
Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
| Publishes | Monthly | Episodes | 50 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||

Sam Russo, Director of Demand Gen & Strategic Alliances at Pivotree, joins Aaron Sheehan to talk about the messy, human side of automotive data. Sam shares her unconventional path into data, explains why ACES and PIES aren't magic bullets, and breaks... more
Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navi... more
What happens when you drop an LLM on top of five ERPs and a decade of M&A? Aaron Sheehan and analyst Heather Hershey map the practical path: B2B use cases that work, risks that don’t, and why chunk-by-chunk modernization beats “robot, take the wheel.... more
This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in i... more
Interesting topics in every episode. Looking forward to the next. Great work! 😀
I look forward to every new episode of this podcast. The conversations are insightful and helpful for B2B eCommerce professionals.
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This show concentrates on B2B eCommerce, digital transformation, and practical growth tactics for distributors and manufacturers. Episodes cover how technology, data, and customer insight drive modernization—from email and acquisition strategies to AI-enabled experiences and marketplace ventures. Noteworthy angles include transformation mindsets, cross-functional collaboration, and the integration challenges that come with acquisitions. It's useful for listeners who want candid, actionable discussions with practitioners and leaders shaping B2B digital commerce and distribution. listeners are likely seeking real-world strategies, not fluff, and may value a pragmatic, no-nonsense approach to evolving B2B buying experiences.
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this podcast launched 7 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Kyle Gustafson
2. Kyler Nixon
3. Steven Javor
4. Taylor Simpson
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