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Artwork for Duped: The Dark Side of Online Business

Duped: The Dark Side of Online Business

Michelle Mazur and Maggie Patterson
Online Business
Consumer Protection
Marketing Tactics
Payment Plans
Parasocial Relationships
Master Resell Rights
Financial Abuse
Business Bundles
Entrepreneurship
Multi-Level Marketing
Celebrity Entrepreneurs
Masterminds
Social Media Marketing
Neuro-Linguistic Programming
Online Business Scams
Digital Marketing
Audience Growth
Marketing Courses
Business Models
Oversharing In Marketing

If you've ever felt like you've been duped by a celebrity entrepreneur or coach, or watched with wonderment as people do downright dirty things to grow their business online, this is the show for you. When it comes to starting and growing a business online, there's no denying the appeal of a flexible, freedom-filled life where you can make more money than you ever imagined. But behind the glossy i... more

PublishesTwice monthlyEpisodes77Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Duped: The Dark Side of Online Business

Latest Episodes

It's halftime, and the online business industry is still running the same plays.

This season, we watched old grifts make a comeback, influencers continue replacing experts, and tired tactics get dressed up as innovation.

So for our season finale,... more

Celebrity entrepreneurship didn't disappear. It just got a rebrand.

The flashy gurus may be gone, but the playbook is alive and well…now it's just wrapped up in personal brands, creator businesses, and AI offers.

In this episode, we're revisiting... more

It's 2026, and people are still selling the fantasy that you can throw up a course, membership, or low-ticket offer and make easy money online.

What do they leave out? If you don't already have an audience, none of it works — and building one now ... more

Suddenly, everyone online is having their "biggest month ever." More money. Less effort. Faster results.

And somehow, this flood of income claims is happening at the exact moment the economy feels shakier than ever.

So what's really going on?

I... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Staying Solo
Staying SoloMaggie Patterson, BS-Free Business
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Mystery AI Hype Theater 3000Emily M. Bender and Alex Hanna

Recent Guests

Dr. Mara Einstein
Author and marketing critic
Author of Hoodwinked
Episode: Hoodwinked: How Cult Marketing Took Over Your Feed with Dr. Mara Einstein

Hosts

Maggie Patterson
Co-host of Duped; focuses on the dark side of online business and consumer protection.
Dr. Michelle Mazur
Co-host of Duped; discusses manipulation, ethics, and critical examination of online marketing practices.

Reviews

4.7 out of 5 stars from 180 ratings
  • AI Episode!

    I really found the AI episode helpful. It gave a lot of helpful tips and insights.

    Apple Podcasts
    5
    NKS-2014
    United States7 months ago
  • Great topics, grating voices

    Unfortunately, the presenters shriek like foxes mating. Absolutely unbearable.

    Apple Podcasts
    3
    PVT1001
    United Kingdom8 months ago
  • Love this show!!

    Love this show.. everything I’ve always wondered about online business being too good to be true!! Thank you 😊😊

    Apple Podcasts
    5
    lifestylesbymelissa
    United States9 months ago
  • Interesting!

    Super interesting and I’ve enjoyed listening to all the episodes I have listened to so far!

    Apple Podcasts
    5
    artsyb00
    United States10 months ago
  • Binge Worthy

    I’ve gone down the rabbit hole of shady coaching and marketing practices and found this gem. Definitely recommend to anyone who sells and anyone who consumes…wait, is that everyone. Love this show.

    Apple Podcasts
    5
    LOPMariW
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews critique the delivery style but praise the serious exploration of ethics and scams.
The show exposes shady online marketing with evidence-based critique.
Listeners appreciate the ethical lens and practical takeaways for buying or teaching online.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Everyone's an AI Expert Now (Except…They're Not)
Q: How do you evaluate whether someone is a genuine AI expert?
Ask critical questions regarding their expertise, where data goes, and how they handle inaccuracies.
Everyone's an AI Expert Now (Except…They're Not)
Q: What are the legal risks when using AI in your business?
The legal risks include potential copyright issues, contract breaches, and confidently wrong outputs leading to legal messes.
Hoodwinked: How Cult Marketing Took Over Your Feed with Dr. Mara Einstein
Q: Where do you think that line becomes most dangerous or unethical?
When there is a charismatic and usually narcissistic cult leader who provides an overriding worldview that answers all of life's questions.
Schemes on Your Screens: A 2023 Recap and 2024 Predictions
Q: What gives you hope about online business?
Cautiously optimistic due to messages from listeners about the podcast validating their experiences and increasing skepticism towards marketing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Duped: The Dark Side of Online Business

What is Duped: The Dark Side of Online Business about and what kind of topics does it cover?

This program consistently critiques the online business ecosystem, focusing on scammy coaching, manipulative sales tactics, and the culture surrounding celebrity entrepreneurs. Episodes blend rigorous analysis with practical guidance for consumers and practitioners, emphasizing critical thinking, transparency, and ethical marketing. Noteworthy is the duo's ongoing scrutiny of AI-driven schemes, “mean girl” tactics, and the broader trust crisis in online business, often pairing cultural observations with concrete checks for evaluating offers, pricing, and credentials. For potential listeners, the show offers a principled, data-informed lens on how to navigate a saturated market and protect oneself from deceptive practices while highlighting ... more

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How many listeners does Duped: The Dark Side of Online Business get?

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Which podcasts are similar to Duped: The Dark Side of Online Business?

These podcasts share a similar audience with Duped: The Dark Side of Online Business:

1. Staying Solo
2. Make Marketing Suck Less for Expertise-Driven Solo Businesses
3. The Dream
4. The Nightlight Astrology Podcast
5. Mystery AI Hype Theater 3000

How many episodes of Duped: The Dark Side of Online Business are there?

Duped: The Dark Side of Online Business launched 5 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Duped: The Dark Side of Online Business?

Recent guests on Duped: The Dark Side of Online Business include:

1. Dr. Mara Einstein

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