Destination Discourse
Destination DiscourseDestination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism. From cutting-edge innovations to the complex challenges of destination management, we offer ... more
| Publishes | Weekly | Episodes | 96 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Every DMO panel is a highlight reel - so why does no one ever mention what didn't work? Returning guest Dan Gibson (Visit McMinnville) joins Stuart Butler and Adam Stoker to make the case that destination marketing's biggest blind spot isn't failure ... more
Every vendor in the industry suddenly has an "AI visibility score" to sell you. Stuart Butler and Adam Stoker dig into whether GEO (Generative Engine Optimization) is real measurement or an expensive mirage, joined by repeat guest Emily Zertuche, CDM... more
Stuart Butler and Adam Stoker step outside destination marketing to spot the trends reshaping consumer attention right now - and don't even agree on which ones matter most.
Adam opens with Reddit, still one of the most under-used channels in marketi... more
In this episode of Destination Discourse, Stuart Butler and Adam Stoker recap Adam's latest CMO Jam - a live, candid roundtable with six DMO marketing leaders - and dig into the ideas that stuck.
The biggest one: panelist Christian Mingle pushed bac... more
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- Essential listening for destination marketers
Super smart people discussing the challenges of our industry. Not just dudes talking, but conversations with people of different walks in this industry.
Apple Podcasts5beezbo
United States3 months ago - Big fan of Stu’s News
I wish I could grow two more hands so I could give this podcast four thumbs up.
Apple Podcasts5Destie RoushUnited States4 months ago - A Must Listen for DMO Professionals
Stuart and Adam are not only fun to listen too, but they offer up valuable insights and ideas. Every podcast sparks an a-ha moment and provides inspiration. They have fantastic guests and do a great job keeping us updated on trends in our industry. Make this a mandatory listen for your team!
Apple Podcasts5Travel_GuruUnited States8 months ago - One of my favorite industry podcasts!
I just wanted to say that this is one of my favorite destination marketing podcasts. The format of the podcast really lends itself to seeing all sides of an issue. The show is a great resource for everyone in the destination marketing industry. I never miss an episode.
Stu's news and the jingle is definitely one of the best segments in all of podcasting!
Desty Nation!
Apple Podcasts5Nate GresockUnited Statesa year ago - The greatest show for DMOs
I have to say, I’m incredibly proud of my son for hosting such a fantastic podcast… but let’s be real, Stuart is the true star of the show! His insights are razor-sharp, his voice is smooth as butter, and he just gets destination marketing in a way that keeps me coming back for more.
Now, don’t get me wrong—Adam is doing his best, bless his heart. He brings great energy, and I’m sure he tries very hard. But Stuart? That’s where the magic happens. If you’re looking for expert-level tourism marke... more
Apple Podcasts5Adams Actual MomUnited Statesa year ago
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Apple Podcasts | #103 |  South Korea/Business/Marketing |
Apple Podcasts | #104 |  United Arab Emirates/Business/Marketing |
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Frequently Asked Questions About Destination Discourse
What is Destination Discourse about and what kind of topics does it cover?
Destination Discourse centers on destination marketing, AI adoption in DMOs, governance, and the evolving role of technology in tourism. Episodes frequently explore practical frameworks for organizational change, data-driven storytelling, and partnerships with industry players to improve visitor experiences while managing budgets and risk. The show stands out for its hands-on conversations with practitioners, a candid culture, and a willingness to challenge conventional approaches in public-facing marketing. Listeners are likely to gain actionable playbooks on AI governance, cross-team collaboration, and innovative program design, making it a strong fit for senior marketers, DMOs, and travel-industry leaders looking to modernize operations ... more
Where can I find podcast stats for Destination Discourse?
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How many listeners does Destination Discourse get?
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What are the audience demographics for Destination Discourse?
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How many subscribers and views does Destination Discourse have?
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Which podcasts are similar to Destination Discourse?
These podcasts share a similar audience with Destination Discourse:
1. Destination Marketing Podcast
2. DMOU: Destination Marketing Organization University
3. The Daily
4. SmartLess
5. Pod Save America
How many episodes of Destination Discourse are there?
Destination Discourse launched 2 years ago and published 96 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Destination Discourse?
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What guests have appeared on Destination Discourse?
Recent guests on Destination Discourse include:
1. Will Wright
2. Dan Flores
3. Chris Fair
4. Gary Sherwin
5. Jeanette Roush
6. Dan Gibson
7. Sue O'Shea
8. Ashley Mays
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.