Duplas Interact
Interact ArgentinaDos especialistas, dos historias, dos miradas distintas -complementarias- y un tema que nos convoca. La publicidad y el marketing digital según “Duplas Interact”. Dos voces, dos experiencias que en cada episodio proponen repensar, idear y crear juntos conexiones relevantes entre marcas y personas. “Duplas” es el podcast producido por Interact Argentina, la asociación que reúne a las principales em... more
| Publishes | Weekly | Episodes | 21 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | BusinessMarketing | ||
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Latest Episodes
Nuevos medios y los comportamientos de las personas. ¿Cómo consumen y participan en la era digital? Cómo las plataformas emergentes, las tendencias tecnológicas y las narrativas cambiantes han modificado la forma en que las personas interactúan con l... more
Cómo evoluciona la cultura de la influencia en la medida en que las redes sociales son, cada vez más, plataformas de entretenimiento. Cómo pueden las marcas explorar nuevas oprotunidades para sumar nuevos registros, estilos, formatos y experiencias a... more
Cómo se piensan, arman y cambian los equipos creativos hoy: roles, capabilities, herramientas. ¿Cambian las decisiones según el modelo de organización? ¿Cómo se impulsa la colaboración creativa con equipos y decisores de negocio de las marcas? ¿Qué e... more
Las estrategias digitales abren un nuevo capítulo en el cruce entre Branding versus Performance, como aparente dicotomía entre campañas que buscan construir marcas y aquellas orientadas a resultados comerciales directos. Cómo las marcas y agencias ya... more
Cómo marcas y profesionales desentrañan las complejidades de las tendencias y conversaciones digitales. Desde el social listening hasta los métodos de relevamiento, la comprensión profunda de audiencias impulsa estrategias efectivas. Identificación d... more
Hasta dónde puede llegar la convergencia entre creatividad e inteligencia artificial. Cómo la IA está moldeando la forma en que concebimos, producimos y experimentamos la creatividad publicitaria. ¿Cómo afecta la IA a la originalidad humana? Riesgos ... more
Cómo son las estrategias Out Of Home (OOH) y su integración efectiva con canales digitales. Desde vallas publicitarias hasta experiencias inmersivas en vía pública. Formatos tradicionales se entrelazan con nuevos recursos y lenguajes para maximizar e... more
Mientras se presenta a sí misma como "plataforma de entretenimiento", TikTok se convirtió en un auténtico desafío para marcas, agencias y creadores de contenidos. Cómo reconfigura el ecosistema de medio, qué formatos funcionan y qué esperar de las di... more
Insights
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Chart Rankings
Apple Podcasts | #244 |  Argentina/Business/Marketing |
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Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
|---|---|---|---|---|---|
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Frequently Asked Questions About Duplas Interact
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How many episodes of Duplas Interact are there?
Duplas Interact launched 2 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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