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Artwork for Crazy About Packaging: Conversations with the C.A.P. Pack

Crazy About Packaging: Conversations with the C.A.P. Pack

ICPG
Recycling
XPP
Polypropylene
How2recycle
Sustainability
Formfill Seal
European Regulation (PPWR/EPR)
XPP Material
Purecycle Technology
AMP Robotics
LCA
Recyclability
PCR
Advanced Recycling
Artificial Intelligence
Aluminum Can
Plastic Bottle
APR (association Of Plastic Recyclers)
California Labeling Requirements
Education and Consumer Awareness

Welcome to Crazy About Packaging, an ICPG podcast dedicated to helping food companies enhance their competitive advantage. Through expert interviews, technology deep dives, and how-to sessions, we work together to educate the industry on the next generation of food packaging materials, technology, and expertise. Listen in as the C.A.P. Pack - Jonathan Cage, Mike Moren, and Natalie MacVarish - disc... more

PublishesMonthlyEpisodes41Founded3 years ago
Number of ListenersCategory
Technology

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Artwork for Crazy About Packaging: Conversations with the C.A.P. Pack

Latest Episodes

🛒 In this episode of Crazy About Packaging, the C.A.P. Pack explores a question that influences nearly every purchase decision: what makes packaging feel sustainable?

From glass jars and aluminum bottles to paper wraps and earthy colors, consumers ... more

🤖 In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — are joined by Joe Castagneri, Director of Software at AMP, to break down how AI is changing the way recycling systems work.

From computer vision to robotic ... more

♻️ In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — are joined by Tamsin Ettefagh, Chief Sustainability Officer and VP of Industry at PureCycle, to talk about one of the biggest questions in packaging today: h... more

🎙️ In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — take a step back and revisit some of the packaging challenges that keep showing up again and again.

From material swaps to recycling confusion to the reali... more

🧪 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — unpack a topic that doesn’t get nearly enough airtime: food safety in packaging.

Before a package hits a production line, let alone store shelves, it has to pa... more

📦 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — kick off 2026 by reflecting on the year that just wrapped. What actually changed in packaging and sustainability in 2025? What still needs work? And what should... more

Crazy About Packaging: Season 3, Episode 4 – The C.A.P. Pack on the Move 🌍 In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — reflect on what they’ve learned from working with packaging teams around the world. more

🧃 In this episode of Crazy About Packaging, the CAP Pack, Natalie, Mike, and Jonathan, finally answer the questions they get asked most about ICPG’s flagship material: XPP.

You’ve heard us talk about XPP before — but this time, we’re getting specif... more

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Recent Guests

Joe Castagneri
Director of Software at AMP Robotics
AMP Robotics
Episode: Season 3, Episode 9: AI and Recycling Systems
Tamsin Ettefagh
Chief Sustainability Officer and VP of Industry at PureCycle Technology
PureCycle Technology
Episode: Season 3, Episode 8: Advanced Recycling and the Future of Polypropylene
Zach Moscato
Guest host from Plastic Ingenuity
Plastic Ingenuity
Episode: Season 3, Episode 7: The C.A.P. Pack's Greatest Hits
Kate Bailey
Guest host from Association of Plastic Recyclers
Association of Plastic Recyclers
Episode: Season 3, Episode 7: The C.A.P. Pack's Greatest Hits
Christy Ermitt
Author of The Plastics Paradox
Author / Speaker
Episode: Season 3, Episode 7: The C.A.P. Pack's Greatest Hits
Paige Greenberg
Sustainable Packaging Engineer
Plastic Ingenuity
Episode: Season 3, Episode 2: What Do Sustainability Buzzwords Actually Mean?
Nyssa Thongthai
Senior Project Manager
How2Recycle
Episode: Season 2, Episode 12: Standardizing Recycling in a Fragmented System

Hosts

Natalie MacVarish
Host of Crazy About Packaging: Conversations with the CAP. Pack. Broad experience in packaging sustainability and industry communications.
Mike Moren
Co-host and host focused on packaging technology, sustainability, and industry trends.
Jonathan Cage
Co-host and host with focus on packaging technology, policy and sustainability discussions.

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Talking Points

Recent interactions between the hosts and their guests.

Season 3, Episode 3: You Asked, We Answered — All About XPP
Q: Can XPP really run on my current form-fill-seal equipment?
Yes, with considerations to process adjustments such as heating, sheet tension, and plate compression, XPP can operate on many existing FFS lines, though some platforms may require tuning for optimal thermodynamic efficiency.
Season 3, Episode 3: You Asked, We Answered — All About XPP
Q: Does XPP meet APR Design for Recyclability Guidelines?
Yes, XPP was designed to meet APR guidelines, with extensive migration and lab testing under extreme conditions to verify recyclability and performance across the platform.
Season 2, Episode 12: Standardizing Recycling in a Fragmented System
Q: Could you talk to us a little bit about how How2Recycle was formed and what goals the organization is working toward today?
Nyssa explains the standardized label system in the US and Canada, designed to provide clear disposal instructions, ensure compliance with regulations, and maintain consistency in recyclability claims across the market. The five-element framework (applicable law, collection, sortation, reprocessing, end market) guides assessments and keeps labels reliable.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on the business of packaging, with deep dives into materials, recycling systems, and sustainability, paired with practical guidance for brands navigating compliance, labeling, and consumer perception. Episodes frequently feature technology discussions (AI in sorting, advanced recycling, and material licensing), regulatory and standards debates (PPWR, APR guidance, labeling), and real-world case studies from brands and processors. A distinctive thread is translating complex sustainability concepts into actionable packaging decisions for teams across brands, suppliers, and manufacturers, often balancing performance, cost, and environmental impact. The hosts' conversational style and use of industry anecdotes provide approach... more

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this podcast launched 3 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Joe Castagneri
2. Tamsin Ettefagh
3. Zach Moscato
4. Kate Bailey
5. Christy Ermitt
6. Paige Greenberg
7. Nyssa Thongthai

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