Brand Strategy & Advertising
Bob BatchelorBrand Strategy & Advertising examines how brands work by connecting 125 years of advertising history to today. Hosted by Bob Batchelor, PhD, cultural historian, creative executive, and communication professor at Coastal Carolina University, the podcast brings the ad world to life (think Mad Men!) and uses it as a lens for studying what makes branding, public relations, and marketing tick today. Yo... more
| Publishes | Weekly | Episodes | 6 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | History | |||
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Latest Episodes
Here’s a question worth considering: What is advertising actually for?
If your answer is “to sell products,” you’re not wrong. But you’re also only about a quarter right. The other three-quarters -- the part that explains why certain brands feel lik... more
When your favorite YouTube creator says "this video is brought to you by Squarespace" and spends 90 seconds weaving the brand into their content, they're executing a strategy Procter & Gamble invented in 1932.
On the radio. To sell laundry detergen... more
Advertising Through Crisis: Why Depression-Era Strategies Never Stopped Working
What do the 2008 financial crisis, the 2020 pandemic recession, and 2023 inflation have in common? They all triggered the exact same advertising playbook created during ... more
Quick test: Close your eyes and picture the Michelin Man. You see him instantly, right? That puffy white tire character has been selling tires since 1898—that's 127 years. Mr. Peanut has been tipping his top hat since 1916. These cartoon characters h... more
That Instagram ad you saw this morning? It's using persuasion tactics from 1895. The ad before your YouTube video? That emotional storytelling structure was perfected in the 1930s. In this inaugural episode of Brand Strategy & Advertising, cultural h... more
Welcome to Brand Strategy & Advertising! This introductory episode walks you through everything you need to know about how the podcast—and the course it supports—will help you understand how brands really work.
Here's the core concept: We're studyin... more
Key Facts
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Apple Podcasts | #81 |  Colombia/History |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Brand Strategy & Advertising launched a month ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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