Bulletproof Your CPG Brand
Daniel LohmanMost CPG brands rely on trade marketing data to guide their decisions. But data only tells you one thing: š what happened It doesn't tell you: š why it happened And that's why so many brands struggle with: ā¢ inconsistent growth ā¢ wasted trade spend ā¢ poor retail execution ā¢ missed opportunities Because they're missing the most important piece: š the shopper Hosted by Daniel Lohman, Bulletproof ... more
| Publishes | Daily | Episodes | 313 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
313. Building a CPG brand can feel isolating. You're making decisions alone, solving problems from scratch, and trying to figure out retail, marketing, and operations without a roadmap. That's expensiveāand it slows your growth.
In this episode, I ... more
312. You've invested in better dashboards, better reporting, and better trade marketing software. You're tracking everythingāpromotions, lift, ROI, deductionsāand yet your margins still feel unpredictable and your growth still feels inconsistent. If ... more
311. Trade marketing feels like a tax for most CPG brands. You spend money, run promotions, follow retailer plansāand still watch your margins shrink, cash flow tighten, and growth stay unpredictable. The problem isn't trade marketing. It's that you ... more
310. You're doing everything "right"āpromotions, social media, brokers, distributionāand still not growing. Your cash flow feels tight. Your strategy feels reactive. And your product is at risk of being discontinued. The problem isn't you. It's the a... more
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Reviews
- Fantastic show!
Great show for anyone in the natural food business. Love the guests and topics.
Apple Podcasts5CJThomas6
United States6 years ago - Awesome
Great podcast!!!
Apple Podcasts5tommye w-cUnited States6 years ago - Solid strategies š¤š»
Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.
Apple Podcasts5Alex J SanfilippoUnited States6 years ago - Practical insights from a specialist
The question of category management is surrounded by all kinds or urban myths especially when it comes to practical steps that smaller brands with lower budgets can take. Dan clarifies many points, bringing fascinating interviewees to the podcast and giving simple steps that can be implemented
Why only 4 stars? The technical quality of the episodes is sometimes not that good (I listen mostly in the car and the sound levels often vary extremely). Danās interview technique has improved greatly but... more
Apple Podcasts4KathrynRead
Austria7 years ago - A wealth of information
I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.
I recently discovered the Brand Secrets and Strategies podcast and canāt stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, ... more
Apple Podcasts5Deanimal promo queenUnited States7 years ago
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About Bulletproof Your CPG Brand
What is Bulletproof Your CPG Brand about and what kind of topics does it cover?
A practical, systems-focused show for mission-driven CPG brands aiming to grow retail, e-commerce, and omnichannel presence with limited resources. Episodes emphasize merchandising, category management, pricing, promotions, and retailer relationships, often anchored by real-world case studies and frameworks that convert insights into repeatable store-level execution. Notable strengths include a clear emphasis on turning advisory insights into tangible retail wins and a willingness to challenge common myths about category management and promotions. A compelling fit for brand founders, marketers, and growth teams seeking actionable guidance to extend runway and compete with larger players.
Where can I find podcast stats for Bulletproof Your CPG Brand?
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How many listeners does Bulletproof Your CPG Brand get?
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What are the audience demographics for Bulletproof Your CPG Brand?
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How many subscribers and views does Bulletproof Your CPG Brand have?
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Which podcasts are similar to Bulletproof Your CPG Brand?
These podcasts share a similar audience with Bulletproof Your CPG Brand:
1. The Startup CPG Podcast
2. How I Built This with Guy Raz
3. The Tim Ferriss Show
4. The Daily
5. The Tucker Carlson Show
How many episodes of Bulletproof Your CPG Brand are there?
Bulletproof Your CPG Brand launched 9 years ago and published 313 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Bulletproof Your CPG Brand?
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What guests have appeared on Bulletproof Your CPG Brand?
Recent guests on Bulletproof Your CPG Brand include:
1. Nate Littlewood
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