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The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, conten... more

PublishesMonthlyEpisodes110Founded6 years ago
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Listen to this Podcast

Artwork for CIM Marketing Podcast

Latest Episodes

Unlocking the power of influence.

 In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gar... more

Unlocking the power of influence. 

This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) ge... more

In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favou... more

In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders t... more

Key Facts

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Recent Guests

Keris Gardner
Contributor to CIM's Content Hub and former Catalyst Young Columnist of the Year
CIM
Episode: Sneak peek: The 2025 guide to authentic influencer partnerships
Christian Sturt
Managing Director of Influencer Agency Colossal Influence
Colossal Influence
Episode: Sneak peek: The 2025 guide to authentic influencer partnerships
Sandrine Desbarbieux-Lloyd
Global CMO of Jabra
Jabra
Episode: Episode 107: Are CMOs set up to fail?
Robert Stevens
Managing Director of Optic Solutions
Optic Solutions
Episode: Episode 107: Are CMOs set up to fail?
Kamila Miller
Fractional Marketing Director and PhD Researcher
Episode: Episode 107: Are CMOs set up to fail?
Morag Cuddeford-Jones
Editor of Catalyst magazine at CIM
CIM
Episode: Episode 106: Catalyst preview: Marketing’s professionalism problem
Hayley Knight
Group Head of Marketing and Business Development at the NEC Consulting Group
NEC Consulting Group
Episode: Episode 106: Catalyst preview: Marketing’s professionalism problem
Philip Ricketts
Wholesale Commercial Director at Royal Mail
Royal Mail
Episode: Episode 106: Catalyst preview: Marketing’s professionalism problem
PR Smith
Renowned marketing strategist, author, and international speaker
Founder of Sostak Planning Methodology
Episode: Episode 105: World Book Day special

Host

Ben Walker
Host of The CIM Marketing Podcast, Ben Walker provides engaging discussions on the pressing issues within marketing today, spotlighting best practices and expert opinions.

Reviews

4.6 out of 5 stars from 56 ratings
  • As a university student studying Marketing, I find this informative!

    The podcast makes learning convenient, I am able to incorporate additional study into my daily life without feeling overwhelmed. I try and squeeze in a few episodes every day and have seen a major improvement in the breadth of information I can draw upon!

    Thanks guys!

    Apple Podcasts
    5
    clutterbumph
    United Kingdom4 years ago
  • Love it!

    Just listened to my first ep of CIM Marketing Podcast. Keen to listen to the whole first season! Really engaging and relevant discussions about marketing and brand awareness, as well as ethical considerations and consumer culture.

    Apple Podcasts
    5
    Laurenanne3221
    Australia5 years ago
  • Some value, a little dry

    Although there is some value given in each episode (opinions mainly), the content is a little dry.

    Reminds me or a glass of water before cordial is added.

    Apple Podcasts
    2
    Marketing Study Lab
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative nature of the episodes, particularly valuing the relevance of discussions on current trends in marketing.
The content is often described as engaging and aligned with professional development needs in the marketing field.
Some reviews note that while there is valuable information, certain episodes may come off as a bit dry or academic.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 107: Are CMOs set up to fail?
Q: How do you reframe it?
We need to do the marketing for the marketers and communicate effectively the value we bring to the organization.
Episode 107: Are CMOs set up to fail?
Q: Do you think there is some truth in the way that we treat CMOs, the way we handle them, the way we employ them and what we expect of them?
Yes and no. I think CMOs are not necessarily set up to fail, but the definition of the role has changed, and businesses want CMOs who can prove their commercial value.
Episode 102: How to gain customers’ trust
Q: Why is it important to get the customer experience right?
The customer experience reflects the values of the company and influences customer perceptions, making it crucial for brand loyalty.
Episode 102: How to gain customers’ trust
Q: What makes a great customer experience?
A great customer experience includes easy online navigation, value for money, effective issue resolution, and personal touches that make customers feel valued.
Episode 103: How AI can supercharge your 2025
Q: How can marketers prepare to implement AI technologies?
Marketers are advised to get their foundational workflows optimized to fully utilize generative AI technologies when scaling up their operations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About CIM Marketing Podcast

What is CIM Marketing Podcast about and what kind of topics does it cover?

Focusing on the latest trends and insights within the marketing field, episodes often feature discussions on topics ranging from digital marketing strategies to influencer marketing dynamics and the evolving role of Chief Marketing Officers (CMOs). Each episode presents actionable takeaways from industry experts, making complex themes such as AI's impact on marketing or the need for marketing professionalism accessible to a wide audience. The format is engaging and seeks to create a dialogue around important issues shaping the marketing landscape, highlighting real-world applications and promoting innovative approaches.

Particularly noteworthy is the emphasis on combining theory with practice, allowing listeners not just to learn about mar... more

Where can I find podcast stats for CIM Marketing Podcast?

Rephonic provides a wide range of podcast stats for CIM Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CIM Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does CIM Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for CIM Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for CIM Marketing Podcast?

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How many subscribers and views does CIM Marketing Podcast have?

To see how many followers or subscribers CIM Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CIM Marketing Podcast?

These podcasts share a similar audience with CIM Marketing Podcast:

1. The Digital Marketing Podcast
2. The Rest Is Entertainment
3. The Diary Of A CEO with Steven Bartlett
4. The News Agents
5. Friday Night Comedy from BBC Radio 4

How many episodes of CIM Marketing Podcast are there?

CIM Marketing Podcast launched 6 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CIM Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CIM Marketing Podcast?

Rephonic pulls ratings and reviews for CIM Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for CIM Marketing Podcast?

Rephonic provides full transcripts for episodes of CIM Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on CIM Marketing Podcast?

Recent guests on CIM Marketing Podcast include:

1. Keris Gardner
2. Christian Sturt
3. Sandrine Desbarbieux-Lloyd
4. Robert Stevens
5. Kamila Miller
6. Morag Cuddeford-Jones
7. Hayley Knight
8. Philip Ricketts

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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