Bulletproof Your CPG Brand
Daniel LohmanMost CPG brands don't have a growth problem—they have a visibility problem. Your data shows what happened, but not why it happened or what to do next. That gap is where brands waste trade spend, miss opportunities, and run out of runway. Bulletproof Your CPG Brand, hosted by Daniel Lohman, helps CPG founders extend runway, improve retail execution, and make smarter decisions faster. Combining real... more
| Publishes | Daily | Episodes | 317 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
317. From Checkpoint to Growth Engine: Reimagining In-Store Sampling
Most brands treat demos like a checkbox. Hand out samples, move on, hope sales follow. That approach fails—and it matters because you're wasting money while missing one of the mos... more
316. You have data. Reports. Dashboards. And still… you don't know what to do next. Which SKU should you scale? What should you produce? Why didn't that promotion work? That's not a data problem—and it matters because guessing leads to wasted spend, ... more
315. You don't need to work more hours to grow your brand. You need more clarity, more discipline, and better focus. Most CPG founders are burned out, overwhelmed, and stuck reacting—because they've stopped prioritizing the one thing that drives ever... more
314. You're looking at your trade spend, your promotions, your deductions—and it feels like you're spending too much. But here's the truth: most CPG brands don't have a spend problem. They have a visibility problem. And that matters because the money... more
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Reviews
- Fantastic show!
Great show for anyone in the natural food business. Love the guests and topics.
Apple Podcasts5CJThomas6
United States6 years ago - Awesome
Great podcast!!!
Apple Podcasts5tommye w-cUnited States6 years ago - Solid strategies 🤙🏻
Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.
Apple Podcasts5Alex J SanfilippoUnited States6 years ago - Practical insights from a specialist
The question of category management is surrounded by all kinds or urban myths especially when it comes to practical steps that smaller brands with lower budgets can take. Dan clarifies many points, bringing fascinating interviewees to the podcast and giving simple steps that can be implemented
Why only 4 stars? The technical quality of the episodes is sometimes not that good (I listen mostly in the car and the sound levels often vary extremely). Dan‘s interview technique has improved greatly but... more
Apple Podcasts4KathrynRead
Austria7 years ago - A wealth of information
I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.
I recently discovered the Brand Secrets and Strategies podcast and can’t stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, ... more
Apple Podcasts5Deanimal promo queenUnited States7 years ago
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Frequently Asked Questions About Bulletproof Your CPG Brand
What is Bulletproof Your CPG Brand about and what kind of topics does it cover?
A practical, systems-focused show for mission-driven CPG brands aiming to grow retail, e-commerce, and omnichannel presence with limited resources. Episodes emphasize merchandising, category management, pricing, promotions, and retailer relationships, often anchored by real-world case studies and frameworks that convert insights into repeatable store-level execution. Notable strengths include a clear emphasis on turning advisory insights into tangible retail wins and a willingness to challenge common myths about category management and promotions. A compelling fit for brand founders, marketers, and growth teams seeking actionable guidance to extend runway and compete with larger players.
Where can I find podcast stats for Bulletproof Your CPG Brand?
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How many listeners does Bulletproof Your CPG Brand get?
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What are the audience demographics for Bulletproof Your CPG Brand?
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How many subscribers and views does Bulletproof Your CPG Brand have?
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How many episodes of Bulletproof Your CPG Brand are there?
Bulletproof Your CPG Brand launched 9 years ago and published 317 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Bulletproof Your CPG Brand?
Recent guests on Bulletproof Your CPG Brand include:
1. Andrew Therrien
2. Mark Samuel
3. Kristine Carey
4. Nate Littlewood
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.