Bulletproof Your CPG Brand
Daniel LohmanBulletproof Your CPG Brand is the founder-first podcast for entrepreneurial and growth-stage CPG brands that want to protect runway, improve execution, and compete smarter at retail. Hosted by Daniel Lohman, CPSA, founder of Retail Solved, the show helps natural, organic, better-for-you, food, beverage, wellness, and mission-driven CPG founders understand what really drives profitable retail growt... more
| Publishes | Twice weekly | Episodes | 332 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
332. A promotion can increase sales, make the retailer happy, and still quietly drain cash, margin, and runway. That is the part most post-event recaps miss.
In this episode, Dan Lohman explains why a promotion can look successful on paper while qu... more
331. Most growing brands are being sold some version of an easy button.
Hire another person. Add a dashboard. Plug in AI. Automate the report, and the business will finally become easier to run.
Those tools can help. The problem begins when the b... more
330. Your Dashboard Can Be Accurate—and Still Mislead You
More dashboards.
More reports.
More spreadsheets.
More software.
So why do so many CPG leadership teams still struggle to make confident decisions?
In this episode, Daniel Lohman e... more
329. Growth feels harder right now.
That does not necessarily mean your brand, product, mission, or founder instincts are broken. The environment around the business changed, and the margin for error got smaller.
Sales may be growing while cash s... more
Recent Guests
Host
Reviews
- Fantastic show!
Great show for anyone in the natural food business. Love the guests and topics.
Apple Podcasts5CJThomas6
United States6 years ago - Awesome
Great podcast!!!
Apple Podcasts5tommye w-cUnited States6 years ago - Solid strategies 🤙🏻
Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.
Apple Podcasts5Alex J SanfilippoUnited States6 years ago - Practical insights from a specialist
The question of category management is surrounded by all kinds or urban myths especially when it comes to practical steps that smaller brands with lower budgets can take. Dan clarifies many points, bringing fascinating interviewees to the podcast and giving simple steps that can be implemented
Why only 4 stars? The technical quality of the episodes is sometimes not that good (I listen mostly in the car and the sound levels often vary extremely). Dan‘s interview technique has improved greatly but... more
Apple Podcasts4KathrynRead
Austria7 years ago - A wealth of information
I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.
I recently discovered the Brand Secrets and Strategies podcast and can’t stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, ... more
Apple Podcasts5Deanimal promo queenUnited States8 years ago
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Apple Podcasts | #96 |  Saudi Arabia/Business/Entrepreneurship |
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Frequently Asked Questions About Bulletproof Your CPG Brand
What is Bulletproof Your CPG Brand about and what kind of topics does it cover?
This program focuses on helping CPG brands improve visibility, profitability, and retail execution through practical frameworks, real-world anecdotes, and AI-driven insights. Episodes center on trade spend, margin optimization, category management, and building mission-aligned brands, with guests ranging from founders to category experts. A recurring theme is translating data into actionable steps to extend runway, win at retail, and scale sustainably, even with limited budgets. Noteworthy is a pragmatic emphasis on clarity—using structured frameworks and checklists to diagnose leaks, plus collaborative approaches with retailers and suppliers. It's a valuable resource for founders, brand teams, and agencies seeking concrete tactics over the... more
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Which podcasts are similar to Bulletproof Your CPG Brand?
These podcasts share a similar audience with Bulletproof Your CPG Brand:
1. After the Whistle with Brendan Hunt and Rebecca Lowe
2. Pod Save America
How many episodes of Bulletproof Your CPG Brand are there?
Bulletproof Your CPG Brand launched 9 years ago and published 332 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Bulletproof Your CPG Brand?
Recent guests on Bulletproof Your CPG Brand include:
1. Chrissy Hammer
2. Mike Fata
3. Seth Goldman
4. Suzie Yorke
5. Caitlin Wilson
6. Hank Watt
7. Andrew Therrien
8. Mark Samuel
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.