Destination Discourse
Destination DiscourseDestination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism. From cutting-edge innovations to the complex challenges of destination management, we offer ... more
| Publishes | Weekly | Episodes | 91 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode of Destination Discourse, Stuart Butler and Adam Stoker tackle a question most DMOs would rather avoid: why should AI ever trust your content over anyone else's? Stuart's thesis - DMOs have grown addicted to equitable treatment of eve... more
Dan Flores, Head of Tourism at Satisfi Labs, joins Stuart Butler and Adam Stoker with an uncomfortable premise: most DMOs are still treating AI like a gadget instead of a coworker. Dan explains why "we need AI on the website" isn't a strategy, and wh... more
Most DMOs talk about economic impact. Chris Fair, CEO of Resonance Co and author of the annual Best Cities report, talks about something harder to measure — and more consequential: whether a city is actually lovable.
In this episode, Fair shares dat... more
Most DMOs measure success in website clicks and visitor guide downloads. Gary Sherwin has spent 20 years at Visit Newport Beach asking a harder question: if you disappeared tomorrow, would your stakeholders call you essential - or just convenient?
T... more
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- Essential listening for destination marketers
Super smart people discussing the challenges of our industry. Not just dudes talking, but conversations with people of different walks in this industry.
Apple Podcasts5beezbo
United States2 months ago - Big fan of Stu’s News
I wish I could grow two more hands so I could give this podcast four thumbs up.
Apple Podcasts5Destie RoushUnited States3 months ago - A Must Listen for DMO Professionals
Stuart and Adam are not only fun to listen too, but they offer up valuable insights and ideas. Every podcast sparks an a-ha moment and provides inspiration. They have fantastic guests and do a great job keeping us updated on trends in our industry. Make this a mandatory listen for your team!
Apple Podcasts5Travel_GuruUnited States7 months ago - One of my favorite industry podcasts!
I just wanted to say that this is one of my favorite destination marketing podcasts. The format of the podcast really lends itself to seeing all sides of an issue. The show is a great resource for everyone in the destination marketing industry. I never miss an episode.
Stu's news and the jingle is definitely one of the best segments in all of podcasting!
Desty Nation!
Apple Podcasts5Nate GresockUnited Statesa year ago - The greatest show for DMOs
I have to say, I’m incredibly proud of my son for hosting such a fantastic podcast… but let’s be real, Stuart is the true star of the show! His insights are razor-sharp, his voice is smooth as butter, and he just gets destination marketing in a way that keeps me coming back for more.
Now, don’t get me wrong—Adam is doing his best, bless his heart. He brings great energy, and I’m sure he tries very hard. But Stuart? That’s where the magic happens. If you’re looking for expert-level tourism marke... more
Apple Podcasts5Adams Actual MomUnited Statesa year ago
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Apple Podcasts | #164 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #250 |  South Korea/Business/Marketing |
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Frequently Asked Questions About Destination Discourse
What is Destination Discourse about and what kind of topics does it cover?
Destination Discourse centers on destination marketing, AI adoption in DMOs, governance, and the evolving role of technology in tourism. Episodes frequently explore practical frameworks for organizational change, data-driven storytelling, and partnerships with industry players to improve visitor experiences while managing budgets and risk. The show stands out for its hands-on conversations with practitioners, a candid culture, and a willingness to challenge conventional approaches in public-facing marketing. Listeners are likely to gain actionable playbooks on AI governance, cross-team collaboration, and innovative program design, making it a strong fit for senior marketers, DMOs, and travel-industry leaders looking to modernize operations ... more
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How many listeners does Destination Discourse get?
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What are the audience demographics for Destination Discourse?
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How many subscribers and views does Destination Discourse have?
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Which podcasts are similar to Destination Discourse?
These podcasts share a similar audience with Destination Discourse:
1. Destination Marketing Podcast
2. DMOU: Destination Marketing Organization University
3. The Curiosity Shop with Brené Brown and Adam Grant
4. The Diary Of A CEO with Steven Bartlett
5. The Daily
How many episodes of Destination Discourse are there?
Destination Discourse launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Destination Discourse?
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What guests have appeared on Destination Discourse?
Recent guests on Destination Discourse include:
1. Gary Sherwin
2. Jeanette Roush
3. Emily Zertuche
4. Dan Gibson
5. Sue O'Shea
6. Ashley Mays
7. Janette Roush
8. Dan Holowack
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.