, changing how the company approaches its marketing funnel.
Is a content series worth the bet? Ask 3 questions first, with Chicago Cubs head of marketing
Q: What were your definitions for success before it launched, and then now that it has and it's been live for a little bit now, what are you looking at?
The team wanted to reach younger women who might not identify as baseball or professional sports fans and to generate enough views to prove interest. The series reached about 7 million views, with 70% from women ages 18 to 34, more than 70% from non-followers, and overwhelmingly positive sentiment.
Is a content series worth the bet? Ask 3 questions first, with Chicago Cubs head of marketing
Q: What made you all say that a scripted series would be a good bet for you guys?
The Cubs' social team had grown the team's TikTok presence and understood its book, relationship and romance communities. They saw an opportunity to turn the team's real-world efforts to engage young women into digital storytelling rooted in the tradition of fans meeting at Wrigley Field.
Ditch limited-time offers and take bigger creative swings, with Chili's VP of marketing
Q: How do you balance wanting to be relevant in culture with the value messaging?
Johnson says Chili's first addressed its restaurant experience, including food, service and atmosphere. With a dependable value offer bringing people in and operations encouraging them to return, the team gained room to pursue culturally relevant creative ideas.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Age Range
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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

This collection centers on modern marketing leadership, highlighting how brands translate data, research, and cultural insight into measurable campaigns. Episodes frequently explore the balance between brand-building and performance, the role of AI and automation in creative workflows, and the evolving ways companies form partnerships, sponsorships, and experiential programs. Guests range from CMOs and senior marketers to agency and media leaders, offering practical takeaways on storytelling, audience engagement, measurement, and scalable activation across sports, travel, retail, and tech. The show often surfaces real-world case studies—mega-sponsorships, fan-centric experiences, and AI-enabled CX—making it valuable for marketers seeking ac... more

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1. The CMO Podcast
2. Ad Age Insider
3. Uncensored CMO
4. Prof G Markets
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Ad Age Marketer's Brief launched 8 years ago and published 408 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Jen Martindale
2. Jesse Johnson
3. Erika White
4. Ada Agrait
5. Carolina Berti
6. Andrea Brimmer
7. Lindsey Kling
8. Michelle Crossan-Matos

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