The Duct Tape Marketing Podcast

John Jantsch

Marketing Strategy

Artificial Intelligence

Marketing

Leadership

SEO

AI In Marketing

Entrepreneurship

Content Marketing

Small Business Marketing

Digital Marketing

Business Growth

Customer Experience

Duct Tape Marketing

Fractional CMO

Lead Generation

Storytelling

Content Creation

Duct Tape Marketing Certification Intensive Program

Brand Strategy

Social Media Marketing

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or m... more

354 ratings

Publishes	Twice weekly	Episodes	1283	Founded	21 years ago
Number of Listeners		Categories	MarketingBusiness

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Latest Episodes

9 Shifts Every Marketing Agency Needs to Make

Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John Jantsch outlines nine shifts agencies and marketing consultants need to make—fro... more

Yesterday • 20 min

How to Build a Business That Can Grow Without You

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional service firms by turning expertise into systems, protecting margins, investing i... more

3 Sep 2026 • 21 min • Most popular

Building a Referral Network With Strategic Partners

Building a referral network with strategic partners can create more qualified opportunities with far less prospecting. Jermaine Cheatham explains how he moved away from making 300 cold calls a day and instead focused on a small number of relationship... more

2 Sep 2026 • 20 min

How Inbound Marketing Is Changing in the Age of AI

Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar explains why the traditional marketing funnel is losing effectiveness and how the ... more

27 Aug 2026 • 20 min • Popular

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Recent Guests

Cornelia Choe

International leadership expert, global keynote speaker, Thinkers 50 radar honoree

Leaders Alliance

Episode: Why Leaders Need Better Perspective, Not More Data (Rerun)

Heidi Ellsworth

Nationally recognized leader in roofing and business building; president of The Coffee Shop

The Coffee Shop

Episode: How AI Is Changing Trust, Content, and Customer Relationships

Brian Gerstner

Co-founder of Agency Core; President of White Label IQ

Agency Core; White Label IQ

Episode: Why Marketing Agencies Must Shift From Deliverables to Strategy

Peter Winnick

Founder and CEO of Thought Leadership Leverage; co-host of Leveraging Thought Leadership Podcast

Thought Leadership Leverage

Episode: AI Can Create Content. It Can't Create Thought Leadership

Jason Swenk

Founder of Agency Mastery, host of the Smart Agency Masterclass Podcast, author of Operator to Owner

Agency Mastery

Episode: The 5 Stages From Operator to Owner (Rerun)

Rob Snyder

Serial startup founder, fellow at Harvard Innovation Labs, former McKinsey consultant, Harvard Business School graduate

Gricks VC / Finding Pool program

Episode: Stop Selling to People Who Were Never Going to Buy

Paul Roetzer

Founder/CEO of SmarterX and Marketing AI Institute; co-author of Marketing Artificial Intelligence

SmarterX; Marketing AI Institute

Episode: AI Strategy Starts With Leadership, Not Technology

Owen Fitzpatrick

Social psychologist, keynote speaker, author

Author of Inner Propaganda, consultant

Episode: Why Great Leaders Change Feelings Before Minds

Roger Dooley

Author and expert on neural marketing and behavioral science

Author of The Persuasion Engine

Episode: AI Has Leveled the Marketing Playing Field

Host

John Jantsch

Host of The Duct Tape Marketing Podcast

Reviews

4.6 out of 5 stars from 354 ratings

I've become a fast fan of your podcast!
Podchaser
5
Kris Ward
7 months ago
Small business gold
So many lessons in John’s episodes from both him and his guests - a must-listen that thankfully has a robust catalogue to listen to.
Apple Podcasts
5
Antipasti13
United States7 months ago
Pay attention to this if you are a small business owner or marketer
What a treat to be a guest on John’s podcast - he is focused on delivering very practical marketing strategies and it was a delight to be a guest sharing my book, Exceptional Experiences. Highly recommend his show.
Apple Podcasts
5
neenjames
United Statesa year ago
Agency owner
I run a million+ agency and our success can almost be entirely attributed to what John teaches here
Apple Podcasts
5
Alexstrath1
United Statesa year ago
Fabulous resource
Recently found this podcast and I couldn’t be happier. Actionable and practical tips to bring into your business. Many more episodes to listen to and I look forward to it.
Apple Podcasts
5
Janene-ch
Switzerland3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Excellent resource for entrepreneurs and marketers seeking implementable strategies.

