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Actionable marketing strategies and insights from the leaders steering the world's most influential brands.

PublishesTwice weeklyEpisodes357Founded7 years ago
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BusinessMarketingNewsBusiness News

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Latest Episodes

Debbie Woloshin talks about the brand's generative AI-powered styling tool

Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine

Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with his new agency, Publicis Groupe, from his old job... more

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campai... more

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Recent Guests

Linh Peters
Chief Marketing Officer at Seen, previously CMO at Walgreens
Seen
Episode: Tips on building a beauty brand with former Walgreens CMO
Chris Curtin
Chief Marketing Officer of Sam's Club
Sam's Club
Episode: Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Andrea Gilman
Chief Marketing Officer of Early Warning Services
Early Warning Services
Episode: How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Athena Kasvikis
CMO of iRobot
iRobot
Episode: iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie
Alex Schultz
CMO of Meta and author of Click Here, The Art and Science of Digital Marketing and Advertising
Meta
Episode: Digital advertising best practices with Meta CMO Alex Schultz
Dan Callahan
Senior Vice President and Chief Revenue Officer of Spectrum Reach
Spectrum Reach
Episode: How Spectrum Reach is redefining CTV advertising through show-level transparency
Asa Hiken
Emerging technology reporter at Ad Age
Ad Age
Episode: AI search ads 101—everything marketers need to know, with Asa Hiken
Ewan Larkin
Ad Age Agency Reporter
Ad Age
Episode: Inside agency hold co power dynamics, with Ewan Larkin
Lindsay Rittenhouse
Senior Agency Reporter at Ad Age
Ad Age
Episode: Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Host

Adrienne Pascarelli
Special Projects Editor and Senior Reporter, focusing on in-depth marketing industry coverage.

Reviews

4.6 out of 5 stars from 42 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines4 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States6 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and strategies that can directly impact their marketing efforts.
Many find the interviews with industry leaders to be both informative and engaging, offering a depth of understanding of various marketing dynamics.
Some have noted that the content remains relevant and timely, though there's occasional feedback about audio quality concerns.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Q: What do you think has been the secret of Sam's Club's success?
Curtin emphasized the strong heritage and innovative actions driven by a unique culture within Sam's Club.
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Q: How did you manage the transition with the new agencies while starting the holiday campaign?
Curtin had a comfortable experience with Publicis due to previous affiliations and felt well-supported during this transition.
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Q: What made you decide to come to retail?
Curtin was drawn to the opportunity and culture at Sam's Club, believing in its vision and roadmap.
Tips on building a beauty brand with former Walgreens CMO
Q: What are you most concerned about as a marketer as we head into 2026?
I'm concerned about ongoing consumer uneasiness and the need for marketers to be value creators while balancing creativity and commercialization.
Tips on building a beauty brand with former Walgreens CMO
Q: How are you preparing for this growth that you're planning?
We are hiring for a new marketing team and revamping our marketing organization to focus on performance and community engagement.

Audience Metrics

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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

This podcast focuses on providing actionable marketing strategies and insights from prominent leaders in influential brands. Topics often revolve around effective marketing campaigns, brand relationships, consumer engagement, and industry trends, with notable discussions around viral marketing and innovative approaches to advertising. The content is particularly noteworthy for its practical take on marketing strategies that resonate with marketers and entrepreneurs alike, making it a valuable resource for anyone in the marketing profession looking to enhance their skills and stay ahead of industry trends.

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These podcasts share a similar audience with Ad Age Marketer's Brief:

1. The CMO Podcast
2. Marketing Against The Grain
3. Uncensored CMO
4. WSJ Your Money Briefing
5. Morning Brew Daily

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 357 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Linh Peters
2. Chris Curtin
3. Andrea Gilman
4. Athena Kasvikis
5. Alex Schultz
6. Dan Callahan
7. Asa Hiken
8. Ewan Larkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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