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Artwork for DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

dmou
Tourism
Indigenous Tourism
Albuquerque, United States
Tourism Improvement District
Ottawa Tourism
Pure Michigan
Sacramento
CDTA
Sports ETA
Partnership Model
Chicago
Workforce Development
Kingston
Tourism Marketing District / T-Bid
Planet
MMGY Nextfactor
Destinations International
Bus Pass Program
Leadership
Partners In Tourism

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

PublishesTwice monthlyEpisodes100Founded7 years ago
Number of ListenersCategories
Non-ProfitBusinessMarketing

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Artwork for DMOU: Destination Marketing Organization University

Latest Episodes

Destination Canada is very likely the most innovative DMO on the planet when it comes to redefining the tourism industry’s impact (both social and economic). Now, they have developed the Canadian Tourism Data Collective, an insanely expansive hub of ... more

Matt Pivarnik has held community leadership positions in Tulsa, Topeka and, now, in Myrtle Beach. All three DMOs have been connected in one way shape or form to their Chamber of Commerce, organizational structures that have increasingly fallen out of... more

Establishing a Tourism Improvement District is rarely easy…but in Chicago, it took almost 15 years. But, when the City Council approved the first TID in Illinois earlier this year, the vote was unanimous. On this edition of DMOU, Choose Chicago’s Kri... more

I've always referred to my friend Chris Ihrig as "the Culture Guy" (probably because his company is called Fired Up! Culture). But after reading his latest book "Would You Work for You," I now realize that he's "the Leadership Guy." Join us for this ... more

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Recent Guests

Meaghan Ferrigno
Senior Vice President, Chief Financial Officer and Chief Data and Analytics Officer at Destination Canada
Destination Canada
Episode: 193: Meaghan Ferrigno • Destination Canada's Bold Embrace of Data, Research and AI
Matt Pivarnik
CEO of the Myrtle Beach Area Chamber of Commerce and Visit Myrtle Beach (Greater Myrtle Beach Collaborative)
Myrtle Beach Area Chamber of Commerce / Visit Myrtle Beach
Episode: 192: Matt Pivarnik • Making the DMO-Chamber Combo Work
Michael Jacobson
President and CEO of the Illinois Hotel and Lodging Association
Illinois Hotel and Lodging Association
Episode: 191: Kristen Reynolds & Michael Jacobson: The 15 Year Journey to Create Chicago's TID
Kristen Reynolds
President and CEO of Choose Chicago
Choose Chicago
Episode: 191: Kristen Reynolds & Michael Jacobson: The 15 Year Journey to Create Chicago's TID
Chris Ihrig
Chief Engagement Officer at Fired Up! Culture, leadership consultant and author
Fired Up! Culture
Episode: 190: Chris Ihrig • Developing a Pathway to Destination Leadership
Dan Rowe
Founder of Destination Advisory Network; former CEO of Visit Panama City Beach
Destination Advisory Network / Visit Panama City Beach
Episode: 189: Dan Rowe • Leading Through Crisis
Auvis Cole
Executive Director, Discover Crystal River (Citrus County, Florida)
Discover Crystal River / Citrus County
Episode: 187: Auvis Cole • Building Trust and Collaboration with Industry Partners
Amir Eylon
President and CEO of Longwoods International
Longwoods International
Episode: 186: Amir Eylon • How Events are Driving American Tourism in 2026
Ryan Short
Co-founder of Civic Brand; author of The Civic Brand
Civic Brand
Episode: 185: Ryan Short • Going Beyond Place Branding to Achieve a Civic Brand

Host

Bill Geist
Host of DMOU: Destination Marketing Organization University

Reviews

5.0 out of 5 stars from 19 ratings
  • A podcast for everyone

    DMOU expands the mold of industry podcasts with an engaging host and interesting guests. Bill focuses on three questions to keep his show tight and informative. So much is covered in 30 minutes, that you can’t wait for the next one. Destination marketing may not be for everyone, but tourism is and we all need to help rebuild this industry. Keep it up Bill!

    Apple Podcasts
    5
    RonNastyBackIn1964
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for listeners seeking actionable, industry-specific takeaways
Strong focus on leadership and governance insights
Engaging host with tight, informative interviews
Guests deliver practical, real-world DMOs strategies

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Talking Points

Recent interactions between the hosts and their guests.

192: Matt Pivarnik • Making the DMO-Chamber Combo Work
Q: How do you balance resident sentiment with the sensational success of what you've developed and handle the next phase for Myrtle Beach?
We continuously survey residents and visitors to understand overlapping and divergent needs, invest in product development to meet evolving demands, plan for the future with a focus on larger experiences like outdoor venues, and navigate legal constraints around funding to maintain a sustainable balance between community needs and tourism growth.
192: Matt Pivarnik • Making the DMO-Chamber Combo Work
Q: What is your role as the CEO of the Mothership when it comes to marketing, sales, and destination development?
My role is to act as a shared services CEO, overseeing administration, staffing, and strategic interventions across the multiple DMOs; I step in as needed to move projects forward, coordinate between entities, and ensure the organization can deploy resources quickly and efficiently for joint marketing and development efforts.
192: Matt Pivarnik • Making the DMO-Chamber Combo Work
Q: Tell me what you learned in Tulsa that helped you create the sensationally successful Topeka model.
From Tulsa I learned the power of keeping complementary entities tightly aligned while maintaining independence, which enabled resources to be shared without creating a single, oversized parent organization; this approach fostered collaboration across budgets and boards and made it easier to bring disparate groups together under a common strategic vision.
171: Cassandra McAuley • The Powerful New Futures Study
Q: What changed in your methodology and approach that made this Future Study stand out?
The team aimed to have a stronger take-away for boards and teams, defined destination development with clear guardrails, and ensured deep global industry engagement so the findings resonate across regions and stakeholder groups.
173: Jill Delaney • On Workforce Transit & the Membership/Partnership Conundrum
Q: Tell us about the solutions that you identified in Albany.
Jill explains how a collaboration with CDTA to provide discounted, then free bus passes for staff created a tangible benefit that increased applicants and reduced no-shows, with a six-month trial proving the model's viability.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on leadership, strategy, and practical innovation in destination marketing and place branding. Episodes spotlight crisis management, governance, partnerships, funding models, and sustainable growth for DMOs and related tourism organizations. Guests range from former destination leaders navigating scandals or crises to chief executives steering regional collaborations, events, and long-range master plans. The program tends toward actionable frameworks, case studies, and real-world tactics for building trust, community buy-in, and measurable impact, often with a focus on funding, governance, stakeholder engagement, and data-informed branding. A standout strength is curating high-level practitioners who translate theory into s... more

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These podcasts share a similar audience with this podcast:

1. Destination Discourse
2. Destination Marketing Podcast
3. New Heights with Jason & Travis Kelce
4. SmartLess
5. Giggly Squad

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this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Meaghan Ferrigno
2. Matt Pivarnik
3. Michael Jacobson
4. Kristen Reynolds
5. Chris Ihrig
6. Dan Rowe
7. Auvis Cole
8. Amir Eylon

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