Great for potential guests and sponsors seeking a marketing-focused audience.

Actionable and practical marketing tips from trusted host and guests.

Listeners praise the host's interviewing style and clear frameworks for growth.

Consistently updates with high-quality guests offering real-world value.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#78	United States/Business/Marketing
Apple Podcasts	#63	China/Business/Marketing
Apple Podcasts	#151	Saudi Arabia/Business/Marketing
Apple Podcasts	#187	Finland/Business/Marketing
Apple Podcasts	#199	Sweden/Business/Marketing
Apple Podcasts	#228	Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

AI Is Rewriting How Customers Choose Your Business

Q: If a business has invested heavily in SEO and traffic is dropping due to AI changes, what should they do next?

The guidance is to shift SEO toward AI-friendly strategies, diversify with reviews and directory listings, ensure homepage content supports AI extraction (FAQs, testimonials, credibility logos), and maintain a broad content strategy so AI can pull useful information from multiple trusted sources.

AI Is Rewriting How Customers Choose Your Business

Q: How are you seeing AI influence buyer behavior beyond the research stage, and are people describing this in real-world terms?

Sara explains that many buyers use AI in search even before engaging with a brand, sometimes via snippets or direct conversations in tools like ChatGPT, and that this shifts the first impression and the information buyers bring to initial conversations, emphasizing the need for robust, trustworthy content and compelling reviews.

Why Leaders Need Better Perspective, Not More Data

Q: How should leaders practically begin to update their maps and engage stakeholders across the organization?

Start by getting up close to people who think differently, build trust through ongoing dialogue, and translate viewpoints into shared terms so that different teams can see how their pieces fit into a larger strategy.

Why Leaders Need Better Perspective, Not More Data

Q: So, perspective blindness—what exactly is it and how does it manifest in a growing company?

It's the false belief that one can see the whole picture when in fact many changes and voices exist; leaders must actively gather diverse perspectives, update their mental maps, and avoid assuming everyone sees things as they do to prevent misaligned decisions.

Stop Selling to People Who Were Never Going to Buy

Q: What is one question someone should add to a sales call to test whether a prospect has real pull?

Ask why they took the call today and then probe to understand whether their needs align with a real pull, using the poll framework to determine if they have a genuine, immediate need.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Duct Tape Marketing Podcast

What is The Duct Tape Marketing Podcast about and what kind of topics does it cover?

This show features insightful interviews with authors, experts, entrepreneurs, and thought leaders who share practical marketing tips, growth strategies, and resources. Across episodes, conversations center on marketing strategy, agency leadership, AI's impact on marketing, content and referral systems, and building durable, bookable frameworks for small businesses and agencies. A notable strength is the consistent emphasis on actionable takeaways, real-world examples, and proven frameworks (such as strategy-first approaches, the Marketing Hourglass, and the Operator-to-Owner mindset) that listeners can implement quickly. The show often promotes practical workbooks, courses, and services, making it especially helpful for marketers, agency o... more

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Which podcasts are similar to The Duct Tape Marketing Podcast?

These podcasts share a similar audience with The Duct Tape Marketing Podcast:

1. AI Explored
2. The StoryBrand Podcast
3. Marketing Against The Grain
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The GaryVee Audio Experience

How many episodes of The Duct Tape Marketing Podcast are there?

The Duct Tape Marketing Podcast launched 21 years ago and published 1283 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Duct Tape Marketing Podcast?

Recent guests on The Duct Tape Marketing Podcast include:

1. Cornelia Choe
2. Heidi Ellsworth
3. Brian Gerstner
4. Peter Winnick
5. Jason Swenk
6. Rob Snyder
7. Paul Roetzer
8. Owen Fitzpatrick

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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