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Artwork for CRO.CAFE English

CRO.CAFE English

Guido X Jansen
Artificial Intelligence
Small Language Models
Customer Relationships
Large Language Models
Output Variations
Machine First Architecture
Llms
Personalization
Digital Analytics
Scaling Wall
Google Cloud

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subs... more

PublishesTwice weeklyEpisodes190Founded8 years ago
Number of ListenersCategories
Social SciencesMarketingScienceBusiness

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Latest Episodes

Are we creating AI solutions or just chasing problems? 🤔

It feels like everyone is jumping on the AI bandwagon. Heck, that is what this weeks Space Academy event is all about! But let's also acknowledge that many of us are sometimes simply looking ... more

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Discover how AI is transforming online experiences. Learn about the implications for industries and what it means for digital marketing strategies.

## About Sani

Sani is a well-recognized name in the field of web optimization, boasting over 15 years... more

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Summary

In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shif... more

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CRO.CAFE Podcast revival? 🤯

In a mini-series preparing for the Experimentation Elite Space Academy event (May 6/7 in London, see experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqbal Ali.

Besid... more

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Recent Guests

Juliana Jackson
Cloud Director of Data Science at Jellyfish; teaches Data Storytelling; co-host of Standard Deviation Podcast
Jellyfish
Episode: Are we creating AI solutions or just chasing problems?
Jim Sterne
Guest expert on analytics and AI in marketing
Co-founded Coastal Intelligence; founder of Marketing Analytics Summit; co-founder of Digital Analytics Association
Episode: AI's Impact on Customer Relationships
Tom Davenport
Co-author mentioned in context
Author (The New Science of Customer Relationships)
Episode: AI's Impact on Customer Relationships

Reviews

5.0 out of 5 stars from 23 ratings
  • Leuk en Leerzaam

    Ik ben inmiddels aan mijn 3e CRO CAFE begonnen en merk dat de gesprekken mij enorm inspireren en voeden. Ze helpen mij begrijpen een betere gip te krijgen op welk onderdeel ik zelf in CRO wil masteren. Daarnaast vind ik het leuk om de mensen achter het CRO vak te leren kennen. Guido heeft daarin een luchtige en informele benadering, maar blijft inhoudelijk zonder het overzicht te verliezen. In een industry waarin veel processen, tools en rollen samenvallen is het bijzonder verademend om naar d... more

    Apple Podcasts
    5
    Daniel Lo-A-Njoe
    Netherlands7 years ago
  • Zeker de moeite waard om te luisteren!

    De postcast zijn absoluut de moeite waard als je geïnteresseerd bent in CRO en zoekt naar diepgang en verschillende invalshoeken. Aangenaam om naar te luisteren en voor mij waardevol om naar te luisteren.

    Apple Podcasts
    5
    S123976
    Netherlands7 years ago
  • Zeker de moeite waard om te luisteren!

    De postcast zijn absoluut de moeite waard als je geïnteresseerd bent in CRO en zoekt naar diepgang en verschillende invalshoeken. Aangenaam om naar te luisteren en voor mij waardevol om naar te luisteren.

    Apple Podcasts
    5
    Sjoerd Walinga - Concept7
    Netherlands7 years ago
  • Waardevolle podcast voor nederlandse vakgenoten

    🔥 3 afleveringen in en alle 3 top. Maakt de daily commute toch weer leuk en leerzaam. Keep it up Guido!

    Apple Podcasts
    5
    Bonkmaster074
    Netherlands7 years ago
  • Roy H

    Lekker om met Guido te praten over CRO. Productie is heel erg goed, en de onderwerpen zijn erg leuk om te volgen. Dikke aanrader.

    Apple Podcasts
    5
    roy - chapter42
    Netherlands7 years ago

Chart Rankings

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Talking Points

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From CRO to AXO: Adapting to AI in Digital Marketing
Q: And speaking of a career path, what do you think website managers will be doing in five years?
Site managers will move from merely arranging the shop window to managing AI-assisted processes inside the web experience, with a focus on machine readability, scalable workflows, and continuous adaptation rather than manual pixel optimization.
From CRO to AXO: Adapting to AI in Digital Marketing
Q: So what's the one thing that people should do right now? If they've done nothing about AI optimization yet, there might have been optimizing for humans, I hope.
The practical answer is to assess where AI can source information for your site and ensure your message travels across mediums; start with a message-driven approach and then map it to how that message is represented and updated across channels.
From CRO to AXO: Adapting to AI in Digital Marketing
Q: My first question for you is basically you made a pivots bit from CRO to what's called AXO. So, and the machine first. Let's leave the acronym.
Sani explains the pivot to AXO and the core idea around machine-first architecture, emphasizing that the next million visitors will be non-human and AI-enabled, which motivates shifting focus toward AI-driven workflow design and scalability.

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CRO.CAFE English launched 8 years ago and published 190 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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