
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more
| Publishes | Weekly | Episodes | 379 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Business NewsNewsMarketingBusiness | |||

Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.
Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brand... more
Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing department sold a campaign pivot internally. Marentic ... more
Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slop and misinformation, reflected in its recent $3 million "We Never Stop Questioning" campaign. He al... more
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Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.
Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!
This quick, insightful podcast is the perfect antidote for the jaded marketer.
EJ knows this content so well and is a great listen!
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Insights into the ever-evolving marketing landscape are the hallmark of this show, offering a platform for discussions on various strategic dimensions of marketing. Each episode features industry leaders who share their perspectives on growth, cultural shifts, and the intricacies of making real-time marketing decisions. Listeners can expect a diverse range of topics, from innovation in brand strategies and advertising tactics to leveraging emerging platforms and technologies. Unique elements include the focus on data-driven insights and actionable strategies, making it a valuable resource for marketers looking to enhance their decision-making capabilities and stay ahead of trends.
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5. The Headlines
Ad Age Marketer's Brief launched 7 years ago and published 379 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Ad Age Marketer's Brief include:
1. Amy Marentic
2. Khalid El Khatib
3. Jessica Jensen
4. Dave Cohen
5. Chad Waetzig
6. Mark Douglas
7. Matt Sutton
8. Anuj Bhasin
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