Rephonic
Artwork for The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

John Jantsch
Marketing Strategy
Artificial Intelligence
Marketing
Leadership
SEO
AI In Marketing
Entrepreneurship
Content Marketing
Digital Marketing
Business Growth
Customer Experience
Small Business Marketing
Lead Generation
Duct Tape Marketing
Fractional CMO
Duct Tape Marketing Certification Intensive Program
Storytelling
Content Creation
Brand Strategy
Social Media Marketing

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or m... more

PublishesTwice weeklyEpisodes1274Founded21 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for The Duct Tape Marketing Podcast

Latest Episodes

Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and other traditional services. Drawing on research from hundreds of agency leaders and clients, Brian Gerstner expla... more

AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara Nay explain how small businesses can adapt the Marketing Hourglass for AI search, improve the... more

YouTube

AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketing channels that cannot be easily commoditized. John Jantsch explains how to buil... more

AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that moves those ideas beyond your personal reach. Peter Winick explains how experts can build authority, reach the r... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner
AI Explored
AI ExploredMichael Stelzner, Social Media Examiner—AI marketing

Recent Guests

Peter Winnick
Founder and CEO of Thought Leadership Leverage; co-host of Leveraging Thought Leadership Podcast
Thought Leadership Leverage
Episode: AI Can Create Content. It Can't Create Thought Leadership
Jason Swenk
Founder of Agency Mastery, host of the Smart Agency Masterclass Podcast, author of Operator to Owner
Agency Mastery
Episode: The 5 Stages From Operator to Owner (Rerun)
Rob Snyder
Serial startup founder, fellow at Harvard Innovation Labs, former McKinsey consultant, Harvard Business School graduate
Gricks VC / Finding Pool program
Episode: Stop Selling to People Who Were Never Going to Buy
Paul Roetzer
Founder/CEO of SmarterX and Marketing AI Institute; co-author of Marketing Artificial Intelligence
SmarterX; Marketing AI Institute
Episode: AI Strategy Starts With Leadership, Not Technology
Owen Fitzpatrick
Social psychologist, keynote speaker, author
Author of Inner Propaganda, consultant
Episode: Why Great Leaders Change Feelings Before Minds
Cornelia Choe
International leadership expert, global keynote speaker, Thinkers 50 radar honoree
The Leaders Alliance; co-author of The Panoramic Leader
Episode: Why Leaders Need Better Perspective, Not More Data
Roger Dooley
Author and expert on neural marketing and behavioral science
Author of The Persuasion Engine
Episode: AI Has Leveled the Marketing Playing Field
Doug Dibert Jr.
Founder and CEO of Magnify
Magnify
Episode: Why Video Marketing Builds Customer Trust in the Age of AI
Megan Hargroder
Founder and CEO of Legends Legal Marketing
Legends Legal Marketing
Episode: Why Trust Matters More Than Marketing Now

Hosts

John Jantsch
Host of The Duct Tape Marketing Podcast
Jon Jantsch
Co-host/host with affiliation to The Duct Tape Marketing Podcast

Reviews

4.6 out of 5 stars from 354 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    6 months ago
  • Small business gold

    So many lessons in John’s episodes from both him and his guests - a must-listen that thankfully has a robust catalogue to listen to.

    Apple Podcasts
    5
    Antipasti13
    United States6 months ago
  • Pay attention to this if you are a small business owner or marketer

    What a treat to be a guest on John’s podcast - he is focused on delivering very practical marketing strategies and it was a delight to be a guest sharing my book, Exceptional Experiences. Highly recommend his show.

    Apple Podcasts
    5
    neenjames
    United Statesa year ago
  • Agency owner

    I run a million+ agency and our success can almost be entirely attributed to what John teaches here

    Apple Podcasts
    5
    Alexstrath1
    United Statesa year ago
  • Fabulous resource

    Recently found this podcast and I couldn’t be happier. Actionable and practical tips to bring into your business. Many more episodes to listen to and I look forward to it.

