Customer Data Perspectives
CDP.comHow companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference betwe... more
| Publishes | Monthly | Episodes | 9 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Persp... more
Paul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based ... more
Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into ... more
How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Dire... more
Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unle... more
How people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service.
In thi... more
Companies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to expl... more
What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders ... more
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Customer Data Perspectives launched 4 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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