Bulletproof Your CPG Brand
Daniel LohmanBulletproof Your CPG Brand is the founder-first podcast for entrepreneurial and growth-stage CPG brands that want to protect runway, improve execution, and compete smarter at retail. Hosted by Daniel Lohman, CPSA, founder of Retail Solved, the show helps natural, organic, better-for-you, food, beverage, wellness, and mission-driven CPG founders understand what really drives profitable retail growt... more
| Publishes | Weekly | Episodes | 341 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
340. We were the category leader with nearly twice the sales share of our nearest competitor.
The retailer still planned to remove us.
By the time I walked into the meeting, they told me the decision had essentially already been made.
What chan... more
339. Growth is supposed to make your CPG brand stronger.
So why do more stores, more sales, more people, and more data so often leave a brand with tighter cash, more fires, and harder decisions?
In this episode, Dan Lohman breaks down one of the ... more
338. Getting into retail is a big win.
But for many founders, that is where a different set of problems begins.
In this episode of Bulletproof Your CPG Brand, Dan Lohman sits down with Julia from Livemore Superfoods to talk about what happens aft... more
337. A CPG brand can add distribution, grow revenue and become financially weaker at the same time.
I've watched it happen.
A profitable brand expanded into more distributor DCs and markets. Distribution increased. So did inventory, free fills, c... more
Recent Guests
Host
Reviews
- Fantastic show!
Great show for anyone in the natural food business. Love the guests and topics.
Apple Podcasts5CJThomas6
United States6 years ago - Awesome
Great podcast!!!
Apple Podcasts5tommye w-cUnited States6 years ago - Solid strategies 🤙🏻
Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.
Apple Podcasts5Alex J SanfilippoUnited States7 years ago - Practical insights from a specialist
The question of category management is surrounded by all kinds or urban myths especially when it comes to practical steps that smaller brands with lower budgets can take. Dan clarifies many points, bringing fascinating interviewees to the podcast and giving simple steps that can be implemented
Why only 4 stars? The technical quality of the episodes is sometimes not that good (I listen mostly in the car and the sound levels often vary extremely). Dan‘s interview technique has improved greatly but... more
Apple Podcasts4KathrynRead
Austria8 years ago - A wealth of information
I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.
I recently discovered the Brand Secrets and Strategies podcast and can’t stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, ... more
Apple Podcasts5Deanimal promo queenUnited States8 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #213 |  Italy/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Bulletproof Your CPG Brand
What is Bulletproof Your CPG Brand about and what kind of topics does it cover?
This show centers on practical growth and execution for early- to growth-stage CPG brands in natural, organic, and mission-driven spaces. Episodes tackle real-world retail challenges—from category management, promotions, and trade spend to broker accountability and shelf execution—with founder-focused stories and expert interviews that emphasize actionable steps over theory. A standout aspect is the emphasis on clarity, cross-functional alignment, and tangible frameworks that help brands protect runway and accelerate profitable retail growth, often offering free resources and tools. The format blends solo insights, founder journeys, and practitioner experience from the retail system, making it especially useful for brand leaders seeking pro... more
Where can I find podcast stats for Bulletproof Your CPG Brand?
Rephonic provides a wide range of podcast stats for Bulletproof Your CPG Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Bulletproof Your CPG Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Bulletproof Your CPG Brand get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Bulletproof Your CPG Brand, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Bulletproof Your CPG Brand?
Rephonic provides comprehensive predictive audience data for Bulletproof Your CPG Brand, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Bulletproof Your CPG Brand have?
To see how many followers or subscribers Bulletproof Your CPG Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Bulletproof Your CPG Brand?
These podcasts share a similar audience with Bulletproof Your CPG Brand:
1. The Daily
How many episodes of Bulletproof Your CPG Brand are there?
Bulletproof Your CPG Brand launched 9 years ago and published 341 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Bulletproof Your CPG Brand?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Bulletproof Your CPG Brand?
Rephonic pulls ratings and reviews for Bulletproof Your CPG Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Bulletproof Your CPG Brand?
Rephonic provides full transcripts for episodes of Bulletproof Your CPG Brand. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Bulletproof Your CPG Brand?
Recent guests on Bulletproof Your CPG Brand include:
1. Julia Klein
2. Marise May
3. Chrissy Hammer
4. Mike Fata
5. Seth Goldman
6. Suzie Yorke
7. Caitlin Wilson
8. Hank Watt
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.