    Apple Podcasts
    5
    Janene-ch
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for focused questions and valuable takeaways for growing businesses.
The show is a practical, high-signal resource for marketers and entrepreneurs.
Guests consistently bring actionable frameworks and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Is Rewriting How Customers Choose Your Business
Q: If a business has invested heavily in SEO and traffic is dropping due to AI changes, what should they do next?
The guidance is to shift SEO toward AI-friendly strategies, diversify with reviews and directory listings, ensure homepage content supports AI extraction (FAQs, testimonials, credibility logos), and maintain a broad content strategy so AI can pull useful information from multiple trusted sources.
AI Is Rewriting How Customers Choose Your Business
Q: How are you seeing AI influence buyer behavior beyond the research stage, and are people describing this in real-world terms?
Sara explains that many buyers use AI in search even before engaging with a brand, sometimes via snippets or direct conversations in tools like ChatGPT, and that this shifts the first impression and the information buyers bring to initial conversations, emphasizing the need for robust, trustworthy content and compelling reviews.
Why Leaders Need Better Perspective, Not More Data
Q: How should leaders practically begin to update their maps and engage stakeholders across the organization?
Start by getting up close to people who think differently, build trust through ongoing dialogue, and translate viewpoints into shared terms so that different teams can see how their pieces fit into a larger strategy.
Why Leaders Need Better Perspective, Not More Data
Q: So, perspective blindness—what exactly is it and how does it manifest in a growing company?
It's the false belief that one can see the whole picture when in fact many changes and voices exist; leaders must actively gather diverse perspectives, update their mental maps, and avoid assuming everyone sees things as they do to prevent misaligned decisions.
Stop Selling to People Who Were Never Going to Buy
Q: What is one question someone should add to a sales call to test whether a prospect has real pull?
Ask why they took the call today and then probe to understand whether their needs align with a real pull, using the poll framework to determine if they have a genuine, immediate need.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Duct Tape Marketing Podcast

What is The Duct Tape Marketing Podcast about and what kind of topics does it cover?

A practical, marketing-focused interview show that features authors, founders, and practitioners sharing actionable strategies for growing small businesses and marketing agencies. Episodes consistently cover marketing strategy, lead generation, sales, branding, and increasingly AI-driven approaches, with guests ranging from growth-focused executives to niche marketing specialists. The format emphasizes shareable frameworks, real-world case studies, and tactical takeaways listeners can implement quickly. Noteworthy traits include a steady stream of practical frameworks (e.g., niche positioning, scalable processes, and speaking-driven marketing) and a guest roster that blends established marketing authorities with operators who have successfu... more

Where can I find podcast stats for The Duct Tape Marketing Podcast?

Rephonic provides a wide range of podcast stats for The Duct Tape Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Duct Tape Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Duct Tape Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Duct Tape Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Duct Tape Marketing Podcast?

Rephonic provides comprehensive predictive audience data for The Duct Tape Marketing Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Duct Tape Marketing Podcast have?

To see how many followers or subscribers The Duct Tape Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Duct Tape Marketing Podcast?

These podcasts share a similar audience with The Duct Tape Marketing Podcast:

1. The StoryBrand Podcast
2. Social Media Marketing Podcast
3. The How of Business - How to start, run, grow and exit a small business.
4. Marketing Against The Grain
5. AI Explored

How many episodes of The Duct Tape Marketing Podcast are there?

The Duct Tape Marketing Podcast launched 21 years ago and published 1274 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Duct Tape Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Duct Tape Marketing Podcast?

Rephonic pulls ratings and reviews for The Duct Tape Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Duct Tape Marketing Podcast?

Rephonic provides full transcripts for episodes of The Duct Tape Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Duct Tape Marketing Podcast?

Recent guests on The Duct Tape Marketing Podcast include:

1. Peter Winnick
2. Jason Swenk
3. Rob Snyder
4. Paul Roetzer
5. Owen Fitzpatrick
6. Cornelia Choe
7. Roger Dooley
8. Doug Dibert Jr.

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days