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Artwork for Duped: The Dark Side of Online Business

Duped: The Dark Side of Online Business

Michelle Mazur and Maggie Patterson
Online Business
Consumer Protection
Payment Plans
Business Bundles
Neuro-Linguistic Programming
Marketing Tactics
Entrepreneurship
Business Models
Social Media Marketing
Marketing Courses
Audience Growth
Financial Abuse
Community Building
Email Marketing
Predatory Practices
Consumer Behavior
Marketing Practices
Personal Branding
Financial Feminism
Marketing

If you’ve ever felt like you’ve been duped by a celebrity entrepreneur or coach, or watched with wonderment as people do downright dirty things to grow their business online, this is the show for you. When it comes to starting and growing a business online, there’s no denying the appeal of a flexible, freedom-filled life where you can make more money than you ever imagined. But behind the glossy i... more

PublishesTwice monthlyEpisodes65Founded5 years ago
Categories
BusinessEntrepreneurshipMarketing

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Artwork for Duped: The Dark Side of Online Business

Latest Episodes

Ever been captivated by a coach who seemed too good to be true—magnetic, inspiring, and totally authentic—only to find yourself questioning how you ended up spending thousands, still feeling like you're not enough? 

You're not the only one.

In th... more

Ever felt weird reading someone’s sales email—like you just got trauma-dumped by a stranger?

You’re not imagining it. Vulnerability has become a marketing currency, and now everyone is oversharing in the name of sales.

If you've ever felt weird, ... more

Online business may keep rebranding itself, but the tropes? 

They never die—they just get slicker. 

In this episode, we’re walking down memory lane and revisiting The Very Tired Tropes of Online Business to see how the same old tactics have evolv... more

Have you ever noticed how people online teach others to do the exact thing they have just learned?

Coaches coaching coaches. Creators teaching creators. Influencers teaching influencing.

It’s not innovation—it’s online business inception

In thi... more

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Recent Guests

Dr. Mara Einstein
Author and marketing critic
Author of Hoodwinked
Episode: Hoodwinked: How Cult Marketing Took Over Your Feed with Dr. Mara Einstein

Hosts

Dr. Michelle Mazur
Co-host and a seasoned communications professional exploring various aspects of online business and consumer protection.
Maggie Patterson
Co-host and communication expert discussing online business practices and advocating for ethical marketing strategies.

Reviews

4.7 out of 5 stars from 175 ratings
  • Binge Worthy

    I’ve gone down the rabbit hole of shady coaching and marketing practices and found this gem. Definitely recommend to anyone who sells and anyone who consumes…wait, is that everyone. Love this show.

    Apple Podcasts
    5
    LOPMariW
    United States2 months ago
  • Thank you for the enlightenment!

    This show is outstanding! I am a new Etsy shop owner and started to feel the "ick" with all of the ways I was being bombarded on Instagram when I opened an account to try to help promote my shop. I knew it felt weird and was way too much but then I found this podcast and it taught me that it was all very calculated how I was being almost cyber stalked by these influencers/digital marketer accounts. I really appreciate the data backed info provided on the show and that mostly they remind us that ... more

    Apple Podcasts
    5
    Mmartinbert
    United States2 months ago
  • Annoying

    This podcast is really surface level, stating “this is bad” and “don’t do it”, with a lot of “we would never” and “we’re so great”. They mentioned their Patreon in this latest episode and it put me over the edge—like WHO is paying for this content? But what made me unsubscribe and write the review is the host saying if we wanted more of Duped in our “ear holes”. One host in particular just has a really grating way of speaking (intonation and word choice) that makes the podcast actively unenjoyab... more

    Apple Podcasts
    1
    Dee7345
    United States10 months ago
  • Great premise. Poor execution

    I was very excited for this podcast because I always felt that those online "coaches" were nothing but hacks. I also love podcasts about businesses and scams.

    Unfortunately these experts don't really dive into it. It feels very superficial and more like them just patting each other on the backs.

    Also, the talking style is really hard to listen to. One host especially talks so slow with such an unnatural inflection in her speech that I just can't even give the podcast a chance any longer.

    Apple Podcasts
    2
    koldhearted
    United Statesa year ago
  • More people need to hear this

    What a great show, easy to understand and really insightful. This is a really important issue that needs to be talked about more.

    Apple Podcasts
    5
    Kat_onthemat
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback includes critiques of the presentation style and depth of analysis, with some listeners feeling that additional nuance could enhance the discussions. However, many listeners commend the practical advice and critical perspectives offered.
Overall, there is a demand for the advocacy presented in the episodes, as many feel it addresses a significant need within the online business community, reflecting a consensus on the importance of transparency and integrity.
Listeners appreciate the insights that are often not addressed in the business world and value the hosts' efforts to empower consumers. They find the discussions relevant and necessary, particularly for anyone involved in online entrepreneurship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Hoodwinked: How Cult Marketing Took Over Your Feed with Dr. Mara Einstein
Q: Where do you think that line becomes most dangerous or unethical?
When there is a charismatic and usually narcissistic cult leader who provides an overriding worldview that answers all of life's questions.
Schemes on Your Screens: A 2023 Recap and 2024 Predictions
Q: What gives you hope about online business?
Cautiously optimistic due to messages from listeners about the podcast validating their experiences and increasing skepticism towards marketing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Duped: The Dark Side of Online Business

What is Duped: The Dark Side of Online Business about and what kind of topics does it cover?

Exploring the darker aspects of the online business landscape, this show offers candid discussions about the manipulative tactics employed by entrepreneurs and coaches. It sheds light on issues such as misleading marketing strategies, sales tactics akin to those used by cults and multi-level marketing (MLM) schemes, and the psychological impact of these practices on consumers. Unique in its critical analysis, the content aims to empower listeners with knowledge, highlighting the ethical dilemmas and common red flags associated with the online business community. The hosts engage in thoughtful conversations that encourage discernment and critical thinking, making it a valuable resource for anyone navigating the world of online entrepreneursh... more

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Which podcasts are similar to Duped: The Dark Side of Online Business?

These podcasts share a similar audience with Duped: The Dark Side of Online Business:

1. Staying Solo
2. Maintenance Phase
3. Sounds Like A Cult
4. If Books Could Kill
5. Conspirituality

How many episodes of Duped: The Dark Side of Online Business are there?

Duped: The Dark Side of Online Business launched 5 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Duped: The Dark Side of Online Business?

Recent guests on Duped: The Dark Side of Online Business include:

1. Dr. Mara Einstein

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