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The Duct Tape Marketing Podcast

John Jantsch
Marketing Strategy
Leadership
Marketing
SEO
Entrepreneurship
Artificial Intelligence
AI In Marketing
Content Marketing
Digital Marketing
Business Growth
Customer Experience
Storytelling
Lead Generation
Fractional CMO
Marketing Strategies
Content Creation
Duct Tape Marketing Certification Intensive Program
Brand Strategy
Social Media Marketing
Branding

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or m... more

PublishesTwice weeklyEpisodes1256Founded21 years ago
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MarketingBusiness

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Artwork for The Duct Tape Marketing Podcast

Latest Episodes

Most businesses spend too much time looking polished and not enough time building trust. As AI changes how customers discover and evaluate companies, generic messaging, safe branding, and surface-level credibility are becoming easier to ignore. Megan... more

Why do some entrepreneurs keep growing while others hit a wall? Jon Gordon says the difference often comes down to a handful of daily habits that shape mindset, resilience, and leadership over time. In this episode, we explore the routines that help ... more

Most businesses do not fail because they scale too slowly. They fail because they grow before they are actually ready. Mark Roberge, former CRO of HubSpot and author of The Science of Scaling, explains how founders can stop relying on gut instinct an... more

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Most businesses don't struggle because they lack talent or ideas. They struggle because leadership becomes too dependent on one person having all the answers. Jason Wilde explains why the future of innovation depends on building environments where te... more

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Recent Guests

John Gordon
Author of The Power of Positive Habits
John Gordon & Associates
Episode: Why Some Entrepreneurs Keep Growing While Others Stall
Mark Roberge
Co-founder, Stage 2 Capital; former Chief Revenue Officer at HubSpot; author of The Science of Scaling
Stage 2 Capital; HubSpot
Episode: How to Know When Your Business Is Ready to Scale
Jason Wilde
Executive advisor and coauthor of Genius at Scale
Wilde Innovation Consulting; coauthor of Genius at Scale
Episode: Why the Smartest Leader Usually Fails
Jason Swenk
Founder of Agency Mastery, host of the Smart Agency Masterclass Podcast, author of Operator to Owner
Agency Mastery
Episode: The 5 Stages From Operator to Owner
Tom Rath
New York Times bestselling author on strength, well-being, and contribution; CEO of CareerSight
CareerSight
Episode: Purpose-Driven Leaders Build Better Companies
Jess Ekstrom
Entrepreneur, speaker, and founder of Mic Drop Workshop
Mic Drop Workshop
Episode: Turn Talks Into Your Most Effective Marketing Tool
Mickie Kennedy
Founder of eReleases, a press release distribution service
eReleases
Episode: Write Press Releases That Generate Real Media
Derek Rydall
Author and transformational leader
Author of A Whole New Human; Emergence advocate
Episode: Build a Business AI Can't Replace
Brian Will
Serial entrepreneur who has built multiple companies across industries; author
Episode: Most Businesses Fail Because Founders Can't Sell

Hosts

John Jantsch
Host of The Duct Tape Marketing Podcast
Jon Jantsch
Co-host/host with affiliation to The Duct Tape Marketing Podcast

Reviews

4.6 out of 5 stars from 354 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    4 months ago
  • Small business gold

    So many lessons in John’s episodes from both him and his guests - a must-listen that thankfully has a robust catalogue to listen to.

    Apple Podcasts
    5
    Antipasti13
    United States4 months ago
  • Pay attention to this if you are a small business owner or marketer

    What a treat to be a guest on John’s podcast - he is focused on delivering very practical marketing strategies and it was a delight to be a guest sharing my book, Exceptional Experiences. Highly recommend his show.

    Apple Podcasts
    5
    neenjames
    United States8 months ago
  • Agency owner

    I run a million+ agency and our success can almost be entirely attributed to what John teaches here

    Apple Podcasts
    5
    Alexstrath1
    United Statesa year ago
  • Fabulous resource

    Recently found this podcast and I couldn’t be happier. Actionable and practical tips to bring into your business. Many more episodes to listen to and I look forward to it.

    Apple Podcasts
    5
    Janene-ch
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for focused questions and valuable takeaways for growing businesses.
The show is a practical, high-signal resource for marketers and entrepreneurs.
Guests consistently bring actionable frameworks and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Some Entrepreneurs Keep Growing While Others Stall
Q: What should someone who wants to tackle all 93 habits do first, and is it realistic to chase them all at once?
Choose one habit that will genuinely move the needle, tackle it consistently, and then layer in the next. This focused approach makes the change sustainable and less overwhelming.
Why the Smartest Leader Usually Fails
Q: What role do outside consultants and third parties play in building bridges and partnerships?
They can be internal or external, and they bring different languages and perspectives. The leader's job is to map ecosystems, build trust, and ensure the right partners contribute to the collective value rather than relying on individual prowess.
Why the Smartest Leader Usually Fails
Q: Can you make that concrete really for a business owner, say running a team of 10, 20 people?
The idea is to build an environment where people are willing and able to contribute, with working hypotheses and a culture that supports psychological safety, experimentation, and shared leadership rather than waiting for a lone genius to deliver the next big idea.
Build a Business AI Can't Replace
Q: Let me ask you a few things. Do you feel like you know what differentiates your business from every other business out there? Can you confidently charge a premium for what you offer? Are you working from a plan, a marketing roadmap that allows you to know precisely what to do next?
Derek responds that many marketers are stuck chasing tactics rather than the big picture, and emphasizes building a clear strategy, confidence to charge more, and control over tactics through a proven framework. He also invites listeners to explore his strategy-first program.
Niching Down Transforms Your Marketing Agency
Q: How do you approach strategy before selecting tools for a client?
We start with a thorough strategy session—understanding goals, current struggles, and workflows—then map out the necessary processes and tools. This ensures that the technology chosen genuinely supports the strategic objectives rather than being adopted for its own sake.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Age Range
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Frequently Asked Questions About The Duct Tape Marketing Podcast

What is The Duct Tape Marketing Podcast about and what kind of topics does it cover?

A practical, marketing-focused interview show that features authors, founders, and practitioners sharing actionable strategies for growing small businesses and marketing agencies. Episodes consistently cover marketing strategy, lead generation, sales, branding, and increasingly AI-driven approaches, with guests ranging from growth-focused executives to niche marketing specialists. The format emphasizes shareable frameworks, real-world case studies, and tactical takeaways listeners can implement quickly. Noteworthy traits include a steady stream of practical frameworks (e.g., niche positioning, scalable processes, and speaking-driven marketing) and a guest roster that blends established marketing authorities with operators who have successfu... more

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How many listeners does The Duct Tape Marketing Podcast get?

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To see how many followers or subscribers The Duct Tape Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Duct Tape Marketing Podcast?

These podcasts share a similar audience with The Duct Tape Marketing Podcast:

1. Marketing Against The Grain
2. The StoryBrand Podcast
3. AI Explored
4. Social Media Marketing Podcast
5. Entrepreneurs on Fire

How many episodes of The Duct Tape Marketing Podcast are there?

The Duct Tape Marketing Podcast launched 21 years ago and published 1256 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Duct Tape Marketing Podcast?

Recent guests on The Duct Tape Marketing Podcast include:

1. John Gordon
2. Mark Roberge
3. Jason Wilde
4. Jason Swenk
5. Tom Rath
6. Jess Ekstrom
7. Mickie Kennedy
8. Derek Rydall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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