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Customer First Radio

dunnhumby
Category Management
Tesco
Planograms
Planogram Data
Retail
Consumer Packaged Goods
Red Bull
Heineken
Customer Experience
Dunhumbi
CPG Brands
Cloud Computing
Virtual Store Trials
Grocery Industry
Customer Data
Data-Driven Decision Making
Planogram Publisher
Consumer Behavior
Data Utilization
Retail Engagement

Today’s Retail industry is seeing its most significant changes in the past 50 years, driven by technology advances and changing consumer needs. A new epoch in Retail has arrived, where only those most agile and adaptable to change will survive. Join dunnhumby for short stories about how truly Customer First retailers are winning the hearts, and wallets, of shoppers today.

PublishesDailyEpisodes21Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Customer First Radio

Latest Episodes

In this episode we hear from experts across dunnhumby and VST’s CEO & Co-Founder, Nick Theodore, as we imagine what’s next for category management in the years to come.

In this practical episode, we dive into real-world use cases with experts at Red Bull and Heineken to show how category managers can make data work harder, faster, and smarter for their teams and retail partners.

In this episode, we discuss outdated tools to time-consuming processes. Plus, what retailers such as Tesco are looking for when it comes to supplier insights on space, range and fixture - and how platforms like Planogram Publisher are helping brands ... more

Welcome to Category Management with dunnhumby, in partnership with VST. We’re kicking off with a 4-part mini-series centred around the evolution of Planogram and space data. dunnhumby’s Rhiannon McGoldrick and VST’s Ruby Wright offer a sneak peek of ... more

Join Julie Jeancolas, Global Head of Product, Strategy and Partnerships at dunnhumby media, as she speaks with Catherine Bell, Head of Consulting for dunnhumby media. They discuss they key findings from a new dunnhumby report where more than 300 mark... more

Join Tom Block, Head of Growth Sector Strategy & Offering at dunnhumby, as he speaks with Mariana Nunes, dunnhumby’s resident data science expert in Retail Pharmacy customer behaviour. They discuss all things multichannel retail pharmacy and how cust... more

Adrian Newson, Head of Customer Strategy & Insights at dunnhumby, speaks with Senior Consumer Psychologist, Dr. Feroud Seeparsand, as they look at the latest dunnhumby Consumer Pulse research, analysing how customer behaviour is changing during these... more

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Recent Guests

Tommy Mayer
Category Buying Manager for Beauty and Personal Care at Tesco
Tesco
Episode: Episode 2 | How to Make Things Better: Solving Category Management’s Biggest Problems
David Beardmore
Impulse Category Director at Tesco
Tesco
Episode: Episode 2 | How to Make Things Better: Solving Category Management’s Biggest Problems

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Talking Points

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Episode 2 | How to Make Things Better: Solving Category Management’s Biggest Problems
Q: How do you see category management both evolving and the role that suppliers can and will play?
Category management will return to a focus on building deeper relationships, supported by data-driven insights, while brands must adjust strategies to reflect specific store dynamics rather than just broad distribution.
Episode 2 | How to Make Things Better: Solving Category Management’s Biggest Problems
Q: What advice would you give to those big brands that really want to drive more excitement in store?
Brands should be patient and honest about their intentions, ensuring that any promotional activity aligns with customer needs and the overall category strategy.
Episode 2 | How to Make Things Better: Solving Category Management’s Biggest Problems
Q: What role do you really see suppliers playing specifically on fixture considerations and those recommendations?
Suppliers should provide insights that go beyond fixtures to encompass a deeper understanding of consumer behavior and the nuances of different product categories.
Episode 2 | How to Make Things Better: Solving Category Management’s Biggest Problems
Q: What is best in class category management and what does that look like to you?
It involves a customer-centric focus, data-driven decisions, and effective execution. It emphasizes the importance of looking beyond the plan and anticipating future trends.

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Customer First Radio launched 5 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on Customer First Radio include:

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2. David Beardmore

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