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Artwork for DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

dmou
Tourism
Tourism Improvement District
Destinations International
Indigenous Tourism
Albuquerque, United States
Pure Michigan
Ottawa Tourism
Sacramento
CDTA
Partnership Model
Sports ETA
Chicago
Newport Beach
Big Bear Lake, United States
Workforce Development
Kingston
Tourism Marketing District / T-Bid
Planet
MMGY Nextfactor
Bus Pass Program

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

PublishesTwice monthlyEpisodes100Founded7 years ago
Number of ListenersCategories
MarketingBusinessNon-Profit

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Artwork for DMOU: Destination Marketing Organization University

Latest Episodes

In our work around the country, we rarely see DMOs that target first year college students as potential semi-permanent 4-year visitors. In this episode of DMOU, Knox County OH CVB Executive Director Olivia Toth shares how her DMO has developed not on... more

In this episode of DMOU, you’ll meet Travis Scott, CEO of Visit Big Bear, who, in his first three years there, has developed actionable solutions to several of his destination’s challenges. Undependable snowfall resulted in a move to a 4-season messa... more

When Kristen Pironis took the helm of Visit Annapolis and Anne Arundel County, she had her work cut out for her. The DMO was emerging from a crisis of confidence in a COVID world. How she set out to rebuild the organization is the fascinating tale sh... more

Gary Sherwin is the CEO of Newport Beach & Company, a DMO that features an organizational model that I’ve always believed to be the most elegant and effective out there. Indeed, we featured it prominently in our position paper, “A New Vision for Comm... more

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Recent Guests

Travis Scott
Community First Destination Leader and CEO of Visit Big Bear
Visit Big Bear
Episode: 197: Travis Scott • Meeting Destination Challenges Head-On
Kristen Pironis
CEO of Visit Annapolis in Anne Arundel County
Visit Annapolis in Anne Arundel County
Episode: 196: Kristen Pironis • Building Trust and Community Investment in Your DMO
Gary Sherwin
40-year hospitality industry veteran, CDME APR, leader in Newport Beach branding and private-sector DMO model
Newport Beach & Company / Newport Beach, California
Episode: 195: Gary Sherwin • The Power of a Private-Sector Tourism Improvement District
Kyle Edmiston
President & CEO of Visit Lake Charles
Visit Lake Charles
Episode: 194: Kyle Edmiston • What's Ahead for Destinations International
Meaghan Ferrigno
Senior Vice President, Chief Financial Officer and Chief Data and Analytics Officer at Destination Canada
Destination Canada
Episode: 193: Meaghan Ferrigno • Destination Canada's Bold Embrace of Data, Research and AI
Matt Pivarnik
CEO of the Myrtle Beach Area Chamber of Commerce and Visit Myrtle Beach (Greater Myrtle Beach Collaborative)
Myrtle Beach Area Chamber of Commerce / Visit Myrtle Beach
Episode: 192: Matt Pivarnik • Making the DMO-Chamber Combo Work
Michael Jacobson
President and CEO of the Illinois Hotel and Lodging Association
Illinois Hotel and Lodging Association
Episode: 191: Kristen Reynolds & Michael Jacobson: The 15 Year Journey to Create Chicago's TID
Kristen Reynolds
President and CEO of Choose Chicago
Choose Chicago
Episode: 191: Kristen Reynolds & Michael Jacobson: The 15 Year Journey to Create Chicago's TID
Chris Ihrig
Chief Engagement Officer at Fired Up! Culture, leadership consultant and author
Fired Up! Culture
Episode: 190: Chris Ihrig • Developing a Pathway to Destination Leadership

Host

Bill Geist
Host of DMOU: Destination Marketing Organization University

Reviews

5.0 out of 5 stars from 19 ratings
  • A podcast for everyone

    DMOU expands the mold of industry podcasts with an engaging host and interesting guests. Bill focuses on three questions to keep his show tight and informative. So much is covered in 30 minutes, that you can’t wait for the next one. Destination marketing may not be for everyone, but tourism is and we all need to help rebuild this industry. Keep it up Bill!

    Apple Podcasts
    5
    RonNastyBackIn1964
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide practical funding, governance, and branding insights.
Host keeps episodes tight and actionable for practitioners.
Content consistently centers on DMOs and destination marketing impact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#72
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

196: Kristen Pironis • Building Trust and Community Investment in Your DMO
Q: So tell me about the three pillars and why they are so important to the future of your destination.
The three pillars are partner engagement, self-generated funds through a broader investment approach, and workforce development. They're designed to connect activity to tangible outcomes for partners and the community, ensuring credibility with elected officials and that the DMO drives real impact for visitors and local jobs.
195: Gary Sherwin • The Power of a Private-Sector Tourism Improvement District
Q: What led you to move Newport Beach & Company toward a private-sector funding model?
The shift came from recognizing the fragility of relying on elected officials and public funds; by contracting directly with hotels and private partners, we gain financial independence, clearer governance, and better ability to fund brand development without politics pulling strings.
194: Kyle Edmiston • What's Ahead for Destinations International
Q: What are you looking for in the next DI CEO?
The next CEO should be deeply in touch with the membership's needs, possess leadership energy, and have a demonstrated drive for serving the industry, with capacity to balance big and small DMOs and drive strategic growth.
192: Matt Pivarnik • Making the DMO-Chamber Combo Work
Q: How do you balance resident sentiment with the sensational success of what you've developed and handle the next phase for Myrtle Beach?
We continuously survey residents and visitors to understand overlapping and divergent needs, invest in product development to meet evolving demands, plan for the future with a focus on larger experiences like outdoor venues, and navigate legal constraints around funding to maintain a sustainable balance between community needs and tourism growth.
192: Matt Pivarnik • Making the DMO-Chamber Combo Work
Q: What is your role as the CEO of the Mothership when it comes to marketing, sales, and destination development?
My role is to act as a shared services CEO, overseeing administration, staffing, and strategic interventions across the multiple DMOs; I step in as needed to move projects forward, coordinate between entities, and ensure the organization can deploy resources quickly and efficiently for joint marketing and development efforts.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Across recent episodes, the focus is on practical, market-facing strategies for destination marketing organizations and their partners. Key themes include evolving funding models (private-sector and TID-based approaches), governance and coalition-building, data-driven decision-making with AI and analytics, crisis leadership and trust rebuilding, and community-engaged branding that balances residents, visitors, and local economies. Notable throughlines involve real-world implementations (city-focused TIDs, multi-organization holding structures, workforce development, and ambassador programs) and a willingness to experiment with new tools, events, and partnerships to sustain branding and growth. The show often features leaders who bridge publ... more

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These podcasts share a similar audience with this podcast:

1. Destination Discourse
2. Destination Marketing Podcast
3. Destination On The Left
4. A Bit of Optimism
5. The Daily

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Travis Scott
2. Kristen Pironis
3. Gary Sherwin
4. Kyle Edmiston
5. Meaghan Ferrigno
6. Matt Pivarnik
7. Michael Jacobson
8. Kristen Reynolds

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