Bulletproof Your CPG Brand
Daniel LohmanEmpowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Welcome to Bulletproof Your CPG Brand, the ultimate podcast for Consumer Packaged Goods (CPG) founders, marketers, and entrepreneurs ready to dominate retail shelves and win in a crowded marketplace. Each episode features insights from top CPG CEOs, brand strategists... more
| Publishes | Weekly | Episodes | 269 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusiness | ||||
Listen to this Podcast
Latest Episodes
268. Uncover valuable insights on where to find new shoppers to grow sales and profits in a competitive market. After spending 20 years working in the food, beverage & wellness industry, Diane created this podcast to introduce you to the powerhouse w... more
267. Unlock simple strategies to easily attract the perfect buyer and enhance your sales success with these actionable tips. Tracy Enos with Linked Acceleration discusses her book asked is your LinkedIn profile costing you opportunities? She highligh... more
266. Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and... more
265. Discover how to leverage local resources to get a competitive edge for your brand Unlock hidden opportunities in your community. The City of Denver's Office of Economic Development and Opportunity supports businesses through resources like progr... more
264. Discover effective deduction management strategies to maximize cashflow and sales for your brand and avoid financial pitfalls. Effective deduction management is crucial for maximizing cash flow and sales. Brands can optimize trade promotion stra... more
263. Unlock proven strategies to explode sales and eliminate risk in your business Achieve your sales objectives with confidence. Ron Karr with Velocity MindsetĀ® walks you through his book highlighting How Leaders Eliminate Resistance, Gain Buy-in, a... more
262. Discover why a data driven e-Commerce strategy is critical to your success and learn how to enhance your brand's growth. Amazon is a valuable sales channel for brand awareness and discovery, but building a brand and scaling require capturing cus... more
261. Learn how to build a connected community and gain loyal shoppers with unique experiences and personalized brand engagement. Plant Jammer, a recipe app, uses AI to create personalized recipes and connect brands with customers. The app allows user... more
Key Facts
Reviews
- Fantastic show!
Great show for anyone in the natural food business. Love the guests and topics.
Apple Podcasts5CJThomas6
United States5 years ago - Awesome
Great podcast!!!
Apple Podcasts5tommye w-cUnited States5 years ago - Solid strategies š¤š»
Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.
Apple Podcasts5Alex J SanfilippoUnited States6 years ago - Practical insights from a specialist
The question of category management is surrounded by all kinds or urban myths especially when it comes to practical steps that smaller brands with lower budgets can take. Dan clarifies many points, bringing fascinating interviewees to the podcast and giving simple steps that can be implemented
Why only 4 stars? The technical quality of the episodes is sometimes not that good (I listen mostly in the car and the sound levels often vary extremely). Danās interview technique has improved greatly but... more
Apple Podcasts4KathrynRead
Austria7 years ago - A wealth of information
I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.
I recently discovered the Brand Secrets and Strategies podcast and canāt stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, ... more
Apple Podcasts5Deanimal promo queenUnited States7 years ago - A life saver.
As a young brand, this podcast has been invaluable. Iāve been able to get great perspective and advice from successful brand leaders. Iāve moved to correct some common start up mistakes more quickly and shape our strategy with input from this podcast. Thanks!
Apple Podcasts5See cUnited States8 years ago - SECRETS 20 - Sustainable Packaging
Fantastic podcast! I hope brands listen to this one!
Apple Podcasts5FlexPacKnowledgeUnited States8 years ago - Great Information
Great information
Apple Podcasts5jeff0627United States8 years ago - Great Resource
Dan is an industry professional that I turn to when I am in need of a prospective change on how I thrive in this business. I fully suggest that anyone new to the buisness of retail or a veteran listen to the podcast and network with Dan.
Retail is at a critical point, and mistakes have to be minimized. The only way to do that is to share best practices and learn. I assure you not matter your tenure, you can learn much from Dan. Just dont forget to give back!
Apple Podcasts5Andrew therrienUnited States8 years ago - CPG Wisdom
Daniel's experience in the CPG industry and desire to communicate and share the knowledge and wisdom gained along the way is quite valuable for those with any role in the industry. Getting additional insights from his guests provides additional valuable education. A number of years ago I was fortunate to work in the same company as Daniel and I learned much from him then yet his podcasts, website and newsletter add much more to that.
Veterans and rookies are well served by his and his guest's ... more
Apple Podcasts5BootkaUnited States8 years ago - Great Start
Well done. I hope your podcast does great!
Apple Podcasts5Peter Fritz
Australia8 years ago - This is Next Level :o)
Great information on leveling up brand recognition, marketing, and effective ways discussed on how to apply this knowledge.
Apple Podcasts5Tosha :o)!United States8 years ago - Great resource for natural brands
Dan shares his real-world experience and actionable advice for brands in the natural space. Episode 2 gives greati nsight into the evolving retailer/vendor relationship. Looking forward to future episodes!
Apple Podcasts5VictoriaVessUnited States8 years ago - Why we want real-workld retailers
The latest podcast in the series features Bill Bishop, subject matter expert on the tension between online retailers and traditional, bricks and mortar retailers. Bill challenges the consumer to consider what his or her expectations about "shopping" really are. He talks about the routine procurement of stable products (the left brain job) as distinct from the entertainment benefit of "browsing" (the right brain job). If some of those needs include entertainment, novelty, discovery, and delight ... more
Apple Podcasts5FlexPackManUnited States8 years ago - Great info on branding
Thanks for putting out this resource!
Apple Podcasts5Phil StolaronekUnited States8 years ago
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Bulletproof Your CPG Brand launched 8 years ago and published 269 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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