Bulletproof Your CPG Brand
Daniel LohmanMost CPG brands don't have a growth problem—they have a visibility problem. Your data shows what happened, but not why it happened or what to do next. That gap is where brands waste trade spend, miss opportunities, and run out of runway. Bulletproof Your CPG Brand, hosted by Daniel Lohman, helps CPG founders extend runway, improve retail execution, and make smarter decisions faster. Combining real... more
| Publishes | Daily | Episodes | 324 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
324. Sales are up.
Distribution is expanding.
Retailers are saying yes.
The team is working harder than ever.
So why does cash still feel tight?
In this episode, Dan Lohman explores one of the biggest blind spots facing entrepreneurial CPG ... more
323. The brands that win long term are rarely the brands chasing short-term trends.
They are the brands that understand:
• changing shopper behavior
• emerging category shifts
• evolving health priorities
• and how to position products befo... more
322. Most CPG founders are feeling pressure from every direction right now.
Costs are rising. Retailers expect more. Promotions are harder to predict. Shoppers are becoming more cautious. And margins are getting compressed everywhere.
The dangero... more
321. But very few spend enough time thinking about what happens AFTER manufacturing.
And that blind spot quietly creates:
• operational friction
• retailer problems
• deduction exposure
• execution failures
• damaged customer experiences more
Recent Guests
Host
Reviews
- Fantastic show!
Great show for anyone in the natural food business. Love the guests and topics.
Apple Podcasts5CJThomas6
United States6 years ago - Awesome
Great podcast!!!
Apple Podcasts5tommye w-cUnited States6 years ago - Solid strategies 🤙🏻
Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.
Apple Podcasts5Alex J SanfilippoUnited States6 years ago - Practical insights from a specialist
The question of category management is surrounded by all kinds or urban myths especially when it comes to practical steps that smaller brands with lower budgets can take. Dan clarifies many points, bringing fascinating interviewees to the podcast and giving simple steps that can be implemented
Why only 4 stars? The technical quality of the episodes is sometimes not that good (I listen mostly in the car and the sound levels often vary extremely). Dan‘s interview technique has improved greatly but... more
Apple Podcasts4KathrynRead
Austria7 years ago - A wealth of information
I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.
I recently discovered the Brand Secrets and Strategies podcast and can’t stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, ... more
Apple Podcasts5Deanimal promo queenUnited States8 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #76 |  Saudi Arabia/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Bulletproof Your CPG Brand
What is Bulletproof Your CPG Brand about and what kind of topics does it cover?
A practical, systems-focused show for mission-driven CPG brands aiming to grow retail, e-commerce, and omnichannel presence with limited resources. Episodes emphasize merchandising, category management, pricing, promotions, and retailer relationships, often anchored by real-world case studies and frameworks that convert insights into repeatable store-level execution. Notable strengths include a clear emphasis on turning advisory insights into tangible retail wins and a willingness to challenge common myths about category management and promotions. A compelling fit for brand founders, marketers, and growth teams seeking actionable guidance to extend runway and compete with larger players.
Where can I find podcast stats for Bulletproof Your CPG Brand?
Rephonic provides a wide range of podcast stats for Bulletproof Your CPG Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Bulletproof Your CPG Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Bulletproof Your CPG Brand get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Bulletproof Your CPG Brand, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Bulletproof Your CPG Brand?
Rephonic provides comprehensive predictive audience data for Bulletproof Your CPG Brand, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Bulletproof Your CPG Brand have?
To see how many followers or subscribers Bulletproof Your CPG Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Bulletproof Your CPG Brand?
These podcasts share a similar audience with Bulletproof Your CPG Brand:
1. The Daily
How many episodes of Bulletproof Your CPG Brand are there?
Bulletproof Your CPG Brand launched 9 years ago and published 324 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Bulletproof Your CPG Brand?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Bulletproof Your CPG Brand?
Rephonic pulls ratings and reviews for Bulletproof Your CPG Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Bulletproof Your CPG Brand?
Rephonic provides full transcripts for episodes of Bulletproof Your CPG Brand. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Bulletproof Your CPG Brand?
Recent guests on Bulletproof Your CPG Brand include:
1. Suzie Yorke
2. Caitlin Wilson
3. Hank Watt
4. Andrew Therrien
5. Mark Samuel
6. Kristine Carey
7. Nate Littlewood
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.