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Artwork for Destination Discourse

Destination Discourse

Destination Discourse
Destination Marketing Organization
Artificial Intelligence
Paid Media
Claude Cowork
Board Governance
Earned Media
Tourism
Water Safety
Claude Co-Work
DMO
Claude Design
Claude Code
Orlando, United States
Silos In Dmos
Strategy
Agencies
Kissimmee, Osceola County, Florida
Destination Gentrification
Attention Economy
PTO Maxing

Destination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism. From cutting-edge innovations to the complex challenges of destination management, we offer ... more

PublishesWeeklyEpisodes84Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Destination Discourse

Latest Episodes

In this episode of Destination Discourse, Stuart Butler and Adam Stoker share a live session recorded at Destinations International’s MarCom Summit, where they challenge the industry to rethink the role, purpose, and value of destination marketing or... more

In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by AI leaders Janette Roush and Dan Holowack for a fast-moving, no-fluff conversation on where AI is actually going—and what DMOs are missing right now.

After some cl... more

In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Matt Vinson from Visit Dallas for a conversation about what destination marketing can learn from fresh perspectives, especially from sports, technology, and outside... more

In this episode of Destination Discourse, Stuart Butler and Adam Stoker record together in Myrtle Beach for a conversation that gets personal, practical, and a little uncomfortable—in the best way.

Stuart introduces a framework he’s been shaping ove... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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The 7The Washington Post

Recent Guests

Janette Roush
Industry expert invited to discuss AI strategy for DMOs
Brand Revolt / Brand USA (as discussed in episode)
Episode: 82: What Should DMOs Actually Be Doing With AI Right Now? (Janette Roush and Dan Holowack)
Dan Holowack
Executive involved with CrowdRiff, AI tools integration
CrowdRiff
Episode: 82: What Should DMOs Actually Be Doing With AI Right Now? (Janette Roush and Dan Holowack)
Matt Vinson
Executive/Leader in Destination Marketing (Visit Dallas)
Visit Dallas
Episode: 81: Are DMOs Still Thinking Like Marketers Instead of Experience Creators? (Matt Vinson)
Matt Stiker
Guest contributing perspectives on DMO strategy and AI in tourism
Unknown (article author, industry figure)
Episode: 79: Are DMOs too focused on the D and not enough on the O?(Matt Stiker)
Caleb Sullivan
Host of Give Me Some Good News podcast, destination marketing professional
Datafy (role discussed) / Give Me Some Good News
Episode: 78: Are DMOs Missing the PTO Hacking Opportunity? (Caleb Sullivan)
CA. Clark
AI expert focused on co-working with AI in knowledge work
Episode: 76: Are We Treating AI Like Google Instead of a Co-Worker? (CA Clark)
Matt Steiker
Returning guest
Madden Media
Episode: 75: Has Destination Marketing Been Gentrified? (Katy Livingston and Matt Stiker)
Katy Livingston
New guest on the show
Madden Media
Episode: 75: Has Destination Marketing Been Gentrified? (Katy Livingston and Matt Stiker)
Alex Husner
Host of the Alex & Annie Podcast
Alex & Annie Podcast
Episode: 74: Why Aren’t DMOs and Vacation Rentals Working Together? (Alex Husner and Annie Holcombe)

Hosts

Stuart Butler
Host of Destination Discourse, with affiliations spanning Visit Myrtle Beach and related DMOs; frequent on-air collaboration with co-hosts to discuss AI, governance, and industry strategy.
Adam Stoker
Co-host, founder/CEO roles discussed on show; frequent guest with affiliations to Brand Revolt, Madden Media, Tourism IQ, and DMO-focused initiatives.

Reviews

5.0 out of 5 stars from 19 ratings
  • Big fan of Stu’s News

    I wish I could grow two more hands so I could give this podcast four thumbs up.

    Apple Podcasts
    5
    Destie Roush
    United Statesa month ago
  • A Must Listen for DMO Professionals

    Stuart and Adam are not only fun to listen too, but they offer up valuable insights and ideas. Every podcast sparks an a-ha moment and provides inspiration. They have fantastic guests and do a great job keeping us updated on trends in our industry. Make this a mandatory listen for your team!

