
Destination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism. From cutting-edge innovations to the complex challenges of destination management, we offer ... more
| Publishes | Weekly | Episodes | 84 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode of Destination Discourse, Stuart Butler and Adam Stoker share a live session recorded at Destinations International’s MarCom Summit, where they challenge the industry to rethink the role, purpose, and value of destination marketing or... more
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by AI leaders Janette Roush and Dan Holowack for a fast-moving, no-fluff conversation on where AI is actually going—and what DMOs are missing right now.
After some cl... more
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Matt Vinson from Visit Dallas for a conversation about what destination marketing can learn from fresh perspectives, especially from sports, technology, and outside... more
In this episode of Destination Discourse, Stuart Butler and Adam Stoker record together in Myrtle Beach for a conversation that gets personal, practical, and a little uncomfortable—in the best way.
Stuart introduces a framework he’s been shaping ove... more
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I wish I could grow two more hands so I could give this podcast four thumbs up.
Stuart and Adam are not only fun to listen too, but they offer up valuable insights and ideas. Every podcast sparks an a-ha moment and provides inspiration. They have fantastic guests and do a great job keeping us updated on trends in our industry. Make this a mandatory listen for your team!
I just wanted to say that this is one of my favorite destination marketing podcasts. The format of the podcast really lends itself to seeing all sides of an issue. The show is a great resource for everyone in the destination marketing industry. I never miss an episode.
Stu's news and the jingle is definitely one of the best segments in all of podcasting!
Desty Nation!
I have to say, I’m incredibly proud of my son for hosting such a fantastic podcast… but let’s be real, Stuart is the true star of the show! His insights are razor-sharp, his voice is smooth as butter, and he just gets destination marketing in a way that keeps me coming back for more.
Now, don’t get me wrong—Adam is doing his best, bless his heart. He brings great energy, and I’m sure he tries very hard. But Stuart? That’s where the magic happens. If you’re looking for expert-level tourism marke... more
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Apple Podcasts | #250 | |
Apple Podcasts | #250 |
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Destination Discourse centers on destination marketing, AI adoption in DMOs, governance, and the evolving role of technology in tourism. Episodes frequently explore practical frameworks for organizational change, data-driven storytelling, and partnerships with industry players to improve visitor experiences while managing budgets and risk. The show stands out for its hands-on conversations with practitioners, a candid culture, and a willingness to challenge conventional approaches in public-facing marketing. Listeners are likely to gain actionable playbooks on AI governance, cross-team collaboration, and innovative program design, making it a strong fit for senior marketers, DMOs, and travel-industry leaders looking to modernize operations ... more
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These podcasts share a similar audience with Destination Discourse:
1. Destination Marketing Podcast
2. DMOU: Destination Marketing Organization University
3. Give Me Some Good News
4. Destination On The Left
5. The 7
Destination Discourse launched 2 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Destination Discourse include:
1. Janette Roush
2. Dan Holowack
3. Matt Vinson
4. Matt Stiker
5. Caleb Sullivan
6. CA. Clark
7. Matt Steiker
8. Katy Livingston
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.