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Artwork for The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

John Jantsch
Marketing Strategy
Artificial Intelligence
Leadership
Marketing
SEO
AI In Marketing
Entrepreneurship
Content Marketing
Small Business Marketing
Customer Experience
Digital Marketing
Duct Tape Marketing
Storytelling
Business Growth
Fractional CMO
Social Media Marketing
Lead Generation
Branding
Content Creation
Brand Strategy

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or m... more

PublishesTwice weeklyEpisodes1290Founded21 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Duct Tape Marketing Podcast

Latest Episodes

AI can make a business faster and more efficient—but automating the wrong things can cost you the human connection customers increasingly value. Ryan Levesque, bestselling author of Ask and Return to Real, explains where AI belongs in a business, wha... more

Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar explains why the traditional marketing funnel is losing effectiveness and how the ... more

Better copy starts with understanding what your customers are actually thinking, saying, and trying to solve. Joanna Wiebe explains how voice-of-customer research can uncover the language that makes marketing more relevant, persuasive, and useful—and... more

Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how businesses can move beyond one-way broadcast marketing and build stronger customer relationships a... more

Key Facts

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Recent Guests

Ryan Levesque
Author and entrepreneur, founder of the Ask Method
Return to Real / Ask Method
Episode: What Should You Automate With AI, and What Should Stay Human?
Jo Wiebe
Founder of Copy Hackers and conversion copywriter
Copy Hackers
Episode: Better Copy Starts With Listening to Your Customers
Zac Froud
Founder of Advocacy, a company that helps brands turn passive audiences into real relationships
Advocacy
Episode: How to Turn Customers Into Advocates for Your Brand
Zvi Band
Founder of Contactually; founder of Relatable; author of Success is in Your Sphere
Relatable, Contactually, Relatable
Episode: Building Better Business Relationships in the Age of AI
Jody Grunden
Partner and virtual CFO, Anders CPAs and Advisors; co-founder Summit CPA Group
Anders CPAs and Advisors
Episode: Why Profitable Agencies Still Struggle With Cash Flow
Don Yaeger
National Speaker, Hall of Fame inductee, 13-time New York Times bestselling author, longtime associate editor at Sports Illustrated
Don Yaeger Enterprises / author
Episode: How Business Storytelling Builds Trust and Drives Results
Victoria Sivrais
Serial entrepreneur, co-founder of professional services firms, author
Female Mavericks (book-related project)
Episode: How to Build a Business That Can Grow Without You
Beth Mazza
Serial entrepreneur, co-founder of professional services firms, author
Female Mavericks (book-related project)
Episode: How to Build a Business That Can Grow Without You
Jermaine Cheatham
Sales Director at Dao Financial Solutions; runs Creators Learn
Dao Financial Solutions; Creators Learn
Episode: Building a Referral Network With Strategic Partners

Host

John Jantsch
Host of The Duct Tape Marketing Podcast

Reviews

4.6 out of 5 stars from 354 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    8 months ago
  • Small business gold

    So many lessons in John’s episodes from both him and his guests - a must-listen that thankfully has a robust catalogue to listen to.

    Apple Podcasts
    5
    Antipasti13
    United States8 months ago
  • Pay attention to this if you are a small business owner or marketer

    What a treat to be a guest on John’s podcast - he is focused on delivering very practical marketing strategies and it was a delight to be a guest sharing my book, Exceptional Experiences. Highly recommend his show.

    Apple Podcasts
    5
    neenjames
    United Statesa year ago
  • Agency owner

    I run a million+ agency and our success can almost be entirely attributed to what John teaches here

    Apple Podcasts
    5
    Alexstrath1
    United States2 years ago
  • Fabulous resource

    Recently found this podcast and I couldn’t be happier. Actionable and practical tips to bring into your business. Many more episodes to listen to and I look forward to it.

    Apple Podcasts
    5
    Janene-ch
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Excellent resource for entrepreneurs and marketers seeking implementable strategies.
Great for potential guests and sponsors seeking a marketing-focused audience.
Actionable and practical marketing tips from trusted host and guests.
Listeners praise the host's interviewing style and clear frameworks for growth.
Consistently updates with high-quality guests offering real-world value.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#212
Canada/Business/Marketing
Apple Podcasts
#166
Australia/Business/Marketing
Apple Podcasts
#32
Russia/Business/Marketing
Apple Podcasts
#42
Brazil/Business/Marketing
Apple Podcasts
#46
India/Business/Marketing
Apple Podcasts
#57
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Should You Automate With AI, and What Should Stay Human?
Q: How important do you believe it is for entrepreneurs to have an analog outlet and hands-on activities outside the digital realm?
It's essential to reconnect with the body and the physical world; analog activities restore balance, reduce burnout, and inform more human-centered business decisions.
Building a Referral Network With Strategic Partners
Q: What would you tell someone who is doing cold outreach and getting low response rates?
Stop with cold outreach and instead build from a warm network by reaching out to people you already know, and then leverage those connections to get introductions and referrals. Focus on finding one reliable MVP partner first, and let that success snowball into more referrals through trusted relationships.
How Business Storytelling Builds Trust and Drives Results
Q: What are the core stories every business should be able to tell on cue?
Origin story about why the company exists, a customer success story showing life change, and a story about a key employee, plus a tale highlighting the company's humanity beyond its slogans.
AI Is Rewriting How Customers Choose Your Business
Q: If a business has invested heavily in SEO and traffic is dropping due to AI changes, what should they do next?
The guidance is to shift SEO toward AI-friendly strategies, diversify with reviews and directory listings, ensure homepage content supports AI extraction (FAQs, testimonials, credibility logos), and maintain a broad content strategy so AI can pull useful information from multiple trusted sources.
AI Is Rewriting How Customers Choose Your Business
Q: How are you seeing AI influence buyer behavior beyond the research stage, and are people describing this in real-world terms?
Sara explains that many buyers use AI in search even before engaging with a brand, sometimes via snippets or direct conversations in tools like ChatGPT, and that this shifts the first impression and the information buyers bring to initial conversations, emphasizing the need for robust, trustworthy content and compelling reviews.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Duct Tape Marketing Podcast

What is The Duct Tape Marketing Podcast about and what kind of topics does it cover?

This show features insightful interviews with authors, experts, entrepreneurs, and thought leaders who share practical marketing tips, growth strategies, and resources. Across episodes, conversations center on marketing strategy, agency leadership, AI's impact on marketing, content and referral systems, and building durable, bookable frameworks for small businesses and agencies. A notable strength is the consistent emphasis on actionable takeaways, real-world examples, and proven frameworks (such as strategy-first approaches, the Marketing Hourglass, and the Operator-to-Owner mindset) that listeners can implement quickly. The show often promotes practical workbooks, courses, and services, making it especially helpful for marketers, agency o... more

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Which podcasts are similar to The Duct Tape Marketing Podcast?

These podcasts share a similar audience with The Duct Tape Marketing Podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. The StoryBrand Podcast
4. The Game with Alex Hormozi
5. The GaryVee Audio Experience

How many episodes of The Duct Tape Marketing Podcast are there?

The Duct Tape Marketing Podcast launched 21 years ago and published 1290 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Duct Tape Marketing Podcast?

Recent guests on The Duct Tape Marketing Podcast include:

1. Ryan Levesque
2. Jo Wiebe
3. Zac Froud
4. Zvi Band
5. Jody Grunden
6. Don Yaeger
7. Victoria Sivrais
8. Beth Mazza

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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