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The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by B... more

PublishesDailyEpisodes143Founded7 years ago
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Listen to this Podcast

Artwork for CIM Marketing Podcast

Latest Episodes

How do you turn a good idea into a winning pitch your clients can’t stop talking about?

In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Pla... more

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?

In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global... more

YouTube

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?

In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global... more

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?

In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Jemma Conner, Associate Director at YouGov, J... more

YouTube

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Recent Guests

Scott Allen
General Manager of Doba Marketing, Privacy and Agency Management for Microsoft
Microsoft
Episode: AI-native marketing teams: Rethinking roles, skills and structure
Jemma Conner
Associate Director in the political and social research team at YouGov
YouGov
Episode: The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030
Jamie Credland
Chief Executive of the World Media Group
World Media Group
Episode: The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030
James Delves
Head of PR and External Affairs at CIM
The Chartered Institute of Marketing
Episode: The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030
Caroline Taylor OBE
Chair of Oasis Community Learning; former IBM CMO for International Business Operations; advocate for human rights and social justice
Oasis Community Learning; Oasis Charitable Trust; Stop the Traffic; IBM (former)
Episode: How marketing leaders are delivering social impact
Jack Lowman
Chief Social Change Officer at Sense; founder of Hack Yourself; CIM course director
Sense; Hack Yourself; CIM
Episode: How marketing leaders are delivering social impact
Visha Kudhail
Marketing leader with experience at Thinkbox, Google, YouTube, Pinterest, and Square UK; author of Authentic Marketing
Author of Authentic Marketing; Former executive at Thinkbox/Google/Youtube/Pinterest
Episode: Why authenticity is still vital for senior marketing leaders
Hermawan Kartajaya
Professor, father of Asian marketing; co-author of Marketing 7.0
University/Academia; co-author of Marketing 7.0
Episode: Marketing 7.0 and leading through disruption
Chris Daly
Chief Executive of the Chartered Institute of Marketing (UK)
Chartered Institute of Marketing
Episode: Marketing 7.0 and leading through disruption

Host

Ben Walker
Host of CIM Marketing Podcast

Reviews

4.6 out of 5 stars from 61 ratings
  • Fantastic Podcasts

    I listen to quite a few podcast, especially marketing ones, and I must say that the CIM ones are up there with the very best, clear, concise and discuss things in a professional but easy to listen to format.

    Apple Podcasts
    5
    rhosyddbach
    United Kingdoma month ago
  • As a university student studying Marketing, I find this informative!

    The podcast makes learning convenient, I am able to incorporate additional study into my daily life without feeling overwhelmed. I try and squeeze in a few episodes every day and have seen a major improvement in the breadth of information I can draw upon!

    Thanks guys!

    Apple Podcasts
    5
    clutterbumph
    United Kingdom4 years ago
  • Love it!

    Just listened to my first ep of CIM Marketing Podcast. Keen to listen to the whole first season! Really engaging and relevant discussions about marketing and brand awareness, as well as ethical considerations and consumer culture.

    Apple Podcasts
    5
    Laurenanne3221
    Australia6 years ago
  • Some value, a little dry

    Although there is some value given in each episode (opinions mainly), the content is a little dry.

    Reminds me or a glass of water before cordial is added.

    Apple Podcasts
    2
    Marketing Study Lab
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, concise insights with practical takeaways for marketing leadership.
Fans appreciate the ethical and governance angles on AI and marketing.
Some listeners find the format a bit dense but valuable for deeper understanding.
Guest variety and data-driven discussions are often praised, though a few episodes feel dry to some listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From attention to experience: The latest shift in brand strategy
Q: How do you define creativity in the age of rapid tech change, and does academia's view clash with industry practice?
The fields don't clash so much as differ in focus: academia often emphasizes process and originality, while industry prioritizes effectiveness and measurable impact on behavior and KPIs.
From attention to experience: The latest shift in brand strategy
Q: Rhonda, your research brings together the digital and the physical. Where does creativity lie, do you think, in that gap?
Creativity emerges from acknowledging the blurring of digital and physical, focusing on delivering the best customer experience regardless of platform, rather than treating each space as a strict dichotomy.
Marketing a hit TV series with Sky
Q: How do you measure the impact of big events and digital campaigns?
Success is measured through various metrics such as viewership, awareness, social engagement, and listener talkability, adapting strategies based on audience feedback.
Marketing a hit TV series with Sky
Q: How do you create a shared experience with your shows?
Sky leverages social media, big live events, premieres, and behind-the-scenes content to create a shared experience and connect with audiences, making them feel part of the event.
Marketing a hit TV series with Sky
Q: What has been the main difference in consumer behavior for television marketing?
Consumer behavior has shifted from family watching in front of a single TV to individuals watching content on various devices, emphasizing the need for flexibility and personalized experiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About CIM Marketing Podcast

What is CIM Marketing Podcast about and what kind of topics does it cover?

A practitioner-focused show that centers on practical marketing strategies, leadership, and the evolving role of AI in the industry. Across recent episodes, listeners hear data-driven discussions, governance and ethics in AI, authentic leadership, and the blending of digital and physical experiences in brand storytelling. Notable strength lies in bringing senior marketers, academics, and industry leaders to share actionable insights, real-world case studies, and frameworks for responsible innovation while highlighting how trusted governance and human-centric approaches shape modern marketing. The show appears especially useful for marketing leaders, agency professionals, and brand teams seeking to stay ahead of trends and improve decision-m... more

Where can I find podcast stats for CIM Marketing Podcast?

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How many listeners does CIM Marketing Podcast get?

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What are the audience demographics for CIM Marketing Podcast?

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How many subscribers and views does CIM Marketing Podcast have?

To see how many followers or subscribers CIM Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CIM Marketing Podcast?

These podcasts share a similar audience with CIM Marketing Podcast:

1. The Digital Marketing Podcast
2. How To Fail With Elizabeth Day
3. The News Agents
4. The Louis Theroux Podcast
5. The Therapy Crouch

How many episodes of CIM Marketing Podcast are there?

CIM Marketing Podcast launched 7 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CIM Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CIM Marketing Podcast?

Rephonic pulls ratings and reviews for CIM Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for CIM Marketing Podcast?

Rephonic provides full transcripts for episodes of CIM Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on CIM Marketing Podcast?

Recent guests on CIM Marketing Podcast include:

1. Scott Allen
2. Jemma Conner
3. Jamie Credland
4. James Delves
5. Caroline Taylor OBE
6. Jack Lowman
7. Visha Kudhail
8. Hermawan Kartajaya

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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