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CNBC Sport

CNBC
NFL
WNBA
NBA
NIL
Women's Sports
ESPN
Major League Baseball
Tennis
Women's Soccer
Sports Betting
New York Giants
Super Bowl
Billie Jean King
Private Equity
Media Rights
Nascar
Amazon Prime Video
Professional Women's Hockey League
NWSL
US Soccer Federation

CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.

PublishesTwice weeklyEpisodes102Foundeda year ago
Number of ListenersCategories
InvestingSportsBusiness

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Latest Episodes

RCX Sports has been building a youth sports platform around pro-league partnerships—now it’s scaling with new investment. In this conversation, host Alex Sherman sits down with Eli Manning and RCX Sports CEO/founder Izell Reese to break down the acqu... more

Broadcasting from Paris during the French Open, Brad Gilbert joins Alex Sherman to unpack the business of tennis through three lenses: playing, coaching, and broadcasting—plus what’s really happening behind the scenes right now at Roland Garros.

Gil... more

What you’ll hear in this episode

• Why the Jazz chose an organizational reset—and how owners weigh “push forward” vs. “scale back” when assets, caps, and timelines collide

• The incentives (and controversy) behind tanking, including Utah’s NBA fi... more

Ronda Rousey joins Alex Sherman to unpack the economics of MMA, why UFC fighter pay remains a structural issue, and how the streaming era could reshape the business of fighting. Starting from the realities faced by lower-tier athletes—minimum per-fig... more

Key Facts

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Recent Guests

Ryan Smith
Owner of the Utah Jazz and Utah Mammoth
Utah Jazz, SCG (Smith Entertainment Group)
Episode: Utah sports owner Ryan Smith on the Jazz reset, tanking debate and Jazz-Mammoth synergies 5/21/26
Rick Horow
Monthly contributor on All Things Sports Business
CNBC Sport / All Things Sports Business
Episode: Utah sports owner Ryan Smith on the Jazz reset, tanking debate and Jazz-Mammoth synergies 5/21/26
Ronda Rousey
MMA fighter making a comeback; discussed pay and promotions
UFC/MMA
Episode: Ronda Rousey Talks Fighter Pay, Streaming Wars, and Her Return Fight With Gina Carano 5/14/26
Jess Smith
President of Golden State Valkyries
Golden State Valkyries
Episode: Ronda Rousey Talks Fighter Pay, Streaming Wars, and Her Return Fight With Gina Carano 5/14/26
Mariano Rivera
Hall of Fame MLB closer, former New York Yankees star
New York Yankees, Latinos in Sport (organization involvement)
Episode: Hall of Fame MLB pitchers Mariano Rivera and CC Sabathia 5/7/26
CC Sabathia
MLB Hall of Famer, broadcaster for NBC Sunday Night Baseball
New York Yankees (former), NBC Sports (broadcaster)
Episode: Hall of Fame MLB pitchers Mariano Rivera and CC Sabathia 5/7/26
Susie Wolff
Managing Director, F1 Academy
F1 Academy
Episode: F1 Academy’s Mission: Susie Wolff on Building a Pathway for Women in F1 4/30/26
Fernando Mendoza
College football national champion, Heisman Trophy winner, presumed number one overall pick
Indiana; Heisman winner
Episode: Heisman Winner Fernando Mendoza on the NFL Draft 4/23/26
Dane Bruegler
Founder, The Beast and draft analyst for The Athletic
The Athletic
Episode: Heisman Winner Fernando Mendoza on the NFL Draft 4/23/26

Host

Alex Sherman
Host of CNBC Sport, focused on sports business, media, and investing

Reviews

5.0 out of 5 stars from 21 ratings
  • Smart, informative and entertaining

    Truly one of my favorite podcasts for my morning commute to work. Alex is a smart host, asking the right questions, and topics and guests are always current and entertaining. This is a great show and I’m happy to have discovered it.

    Apple Podcasts
    5
    bellatrix182
    United States2 months ago
  • Love the show!

    Guests are great and love how the show gets right into the interview with no wasted time

    Apple Podcasts
    5
    Coffeecup72
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Smart, informative and entertaining insights for morning commutes
Gets right into interviews with current topics and guests
High-quality, concise interviews with strong host prompting

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#205
India/Sports

Talking Points

Recent interactions between the hosts and their guests.

NBC’s Mike Tirico & Cris Collinsworth 1/9/26
Q: How are you preparing for the Super Bowl week-to-week? Is it in-season or off-season work?
They describe a weekly prep cycle where they monitor the league constantly, study key teams deeply as the game approaches, and continually rebuild and refresh notes for every matchup, treating it as a seven-day-a-week job.
NBC’s Mike Tirico & Cris Collinsworth 1/9/26
Q: Mike, this will be your first Super Bowl. Does it, will you be nervous?
Tirano says he plans to stay calm and draw on experience, but admits nerves can surface and that they aim to treat it like any big game while managing the moment with preparation and rhythm.
NBC Sports’ Rick Cordella & Snowboarder Scotty James 1/29/26
Q: What are the key challenges and opportunities for snowboarding as a professional sport?
James highlights the fragmented tour landscape, reliance on sponsorships, and the push to create a sustainable league with higher prize money, plus leveraging Olympic exposure to grow fandom and future revenue streams.
NBC Sports’ Rick Cordella & Snowboarder Scotty James 1/29/26
Q: How is NBC planning to manage producing multiple marquee events in a compressed timeline?
Cordella describes a modular, distributed production approach with 700 people in Santa Clara for the Super Bowl, 1600 in Stanford for the Olympics, and additional staff for the NBA All-Star game, emphasizing planning and cross-team collaboration.
ESPN’s Patrick McEnroe 1/15/26
Q: How would you say the state of American tennis today compares to the past 40-50 years?
The state of tennis in America is healthier than ever in global terms, but the men's side is currently a two-horse race dominated by Alcaraz and Sinner, making it harder for other American players to break through; there are more American women in the top 10, yet men's majors remain challenging for others to win.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About CNBC Sport

What is CNBC Sport about and what kind of topics does it cover?

This show centers on the business side of sports, inviting owners, executives, athletes, and analysts to unpack deals, regulation, and strategy shaping leagues and media. Recent episodes emphasize sports betting policy and consumer protections, NIL and athlete compensation, private equity and ownership moves, and the evolving landscape of women's sports, international expansion, and new rights deals. A notable pattern is the blend of high-level finance and policy with hands-on sports insights, making it valuable for listeners who want to understand how money and governance influence what happens on the field and in the marketplace. The show often features candid perspectives from industry leaders on the future of sports rights, sponsorship,... more

Where can I find podcast stats for CNBC Sport?

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How many listeners does CNBC Sport get?

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What are the audience demographics for CNBC Sport?

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To see how many followers or subscribers CNBC Sport has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CNBC Sport?

These podcasts share a similar audience with CNBC Sport:

1. The Varsity
2. Sports Media with Richard Deitsch
3. The Sports Media Podcast
4. The Grill Room
5. The Powers That Be: Daily

How many episodes of CNBC Sport are there?

CNBC Sport launched a year ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CNBC Sport?

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Where can I see ratings and reviews for CNBC Sport?

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What guests have appeared on CNBC Sport?

Recent guests on CNBC Sport include:

1. Ryan Smith
2. Rick Horow
3. Ronda Rousey
4. Jess Smith
5. Mariano Rivera
6. CC Sabathia
7. Susie Wolff
8. Fernando Mendoza

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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