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Artwork for DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

dmou
Tourism
Indigenous Tourism
Albuquerque, United States
Pure Michigan
Ottawa Tourism
Sacramento
CDTA
Sports ETA
Partnership Model
Workforce Development
Kingston
Tourism Marketing District / T-Bid
Planet
MMGY Nextfactor
Destinations International
Bus Pass Program
Leadership
Partners In Tourism
Visit Bellevue, Washington United States
DMAP (destination International Accreditation Board)

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

PublishesTwice monthlyEpisodes100Founded7 years ago
Number of ListenersCategories
Non-ProfitMarketingBusiness

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Artwork for DMOU: Destination Marketing Organization University

Latest Episodes

Establishing a Tourism Improvement District is rarely easy…but in Chicago, it took almost 15 years. But, when the City Council approved the first TID in Illinois earlier this year, the vote was unanimous. On this edition of DMOU, Choose Chicago’s Kri... more

I've always referred to my friend Chris Ihrig as "the Culture Guy" (probably because his company is called Fired Up! Culture). But after reading his latest book "Would You Work for You," I now realize that he's "the Leadership Guy." Join us for this ... more

Over the past 18 years, Dan Rowe built Visit Panama City Beach into one of the most recognized DMOs in the Southeast, growing its influence well beyond its marketing mandate and establishing it as a genuine community builder. Forged by the challenges... more

When we launched DMOU as a tele-seminar series over 20 years ago, it was designed to showcase the coolest innovation out there in Destination Leadership. For Visit Macon, this past year has been beyond innovative. They bought an FM radio station. The... more

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Recent Guests

Chris Ihrig
Chief Engagement Officer at Fired Up! Culture, leadership consultant and author
Fired Up! Culture
Episode: 190: Chris Ihrig • Developing a Pathway to Destination Leadership
Dan Rowe
Founder of Destination Advisory Network; former CEO of Visit Panama City Beach
Destination Advisory Network / Visit Panama City Beach
Episode: 189: Dan Rowe • Leading Through Crisis
Auvis Cole
Executive Director, Discover Crystal River (Citrus County, Florida)
Discover Crystal River / Citrus County
Episode: 187: Auvis Cole • Building Trust and Collaboration with Industry Partners
Amir Eylon
President and CEO of Longwoods International
Longwoods International
Episode: 186: Amir Eylon • How Events are Driving American Tourism in 2026
Ryan Short
Co-founder of Civic Brand; author of The Civic Brand
Civic Brand
Episode: 185: Ryan Short • Going Beyong Place Branding to Achieve a Civic Brand
Brad Jones
Executive Director, Visit Bellevue
Visit Bellevue
Episode: 184: Brad Jones • Developing Ambassadors, Transit Solutions and Culinary Magic
Christine Lawson
CEO and President of Discover Santa Clara
Discover Santa Clara
Episode: 183: Christine Lawson • Maximizing Global Events to Build Brand
Megan Knott
CEO of Tourism Kingston
Tourism Kingston
Episode: 182: Megan Knott • Creating a Culture of Collaborative Community Development
Tania Armenta
President and CEO of Visit Albuquerque
Visit Albuquerque
Episode: 181: Tania Armenta • On Developing Community Trust, Partnership & Vision

Host

Bill Geist
Host of DMOU: Destination Marketing Organization University

Reviews

5.0 out of 5 stars from 19 ratings
  • A podcast for everyone

    DMOU expands the mold of industry podcasts with an engaging host and interesting guests. Bill focuses on three questions to keep his show tight and informative. So much is covered in 30 minutes, that you can’t wait for the next one. Destination marketing may not be for everyone, but tourism is and we all need to help rebuild this industry. Keep it up Bill!

    Apple Podcasts
    5
    RonNastyBackIn1964
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for listeners seeking actionable, industry-specific takeaways
Strong focus on leadership and governance insights
Engaging host with tight, informative interviews
Guests deliver practical, real-world DMOs strategies

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#121
Ireland/Business/Marketing
Apple Podcasts
#169
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

171: Cassandra McAuley • The Powerful New Futures Study
Q: What changed in your methodology and approach that made this Future Study stand out?
The team aimed to have a stronger take-away for boards and teams, defined destination development with clear guardrails, and ensured deep global industry engagement so the findings resonate across regions and stakeholder groups.
173: Jill Delaney • On Workforce Transit & the Membership/Partnership Conundrum
Q: Tell us about the solutions that you identified in Albany.
Jill explains how a collaboration with CDTA to provide discounted, then free bus passes for staff created a tangible benefit that increased applicants and reduced no-shows, with a six-month trial proving the model's viability.
169: Leslie Bruce • Leading Tourism for Good
Q: How does Destinations International play a meaningful role in making sure that this is an international organization, and that it continues to grow internationally?
The guest explains that international engagement expands the industry's reach, knowledge sharing, and advocacy across borders, especially by connecting Canadian, European, and Asian partners, and by aligning on common goals to grow the overall pie and ensure industry resilience.
168: Mike Testa • Transforming a Government Town to a Fun Town
Q: As you stepped into the CEO chair, you set out to change the image of your community. So question number one, events and festivals have played a significant role in transforming the image of Sacramento from government to fun. How did that come about, and what were the steps?
Mike Testa explains that Sacramento needed to create a genuine identity beyond government, focusing on local agriculture and a food-first narrative. By embracing farm-to-fork branding, leveraging signature events like Tower Bridge Dinner, and partnering with national promoters, the city shifted perceptions and attracted media attention, which in turn supported broader tourism growth.
182: Megan Knott • Creating a Culture of Collaborative Community Development
Q: And so this is going to be so stereotypical, right? Because you're Canadian. But hockey is even a bigger deal in your family. And you have a really amazing story to tell. So please do.
Knott shares a personal hockey-centric anecdote, framing Kingston as a hockey town through family connections and a Bobby Orr dinner, illustrating how local culture can become a distinctive visitor story.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on leadership, strategy, and practical innovation in destination marketing and place branding. Episodes spotlight crisis management, governance, partnerships, funding models, and sustainable growth for DMOs and related tourism organizations. Guests range from former destination leaders navigating scandals or crises to chief executives steering regional collaborations, events, and long-range master plans. The program tends toward actionable frameworks, case studies, and real-world tactics for building trust, community buy-in, and measurable impact, often with a focus on funding, governance, stakeholder engagement, and data-informed branding. A standout strength is curating high-level practitioners who translate theory into s... more

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These podcasts share a similar audience with this podcast:

1. Destination Marketing Podcast
2. Destination Discourse
3. Good Hang with Amy Poehler
4. Armchair Expert with Dax Shepard
5. The Daily

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this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chris Ihrig
2. Dan Rowe
3. Auvis Cole
4. Amir Eylon
5. Ryan Short
6. Brad Jones
7. Christine Lawson
8. Megan Knott

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