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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

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Latest Episodes

Shoppers don't remember what they bought—they remember the experience around it. Macy's Executive VP and Chief Marketing Officer Sharon Otterman explains how the retailer is shifting from one-off transactions to "retailtainment": in-store activations... more

Haley Rosen of Just Women's Sports breaks down why the biggest opportunities in women's sports may lie beyond the games themselves. The founder and CEO of the sports-first media company—which reaches 115 million monthly users across social—explains h... more

The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits down with Jeff Greenspoon, chief executive officer ... more

Watch this episode and see additional resources for marketers at AdAge.com/cmo.

In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they're implementing AI into te... more

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Recent Guests

Haley Rosen
Founder and CEO of Just Women's Sports
Just Women's Sports
Episode: What brands are missing in sports sponsorship, with Just Women's Sports Founder
Jeff Greenspoon
CEO of the Americas at Kantar
Kantar
Episode: From instinct to evidence: Solving marketing's growth paradox
Liz Vanzura
CMO of Solo Stove
Episode: CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Andrea Collins
CMO of Hippo Insurance
Episode: CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Ahmed Iqbal
Chief Marketing Officer, Cadillac F1 team
Cadillac F1
Episode: How the Cadillac F1 team is racing to define its brand and fan strategy
Chris Norton
Senior Vice President of Marketing Capabilities and General Manager at Marriott Media Network
Marriott
Episode: Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
Lara Balazs
Chief Marketing Officer and Executive Vice President of Global Marketing at Adobe
Adobe
Episode: How agentic AI is reinventing brand customer experience, with Adobe's CMO
Leandro Barreto
Global Chief Marketing Officer, Unilever; Beauty and Wellbeing Business Group
Unilever
Episode: Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Rachel Epstein
Chief Marketing Officer, National Women's Soccer League
National Women's Soccer League
Episode: Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

Hosts

John Springer
Host of Ad Age Marketer's Brief
Brandon Dorr
Host of Marketers Brief
Adrienne Pascarelli
Host, Senior Editor at Ad Age (CMO Strategy and Commerce)

Reviews

4.5 out of 5 stars from 45 ratings
  • Sound

    Listened to the recent Gatorade CMO interview. Audio quality was so mediocre it was rough listen. How is AdAge in 2026 putting out such an amateur sounding show?

    Apple Podcasts
    2
    thatsmy2sense
    United States3 months ago
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines5 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States7 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback on actionable marketing insights and guest speaker quality.
Some episodes may feel long but remain informative for marketing professionals.
Guests are drawn from top brands and platforms, offering high-level strategic perspectives.
Listeners appreciate cross-industry examples and practical takeaways for campaigns.
Audio quality varies; some episodes feel rough but content is strong.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Q: Andrea, what are the hot topics you're focusing on with your team?
Andrea emphasizes integrating AI across the organization with AI-native workforce initiatives, designating ambassadors, and using AI to enhance ideation and efficiency without replacing core decisioning, while also exploring how to align brand personas and customer data for better outcomes.
CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Q: What brand is inspiring to you these days?
Liz cites Pepsi and Coca-Cola as exciting examples, highlighting how Pepsi leveraged AI-led creativity around the Polar Bear campaign and integrated it into a broader Super Bowl effort while Coca-Cola's early AI experimentation kept the brand update-focused.
How the Cadillac F1 team is racing to define its brand and fan strategy
Q: How is Cadillac F1 approaching fan growth and audience segmentation?
Focusing on two audiences—the core diehard fans and an emerging, younger, more diverse, and culturally engaged group—while creating experiences, content, and partnerships that bring fans into the sport beyond race weekends.
How the Cadillac F1 team is racing to define its brand and fan strategy
Q: What is Ahmed Iqbal's biggest challenge as he starts this role with Cadillac F1?
Building the brand narrative and North Star for the team, while quickly standing up the organizational structure and aligning stakeholders who had been working on the project for years.
How agentic AI is reinventing brand customer experience, with Adobe's CMO
Q: What pain points do you think agentic AI can address in brands' traditional customer experience systems?
Agentic AI can streamline orchestration across the entire workflow—from briefing and content creation to real-time optimization and scaling—while keeping humans involved for taste, empathy, and brand context.

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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

The show centers on how leading brands rethink growth, partnerships and storytelling in a rapidly shifting media landscape. Episodes cover brand strategy, value-driven marketing, AI-enabled retail and advertising, and the evolving role of sponsorships and platforms in reaching diverse audiences. Guests include CMOs and senior marketers from consumer brands, tech platforms and nonprofits, offering practical lessons on authentic storytelling, cross-channel measurement, and how to scale innovative campaigns while maintaining brand equity. The conversations tend to blend strategic frameworks with real-world campaigns, highlighting notable pivots, partnerships, and the impact of emerging tech on marketing decisions.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. ReThinking
3. Worklife with Molly Graham
4. The Best One Yet
5. Masters of Scale

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 393 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Haley Rosen
2. Jeff Greenspoon
3. Liz Vanzura
4. Andrea Collins
5. Ahmed Iqbal
6. Chris Norton
7. Lara Balazs
8. Leandro Barreto

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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