Bulletproof Your CPG Brand
Daniel LohmanIf you're building a CPG brand and running out of runway, this podcast is your unfair competitive advantage. Bulletproof Your CPG Brand is the go-to podcast for emerging and growth-stage CPG founders navigating retail, e-commerce, and omnichannel growth with limited resources and zero margin for error. Hosted by Daniel Lohman—former CPG founder, category management expert, and trusted advisor to n... more
| Publishes | Daily | Episodes | 289 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
289. Fact-based selling, a crucial skill for competing with big brands, involves using data, shopper insights, and clear recommendations to tell a compelling story. This approach goes beyond traditional category management by providing retailers with... more
288. To compete at a higher level in the natural channel, brands must master data analytics beyond surface-level metrics. This involves understanding shopper behavior, identifying category gaps, and using data to validate problems and propose solutio... more
287. Retailers face immense pressure from online competition and changing shopper behaviors. Brands can gain a competitive edge by becoming category leaders, not just category captains. This involves understanding the retailer's shopper, leveraging c... more
286. Not every retailer is suitable for every brand. Brands should focus on partnering with retailers that align with their ideal customer's shopping habits and values, rather than chasing big-name banners. By prioritizing contribution over coverage ... more
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Reviews
- Fantastic show!
Great show for anyone in the natural food business. Love the guests and topics.
Apple Podcasts5CJThomas6
United States5 years ago - Awesome
Great podcast!!!
Apple Podcasts5tommye w-cUnited States5 years ago - Solid strategies 🤙🏻
Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.
Apple Podcasts5Alex J SanfilippoUnited States6 years ago - Practical insights from a specialist
The question of category management is surrounded by all kinds or urban myths especially when it comes to practical steps that smaller brands with lower budgets can take. Dan clarifies many points, bringing fascinating interviewees to the podcast and giving simple steps that can be implemented
Why only 4 stars? The technical quality of the episodes is sometimes not that good (I listen mostly in the car and the sound levels often vary extremely). Dan‘s interview technique has improved greatly but... more
Apple Podcasts4KathrynRead
Austria7 years ago - A wealth of information
I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.
I recently discovered the Brand Secrets and Strategies podcast and can’t stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, ... more
Apple Podcasts5Deanimal promo queenUnited States7 years ago
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Frequently Asked Questions About Bulletproof Your CPG Brand
What is Bulletproof Your CPG Brand about and what kind of topics does it cover?
Focused primarily on empowering emerging and growth-stage Consumer Packaged Goods (CPG) brands, the content presents actionable insights on navigating complex retail and e-commerce landscapes. Throughout various episodes, topics such as category management, trade marketing, and retail execution are explored, emphasizing frameworks and strategies that help brands optimize their performance and extend their runway effectively. Unique to this content is a blend of real-world case studies and expert interviews, making it a vital resource for mission-driven founders seeking to enhance their market position against larger competitors. This podcast is tailored for those determined to grow profitably and make a positive impact in their industry.
Where can I find podcast stats for Bulletproof Your CPG Brand?
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How many listeners does Bulletproof Your CPG Brand get?
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What are the audience demographics for Bulletproof Your CPG Brand?
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Which podcasts are similar to Bulletproof Your CPG Brand?
These podcasts share a similar audience with Bulletproof Your CPG Brand:
1. How I Built This with Guy Raz
2. Masters of Scale
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Diary Of A CEO with Steven Bartlett
5. Hard Fork
How many episodes of Bulletproof Your CPG Brand are there?
Bulletproof Your CPG Brand launched 8 years ago and published 289 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Bulletproof Your CPG Brand?
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