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Artwork for B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

Oro Inc
B2B Ecommerce
Digital Transformation
Orocommerce
Magento
Customer Trust
Ciranda
Tariffs
Trade Policies
Marketing and Ecommerce Integration
Food Ingredients
B2B Distribution
Email Marketing
WIFM
Customs Brokers
Sales Strategy
Customer Segmentation
Digital Marketing
Agility In Business
Artificial Intelligence
Freight Forwarders

Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.

PublishesMonthlyEpisodes50Founded7 years ago
Number of ListenersCategories
MarketingBusinessTechnology

Listen to this Podcast

Artwork for B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

Latest Episodes

Sam Russo, Director of Demand Gen & Strategic Alliances at Pivotree, joins Aaron Sheehan to talk about the messy, human side of automotive data. Sam shares her unconventional path into data, explains why ACES and PIES aren't magic bullets, and breaks... more

YouTube

Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navi... more

YouTube

What happens when you drop an LLM on top of five ERPs and a decade of M&A? Aaron Sheehan and analyst Heather Hershey map the practical path: B2B use cases that work, risks that don’t, and why chunk-by-chunk modernization beats “robot, take the wheel.... more

YouTube

This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in i... more

YouTube

Key Facts

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Recent Guests

Kyle Gustafson
Civil engineer turned business and digital executive specializing in B2B commerce.
BJN Partners
Episode: The Transformation Mindset and the Power of WIFM with Kyle Gustafson
Kyler Nixon
Chief Revenue Officer turned entrepreneur and founder of Forward Studios, specializing in email marketing for B2B eCommerce distributors
Forward Studios
Episode: Growth Tactics for B2B eCommerce Teams: What Most Get Wrong About Email
Steven Javor
Head of Digital Customer Experience at Schneider Electric
Schneider Electric
Episode: Inside Schneider Electric’s Digital Transformation: AI, Marketplaces, and the Modern Customer
Taylor Simpson
Senior representative at Ciranda, specializes in organic, non-GMO, fair-trade food ingredients
Ciranda
Episode: Beyond Portals: Building B2B Brands with eCommerce Websites

Host

Aaron Sheehan
Host focused on B2B eCommerce, leading discussions on transformation and practical growth strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Awesome Podcast!

    Interesting topics in every episode. Looking forward to the next. Great work! 😀

    Apple Podcasts
    5
    ish034
    Philippines2 years ago
  • Excellent Podcast, Excellent Host!

    I look forward to every new episode of this podcast. The conversations are insightful and helpful for B2B eCommerce professionals.

    Apple Podcasts
    5
    HistoryDude1492
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality conversations from leaders driving real transformation in distribution and tech.
Guests bring real-world experiences, not theory or buzzwords.
Awesome insights into practical B2B eCommerce, with actionable takeaways for teams.
Consistent value for listeners building or upgrading B2B digital experiences.
Straightforward, no-nonsense talks that respect listeners' time.

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Talking Points

Recent interactions between the hosts and their guests.

How Importers Can Stay Ahead of Tariff Disruptions with Jack Moberger of DocUnlock
Q: If I am a US company but I have overseas operations, can I have my overseas division ship products to me directly in the U.S.?
You will still need to pay tariffs on those goods when they enter the U.S., unless they qualify for certain recovery processes for manufacturing goods.
Beyond Portals: Building B2B Brands with eCommerce Websites
Q: What features have helped in the recent increase of Average Order Value?
Cross-selling and making the checkout process easier for customers have contributed to a rise in Average Order Value.
Beyond Portals: Building B2B Brands with eCommerce Websites
Q: How did you unify your sales organization?
The sales reps were trained to utilize the platform, and they became more involved in guiding customers to log in and use the website.
People, Process, Progress: Inside ADI’s Continuous Transformation with Allie Copeland
Q: What advice would you give to someone about to embark on a transformation journey?
Expect an emotional journey, focus on the purpose and clarity for your team, and do not tolerate leaders who undermine the team morale.
People, Process, Progress: Inside ADI’s Continuous Transformation with Allie Copeland
Q: How do you know when the transformation is complete?
You never really know when transformation is complete, as it's an ongoing process that adapts to new technologies and market changes.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show concentrates on B2B eCommerce, digital transformation, and practical growth tactics for distributors and manufacturers. Episodes cover how technology, data, and customer insight drive modernization—from email and acquisition strategies to AI-enabled experiences and marketplace ventures. Noteworthy angles include transformation mindsets, cross-functional collaboration, and the integration challenges that come with acquisitions. It's useful for listeners who want candid, actionable discussions with practitioners and leaders shaping B2B digital commerce and distribution. listeners are likely seeking real-world strategies, not fluff, and may value a pragmatic, no-nonsense approach to evolving B2B buying experiences.

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1. Up First from NPR
2. NPR News Now

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kyle Gustafson
2. Kyler Nixon
3. Steven Javor
4. Taylor Simpson

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