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The Duct Tape Marketing Podcast

John Jantsch
Marketing Strategy
Negativity Fast
Artificial Intelligence
Gratitude
Entrepreneurship
Fractional CMO
Gusto
Customer Experience
Personal Development
Mental Health
Ethical AI
Business Growth
Video Production
Productization
Team Building
Small Business
Positive Psychology
Kindness
B2B Sales
Data Privacy

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or m... more

PublishesTwice weeklyEpisodes1210Founded20 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Duct Tape Marketing Podcast

Latest Episodes

John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how clear expectations, practical fee... more

In this episode of the Duct Tape Marketing Podcast, we explore how small businesses can use AI to convert more leads while reclaiming precious time. John Jantsch talks with Rainmaker CEO Joe Gagnon about AI-native sales workflows, 24/7 phone agents, ... more

In this episode of the Duct Tape Marketing Podcast, we uncover how to magnetize the right clients by escaping the "obscurity tax" and building true market eminence. Guest David Newman breaks down the power of contrarian thinking, bold positioning, an... more

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Choosing the right marketing agency can make or break your business — and in this episode, John Jantsch shares the 10 essential questions every business owner must ask before hiring a marketing partner. Using real-world examples and industry red flag... more

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Recent Guests

Joe Gagnon
Co-founder and CEO of Rainmaker, focusing on AI-native sales platforms for small businesses
Rainmaker
Episode: Using AI to Convert More Leads and Save Time
David Newman
Keynote speaker, best-selling author, and creator of The Selling Show podcast with over 30 years of experience in marketing and consulting.
Do It Marketing
Episode: Magnetizing the Right Clients
Lorenzo Johnson
Director of Revenue Management and partner at Socially In, a leading US social media agency.
Socially In
Episode: Four Pillars for Social Selling
Ernie Ross
A globally recognized branding, strategy, and innovation leader, founder of Ross Rethink, and creator of the Intangence Methodology.
Ross Rethink
Episode: Trust, Storytelling, and the Future of Brands
Dr. Julia Garcia
Psychologist, speaker, and author dedicated to teaching the science and practice of hope
Episode: Why Hope Is a Leadership Strategy
Mark Kingsley
Renowned brand strategist, consultant, and author.
Episode: The Human Side of AI Branding
Eva Gutierrez
Founder of thinkwithai.com, educator, and consultant on practical AI adoption for business leaders
thinkwithai.com
Episode: How to Build Your AI Team, Task by Task
Robert Glazer
Bestselling author, keynote speaker, and founder of Acceleration Partners
Acceleration Partners
Episode: Turning Values Into Action
Don Yaeger
New York Times bestselling author and leadership expert
Not specified
Episode: How to Turn a Moment Into Momentum

Host

John Jantsch
Host of insightful conversations centered around effective marketing strategies, bringing years of experience as a small business marketing expert.

Reviews

4.6 out of 5 stars from 349 ratings
  • Pay attention to this if you are a small business owner or marketer

    What a treat to be a guest on John’s podcast - he is focused on delivering very practical marketing strategies and it was a delight to be a guest sharing my book, Exceptional Experiences. Highly recommend his show.

    Apple Podcasts
    5
    neenjames
    United States2 months ago
  • Agency owner

    I run a million+ agency and our success can almost be entirely attributed to what John teaches here

    Apple Podcasts
    5
    Alexstrath1
    United States8 months ago
  • Fabulous resource

    Recently found this podcast and I couldn’t be happier. Actionable and practical tips to bring into your business. Many more episodes to listen to and I look forward to it.

    Apple Podcasts
    5
    Janene-ch
    Switzerland2 years ago
  • Such a great resource for entrepreneurs!

    I’ve been following John’s advice for years and it’s been critical to the growth we’ve experienced. This is well worth your time. Actionable nuggets here!

    Apple Podcasts
    5
    Dr Sabrina
    United States2 years ago
  • Great practical advice

    This episode is pure gold. It has no dogma, no voodoo, no obscure jargon, just practical advise you can implement.

    Audible
    5
    Javier Artime Muñiz
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable marketing tips provided by the host and guests, often citing them as essential for business growth.
The host's interviewing style is praised for being direct, allowing guests to deliver clear, concise insights that listeners find valuable.
The content is frequently described as insightful and relevant, making it a go-to resource for professionals looking to improve their marketing skills.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Magnetizing the Right Clients
Q: How does generosity play a role in attracting clients?
Generosity involves sharing valuable insights and content for free, which helps prospects see your expertise and encourages them to trust you as a provider.
Magnetizing the Right Clients
Q: Do you have to have some sort of polarizing message to attract the right clients?
Yes, it involves being contrarian and aligning with your values and vision, which may conflict with traditional methods but attracts the right fit clients.
Magnetizing the Right Clients
Q: What's the obscurity tax and how can we avoid it?
The obscurity tax refers to doing great work in isolation and not getting noticed. To avoid it, businesses must focus on visibility, earn respect in the marketplace, and develop brand preference.
10 Questions to Ask Before Hiring an Agency
Q: What should small business owners ask before hiring an agency?
They should ask questions about ownership of marketing assets, measurement of success, connection between tactics and strategy, contract termination, and involvement in the marketing process.
Trust, Storytelling, and the Future of Brands
Q: How do you cut through that?
To break free from perceptions, a brand must show up authentically and embody the ideals it promotes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Duct Tape Marketing Podcast

What is The Duct Tape Marketing Podcast about and what kind of topics does it cover?

This show features insightful discussions with a range of authors, experts, and thought leaders who provide valuable marketing and business growth strategies. Topics encompass a wide spectrum, including marketing strategies, social media marketing, SEO, content marketing, lead generation, and entrepreneurship, making it a comprehensive resource for small business owners and marketing professionals alike. With over 900 episodes since its inception, the program stands out for its actionable advice and practical insights, aimed at helping listeners effectively navigate the evolving landscape of marketing.

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Rephonic provides a wide range of podcast stats for The Duct Tape Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Duct Tape Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Duct Tape Marketing Podcast get?

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What are the audience demographics for The Duct Tape Marketing Podcast?

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How many subscribers and views does The Duct Tape Marketing Podcast have?

To see how many followers or subscribers The Duct Tape Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Duct Tape Marketing Podcast?

These podcasts share a similar audience with The Duct Tape Marketing Podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. AI Explored
4. The StoryBrand Podcast
5. Social Media Marketing Podcast

How many episodes of The Duct Tape Marketing Podcast are there?

The Duct Tape Marketing Podcast launched 20 years ago and published 1210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Duct Tape Marketing Podcast?

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What guests have appeared on The Duct Tape Marketing Podcast?

Recent guests on The Duct Tape Marketing Podcast include:

1. Joe Gagnon
2. David Newman
3. Lorenzo Johnson
4. Ernie Ross
5. Dr. Julia Garcia
6. Mark Kingsley
7. Eva Gutierrez
8. Robert Glazer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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