Category Creation Lab: The Play Bigger Podcast
Play BiggerWelcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs... more
| Publishes | Monthly | Episodes | 4 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessEntrepreneurship | ||||
Listen to this Podcast
Latest Episodes
-Wave of change happening, will it crush you or will you crush it?
-Identifying an unsolved, real problem has untapped, incremental market opportunity
-Founders have identified a missing in the world but forget to lead with the problem and jump to ... more
* How AI plays into market dynamics
* Where is the enduring value going to emerge with AI?
* Focus on the problem you solve versus the products you build.
* Wage war on the status quo
-Growth versus stagnation in established category leaders
-End of category lifecycle: reinvent or expand
-Becoming a feature in your own category
-When to start taking thinking about a new category?
-Where is growth going to come from?
In our first episode, Play Bigger partner’s Jason Wellcome and Mike Bruno explore brand-new research from our newest eBook… the “Play Bigger Founder’s Workbook.”
During their research they investigated over 1000 updates early-stage founders shared w... more
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this podcast launched 2 years ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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