    Apple Podcasts
    5
    Travel_Guru
    United States5 months ago
  • One of my favorite industry podcasts!

    I just wanted to say that this is one of my favorite destination marketing podcasts. The format of the podcast really lends itself to seeing all sides of an issue. The show is a great resource for everyone in the destination marketing industry. I never miss an episode.

    Stu's news and the jingle is definitely one of the best segments in all of podcasting!

    Desty Nation!

    Apple Podcasts
    5
    Nate Gresock
    United Statesa year ago
  • The greatest show for DMOs

    I have to say, I’m incredibly proud of my son for hosting such a fantastic podcast… but let’s be real, Stuart is the true star of the show! His insights are razor-sharp, his voice is smooth as butter, and he just gets destination marketing in a way that keeps me coming back for more.

    Now, don’t get me wrong—Adam is doing his best, bless his heart. He brings great energy, and I’m sure he tries very hard. But Stuart? That’s where the magic happens. If you’re looking for expert-level tourism marke... more

    Apple Podcasts
    5
    Adams Actual Mom
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring practical, real-world examples for DMOs.
Hosts balance optimism with critical questions on AI and governance.
Shows mix rigorous industry insights with humor and accessibility.
Community-centric discussions make it a top resource for destination marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#250
Australia/Business/Marketing
Apple Podcasts
#250
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

81: Are DMOs Still Thinking Like Marketers Instead of Experience Creators? (Matt Vinson)
Q: Are you using it in Visit Dallas?
Matt confirms active experimentation with AI tools (including Claude and similar platforms) and highlights efforts to empower staff with AI by offering training and pilots, while aligning with brand and operational needs.
81: Are DMOs Still Thinking Like Marketers Instead of Experience Creators? (Matt Vinson)
Q: Matt, what do you think about all this new technology?
Matt emphasizes the transformative potential of AI in DMOs but cautions about the need to pair tools with proper context, governance, and organizational changes to realize real value.
82: What Should DMOs Actually Be Doing With AI Right Now? (Janette Roush and Dan Holowack)
Q: What are you seeing as the biggest missed opportunity right now from a DMO perspective with AI?
The missed opportunity is failing to move from using AI as a prompt-based assistant to integrating AI deeply into everyday workflows and decision-making, including establishing an organizational process, governance, and the ability to act on AI-driven insights rather than just generating outputs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Destination Discourse

What is Destination Discourse about and what kind of topics does it cover?

Destination Discourse centers on destination marketing, AI adoption in DMOs, governance, and the evolving role of technology in tourism. Episodes frequently explore practical frameworks for organizational change, data-driven storytelling, and partnerships with industry players to improve visitor experiences while managing budgets and risk. The show stands out for its hands-on conversations with practitioners, a candid culture, and a willingness to challenge conventional approaches in public-facing marketing. Listeners are likely to gain actionable playbooks on AI governance, cross-team collaboration, and innovative program design, making it a strong fit for senior marketers, DMOs, and travel-industry leaders looking to modernize operations ... more

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How many listeners does Destination Discourse get?

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What are the audience demographics for Destination Discourse?

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How many subscribers and views does Destination Discourse have?

To see how many followers or subscribers Destination Discourse has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Destination Discourse?

These podcasts share a similar audience with Destination Discourse:

1. Destination Marketing Podcast
2. DMOU: Destination Marketing Organization University
3. Give Me Some Good News
4. Destination On The Left
5. The 7

How many episodes of Destination Discourse are there?

Destination Discourse launched 2 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Destination Discourse?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Destination Discourse?

Rephonic pulls ratings and reviews for Destination Discourse from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Destination Discourse?

Recent guests on Destination Discourse include:

1. Janette Roush
2. Dan Holowack
3. Matt Vinson
4. Matt Stiker
5. Caleb Sullivan
6. CA. Clark
7. Matt Steiker
8. Katy Livingston

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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