Confessions of a Micro Agency Owner
Maggie Patterson, BS-Free BusinessFact: Growing a micro agency is harder than it looks. Fiction: You have to scale quickly, treat your clients like a number, or engage in scammy growth tactics that put your reputation and values on the line. This is the podcast for micro agency owners tired of trying to grow using dated tactics designed for big, traditional agencies or the sleazy scaling promises all over the internet. (You know, ... more
| Publishes | Weekly | Episodes | 26 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipManagementBusiness | |||
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Latest Episodes
It’s no secret that the playbook for agency growth is broken. But for micro agencies, it’s not just outdated, it’s dangerous.
More clients don’t equal stability. Bigger teams don’t guarantee profit. And blending in gets you ignored.
The micro age... more
In 2025, bigger isn’t better in the agency world.
Big firms brag about headcount and giant rosters, but clients end up paying for red tape, not results.
Micro agencies have the real edge as they’re lean, specialized, and fast. The danger isn’t b... more
If you’re running a micro agency in 2025, blending in is the fastest way to lose.
AI, Canva, and cookie-cutter websites make everyone look polished—but to clients, it all blurs into beige buzzword soup.
The only thing that cuts through? Trust.
... more
Your agency’s growing…but why does it feel worse, not better?
You booked the clients. Built the team. Raised your rates.
On paper, it’s a win. But behind the scenes? You’re overworked, disconnected, and running on fumes.
This isn’t growth, it’s... more
Ever feel like your $3K retainer is secretly costing you $6K in time?
One “quick question” turns into an hour-long strategy call… then a deliverable you didn’t scope… and suddenly, half your week is gone.
Retainers can be excellent—but only when ... more
Your micro agency looks great on paper, but behind the scenes, it’s chaos.
Projects are stalling, your team’s stretched thin, and your systems? Barely holding it together.
Welcome to the messy middle of micro agency life.
In this episode, I’m j... more
Ever looked at your inbox, calendar, and Slack and thought, “Why am I the one holding all this together?”
You wait for the next hire, the dream client, or future-you to fix it. But here’s the hard truth: no one is coming to save you.
Not your ass... more
You’ve heard the advice: productize your DFY services, hire a team, build SOPs—and boom, freedom.
But for most micro agency owners, that dream turns into late-night deliverable reviews, endless meetings, and zero flexibility.
What if the real pro... more
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