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Artwork for The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

John Jantsch
Marketing Strategy
Artificial Intelligence
Marketing
SEO
AI In Marketing
Leadership
Entrepreneurship
Content Marketing
Small Business Marketing
Duct Tape Marketing
Customer Experience
Digital Marketing
Storytelling
Business Growth
Fractional CMO
Social Media Marketing
Lead Generation
Branding
Content Creation
Brand Strategy

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or m... more

PublishesTwice weeklyEpisodes1296Founded21 years ago
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MarketingBusiness

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Artwork for The Duct Tape Marketing Podcast

Latest Episodes

Building an AI-native business starts with redesigning workflows to save time, improve efficiency, and create better results. For small business owners and marketers, that means moving beyond individual AI tools and rethinking how everyday processes ... more

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional service firms by turning expertise into systems, protecting margins, investing i... more

Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John Jantsch outlines nine shifts agencies and marketing consultants need to make—fro... more

AI can make a business faster and more efficient—but automating the wrong things can cost you the human connection customers increasingly value. Ryan Levesque, bestselling author of Ask and Return to Real, explains where AI belongs in a business, wha... more

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Recent Guests

Victoria Sivrais
Serial entrepreneur, co-author of Entrepreneur Like a Mother
Entrepreneurial ventures discussed on the show
Episode: How to Build a Business That Can Grow Without You (Rerun)
Beth Mazza
Serial entrepreneur, co-author of Entrepreneur Like a Mother
Entrepreneurial ventures discussed on the show
Episode: How to Build a Business That Can Grow Without You (Rerun)
Ryan Levesque
Author and entrepreneur, founder of the Ask Method
Return to Real / Ask Method
Episode: What Should You Automate With AI, and What Should Stay Human?
Kipp Bodnar
CMO at HubSpot, author of Loop (co-written with Ciaran Flanagan)
HubSpot
Episode: How Inbound Marketing Is Changing in the Age of AI (Rerun)
Jo Wiebe
Founder of Copy Hackers and conversion copywriter
Copy Hackers
Episode: Better Copy Starts With Listening to Your Customers
Zac Froud
Founder of Advocacy, a company that helps brands turn passive audiences into real relationships
Advocacy
Episode: How to Turn Customers Into Advocates for Your Brand
Zvi Band
Founder of Contactually; founder of Relatable; author of Success is in Your Sphere
Relatable, Contactually, Relatable
Episode: Building Better Business Relationships in the Age of AI
Jody Grunden
Partner and virtual CFO, Anders CPAs and Advisors; co-founder Summit CPA Group
Anders CPAs and Advisors
Episode: Why Profitable Agencies Still Struggle With Cash Flow
Don Yaeger
National Speaker, Hall of Fame inductee, 13-time New York Times bestselling author, longtime associate editor at Sports Illustrated
Don Yaeger Enterprises / author
Episode: How Business Storytelling Builds Trust and Drives Results

Host

John Jantsch
Host of The Duct Tape Marketing Podcast

Reviews

4.6 out of 5 stars from 354 ratings
  • A go-to show for small business owners

    The Oct 9 episode with Beth Mazza and Victoria Sivrais on how to build a business that can grow without you was packed with practical advice on systems, margins, and teams that run without the founder. John keeps delivering marketing and growth ideas small business owners can use right away.

    Podchaser
    5
    Sabrina Runbeck
    9 days ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    8 months ago
  • Small business gold

    So many lessons in John’s episodes from both him and his guests - a must-listen that thankfully has a robust catalogue to listen to.

    Apple Podcasts
    5
    Antipasti13
    United States9 months ago
  • Pay attention to this if you are a small business owner or marketer

    What a treat to be a guest on John’s podcast - he is focused on delivering very practical marketing strategies and it was a delight to be a guest sharing my book, Exceptional Experiences. Highly recommend his show.

    Apple Podcasts
    5
    neenjames
    United Statesa year ago
  • Agency owner

    I run a million+ agency and our success can almost be entirely attributed to what John teaches here

    Apple Podcasts
    5
    Alexstrath1
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Excellent resource for entrepreneurs and marketers seeking implementable strategies.
Great for potential guests and sponsors seeking a marketing-focused audience.
Actionable and practical marketing tips from trusted host and guests.
Listeners praise the host's interviewing style and clear frameworks for growth.
Consistently updates with high-quality guests offering real-world value.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Business That Can Grow Without You (Rerun)
Q: Can men read this book?
Yes, the authors affirm that the book is for anyone, including men, and highlight that the principles apply across genders and family dynamics.
What Should You Automate With AI, and What Should Stay Human?
Q: How important do you believe it is for entrepreneurs to have an analog outlet and hands-on activities outside the digital realm?
It's essential to reconnect with the body and the physical world; analog activities restore balance, reduce burnout, and inform more human-centered business decisions.
Building a Referral Network With Strategic Partners
Q: What would you tell someone who is doing cold outreach and getting low response rates?
Stop with cold outreach and instead build from a warm network by reaching out to people you already know, and then leverage those connections to get introductions and referrals. Focus on finding one reliable MVP partner first, and let that success snowball into more referrals through trusted relationships.
How Business Storytelling Builds Trust and Drives Results
Q: What are the core stories every business should be able to tell on cue?
Origin story about why the company exists, a customer success story showing life change, and a story about a key employee, plus a tale highlighting the company's humanity beyond its slogans.
AI Is Rewriting How Customers Choose Your Business
Q: If a business has invested heavily in SEO and traffic is dropping due to AI changes, what should they do next?
The guidance is to shift SEO toward AI-friendly strategies, diversify with reviews and directory listings, ensure homepage content supports AI extraction (FAQs, testimonials, credibility logos), and maintain a broad content strategy so AI can pull useful information from multiple trusted sources.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Duct Tape Marketing Podcast

What is The Duct Tape Marketing Podcast about and what kind of topics does it cover?

This show features insightful interviews with authors, experts, entrepreneurs, and thought leaders who share practical marketing tips, growth strategies, and resources. Across episodes, conversations center on marketing strategy, agency leadership, AI's impact on marketing, content and referral systems, and building durable, bookable frameworks for small businesses and agencies. A notable strength is the consistent emphasis on actionable takeaways, real-world examples, and proven frameworks (such as strategy-first approaches, the Marketing Hourglass, and the Operator-to-Owner mindset) that listeners can implement quickly. The show often promotes practical workbooks, courses, and services, making it especially helpful for marketers, agency o... more

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Which podcasts are similar to The Duct Tape Marketing Podcast?

These podcasts share a similar audience with The Duct Tape Marketing Podcast:

1. Social Media Marketing Podcast
2. The GaryVee Audio Experience
3. The StoryBrand Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. AI Explored

How many episodes of The Duct Tape Marketing Podcast are there?

The Duct Tape Marketing Podcast launched 21 years ago and published 1296 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Duct Tape Marketing Podcast?

Recent guests on The Duct Tape Marketing Podcast include:

1. Victoria Sivrais
2. Beth Mazza
3. Ryan Levesque
4. Kipp Bodnar
5. Jo Wiebe
6. Zac Froud
7. Zvi Band
8. Jody Grunden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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